TENNESSEE CATTLEMENS ASSOCIATION

What TENNESSEE CATTLEMENS ASSOCIATION does

Tennessee Cattlemen's Association (TCA) is a private, nonprofit membership trade association organized in 1985 and headquartered at 530 Brandies Circle, Suite B, Murfreesboro, Tennessee. Its mission is to give Tennessee's cattle feeders and producers a collective vehicle to protect their interests, solve industry problems, and build goodwill with government and the public. TCA serves nearly 6,500 members across 62 county cattle associations and operates a four-person staff led by Executive Vice President Dale Parker (appointed November 2025).

TCA's core products are its membership services and the programs bundled with membership: the monthly Tennessee Cattle Business magazine (7,000+ subscribers), the weekly Monday Memo e-newsletter (60% open rate), the TCA Talk podcast with the On The Farm video series, the Beef Quality Assurance certification program (developed with University of Tennessee Extension), the Young Cattlemen's Leadership Program, the Tennessee Cattlemen's Youth Association (250 active members), the Tennessee CattleWomen's Association, the Second Harvest Initiative (beef donation program since 2013), the Seedstock Directory, the Youth Beef Heifer Initiative, and an Annual Convention & Trade Show. TCA also publishes a member discount program with seven-plus industry partners and is a formal affiliate of the National Cattlemen's Beef Association.

The business model rests on voluntary membership dues from the ~6,500-producer base, supplemented by print and digital advertising in the Tennessee Cattle Business magazine and Monday Memo, plus convention/trade show exhibitor fees, registrations, and sponsorships. Go-to-market is event-driven and partner-channeled: TCA acquires and retains members through its 62 county associations, an annual convention, district and county meetings, BQA trainings, and a NeonCRM-backed online portal, with phone/mail intake as fallback. Pricing is small-ticket (youth $10/year, CattleWomen $20/year) with general producer dues not publicly disclosed.

Name

TENNESSEE CATTLEMENS ASSOCIATION

Legal name

Tennessee Cattlemen's Association

Website

https://tncattle.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennessee Cattlemen's Association is a nonprofit membership trade association founded in 1985 that serves nearly 6,500 beef cattle producers across 62 Tennessee county chapters via advocacy, education, the Tennessee Cattle Business magazine, and an annual convention.

Ownership category

akta.pro rank

Product category

Cattle Industry Trade Association

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Cattle industry association
• Beef producer advocacy
• Livestock trade group
• Agricultural association
• Beef quality assurance

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Voluntary dues from over 6,500 members. Primary funding source for the association's operations and programs.
2. Magazine Subscription: Monthly Tennessee Cattle Business magazine provided free with membership. Revenue generated through advertising from industry partners and cattle businesses.
3. Advertising: Print and digital advertising in the Tennessee Cattle Business magazine and Monday Memo e-newsletter. Also includes sponsored content and social media advertising options.
4. Events and Programs: Revenue from annual convention and trade show, including exhibitor fees, registrations, and sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tennessee Cattlemen's Association is a nonprofit trade association founded in 1985 that serves cattle producers across Tennessee through membership services, industry advocacy, education, publications, and youth programs. It operates as a state-level affiliate coordinating 62 county associations and represents approximately 6,500 members in the beef cattle industry.

Product overview

Tennessee Cattlemen's Association (TCA) is a membership-based trade association organized in 1985, serving nearly 6,500 members and 62 county associations. TCA offers a portfolio of programs and services including the Tennessee Cattle Business monthly magazine, TCA Talk podcast with On The Farm video series, and membership benefits. The organization's core programs include the Tennessee Cattlemen's Youth Association (TCYA) with youth development initiatives (Tennessee's Top Tier, Youth Beef Industry Tour, Heifer Initiative, Youth Ambassadors), the Beef Quality Assurance certification program, the Second Harvest Initiative for food security, and the Young Cattlemen's Leadership Program. TCA also supports the Tennessee CattleWomen's Association, maintains a Seedstock Directory, publishes a weekly e-newsletter, and hosts an Annual Convention & Trade Show. The association provides membership discounts through industry partner companies. TCA's digital presence includes a membership portal (NeonCRM), online shop (Square Site), and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Tennessee Cattle Business: TCA's monthly publication magazine distributed to association members featuring cattle management tips, industry updates, county association news, and producer features.
• Tennessee CattleWomen's Association (TCWA)
• Young Cattlemen's Leadership Program (YCLP)

