What KRONE UK does

KRONE UK Ltd. is the United Kingdom sales, distribution and after-sales subsidiary of Maschinenfabrik Bernard KRONE GmbH & Co. KG, a fourth-generation family-owned German agricultural machinery manufacturer founded in 1906 in Spelle, Germany. Established in 2009 and headquartered in Micklefield, Leeds, KRONE UK specializes in equipment for the hay and forage industry, selling and supporting disc mowers, rotary tedders, rotary rakes, round and large square balers, forage wagons, pelleting presses, transport technology, the BiG M 450 self-propelled mower conditioner, and the BiG X series of forage harvesters (490–1,156 hp) to UK farmers and agricultural contractors through an authorized dealer network.

The product portfolio spans more than 240 models covering the full forage harvesting chain from mowing to pelleting, differentiated by proprietary technology including the OptiSet automatic machine setting system, ISOBUS-compatible controls, SmartConnect Solar telematics, ExactUnload automated unloading, GPS-Controlled Auto Bale Deposit, and the OptiGrass cutting system on RX/ZX forage wagons. Revenue is generated primarily through hardware sales of machinery, spare parts and crop packaging (KRONE excellent Parts), with complementary streams from KRONE UK Finance (financing), KRONE E-Solutions (software subscriptions via mykrone.green), and KRONE Training (professional services delivered through regional training portals). Go-to-market is channel-led, with regional Sales Territory Managers supporting an authorized UK dealer base, while the parent KRONE Group generated €2.5 billion in 2021/2022 sales (+15% YoY) and operates in more than 60 countries.

Name

KRONE UK

Legal name

Maschinenfabrik Bernard Krone GmbH & Co. KG

Website

https://krone-uk.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

KRONE UK Ltd. is the UK sales and after-sales subsidiary of German family-owned agricultural machinery manufacturer Maschinenfabrik Bernard KRONE GmbH & Co. KG, distributing hay and forage harvesting equipment to UK farmers and agricultural contractors via an authorized dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery / Forage Harvesting Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Hay & Bale Handling Equipment (IMAHACAF), Tractors & Power Units (IMAHACAA), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF)

Keywords

• Forage harvesting equipment
• Agricultural machinery
• Hay and forage
• Grassland equipment
• Balers and rakes

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of forage harvesting and grassland equipment including disc mowers, rotary tedders, rotary rakes, round balers, large square balers, forage wagons, self-propelled mower conditioners, forage harvesters, and transport technology. Products range from small mowers to 1,156 hp forage harvesters.
2. KRONE excellent Parts (Spare Parts & Accessories): Sale of original KRONE spare parts, accessories, and consumables through the Parts Shop and Parts Catalog. Also includes crop packaging materials such as bale wrap and net.
3. KRONE Finance / Financing Services: Financing solutions offered through KRONE UK Finance For You, enabling customers to purchase or lease equipment through structured financial arrangements.
4. KRONE E-Solutions: Online shop for individual services and software features for KRONE machines, including software upgrades, telematics services, and digital tools accessible via the mykrone.green portal.
5. Training Services: KRONE Training provides practical-oriented training in small groups for drivers and sales and service employees, delivered through regional training portals for Germany, UK, and France.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KRONE UK supplies agricultural machinery for the hay and forage industry, marketing the full KRONE product portfolio through a UK authorized dealer network. The range includes disc mowers, rotary tedders, rotary rakes, round and large square balers, bale wrappers, pelleting presses, self-propelled mower conditioners, forage harvesters (up to 1,156 hp), forage wagons, and transport technology. The UK entity also provides after-sales service, spare parts, training, and financing through KRONE UK Finance.

Product overview

KRONE UK offers a comprehensive portfolio of over 240 agricultural machinery models specializing in forage harvesting equipment. The product range includes disc mowers (EasyCut series with front-mounted, rear-mounted, trailed, and butterfly combinations), rotary tedders (Vendro and KWT series), rotary rakes (Swadro S/TS for side delivery and Swadro TC for centre delivery including the world's largest TC 2000 model), round balers (Bellima, Fortima, Comprima, ComPack Pro, CombiPack HDP, and VariPack series with fixed, semi-variable and fully variable chamber options), bale wrappers (EasyWrap 150 and 165 T), large square balers (BiG Pack 4th and 5th generation, HDP II series with BaleCollect accumulator), pelleting presses (Premos 5000), forage wagons and trailers (AX, MX, RX, ZX, TX, and GX series ranging from 25-56 m3 capacity), mower conditioners (BiG M 450 self-propelled model), and forage harvesters (BiG X series from 480 to 1180 models with power outputs from 490 to 1156 hp). The portfolio is complemented by digital services including mykrone.green customer portal, Smart Telematics, Technical Information Center (TIC), E-Solutions, KRONE Training, and SmartConnect Solar telemetry unit. KRONE also offers agricultural logistics solutions (KRONE AgriTruck, AgriLiner Pro, KNAPEN KX walking floor trailers), crop packaging materials, and financing services through KRONE UK Finance.

