THE YOGA CONNECTION

What THE YOGA CONNECTION does

THE YOGA CONNECTION is a privately-held, single-location yoga studio operating in Brooklyn, Pretoria East, South Africa, founded in 1999 by Carley and Alan Louw and currently owned by Elsabe Prinsloo. The studio offers nine class modalities spanning beginner to advanced levels — Hatha (Beginner and Intermediate), Iyengar, Yin, Vinyasa, Synergy, Nia Dance, Prenatal, and Meditation — and welcomes students aged 12 and above. The offering is grounded in traditional, accessible yoga practice rather than proprietary technology, with no app, API, or digital product layer; the customer experience is delivered entirely in-person at the Brooklyn studio.

The studio generates revenue through a mix of transaction-based pricing and limited recurring subscriptions: single drop-in classes at R140 (regular) and R330 (prenatal); expiring class packs ranging from R275 (2 classes) to R850 (10 classes); unlimited monthly subscriptions at R950; three-month subscriptions at R2,500; gift vouchers; and episodic events and workshops priced R150–R275 per attendee. Distribution is direct-to-consumer via the studio's physical location, with online booking supported through a Wix-hosted website, complemented by organic social presence on Facebook and Instagram. The business is owner-operated, employs 1–10 people including the owner, studio manager, and approximately 10+ yoga instructors, and operates without any disclosed institutional funding, parent company, or external investors. Strategic activity over the studio's 25-year history has centered on broadening the class portfolio and adding events/workshops and subscription tiers, while geographic reach has remained confined to the Pretoria East community.

Name

THE YOGA CONNECTION

Legal name

Yoga Connection

Website

https://yogaconnection.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

THE YOGA CONNECTION is a privately-held, single-location yoga studio in Brooklyn, Pretoria East, offering nine class modalities from beginner to advanced, prenatal yoga, Nia dance, and workshops. It serves local individual consumers in Pretoria East via in-person classes since 1999.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga studio classes
• Prenatal yoga sessions
• Group fitness instruction
• Meditation workshops
• Dance movement classes

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Single Class Sales: Individual class payments for regular yoga (R140) and prenatal yoga (R330) sessions. Walk-ins are welcome when space is available.
2. Class Packages: Prepaid class packs ranging from 2 to 10 classes, valid for one month. Also includes unlimited monthly and quarterly membership options.
3. Gift Cards: Gift vouchers sold for R140 and R330, allowing recipients to attend classes of their choice.
4. Events and Workshops: Special events including retreats, sound journeys, and themed yoga workshops priced between R150-R275 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yoga Connection is a physical yoga studio established in 1999 in Brooklyn, Pretoria East, South Africa. It offers in-person group yoga classes spanning beginner to advanced levels, including Hatha, Iyengar, Yin, Vinyasa, Synergy, Prenatal Yoga, and Meditation, as well as Nia Dance sessions. The studio sells single class drop-ins, prepaid class packages, unlimited monthly/quarterly subscriptions, gift vouchers, and special workshops and retreats.

