H&R Agri-Power

What H&R Agri-Power does

H&R Agri-Power is a privately held, full-line agricultural equipment dealership group operating 21 retail locations across six U.S. states (Kentucky, Tennessee, Illinois, Alabama, Indiana, and Mississippi), with its primary base in Tanner, Alabama. The company is an authorized dealer for major OEMs including Case IH, Kubota, and New Holland, complemented by Bad Boy, MacDon, and ECHO product lines, and it sells new and used tractors, combines, sprayers, tillage equipment, planters, hay and forage equipment, compact construction equipment, UTVs, and lawn and garden equipment. Beyond equipment sales, the business runs dedicated Parts, Service, Precision Ag, and Finance and Insurance departments, supported by manufacturer-trained technicians, mobile service trucks, and after-hours emergency support at each location. The company also operates a separate Powersports sub-brand and a digital Power Tips platform that delivers in-cab video and written guidance to equipment operators via QR codes.

Revenue is generated through four primary streams: equipment sales (new and used), parts (OEM and aftermarket), service and maintenance (including mobile and emergency support), and finance and insurance transaction fees arranged through partner financing providers. Pricing is not publicly disclosed and varies by manufacturer, model, and configuration; customers are directed to local branches for quotes, financing, and trade-in valuations. Distribution is omnichannel in a regional sense — primarily in-person across 21 branches with phone support and online quote, demo, and trade-in requests — and the Precision Ag Department integrates third-party platforms such as Raven and FieldOps to help customers deploy precision agriculture technology on purchased equipment.

The customer base is a long tail of farmers and agricultural operations across the mid-South and lower Midwest. The go-to-market combines direct field/enterprise sales at each retail location with channel partnerships to the OEM brands, and the company's stated differentiators are its multi-brand OEM authorizations, geographic coverage, parts inventory depth, mobile service capability, and over 50 years of operating history. No parent company, institutional investor, or funding rounds are disclosed, and there is no public financial reporting.

Name

H&R Agri-Power

Website

https://hragripower.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

H&R Agri-Power is a privately held, multi-line farm equipment dealership group operating 21 retail locations across six U.S. states. It sells and services Case IH, Kubota, New Holland, and complementary brands, with dedicated parts, service, precision agriculture, and finance departments serving farmers and agricultural operations.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

Keywords

• Farm equipment dealership
• Agricultural equipment sales
• Precision agriculture services
• Equipment parts and service
• Agricultural machinery dealer

Headquarters

HQ city

Tanner

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of new and used agricultural equipment including tractors, combines, sprayers, tillage equipment, planters, lawn & garden equipment, and construction equipment from brands Case IH, Kubota, New Holland, Bad Boy, and MacDon.
2. Parts Sales: OEM parts sales and after-market parts through the Parts Department, with the area's largest parts inventory to minimize customer downtime.
3. Service and Maintenance: Service department providing maintenance, repairs, and mobile service trucks for equipment servicing.
4. Financing Services: Finance and insurance services to help customers secure equipment purchases through partnerships with financing providers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

H&R Agri-Power is a multi-state agricultural equipment dealership that sells new and used farm machinery from major brands (Case IH, Kubota, New Holland, Bad Boy, MacDon, ECHO) through 21 retail locations across Kentucky, Tennessee, Illinois, Alabama, Indiana, and Mississippi. The company complements equipment sales with a Parts Department (the area's largest parts inventory), a Service Department providing repairs and mobile service, a Precision Ag Department for technology integration, and Finance & Insurance services to support equipment purchases.

Product overview

H&R Agri-Power is an agricultural equipment dealer operating a multi-branch dealership model across 21 locations in six states (Kentucky, Tennessee, Illinois, Alabama, Indiana, and Mississippi). The company serves as an authorized dealer for major equipment brands including Case IH, Kubota, and New Holland, along with complementary lines from Bad Boy, MacDon, and ECHO. The product portfolio centers on agricultural machinery including tractors, combines, sprayers, tillage equipment, planters, hay & forage, construction equipment, UTVs, and lawn & garden equipment. Beyond new equipment sales, H&R Agri-Power offers used equipment sales, a full parts department with OEM and aftermarket options, a service department with manufacturer-trained technicians and mobile service capabilities, and a Precision Ag department providing technology integration services. The company also provides financing and insurance services, along with a powersports division operating under a separate brand. The business emphasizes comprehensive customer support with maintenance programs and winter readiness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Case IH Equipment Full line of Case IH agricultural equipment including tractors and Farmall series machines, sold as an authorized Case IH dealer through all 21 retail locations across six states.
• Kubota Equipment Kubota tractors, tractor packages, and related equipment offered as an authorized Kubota dealer, with a Kubota rental program available at the Columbus, MS location.
• New Holland Equipment New Holland agricultural equipment and machinery sold as an authorized New Holland dealer through all retail locations, with access to New Holland promotions and equipment catalog.
• Bad Boy Tractors and Implements Bad Boy tractors and implements for agricultural use, offered as an authorized Bad Boy dealer through retail locations.
• MacDon Equipment MacDon agricultural equipment including headers, offered as an authorized MacDon dealer through retail locations.
• ECHO Power Equipment ECHO power equipment including handheld tools and outdoor power equipment, offered as an authorized ECHO dealer with participation in ECHO National Sales Events.
• Used Equipment Pre-owned agricultural equipment including tractors, combines, headers, tillage, planters, sprayers, and lawn & garden equipment, sold through the dealership's retail locations and online auctions.
• Parts Department OEM parts and rebates for all equipment brands carried, plus after-market parts, supported by what H&R Agri-Power describes as the area's largest parts inventory to minimize customer downtime.
• Service Department Manufacturer-trained service technicians providing maintenance and repairs, with mobile service trucks enabling field support for customers across the dealership footprint.
• Precision Ag Department Dedicated precision agriculture specialists integrating technology such as Raven and FieldOps into customer equipment to help manage input costs and maximize productivity.
• Finance & Insurance Financing options and insurance services offered through partner relationships to help customers secure and protect equipment purchases.
• Power Tips In-cab digital resource providing videos, guides, and tailored tips via QR code stickers inside equipment, covering categories including Air Seeders, Combines, FieldOps, Headers, Planters, Raven, Sprayers, Tractors, and Tillage.
• Powersports Powersports equipment and vehicles offered through a separate website (hragripowersports.com), operated as a distinct line alongside the agricultural equipment business.

