Clean Run

What Clean Run does

Clean Run (legal entity: Clean Run Production, LLC) is a privately held, direct-to-consumer e-commerce company founded in 1995 in South Hadley, Massachusetts, and the first firm to specialize solely in dog agility equipment and training. The company operates two integrated business lines from a single warehouse and headquarters on Industrial Drive: a physical products store selling agility hardware (tunnels, weave poles, jumps, contact obstacles, tires, cavalettis), canine fitness equipment (Cato Boards, balance pads, fitbones), nose work supplies, dog gear, training aids, toys, and treats; and an online learning platform (the Clean Run Learning Center at cleanrunonline.com) that delivers self-study courses, instructor-guided classes, on-demand webinars, and streaming DVDs across agility, behavior, fitness, nose work, disc dog, and other canine sport disciplines.

The company's technology stack centers on a ColdFusion-based e-commerce storefront (cleanrun.com) with shopping cart, user accounts, and product catalog, paired with a separate Learning Center LMS hosting downloadable content and on-demand video for enrolled students. Distribution is primarily DTC with a free-shipping threshold of $99 in the contiguous USA and a network of international dealers for non-US customers; some SKUs are dropshipped directly from vendors. The company publishes the Clean Run Magazine (archived issues from 2006 through 2020), the registered Control Unleashed® trademark and curriculum (created by Leslie McDevitt), and a catalog of more than 100 books and DVDs.

Revenue is generated through four streams: hardware sales (with pricing ranging from $0.30 budget items to $599.99 premium equipment), online training courses ($25-$129 per course, with free mini-courses as a top-of-funnel), publication sales (books and DVDs), and gift certificates. Pricing includes volume discounts on select products (e.g., 5-15% on multiple Cato Boards) and instructor-led pricing that varies by format. The company employs 11-50 people and is operated by dog trainers and agility competitors who personally test products before sale, supported by a marketing approach that emphasizes the trainer-owned positioning, an email newsletter, free educational videos, and an instructor network of 35+ professionals.

Name

Clean Run

Legal name

Clean Run Production, LLC

Website

https://cleanrun.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Run is a privately held, direct-to-consumer e-commerce company founded in 1995 that sells specialized dog agility equipment, canine fitness gear, and online training courses to agility handlers, trainers, and canine-sport enthusiasts primarily in the USA.

Ownership category

akta.pro rank

Product category

Dog Agility Training Equipment and Education

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Toys & Enrichment Retail (CRALAHAE)

Keywords

• Dog agility equipment
• Canine training supplies
• Dog agility courses
• Canine fitness equipment
• Agility training products

Headquarters

HQ city

South Hadley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Clean Run sells physical dog agility training equipment including jumps, tunnels, weave poles, contact obstacles, canine fitness equipment, dog gear, training aids, toys, and treats. Products range from budget items to premium equipment. The company stocks items in their warehouse and also offers dropship from vendors for some products.
2. Online Training Courses: Clean Run generates revenue from online dog training courses delivered through their Learning Center platform. This includes self-study courses, instructor-guided classes, on-demand webinars, and streaming DVDs. Course prices range from free mini-courses to $129 for comprehensive programs. Also includes Control Unleashed certification and conference content.
3. Publication Sales: Sale of dog training books, DVDs, and educational materials. The company has published over 100 agility books and DVDs over their history.
4. Gift Certificates: Clean Run offers gift certificates that allow customers to purchase products or courses as gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clean Run sells specialized dog agility training and competition equipment (jumps, tunnels, weave poles, contact obstacles, canine fitness gear, dog training aids, toys, and treats) through a direct-to-consumer e-commerce storefront. The company also operates the Clean Run Learning Center, an online education platform offering instructor-led and on-demand courses, webinars, and streaming DVDs from 35+ professional dog trainers, covering agility, behavior, scent work, disc dog, fitness, and related canine sports.

Product overview

Clean Run is a specialized e-commerce platform and online learning provider for dog agility and training. The company operates two integrated product lines: (1) a physical products store offering agility equipment (tunnels, weave poles, jumps, contact obstacles), canine fitness equipment (Cato Board Training Platforms, Balance Pads, Cavaletti Sets), nose & scent work supplies, dog gear, training aids, toys, treats, and publications including Control Unleashed books and DVDs; and (2) an online learning platform providing instructor-led and on-demand training courses across agility, behavior, disc dog, flyball, nose work, and other canine sports disciplines taught by numerous professional instructors. Founded in 1995, the company sells products under its own Clean Run brand alongside curated third-party brands, and publishes the Clean Run Magazine digital publication. The platform also offers course/product bundles and free educational content including a Pup Pilates course and Resilience Unleashed mini course.

