THE ICKLE PICKLE CHILDREN'S CHARITY

Name

THE ICKLE PICKLE CHILDREN'S CHARITY

Legal name

THE ICKLE PICKLE PARTNERSHIP LTD

Website

https://icklepickles.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Neonatal Charity Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Neonatal charity services
• Medical equipment donations
• Community fundraising events
• Corporate charity partnerships
• NICU family support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Donations: The charity receives donations from individual supporters, including one-time gifts and recurring monthly donations. Donation tiers referenced include £5 (milk cooling bags), £22 (parent well-being bundles), and £110 (Sound Ears for noise regulation). The charity promotes 'small donations, big impact' messaging to encourage broad public participation.
2. Event-Based Fundraising: Revenue is generated through ticket sales and fundraising pledges at charity events. Event ticket prices range from £10 (Junior Run) to £140 (London Incubator Ball table of 10 at £1,400). Participants at running events pledge minimum fundraising targets (e.g., £250 for Hackney Half Marathon, £350 for London Landmarks). This is the primary acquisition and revenue channel.
3. Corporate Partnership Tiers: Corporate partners sponsor the charity at defined tiers: Bronze (£2,000 fundraising target), Silver (£5,000), and Gold (£7,500). Benefits include logo placement on donated equipment plaques, charity T-shirts, social media, website, and event tickets. Sponsorship of specific events (e.g., Incubator Ball) provides additional revenue.
4. Trust and Foundation Grants: The charity receives grants from charitable trusts and foundations. Recent examples include a £5,707 grant from Wight Aid and ongoing support from trusts referenced in news items. A Charity Trust Manager (Michelle Benjama) manages these relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Ickle Pickles Children's Charity is a UK-registered charity that raises money to purchase and donate life-saving neonatal equipment (incubators, ventilators, phototherapy devices, breast pumps, transport pods, monitoring equipment, recliner chairs) and provides unit refurbishments to NHS neonatal units across England and Wales. It supplements its equipment donations with the Ickle Pickles Pledge unit-level partnership programme, the NeoHero volunteer peer-support programme for NICU families, an online donation and event-registration platform, organised fundraising events, and corporate partnership tiers.

Product overview

The Ickle Pickles Children's Charity is a UK-based neonatal charity that operates as a single unified charitable service focused on giving every newborn a chance. The organization delivers tangible benefits to neonatal units through equipment funding, facility refurbishments, and transport service support. The core offering combines direct equipment donations (including incubators, ventilators, monitoring devices, and comfort items), the Ickle Pickles Pledge partnership programme, the NeoHero volunteer initiative for peer support, an online donation and fundraising platform, organized charity events, corporate partnerships, and charitable grants management. The charity works with over 50 neonatal units and three transport services across England and Wales, having raised over £4 million since 2009 and purchased over 1,000 pieces of equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Ickle Pickles Pledge (unit-level partnership programme)

Quantifiable outcome

• Over £4 million raised since 2009, providing direct support to 50+ neonatal units and 3 neonatal transport services
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Mama BamboosupportingGTM or Marketing PartnerMama Bamboo (nappy brand) partnered with Ickle Pickles to launch a NICU guide for new parents. Mama Bamboo donates nappies to NICU units and supports Ickle Pickles' family resources. Featured in news section and corporate supporters page.
• mOm Incubators LtdsupportingStrategic or Co-development PartnermOm Incubators partnered with Ickle Pickles for the 24-hour 'Incubator Push' challenge where a father pushed a mOm incubator 106km from Poole Hospital to Southampton Hospital and back to Bournemouth. mOm provides the specialised incubator buggy used in the challenge.
• Basking BabiessupportingGTM or Marketing PartnerBasking Babies is a national franchise offering baby massage, baby reflexology, and baby yoga classes. Partners with Ickle Pickles to run baby massage sessions for NICU graduates of Lewisham and Queen Elizabeth hospitals. Helps provide peer support and community for NICU families.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tommy's: Tommy's funds research into pregnancy complications, miscarriage, stillbirth, and premature birth, and supports families through the pregnancy journey. Comparable as a UK pregnancy/prematurity-focused charity operating in the same donor pool and supporting neonatal outcomes.
• Wellchild: Wellchild supports seriously ill children and their families across the UK, including those in neonatal and long-term hospital care. Comparable as a UK children's health charity with corporate partnerships, community fundraising events, and family-support programming.
• Bliss: Bliss is the UK's leading national charity for premature and sick babies, providing information, support, and funding for neonatal units. Directly comparable to Ickle Pickles in mission, beneficiary population (NICU babies), and NHS-hospital partnership model, but operates at materially larger scale.
• Ronald McDonald House Charities UK: Ronald McDonald House Charities UK provides free family accommodation near children's hospitals. Comparable in mission (supporting families with sick children in NHS hospitals), event-driven fundraising model, and corporate partnership structure.
• Together for Short Lives: Together for Short Lives is the UK charity for children with life-limiting and life-threatening conditions. Comparable as a UK children's healthcare charity operating in the same donor pool and supporting families in NHS hospital settings.
• The Sick Children's Trust: The Sick Children's Trust runs 'Home from Home' accommodation for families with seriously ill children receiving hospital treatment. Comparable as a UK charity supporting families of children in NHS hospital care, using corporate partnership tiers and community fundraising events similar to Ickle Pickles.

Broad incumbents

• Great Ormond Street Hospital Children's Charity: GOSH Children's Charity is one of the UK's largest hospital-affiliated children's charities, funding equipment, research, and family accommodation. Comparable in NHS equipment-funding focus, but operates at significantly greater scale with a single-hospital partnership model rather than multi-unit.

Emerging players

• Children's Air Ambulance: Children's Air Ambulance is a UK charity that funds inter-hospital transfers for critically ill children, including neonatal transport. Comparable mission overlap with Ickle Pickles's neonatal transport service support (LNTS, Embrace, SONeT) and shared event-driven fundraising model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/icklepicklescc
• Facebookfacebook.com/IcklePicklesCharity
• Instagraminstagram.com/icklepicklescharity
• LinkedInlinkedin.com/company/the-ickle-pickle-partnership-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE ICKLE PICKLE CHILDREN'S CHARITY