Ski Fanatics

What Ski Fanatics does

Ski Fanatics Inc. is a privately held, single-location ski equipment retailer and service center operating at 15 Southmayd Rd. in Campton, New Hampshire. The company's core offerings divide into two categories: professional services and equipment retail. The service business includes ski and snowboard tuning and binding mounting, performed on a Robotic Montana Saphir tuning machine, and custom boot fitting that covers sizing, shell modification (stretching and grinding), alignment/canting adjustments, and custom footbed fabrication. The retail business spans new skis, used demo skis, helmets, goggles, ski jackets, ski pants, snowshoes, branded apparel (including Ski The East and Pemi River Tees), gift cards, and a small assortment of summer/swimwear items.

The company monetizes through unit-priced transactions across four streams: retail product sales, seasonal ski rental packages (junior $159, adult $199, premium adult $299, boots-only $75), per-day rentals (demo skis, adult/junior skis and boards, cross-country/snowshoes, helmets) with declining day rates for multi-day rentals, and individually priced tuning, mounting, and boot fitting services. Day rentals are first-come, first-served with no reservations, while custom boot fitting is appointment-based. The go-to-market is direct-to-consumer via a physical storefront and a basic Squarespace website; no online purchasing or reservation capability is documented.

Ski Fanatics serves two primary customer segments: recreational skiers seeking equipment, rentals, and service for leisure winter use, and competitive/freestyle skiers requiring precision tuning, mounting, and race preparation. The business is seasonal, with the storefront closing outside the winter months. A minor referral partnership exists with Village Ski Shop in Lincoln, NH for telemark binding work Ski Fanatics does not perform in-house. The company previously offered tubing services on the Pemi River but has discontinued them.

Name

Ski Fanatics

Legal name

Ski Fanatics Inc.

Website

https://skifanatics.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Fanatics is a single-location ski shop and service center in Campton, NH offering tuning, custom boot fitting, seasonal and day rentals, and retail ski equipment sales to recreational and competitive skiers.

Ownership category

akta.pro rank

Product category

Ski Equipment Retail and Services

NAICS

Recreational Goods Rental (532284), Sporting Goods Retailers (45911)

akta.pro primary industry

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Ski equipment retail
• Custom boot fitting
• Ski tuning services
• Winter ski rentals
• Snowboard mounting

Headquarters

HQ city

Campton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of ski equipment, apparel, and accessories including new skis, used demo skis, ski helmets, goggles, jackets, pants, footwear, and seasonal merchandise
2. Seasonal Ski Rentals: Fixed-price seasonal rental packages for juniors and adults, including ski/boot combinations for the winter season
3. Day Ski Rentals: Per-day rental of demo skis, adult/junior ski boards, cross-country skis, snowshoes, and helmets with declining day rates for multi-day rentals
4. Custom Boot Fitting Services: Professional boot fitting services including sizing, analysis, shell modification (stretching/grinding), alignment/canting adjustments, and custom footbeds
5. Ski and Snowboard Tuning and Mounting: Equipment maintenance and binding installation services including tune-ups, edge work, mounting, and race preparation for various ski disciplines

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ski Fanatics operates a brick-and-mortar ski shop in Campton, NH that sells new and used demo skis, ski apparel, helmets, goggles, snowshoes, and branded merchandise. The company provides professional ski and snowboard tuning and binding mounting services using a robotic Montana Saphir tuning machine, plus appointment-based custom boot fitting (sizing, shell modification, alignment/canting, custom footbeds) and seasonal and daily ski/snowboard rental packages.

Product overview

Ski Fanatics is a retail ski shop and service center offering a combination of equipment sales and professional services. The core offerings include tuning and mounting services (using a robotic Montana Saphir tuning machine) and custom boot fitting, which serve as the primary service differentiation. Equipment sales span multiple categories: new and used demo skis, ski helmets, ski goggles, snowshoes, and ski-specific outerwear (jackets and pants), plus branded merchandise including Ski The East apparel and Pemi River Tees. Seasonal and daily rental packages provide an entry point for customers without equipment. The portfolio is unified through a single physical location in Campton, NH that serves as both retail store and service center.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Village Ski Shop in LincolnminorChannel Partner/ Reseller/ DistributorSki Fanatics refers customers needing tele (telemark) binding mounting services to Village Ski Shop in Lincoln, NH, as they do not offer this service themselves. This is a referral relationship for out-of-scope services.

Recent moves4 records

Broad incumbents

• Sturtevant's: Multi-store Pacific Northwest ski retailer with full retail, rental, and tuning services. Comparable service offering at broader regional scale.
• REI: National co-op retailer with extensive ski/snowboard assortment and seasonal services. Competes for the same consumer ski equipment wallet, though REI is far broader and does not specialize in tuning or boot fitting.
• Christy Sports: Multi-state ski and snowboard retailer and rental operator with on-site service. Comparable retail + rental + service stack at much larger chain scale.
• Sun & Ski Sports: Multi-store chain selling ski, snowboard, and outdoor equipment with seasonal rentals. Overlaps with Ski Fanatics on product categories and rental model.
• Eastern Mountain Sports (EMS): New England-based outdoor and ski retailer with multiple locations and broad assortment. Comparable as a regional ski/outdoor retailer, but operates at much greater scale and breadth than Ski Fanatics.

Emerging players

• Backcountry: Online-led specialty outdoor and ski retailer. Comparable in product categories served; competes for ski equipment dollars but does not offer on-site service.
• Evo: Omnichannel ski/snowboard retailer combining strong e-commerce with destination retail/rental locations. Comparable in product mix; a threat to independents without a digital channel.

Direct peers

• Village Ski Shop: Independent ski shop in Lincoln, NH — neighboring White Mountains region. Direct comparable: similar size, full retail/rental/service offering, and an existing referral relationship with Ski Fanatics.
• Bob Skinner's Ski & Sport: Long-established New Hampshire ski shop with retail, rental, and tuning services. Comparable mix of local ski enthusiast customer base and on-site equipment services.
• Cole Sport: Independent ski shop combining retail, demo/rental, and on-site tuning/boot fitting services at a destination resort. Closely aligned service-plus-retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/skifanatics
• LinkedInlinkedin.com/company/ski-fanatics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Fanatics