Differentiator

Problem solved

Functional benefit

Products and services

• Cato Board Training Platform Training platform designed for 'go to place' training, agility sends, and fitness exercises; available in rubber surface (indoor) and turf surface variants, supporting up to 200 lbs and measuring 16"W x 24"L x 3.5"H.
• Cato Plank XL Training Platform Extended size training platform (12"W x 36"L x 3.5"H) for teaching clean fronts, crisp downs, and other training applications; supports over 200 lbs.
• Balance Pad Non-toxic TPE foam balance training tool (15"W x 18.75"L x 2.25"H) for improving motor skills and balance in beginner, senior, and injured dogs.
• Dog Agility Hurdle or Cavaletti Set Bundle of 18"-tall agility hurdle cones with 6 adjustable-height poles (3", 6", 9", 12", or 15") made from high-impact polyethylene for cavaletti work and backyard training jumps.
• Agility Targets or Spot Markers - Set of 12 Set of 12 flexible heavy-duty poly-vinyl anti-slip targets (9" diameter) in primary colors for marking handling spots, boundaries, and training targets.
• Snuffle Mat Made-in-USA canine enrichment feeder mat with fleece strips for interactive training and foraging; available in travel, small, medium, and large sizes with over 30% more fleece than typical mats.
• Control Unleashed Foundation Seminar 4-DVD Set 4-disc DVD set covering Control Unleashed training program foundations; awarded 2008 Best Dog Behavior DVD by Association of Animal Behavior Professionals.
• Control Unleashed Game Demonstrations 3-DVD Set 3-disc DVD set (3 hours, 29 minutes) demonstrating Control Unleashed training games for handlers and dogs.
• Control Unleashed Book 3: Reactive to Relaxed 168-page paperback book (released 2019) covering new additions to the Control Unleashed training program and revised foundation behaviors.
• Food Is Magic: Creating Behavior Change with Food & Probiotics On-demand webinar (60+ minutes plus Q&A) co-taught by Leslie McDevitt and Dr. Jessica Hekman covering food-based behavior modification and probiotic effects on dog behavior; includes 3 CEUs for CCPDT and IAABC.
• Resilience Unleashed! Mini Course Free on-demand mini course teaching resilience-building techniques using Control Unleashed pattern games and default behaviors.
• Sizzling Seesaws Streaming DVD (3 hours, 52 minutes) by Jen Pinder for training dogs on teeter/seesaw obstacles with problem-solving guidance.
• Pup Pilates Free self-study course by Jasey Day focusing on canine fitness skills including strength, mobility, and injury prevention.
• To Neuter or Not to Neuter On-demand 75-minute webinar by Dr. Jessica Hekman discussing spay/neuter timing effects on cancer risk, orthopedic injuries, and behavior.
• Agility Equipment Full line of dog agility training and competition equipment including tunnels, weave poles, jumps, tires, cavalettis, contact obstacles, pause tables, and related accessories; range spans backyard training equipment to premium competition-grade setups up to $599.99+.
• Nose & Scent Work Products Scent work supplies including vessels, tins, odor kits, oils and swabs, odor-proof mylar bags, harnesses, bait bags, training treats, and scent work training books for nose work and scent detection training.
• Disc Dog & UpDog Products Frisbees, discs (including Hero Air 235), and accessories for disc dog activities, freestyle, and UpDog competitions.
• Dog Gear & Supplies Performance dog gear including bowls and feeders, coats and jackets, collars and head halters, harnesses, health and first aid supplies, leashes, mats and beds, safety products, and supplements.
• Dog Trial & Travel Supplies Trial and travel supplies including auto travel accessories, cooling coats and mats, gadgets, ground cover mats, shade cloth, tarps, travel bowls, and stress aids.
• Dog Training & Behavior Aids Training supplies including bait bags, behavior training aids, books and DVDs, canine enrichment products, clickers, targets, platforms, Control Unleashed materials, training bags, training clothing, and treat dispensers.
• Toys & Tugs Dog toys including attention toys, balls, dock diving and water toys, fetching toys, flirt poles, frisbees and discs, interactive toys, lotus balls, plush toys, treat-dispensing toys, and tugging toys.
• Treats & Chews Dog treats and chews including bully sticks, natural chews, bully stick holders, training treats, food fillers for toys, and whole fish.
• Clean Run Learning Center Online Courses Instructor-led and on-demand online training courses covering agility, behavior, disc dog, flyball, foundations, health and fitness, jumping, nose work, parkour, puppy training, rally and obedience, and tricks; taught by 35+ professional instructors; course pricing ranges from free mini-courses to $129 for comprehensive programs.
• Clean Run Magazine (Digital Archive) Digital magazine publication covering dog agility topics, with archived issues from 2006 to 2020 and special focus issues.
• Course Designer Software Software tool for designing dog agility courses, sold to sport dog handlers.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Clean Run Online Learning InstructorscoreStrategic or Co-development PartnerClean Run partners with 35+ professional dog trainers and agility competitors who serve as instructors for their online learning platform. Instructors include Jordan Biggs, Jessica Perry Hekman DVM, Jenni Pfafman, Jen Pinder, Jasey Day, and many others. These instructors create and deliver courses on various dog training disciplines.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Kong Company: Kong is a large, established pet-products brand whose core offering — durable rubber toys and enrichment products — overlaps with Clean Run's toys, enrichment, and tugging/toy categories. While Kong is a broad incumbent not specializing in agility, it competes for the same household pet-toy and enrichment spend.
• PetSmart: PetSmart is the largest specialty pet retailer in North America, carrying dog training supplies, agility-adjacent gear, treats, and training classes. It overlaps with Clean Run at the lower end (training aids, basic gear) but does not specialize in competition agility equipment or expert-led online agility education.
• Chewy: Chewy is a large national online pet supplies retailer carrying a broad assortment of dog gear, training supplies, treats, and toys that overlap with categories on cleanrun.com. It is a broad incumbent leveraging scale and logistics that competes for the general pet-supply portion of the household basket rather than specialized agility equipment.
• Starmark Animal Behavior Solutions: Starmark designs and sells training aids, interactive toys, and behavior products for dogs through pet retail channels. It overlaps with Clean Run's training/behavior and toy categories as a brand-level competitor, though it serves the broader pet market rather than agility specialists.
• PetSafe (Radio Systems Corporation): PetSafe is an established pet-products company offering training, containment, and behavior products that overlap with Clean Run's behavior/training aids categories. PetSafe is a broad incumbent serving a much wider audience beyond agility and is not a specialized competitor but addresses overlapping training-spend.

