THE FLOORING CENTRE (NW) LTD

What THE FLOORING CENTRE (NW) LTD does

The Flooring Centre (NW) Ltd is a family-owned, Bamber Bridge-based (Preston, UK) flooring retailer and installer founded in 2008 by Steven and Susan Morton and now also led by their children Michael and Michelle. The company operates a 500 square metre showroom spread across four units at Club Court, Bamber Bridge, and serves both residential and commercial customers across more than 30 towns in North West England. Its core product portfolio spans carpets, hardwood/wood flooring, laminates, vinyl, LVT (Amtico, Karndean, Invictus), alternative natural floors (bamboo, cork, linoleum), and roll stock / clearance lines, with a dedicated Amtico One showroom and Karndean Platinum retailer status anchoring its premium positioning.

The company's revenue model is a product-plus-services combination: it sells flooring materials and bundles in-house measuring (free evenings and weekends) and professional installation — including furniture clearance, removal of old flooring, and waste disposal — handled by accredited fitters. Pricing is fully quote-based through the showroom (no e-commerce), with finance options (0% interest credit and Buy Now Pay Later via Novuna Personal Finance) offered on orders over £750 to enable higher-value purchases. Go-to-market is sales-led, supported by local SEO-driven blog content targeting geographic search terms (e.g., "flooring fitters near me in Preston"), Google reviews (164 reviews, "EXCELLENT"), and an organic social presence on Facebook and Instagram.

The business is privately held with no disclosed institutional investment, no parent company, and no subsidiaries. Revenue figures are not publicly available; the company does not maintain an API, mobile app, or proprietary technology stack. Strategic positioning rests on showroom scale, supplier accreditations, and full-service installation rather than technology differentiation.

Name

THE FLOORING CENTRE (NW) LTD

Legal name

The Flooring Centre Limited

Website

https://theflooringcentrenw.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flooring Centre (NW) Ltd is a family-owned flooring retailer and installer founded in 2008 in Bamber Bridge, Preston, operating a 500 sq m showroom across four units and serving residential and commercial customers across North West England with carpets, Karndean, Amtico, wood, vinyl, and LVT products plus in-house measuring and fitting services.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail
• Flooring installation
• Carpet sales
• Luxury vinyl tiles
• Hardwood flooring

Headquarters

HQ city

Bamber Bridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flooring product sales and installation: The company sells a wide range of flooring products (carpets, Karndean, Amtico, wood, vinyl, laminates, natural floors) and provides full installation services. Revenue is generated through the sale of flooring materials combined with fitting/installation labour, making it a product-plus-services revenue model. Financing options (0% interest credit, Buy Now Pay Later) are offered to facilitate higher-value purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Flooring Centre retails a wide range of flooring products — carpets, wood, laminates, vinyl, luxury vinyl tiles (Amtico, Karndean, Invictus), and alternative natural floors — from its 500 sq m showroom in Bamber Bridge. It complements product sales with full installation services delivered by in-house accredited fitters, including free evening and weekend measuring, furniture clearance, removal of existing flooring, fitting, and waste disposal. Finance options (0% interest credit, Buy Now Pay Later) and dedicated sub-brands (Wool Mix, Jacaranda, Ted Todd) round out the proposition.

Product overview

THE FLOORING CENTRE (NW) LTD is a family-run flooring retail and installation business offering a comprehensive range of flooring products and services. The company operates from a 500 square metre showroom in Bamber Bridge, serving residential and commercial customers across the North West. Their core product portfolio includes Carpets, Wood/Hardwood, Amtico, Karndean (Design Flooring), Invictus, Commercial Flooring, and Roll Stock. These products are complemented by Laminates, Vinyl, and Alternative Natural Floors (bamboo, cork, linoleum). The company provides complete flooring solutions including free evening and weekend measuring services, expert design consultation using in-store design tables, professional fitting by experienced accredited fitters, and post-installation cleanup. Additional offerings include discounted roll ends and clearance flooring. The business is led by Steven and Susan Morton with their children Michael and Michelle, and holds Karndean Platinum retailer status. Finance options are available through Novuna Personal Finance for orders over £750.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets Textile floor coverings in wool mix, synthetic, and premium handcrafted ranges (e.g. Jacaranda) for residential and commercial applications, supplied with expert measuring, fitting, and removal of existing floors.
• Wood Flooring Hardwood and engineered wood flooring options including premium Ted Todd ranges, available in various finishes and styles for residential interiors.
• Amtico Premium luxury vinyl tile (LVT) flooring brand suitable for areas with high foot traffic, displayed in a dedicated Amtico One showroom at the Bamber Bridge centre.
• Karndean Design Flooring Design vinyl flooring offering realistic wood and stone effects, including Karndean Looselay. The Flooring Centre is a Karndean Platinum retailer, indicating leading expertise and full product availability in the area.
• Invictus Luxury vinyl flooring brand featuring distinctive designs and patterns, targeting customers seeking bold, statement-making floor coverings with the durability benefits of vinyl.
• Commercial Flooring Flooring solutions specifically designed for commercial spaces, serving business customers across the North West with access to trade-specific products and brands.
• Roll Stock Bulk roll flooring products available at discounted prices, offering cost-effective solutions for larger areas, including various vinyl and linoleum options.
• Laminates and Vinyl Laminate flooring offering the aesthetic of hardwood at more affordable price points, plus resilient sheet vinyl and LVT options known for water resistance and ease of cleaning, suitable for families with children or pets.
• Alternative Natural Floors Eco-friendly flooring options including bamboo, cork, and linoleum, targeted at environmentally conscious customers seeking sustainable flooring alternatives.
• Flooring Installation Service End-to-end installation delivered by in-house accredited fitters, including free evening and weekend measuring, furniture clearance, removal of existing flooring, fitting and waste disposal for residential and commercial customers.