Products and services

• TCA Membership

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• KieferBiltcoreGTM or Marketing Partner · 1 August 2025Partner for inaugural Ultimate Cattleman's Giveaway membership drive. Donating year of use of 24' Premium Stockman aluminum trailer plus $500 coupons for all entrants. Drawing at TCA Annual Convention February 2026.
• Farm Credit Mid-AmericacoreStrategic or Co-development Partner · 10 July 2025Sponsorship of Second Harvest Initiative: $7,500 for 3rd Overall Market Steer at Tennessee Junior Beef Expo. Program donates beef to Second Harvest Food Bank.
• H&R Agri-Power and Swallows Insurance AgencyminorStrategic or Co-development Partner · 10 July 2025Sponsors Second Harvest Initiative: $6,000 for Champion Angus Market Steer at Tennessee Junior Beef Expo.
• United Livestock Commodities and TriGreen EquipmentminorStrategic or Co-development Partner · 10 July 2025Joint sponsorship of Second Harvest Initiative: $5,000 for market steer at Tennessee Junior Beef Expo.
• Anderson Meats & ProcessingminorStrategic or Co-development Partner · 10 July 20252025 Beef Processing Sponsor for Second Harvest Initiative. Processed donated steers for Second Harvest Food Bank.
• Farm Credit Mid-AmericacoreStrategic or Co-development PartnerPrimary sponsor of Youth Beef Heifer Initiative providing $9,000 annually in scholarships (six youth awarded $2,000 or $1,000). Empowers youth to build interest in cattle production and improve genetics.
• Bush Hog, Inc.minorGTM or Marketing PartnerMembership discount partner: $250 discount off purchases of Bush Hog products valued at $5,000 or greater.
• Timeless Fence SystemminorGTM or Marketing PartnerMembership discount partner: Purchase $1,000+ of products and receive a free TCA membership.
• AirMedCare NetworkminorGTM or Marketing PartnerMembership discount partner: $10 off household membership cost for emergency air medical transport service.
• Fussell Farms, Inc.minorGTM or Marketing PartnerMembership discount partner: $200 discount on any sprayer from Fussell Farms.
• GallagherminorGTM or Marketing PartnerMembership discount partner: 15% discount off weighing and EID equipment.
• Summertown MetalsminorGTM or Marketing PartnerMembership discount partner: 5% discount on pole barn kit materials for buildings over 2,000 sq. ft.
• National Cattlemen's Beef Association (NCBA)coreStrategic or Co-development PartnerTCA is an affiliate of NCBA. NCBA is the national trade association representing U.S. cattle producers with 25,000+ individual members. TCA participates in NCBA policy development, international trade committees, and national programs.
• Tennessee Beef Industry CouncilcoreStrategic or Co-development PartnerTCA partners with TBIC on Young Cattlemen's Leadership Program and beef promotion activities. TBIC supports 'pasture to plate' industry education.
• Second Harvest Food Bank of Middle TennesseecoreStrategic or Co-development PartnerNonprofit partner for Second Harvest Initiative. Receives donated beef from program to distribute to families in need across Middle Tennessee.
• University of Tennessee ExtensioncoreStrategic or Co-development PartnerTCA cooperates with UT Extension on educational programs including Beef Quality Assurance (BQA) training, Master Beef Producer Program, and youth programs. UT Extension agents lead in-person BQA trainings statewide.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oklahoma Cattlemen's Association: State-level cattle producer association running a parallel membership, magazine, advocacy, and event structure. Highly comparable organizational model serving a similar beef-producer constituency.
• American Angus Association: Breed-specific cattle association with membership, advocacy, publications, and youth programs (e.g., National Junior Angus Association). Closely comparable nonprofit trade-association structure serving beef cattle producers.
• Florida Cattlemen's Association: State cattlemen's association providing member services, advocacy, and a publication to Florida cattle producers. Closely analogous operating model and constituency type.
• Texas Cattle Feeders Association: State/regional cattle trade association focused on cattle feeding and ranching members. Provides advocacy, education, and member services using the same association-based operating model as TCA.
• Kansas Livestock Association: State livestock trade association providing advocacy, membership services, and publications to cattle producers. Operates the same member-funded trade-association model as TCA.
• Kentucky Cattlemen's Association: Neighboring state cattlemen's association offering the same membership, advocacy, magazine, and event-based model. Directly comparable in scale, structure, and target producer base as a Tennessee peer.
• Alabama Cattlemen's Association: Southeastern state cattlemen's association operating the same trade-association model with membership, events, magazine, and youth programs. Direct functional peer competing for regional cattle-producer mindshare.

Broad incumbents

• National Farmers Union: National farmer advocacy organization providing policy representation, education, and member services. Comparable trade-association structure with overlapping advocacy mission for agricultural producers.
• American Farm Bureau Federation: Broader general-purpose agricultural trade association offering advocacy, insurance, and member services to farmers including cattle producers. Comparable trade-association model with overlapping producer-advocacy mission.
• National Cattlemen's Beef Association: The national trade association for U.S. cattle producers. TCA is an official NCBA affiliate, making NCBA the direct national umbrella organization with overlapping advocacy, policy, and member-service missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TennesseeCattle
• Facebookfacebook.com/tncattle
• Instagraminstagram.com/tennessee_cattle
• LinkedInlinkedin.com/company/tennessee-cattlemens-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TENNESSEE CATTLEMENS ASSOCIATION