Quantifiable outcome

• Area's largest parts inventory helps minimize equipment downtime
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorAuthorized Case IH dealer offering the full line of Case IH agricultural equipment including tractors, combines, sprayers, and Farmall series equipment through all 21 retail locations across six states.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer providing Kubota tractors, tractor packages, and related equipment with Kubota rental program available at Columbus, MS location. Featured promotions include Orange Days events.
• New HollandcoreChannel Partner/ Reseller/ DistributorAuthorized New Holland dealer offering New Holland agricultural equipment products through all retail locations with access to New Holland promotions and equipment catalog.
• Bad BoyminorChannel Partner/ Reseller/ DistributorAuthorized Bad Boy dealer offering Bad Boy tractors and implements through retail locations.
• MacDonminorChannel Partner/ Reseller/ DistributorAuthorized MacDon dealer offering MacDon equipment through retail locations.
• ECHOminorChannel Partner/ Reseller/ DistributorAuthorized ECHO dealer offering ECHO outdoor power equipment with participation in ECHO National Sales Events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kubota: Manufacturer of Kubota tractors and compact equipment, for which H&R Agri-Power is an authorized dealer. Sets wholesale terms, allocations, and promotional programs (e.g., Orange Days 2026) that drive dealer-level revenue.
• CNH Industrial: Parent manufacturer of Case IH and New Holland — direct upstream supplier of H&R's two core franchises. Not a competitor but the principal principal whose franchise economics drive the dealer's economics, and increasingly a counterparty for digital/precision ag services.

Direct peers

• Ag-Pro Companies: One of the largest Case IH dealers in the U.S. (formed via merger of multiple regional Case IH dealer groups), operating across the Southeast and Midwest with full ag equipment, parts, service, and precision ag offerings. Most direct franchise-parallel peer to H&R Agri-Power.
• Stotz Equipment: Family-owned Case IH dealer group with 25+ locations across the Western U.S., offering equipment sales, parts, service, and precision agriculture. Comparable multi-state ag equipment dealer with similar full-line Case IH franchise and supporting brands.
• Hlavinka Equipment: Case IH dealership group serving Texas and surrounding regions with new and used equipment, parts, service, and precision ag offerings. Same multi-location full-line Case IH dealer model as H&R Agri-Power.
• RDO Equipment Co. Largest multi-brand ag and construction equipment dealer in North America (Case IH, Vermeer, John Deere construction, Topcon). Operates dozens of stores across multiple states, with full parts/service/financing stack — directly comparable to H&R Agri-Power's multi-state dealership model.
• Bane-Welker Equipment: Case IH dealer group operating across Indiana, Ohio, and Kentucky with full equipment, parts, and service offerings. Geographically overlapping with H&R Agri-Power in Indiana and Kentucky — most direct local competitive peer in shared territory.
• Sun South / TriGreen Equipment: Multi-state Case IH and Kubota dealer group operating across the Southeast U.S. (Alabama, Georgia, Tennessee, Mississippi) with full equipment, parts, service, and precision ag offerings. Geographic and franchise overlap with H&R Agri-Power in the Southeast.
• Rocky Mountain Equipment (Cervus Equipment): John Deere ag and construction equipment dealer group operating across western Canada — comparable multi-store, multi-province dealership model with parts, service, and finance operations, though focused on Deere rather than Case IH/Kubota/New Holland.
• Hutson Inc: Multi-state Case IH dealer operating across Kentucky, Tennessee, Indiana, Illinois, and Michigan with full equipment, parts, service, and precision ag offerings. Directly competitive with H&R Agri-Power in several shared states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/handragripower/photos
• Xx.com/hragripower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&R Agri-Power