The Big Bale Company (North) Ltd

Name

The Big Bale Company (North) Ltd

Legal name

Big Bale Company (North) Limited

Website

https://bigbalenorth.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

akta.pro industry

PRIMARYAFAAAAAE

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers)

Agriculture & Food Production/Agricultural Equipment & Technology/Farm Machinery & Tractors

SECONDARYIMAHACAF

Hay & Bale Handling Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

Keywords

• Agricultural machinery dealer
• Baler sales service
• Farm equipment hire
• Forage harvesting equipment
• Agricultural spare parts

Headquarters

HQ city

Goole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New & Used Baler Sales: Sale of new and used Massey Ferguson big square balers to agricultural contractors and farms. Stock includes MF190 through MF2290 models with various configurations.
2. Baler & Chaser Hire: Short-term and seasonal hire of balers and chasers with 120+ machines leased annually. Includes flexible terms tailored to customer requirements.
3. Chaser Sales: Sale of new and used Heath SuperChasers, MC2, and QM Extra models for bale collection operations.
4. Parts & Accessories: Sale of spare parts for Massey Ferguson and New Holland balers, and Heath SuperChasers. Extensive parts inventory with next-day courier delivery within mainland UK for orders before 3pm.
5. Service & Maintenance: Full service department offering general inspections, flywheel and knotters checks, and complete front-to-back servicing. Services available on-farm or in workshops. 24:7 telephone support during peak times.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Big Bale Company (North) Ltd is a UK-based agricultural machinery dealership established in 1984, headquartered in Goole, East Yorkshire. The company specializes in the sale, hire, parts supply, and servicing of Massey Ferguson balers and Heath chasers. It serves agricultural contractors, farms, and the biomass sector with a hire fleet of 120+ machines.

Product overview

The Big Bale Company (North) Ltd is a specialized agricultural machinery dealership dedicated to the Hay, Straw and Forage industry. The company operates as a single-product dealer (not a platform architecture) focused exclusively on large square balers and bale chasers. The product portfolio centers on Massey Ferguson Balers (MF2250 to MF2290 series in various TP and XD configurations) and Heath Chasers (MC2, QM Extra, SuperChaser Extra models) sold and hired alongside complementary attachments (Bale Grabs, Hydraulic/Standard Nudge Bars, NudgeBox), accessories (Moisture Meters from Delmhorst/Agreto, AGCO Weigher, HayBoss Applicator, Fire Extinguisher, Cotesi twines in multiple formulations), and dedicated Parts & Service support. The company does not offer a unified software platform—the core offering is physical agricultural machinery with associated consumables and maintenance services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 120+ machines leased annually
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Massey Ferguson (AGCO)coreOEM/ Whitelabel/ Licensing PartnerMassey Ferguson, a brand under AGCO Corporation, is the primary equipment supplier for Big Bale North's baler sales and hire fleet. The company offers the full range of MF square balers including MF2250 through MF2290 and XD variants. Big Bale North operates as an authorized dealer for new and used Massey Ferguson equipment.
• AGCOcoreOEM/ Whitelabel/ Licensing PartnerAGCO Corporation is the parent company of Massey Ferguson. Big Bale North distributes AGCO's Massey Ferguson baler products and AGCO's Weigher System accessory. The company also displays the AGCO logo on their website indicating a formal distribution relationship.
• Heath EngineeringcoreOEM/ Whitelabel/ Licensing PartnerHeath Engineering supplies the SuperChaser, MC2, and QM Extra chaser range which Big Bale North sells and hires as the leading UK distributor. Big Bale North is described as supplying 'the leading bale chaser for square bales in the UK and global network.' Products include SuperChaser Extra, MC2, and QM Extra models.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Krone UK: Krone manufactures and distributes balers (including big square balers) and forage equipment in the UK. As a competing OEM/dealer network, it directly competes with Massey Ferguson and Big Bale North in the same square baler category.
• McHale: Irish-based manufacturer of balers, bale wrappers, and integrated baler-wrapper combinations serving UK and Irish agricultural contractors. Competes directly with Massey Ferguson and Heath in the baling equipment market.
• Shelbourne Reynolds: UK-based agricultural equipment manufacturer specializing in strip tillage and harvesting equipment, including header and stripper products. While not a direct baler competitor, it serves the same UK agricultural contractor customer base with specialized harvesting machinery.
• Pöttinger UK: Austrian manufacturer of balers (including Impress round balers and square baler range), mowers, and rakes with UK distribution. Directly competes in the forage equipment category with specialist dealer networks serving UK contractors.
• Big Bale South: Big Bale South was formed by Mike Coleman, who co-founded the original Big Bale with David Johnson before the two split north/south territories. It operates as a directly comparable Massey Ferguson baler and chaser specialist dealer in southern UK.
• Kuhn UK: French agricultural equipment manufacturer offering balers, mowers, and tedders in the UK through its dealer network. Competes with Massey Ferguson/Krone in the baling equipment market for UK agricultural contractor customers.

Broad incumbents

• Claas UK: Major German agricultural machinery manufacturer with comprehensive UK dealer network offering balers, foragers, tractors, and combines. While broader in scope than Big Bale North, it competes in the same baler category with its Quadrant square baler range.
• CNH Industrial (New Holland) UK: Global agricultural equipment manufacturer with New Holland brand offering big square balers (BigBaler series) competing directly with Massey Ferguson in the UK contractor market. Big Bale North also services New Holland balers for parts, indicating overlapping customer relationships.

Others

• AGCO UK (Massey Ferguson): Parent company of Massey Ferguson and primary OEM supplier to Big Bale North. While not a competitor per se, AGCO's UK dealer strategy, direct sales initiatives, or product decisions directly determine Big Bale North's commercial viability.
• Heath Engineering: UK-based manufacturer of bale chasers (SuperChaser, MC2, QM Extra) and bale handling equipment. As a core OEM partner, Heath's product roadmap and UK distributor strategy directly affect Big Bale North's chaser revenue stream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrvwbPbwIoKJWDnRHPVoXiQ
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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Bale Company (North) Ltd