Differentiator

Problem solved

Functional benefit

Brands

• EasyCut: Disc mower product line including front-mounted, rear-mounted, and trailed mowers
• Vendro
• Swadro
• BiG M
• BiG X
• BiG Pack
• Bellima
• Fortima
• Comprima
• VariPack
• Premos
• EasyWrap
• mykrone.green
• SmartConnect

Products and services

• EasyCut Disc Mowers (F, R, TS/TC, B series) Front, rear, trailed, and butterfly disc mower combinations for grass and forage cutting operations, available in multiple working widths. For professional farmers and contractors.
• Vendro and KWT Rotary Tedders Rotary tedders for spreading, turning, and drying forage. New generation Vendro series and KWT models for efficient forage preparation.
• Swadro Rotary Rakes (S | TS, TC, TC 1570, TC 2000) Side and centre delivery rotary rakes including the Swadro TC 2000, the world's largest centre delivery rake. For swathing and windrowing forage.
• Round Balers (Bellima, Fortima, Comprima, ComPack Pro, CombiPack HDP, VariPack series) Fixed, semi-variable, and fully variable bale chamber round balers with optional baler-wrapper combinations. For baling hay, straw, and silage.
• BiG Pack Large Square Balers (4th/5th Generation, HDP II 1290 VC) and BaleCollect Large square balers for high-capacity baling of straw, hay, and biomass. BaleCollect is a bale accumulator for collecting and handling multiple bales.
• EasyWrap Bale Wrappers (150, 165 T) Mounted and trailed bale wrappers for wrapping round bales in stretch film for silage preservation.
• Forage Wagons (AX, MX, RX, ZX, TX, GX series) Self-loading and forager-filled forage wagons, silage trailers, and general-purpose wagons with capacities from 25 to 56 m3, covering loading, transport, and unloading of forage.
• BiG M 450 Self-Propelled Mower Conditioner High-capacity self-propelled mower conditioner, the world's first of its kind, for large-scale grass and forage mowing with integrated conditioning.
• BiG X Forage Harvesters (480-1180 series) Self-propelled forage harvesters ranging from 490 hp (BiG X 480) to 1,156 hp (BiG X 1180) for professional grass and maize harvesting.
• XCollect Forage Harvester Headers Maize headers for BiG X forage harvesters, including the XCollect 750-2 RotoChop with integrated stubble mulcher for combined harvesting and mulching.
• Premos 5000 Pelleting Press Pelleting press for producing structure pellets directly from agricultural materials in the field, eliminating the need for stationary processing.
• Agricultural Logistics Solutions (KRONE AgriTruck, GX 520 AgriLiner Pro, KNAPEN KX) Multi-purpose and walking floor transport vehicles for road and field agricultural transport operations, from field to plate.
• KRONE excellent Parts and Crop Packaging Original KRONE spare parts, accessories, consumables, bale wrapping and packaging materials available through the Parts Shop and Parts Catalog.
• mykrone.green Digital Customer Portal and Smart Telematics Digital customer portal providing access to Technical Information Center (TIC), E-Solutions (software/services), Parts Shop, training enrollment, telematics data, and SmartConnect Solar telemetry for remote machine monitoring and agronomic data.
• KRONE Training Services Practical-oriented training courses for drivers, sales, and service employees delivered in small groups through regional training portals for Germany, UK, and France.
• KRONE UK Finance Financing solutions enabling UK customers to purchase or lease KRONE equipment through structured financial arrangements.