Product overview

Yoga Connection is a yoga studio offering a portfolio of nine distinct yoga and wellness class types: Hatha Yoga (Beginners and Intermediate), Iyengar Yoga, Yin Yoga, Vinyasa Yoga, Nia Dance, Synergy Yoga, Prenatal Yoga, and Meditation. Classes range from gentle beginner-friendly to advanced levels. The studio sells individual class drop-ins (R140-R330), multi-class package bundles (2-10 classes), and unlimited monthly subscriptions (1 Month at R950, 3 Months at R2,500). Special events and workshops are offered periodically including retreats, sound healing sessions, and themed yoga experiences. The studio operates from a physical location in Brooklyn, Pretoria East, with online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hatha Yoga (Beginners) Gentle beginner-level Hatha yoga class focusing on stretching and flexibility while calming the mind through breath and relaxation. Suitable for those with little or no yoga exposure, and for those experiencing stress, anxiety, or burnout.
• Hatha Yoga (Intermediate) Intermediate-level Hatha yoga class configured for students with prior yoga experience who can perform more challenging poses with a good understanding of yoga principles.
• Iyengar Yoga Advanced form of Hatha yoga placing emphasis on precise body alignment in postures. Precision of technique is the focus and the class is suitable for experienced yoga students.
• Yin Yoga Yoga class encouraging relaxation in postures held for longer periods with the aid of props. Focuses on awareness and a meditative approach, applying moderate stress on connective tissues to increase joint circulation and improve flexibility.
• Vinyasa Yoga Movement-focused yoga style known as flow yoga, where poses move seamlessly from one to the next using breath synchronization.
• Nia Dance Joyful expressive movement practice blending elements of dance, martial arts, and mindful body awareness. Classes are done barefoot to music, encouraging free movement and personal expression.
• Synergy Yoga Yoga Synergy 5 Dimensional Flow system developed by Simon Borg-Olivier, aiming to achieve health, happiness, and wellbeing through reconnecting with the body in a deep and meaningful way.
• Prenatal Yoga Prenatal yoga class helping physically, mentally, emotionally, and spiritually to nurture the body and growing baby. Suitable for beginners through to advanced yoginis, delivered as a 2-hour Friday session priced at R330.
• Meditation Meditation sessions lasting 15-30 minutes offering a quiet space to be with oneself. Sessions are hosted in daytime with sunlight seeping through the studio windows and a facilitator present.
• Class Packages Multi-class prepaid packages: 2 Classes (R275), 3 Classes (R410), 4 Classes (R500), 5 Classes (R600), 8 Classes (R750), 10 Classes (R850), 1 Month Unlimited (R950), and 3 Months Unlimited (R2,500). Packages are valid for one month unless otherwise stated and are for single person use only.
• Single Class Drop-in Individual class bookings: Regular Yoga Class (R140) and Prenatal Yoga Class (R330). Online booking is recommended to secure a spot.
• Gift Vouchers Gift cards available for yoga classes, priced at R140 or R330, allowing recipients to attend classes of their choice.
• Studio Events and Workshops Special classes, workshops, and events hosted throughout the year including Nervous System Reset, Higher Vibration Woman's Retreat, Essential Yoga series, Yin Yoga & Poetry, Crystal Singing Bowl Sound Journey, and Embodied Imagination, priced between R150 and R275 per person.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modo Yoga: Modo Yoga is an international chain of community-oriented yoga studios offering multiple class styles, workshops, and teacher training programs. Its studio model, multi-style class menu, and community-events emphasis parallel Yoga Connection's operational approach.
• CorePower Yoga: CorePower Yoga is a multi-state US yoga studio chain offering heated and non-heated group yoga, teacher training, and subscription class packs. It mirrors Yoga Connection's single-discipline studio model with tiered unlimited memberships and a diversified style portfolio.
• YogaWorks: YogaWorks operates a network of yoga studios offering diverse class styles, beginner-to-advanced progression, and multi-class packages. It is structurally similar to Yoga Connection in format — physical studio, varied styles, and tiered pricing — though at much larger scale.

Broad incumbents

• Virgin Active: Virgin Active is the largest fitness club chain in South Africa, offering group yoga classes as part of broader multi-format gym memberships. It is comparable to Yoga Connection as a direct competitor for yoga members in the Pretoria/Johannesburg region, though its offerings span far beyond yoga.
• Planet Fitness: Planet Fitness operates low-cost fitness clubs in South Africa with growing yoga/stretching programming. It competes for the same wellness-seeking consumer in the Pretoria market, but its core product is general fitness rather than yoga instruction.

Emerging players

• Down Dog Yoga: Down Dog is an app-based yoga platform that procedurally generates unique sequences across styles such as Hatha, Yin, and Vinyasa. It targets the same practitioner base as Yoga Connection with a low-cost, on-demand alternative to scheduled studio classes.
• Alo Moves: Alo Moves is an online yoga, meditation, and mindfulness class platform from Alo Yoga. It competes for the same yoga practitioner wallet share through a digital subscription model, positioning itself as a complement or substitute to in-studio attendance.
• Glo: Glo is a subscription-based online yoga and meditation platform offering thousands of on-demand classes across styles including Hatha, Yin, and Vinyasa. It overlaps Yoga Connection's class menu and targets the same beginner-to-advanced practitioner seeking flexible practice access.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YogaConnectionBrooklynPretoria
• Instagraminstagram.com/yogaconnectionbrooklynpretoria
• LinkedInlinkedin.com/company/the-yoga-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE YOGA CONNECTION