Quantifiable outcome

• Completed Amtico flooring installation in 12 days from showroom visit to finished installation (tight budget and timescale project).
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• KarndeancoreChannel Partner/ Reseller/ DistributorThe Flooring Centre is a Karndean Platinum retailer — the leading Karndean retailer in the area. They stock and install the full Karndean product range including Karndean Looselay. The Platinum status indicates a significant,Flagship supplier partnership.
• AmticocoreChannel Partner/ Reseller/ DistributorThe company is an authorised Amtico retailer and installer. They opened a brand-new Amtico One showroom in Bamber Bridge and prominently feature Amtico products across residential and commercial categories.
• Ted ToddcoreChannel Partner/ Reseller/ DistributorThe company is an authorised retailer of Ted Todd flooring products, featured in the brand name of the website title.
• InvictusminorChannel Partner/ Reseller/ DistributorThe company stocks and installs Invictus luxury vinyl tile (LVT) products, with a dedicated Invictus product page on the website.
• Additional flooring brand supplierssupportingChannel Partner/ Reseller/ DistributorThe company stocks products from multiple additional suppliers including: Abingdon Flooring, Axminster Carpets, Brintons, Brockway, Cavalier Carpets, Cormar Carpets, Hugh Mackay, Jacaranda Carpets, Penthouse Carpets, Thomas Witter, Ulster Carpets, Woodpecker Flooring, Leoline, Rhinofloor, Beauflor, and Canopy. These are showcased in the showroom and on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carpetright: Large UK flooring retailer with multi-site presence selling carpets, vinyl, laminate, and wood flooring with installation services. Directly comparable category to The Flooring Centre, but at national scale with significantly greater resources.
• Tapi Carpets & Floors: UK-wide flooring retailer offering carpets, LVT, wood, and laminate with measuring and fitting services. Overlaps directly with The Flooring Centre's product-and-installation model across a much broader geographic footprint.
• Wickes: UK home improvement retailer offering flooring (laminate, vinyl, LVT), tile, and installation services as part of a broader home improvement proposition. Overlaps with The Flooring Centre on flooring retail and installation within a wider home improvement category.
• Homebase: UK home and garden retailer that sells flooring (laminate, vinyl, LVT) and tile alongside wider home improvement ranges. Competes with The Flooring Centre for DIY-leaning and trade flooring customers across the North West.

Direct peers

• Factory Flooring Outlet: UK discount flooring retailer offering roll-end and clearance carpets and flooring with fitting services. Comparable to The Flooring Centre's roll stock / discounted flooring proposition and mid-market pricing.
• Leader Floors: Independent UK flooring retailer offering carpets, LVT, wood, and laminate with showroom and installation services. Closest comparable to The Flooring Centre as a regional independent retailer-installer with similar product breadth.

Emerging players

• UK Flooring Direct: Online UK flooring retailer specialising in LVT, laminate, and engineered wood at competitive prices. Comparable to The Flooring Centre's premium LVT (Karndean/Amtico/Invictus) categories from a digital-first angle.
• Flooring Superstore: Online-first UK flooring retailer offering carpets, vinyl, laminate, and LVT at discounted prices with sample-led e-commerce. Represents the digital alternative to The Flooring Centre's showroom-led model.

Others

• Kingsmead Carpets: UK carpet manufacturer and supplier that The Flooring Centre and similar retailers purchase from. Adjacent enabler/supplier relationship rather than a direct competitor, but relevant as a comparable in the carpet supply chain.

Regional players

• Direct Carpets & Floors: UK regional retailer (with strong North West presence) selling carpets, LVT, laminate, and vinyl with fitting services. Comparable to The Flooring Centre as a multi-branch independent retailer in overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theflooringcentrenw
• Instagraminstagram.com/theflooringcentrenw
• LinkedInlinkedin.com/company/the-flooring-centre-nw-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE FLOORING CENTRE (NW) LTD