Direct peers

• Susan Garrett / DogsThat: Susan Garrett's DogsThat is an online dog training brand focused on agility and recall, selling self-paced courses, workshops, and webinars to agility handlers. It directly overlaps Clean Run's online training and agility-education value proposition, and competes for the same instructor-driven, premium-price audience.
• J&J Dog Supplies: J&J Dog Supplies is a long-running DTC retailer and manufacturer of dog agility equipment (jumps, weave poles, tunnels, contacts) and training supplies, selling directly to agility handlers and clubs. It competes head-on with Clean Run's agility equipment catalog and shares the same core customer of competition agility handlers.
• Fenzi Dog Sports Academy: Fenzi is an online learning platform for dog sports (agility, obedience, scent work) led by a network of instructors with subscription and per-course pricing. It directly competes with Clean Run's Learning Center for online course revenue, with a comparable instructor-network model and overlapping dog-sports audience.
• Blue-9: Blue-9 designs and sells professional dog training gear — collars, leashes, belts, harnesses — for sport dog handlers, including agility competitors. It competes with Clean Run's performance-dog gear categories and serves the same sport-handler customer base with branded training equipment.
• Max 200 Dog Agility Equipment: Max 200 is a manufacturer of premium agility weave poles and competition-grade contact obstacles sold to serious competitors and clubs. It is a direct competitor within Clean Run's hardware catalog and competes on the same premium-agility-equipment positioning Clean Run uses for its top-of-catalog items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CleanRunAgility
• LinkedInlinkedin.com/company/clean-run-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Run