AGILITY ASSOCIATION OF CANADA (AAC)

What AGILITY ASSOCIATION OF CANADA (AAC) does

The Agility Association of Canada (AAC) is a non-profit national governing body for dog agility sport in Canada, founded in 1988 and headquartered in Midland, Ontario. The organization establishes and enforces standardized competition rules and regulations for canine agility across all Canadian provinces and territories, modeled on international benchmarks from the British Kennel Club and the United States Dog Agility Association (USDAA). AAC serves individual dog handlers, agility clubs, junior handlers under 18, and certified judges who participate in sanctioned trials, Regional Championships across nine regions, and an annual National Championships.

The organization's core product portfolio centers on membership-based services: Individual Memberships ($30/year plus taxes), lifetime Dog ID Registrations ($20 for members, $25 for non-members), Junior Handler IDs ($10), Club Memberships ($50/year), and Trial Hosting Administration Fees. Supporting infrastructure includes the Official Rulebook, Standard Operating Procedures, Code of Conduct, a Trial Results System tracking legs and titles since 2009, a National Team Website for international competition representation, and the On Course newsletter. Services are distributed through the AAC website (aac.ca), an online registration portal (registration.aac.ca), and a network of member clubs that host sanctioned events across Canada.

AAC is governed by an elected Board of Directors with regional representation covering Vancouver Island, BC/Yukon, Alberta/NWT, Saskatchewan/Manitoba/Nunavut, Ontario East and West, Quebec, New Brunswick/PEI, and Nova Scotia/Newfoundland and Labrador. The organization operates as a volunteer-led entity with a small number of paid employees and contractors, maintaining infrastructure partnerships with vDesktop Cloud (hosting) and Crestline IT Services (IT management). The business model is event-driven, with annual membership renewals, trial hosting applications, and championship events forming the operational backbone.

Name

AGILITY ASSOCIATION OF CANADA (AAC)

Legal name

Agility Association of Canada

Website

https://aac.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Agility Association of Canada (AAC) is a non-profit national governing body founded in 1988 that standardizes and sanctions dog agility competitions across all Canadian provinces and territories, serving individual handlers, agility clubs, junior handlers, and certified judges through memberships, trial sanctioning, and annual championships.

Ownership category

akta.pro rank

Product category

Sports Governing Body — Dog Agility

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAFAD

Regional/Continental Confederations & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Dog agility sport
• Canine competition governance
• Agility membership services
• Sport sanctioning body
• Agility trial management

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Memberships: Annual membership fees provide access to member-only benefits including the On Course newsletter, discounts on event registrations, free title certificates, and eligibility for board candidacy and committee participation.
2. Dog ID Registration: One-time fee for dog identification cards valid for the dog's entire competition career. Members pay $20.00, non-members pay $25.00 plus applicable taxes.
3. Junior Handler ID: One-time fee for junior handler identification numbers for competitors under 18 years old. Cost is $10.00 plus applicable taxes.
4. Club Membership: Annual club registration fees allowing clubs to host AAC-sanctioned competitions and be listed on the AAC website. Cost is $50.00 plus applicable taxes per calendar year.
5. Event Hosting Administration Fees: Clubs applying to host sanctioned trials pay a $50 administration fee for changes made after the application deadline. Trial hosting applications submitted through online forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AAC is Canada's national nonprofit governing body for canine agility sport, selling annual Individual and Club Memberships, lifetime Dog ID and Junior Handler ID registrations, a Judge Certification program, sanctioned Trial Hosting applications, and entry pathways to Regional and National Championships. The organization maintains the official rulebook, judge supervision framework, title-recording system, and competition results database that together standardize the sport across all Canadian provinces and territories.