Quantifiable outcome

• More than 240 models available covering forage harvesting from 1 mower to 1,156 hp forage harvester
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• LiebherrcoreStrategic or Co-development Partner · 8 November 2025KRONE and Liebherr partnered on engine technology for the BiG Pack HDP II, with Liebherr engines already in successful use across KRONE's BiG X forage harvester range. The collaboration extended to a new main gearbox specifically developed for the BiG Pack HDP II, marking a new direction in KRONE's baler powertrain technology.
• LemkencoreStrategic or Co-development Partner · 1 September 2023KRONE and Lemken formed a strategic partnership under the 'Combined Powers' brand to develop autonomous towing vehicles and process units (VTE) for automated field operations. The collaboration also includes joint development of the Swadro TC 2000 rake upgrade and efficient mowing systems with wildlife consideration. The partnership aims to deliver combined innovation in forage harvesting and tillage technology.
• Knapen TrailerscoreStrategic or Co-development Partner · 11 August 2023Knapen Trailers, a subsidiary of KRONE Commercial Vehicle SE since 2019, joined the KRONE agricultural logistics portfolio. The KX walking floor trailer series (KX 650 and KX 770) is now sold through KRONE Agriculture's dealer network. This partnership expands KRONE's agricultural logistics offering to include professional transport solutions from field to plate.
• White Agri ServicescoreChannel Partner/ Reseller/ DistributorWhite Agri Services officially joined the KRONE UK dealer network in April 2026, strengthening KRONE's machinery sales and support in the Lanarkshire area of Scotland. As an authorized dealer, they provide sales, service, and parts support for KRONE equipment in their territory.
• CC Agricultural EngineeringcoreChannel Partner/ Reseller/ DistributorCC Agricultural Engineering was appointed as KRONE UK's newest official dealer, expanding coverage and support for KRONE machinery across their service territory.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CLAAS: German family-owned agricultural machinery manufacturer and KRONE's most direct competitor in forage harvesting. CLAAS offers a comparable full-line forage portfolio (JAGUAR forage harvesters, QUADRANT square balers, DISCO mowers, VOLTO tedders, LINER rakes), targeting the same UK and European dairy and contractor customers.
• Kverneland Group: Norwegian-origin agricultural machinery group (owned by Kubota) with comparable forage equipment lines including butterfly mowers (EXTRA series), tedders, rakes, and round balers. Competes with KRONE in European grassland equipment markets including the UK.
• Pöttinger: Austrian family-owned specialist in grassland and forage harvesting machinery. Competes head-to-head with KRONE in mowers (NOVACAT), tedders (HIT), rakes (TOP), loader wagons (EUROPROFI/JUMBO), and round balers (IMPRESS), with similar positioning in the UK contractor and dairy segments.
• Kuhn Group: French agricultural machinery manufacturer specializing in hay and forage equipment, tillage, and livestock equipment. Direct overlap with KRONE in disc mowers (GMD series), tedders (GF series), rakes (GA/GA air), and balers (VB/VBP round balers), competing for the same UK and European farmer and contractor segments.

Emerging players

• Lemken: German tillage and seeding specialist that is also KRONE's strategic partner in the "Combined Powers" autonomous vehicle collaboration. Comparable to KRONE in family ownership structure and German manufacturing quality, and increasingly relevant as the autonomous VTE platform moves toward commercialization.

Broad incumbents

• AGCO (Fendt / Massey Ferguson): Global agricultural machinery group whose Fendt and Massey Ferguson brands overlap with KRONE in mowers, rakes, balers, and self-propelled forage harvesters. Fendt's Slicer mowers, Former rakes, and Rotana balers compete directly with KRONE EasyCut, Swadro, and round baler lines.
• John Deere: Global market leader in agricultural machinery and a broad incumbent with overlapping forage harvesting products (8000/9000 Series forage harvesters, large square balers, plus comprehensive precision agriculture platform via John Deere Operations Center). Material indirect competitor to KRONE through dealer channels and integrated farm solutions.
• CNH Industrial / New Holland: Global agricultural OEM with New Holland brand offering FR Forage Cruiser self-propelled forage harvesters, Roll-Belt round balers, BigBaler large square balers, and Disc Bine mowers. Competes with KRONE across the forage harvesting value chain and has deeper UK dealer coverage.
• Case IH: CNH Industrial brand offering competing forage harvesters, large square balers (LB4 series), round balers (RB series), and mowers. Significant UK dealer footprint creates direct competitive pressure on KRONE UK at the contractor and large-farm segments.
• Kubota: Japanese agricultural equipment manufacturer with growing presence in hay tools, balers, and tractor-implement systems. Through ownership of Kverneland Group, Kubota is a broad incumbent competing with KRONE across multiple forage equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAH1yTEBLMXkts8zhfSodLA
• Facebookfacebook.com/KRONEUK
• Instagraminstagram.com/krone.agriculture
• TikToktiktok.com/@krone.agriculture
• Xx.com/kroneuk
• LinkedInlinkedin.com/company/krone-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRONE UK