Product overview

AGILITY ASSOCIATION OF CANADA (AAC) is a non-profit national governing body for dog agility sport in Canada, founded in 1988. The organization offers a unified platform of membership-based services centered on dog agility competition management. The core product portfolio includes Dog ID Registration (assigning lifetime identification numbers to competition dogs), Individual and Club Memberships, a Junior Handler Program for competitors under 18, and AAC Judge Certification through clinics and supervision. The organization provides event hosting infrastructure through Trial Hosting Applications and maintains competition standards via the Official Rulebook, Standard Operating Procedures, and Code of Conduct. Supporting products include the National Team Website for international competition representation, the On Course Newsletter for member communications, the Hall of Fame for member recognition, and a Trial Results System for tracking competition outcomes. Regional and National Championship Programs organize competitive events across Canadian regions, with all products accessible through the AAC website's member portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual membership program for individuals at $30.00 per year plus taxes, providing member-only access to On Course newsletter, bylaws, printable rulebook, voting rights, eligibility for committees and board positions, and discounts on national championship registrations and dog ID cards.
• Club Membership Annual registration for agility clubs and businesses at $50.00 per year plus taxes, enabling them to host AAC-sanctioned competitions and be listed on the AAC website.
• Dog ID Registration Lifetime registration that assigns unique identification numbers to dogs for competition; required to participate in AAC trials. Costs $20.00 for AAC members and $25.00 for non-members plus applicable taxes.
• Junior Handler Program Program for competitors under 18 years old, requiring a Junior Handler ID at $10.00 plus applicable taxes that tracks achievements and awards for young participants in dog agility competitions.
• AAC Judge Certification Training and certification program for individuals to become AAC judges, including judges clinics, qualification requirements, and ongoing supervision through the Judges Supervision Committee.
• Trial Hosting Application Online application system for clubs to apply to host AAC-sanctioned agility trials, regional championships, and judges clinics; includes a $50 administration fee for changes made after the application deadline.
• National Championships Annual national championship competition featuring rules and guidelines, with events hosted by different clubs across Canada each year (e.g., 2026 National Championships).
• Regional Championships Program Annual regional championship events across Canada in nine regions, with specific rules, guidelines, and application processes for each region.
• Trial Results System Legacy database system providing dog legs and titles tracking, trial results archives, and competition statistics across all AAC regions from 2009 to present.

Quantifiable outcome

• Annual National Championships with hundreds of participants
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• vDesktop CloudminorOthersProvides web hosting services for the AAC website (aac.ca). This is an infrastructure/support partnership rather than a strategic business partnership.
• Crestline IT ServicesminorOthersProvides IT management services for AAC's digital infrastructure and website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Canadian Kennel Club (CKC): CKC is Canada's national kennel club and operates its own agility program alongside conformation, obedience, and other disciplines. Comparable as a Canadian-wide canine governing body with overlapping agility membership and sanctioning.
• American Kennel Club (AKC): AKC is the largest US dog registry and runs AKC Agility competitions at scale. While broader than AAC, its agility program is a comparable competitor for cross-border handlers and a reference point for rule-setting and title recognition.
• The Kennel Club (UK): The Kennel Club is the UK's national canine governing body and original source of AAC's founding agility rules. Comparable as a national kennel and agility authority, with international prestige that influences AAC standards.
• Fédération Cynologique Internationale (FCI): FCI is the worldwide canine federation whose member bodies (including CKC and The Kennel Club) set cross-border standards. Comparable as the apex international coordinating body whose agility frameworks inform AAC's operations.

Others

• Clean Run: Clean Run is a leading agility-focused media, equipment, and education company serving the same handler and club community that AAC organizes. Comparable as an ecosystem participant whose reach and content influence the same competitive agility audience.

Direct peers

• North American Dog Agility Council (NADAC): NADAC sanctions agility trials across North America with title programs and member clubs, directly overlapping AAC's competitive offering. Comparable as a rules authority and trial organizer serving similar handler and dog competitors.
• Canine Performance Events (CPE): CPE hosts agility and other canine performance events across North America with a club-based sanctioning model similar to AAC. Direct competitor for Canadian clubs choosing which body to host sanctioned trials under.
• United States Dog Agility Association (USDAA): USDAA is the closest international counterpart to AAC, organizing and sanctioning dog agility trials across the United States with a comparable rules, title, and membership structure. AAC's founding rules were based in part on USDAA standards, making the two organizations directly comparable as national agility governing bodies.
• UK Agility International (UKI): UKI is an international agility body offering sanctioned trials and titles with rules modeled on UK Kennel Club standards. Comparable to AAC as a sanctioning and title-recording organization operating in adjacent geographies.

Emerging players

• Australian Shepherd Club of America (ASCA): ASCA runs an agility program with its own titles and sanctioned trials, originally for Australian Shepherds but now open to all breeds. Comparable as a breed/segment-specific agility authority that competes for handlers offering alternative sanctioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AACagility
• LinkedInlinkedin.com/company/agility-association-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGILITY ASSOCIATION OF CANADA (AAC)