Tarinatalli
Tarinatalli Tuotannot Oy is a Helsinki production company producing podcasts, short-form video, and social media content for Finnish personalities, SMEs, and enterprises. Founded by Jonna and Aki Linnanahde, it delivers end-to-end production and distribution on Spotify, Podimo, and YouTube.
- Company typePrivate
- Founded-
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tarinatalli does
Tarinatalli Tuotannot Oy is a Helsinki-based production company that produces podcasts, short-form video, and social media content, and offers brand, visual, and video production services. Founded by Jonna Linnanahde (COO) and Aki Linnanahde (Creative Director), the company operates from its studio at Topeliuksenkatu 1 in Helsinki and serves Finnish media personalities, SMEs, and enterprises including high-profile Finnish TV and music figures. Tarinatalli delivers end-to-end production: concept development, multi-camera recording, audio editing, graphic design, visual branding, social media planning, and distribution across Podimo, Spotify, YouTube, TikTok, Instagram, Facebook, and LinkedIn. Its reference portfolio spans more than 20 podcasts covering entertainment, sports, business, health, and social impact themes, with notable productions including Aki Linnanahde Talk Show, GILLACAST, Martina ja Esko, Syvällä, and Lepakkovuoro (which debuted at #1 on Spotify's Most Popular Podcasts in December 2024).
The company's offering comprises four service lines: podcast production (concept through distribution), video production (TV documentaries, YouTube series, corporate and event videos, short-form social clips), social media management (strategy, content creation, account management, and performance analytics on Facebook, Instagram, TikTok, and LinkedIn), and brand building (brand story clarification, visual identity, and graphic design using Illustrator and After Effects). Co-productions with strategic partners include Bisnesluokka with Tagomo, Minun Oloni with Oloni-klinikka/Univire Oy, Syvällä with Rehab365, and Hyvä paha johtaminen with Educon. The studio also serves as a multi-camera recording venue for client-led productions and event-related content (for example, Hamara MMA pre-event interviews and the Aikuisten Liikuntatunti workplace fitness campaign under the Finnish Olympic Committee's SUOMI programme).
Tarinatalli generates revenue through project-based professional services and managed-services retainers; pricing is not publicly disclosed and is delivered via website contact forms, free consultation bookings, and direct outreach. The customer base mixes enterprise accounts (Visma Pay, HJK-associated GILLACAST, VM Carting, Hamara MMA, Tagomo, Finnish Olympic Committee) with SMB and micro-business clients (Mia&Piia, A-Color, PsyJuridica, Emmi Suuronen, Jaakko Sahimaa). Go-to-market relies on the founders' personal brand credibility in Finnish media, an extensive portfolio as social proof, referral networks, and co-marketing through distribution partners. Tarinatalli is privately held by its founders and named shareholder partners (Heini Hänninen, Enna Halonen), with Unne Sormunen serving as CEO; no external institutional investors, parent company, or funding rounds are disclosed.
Tarinatalli firmographics
Firmographics- Name
- Tarinatalli
- Legal name
- Tarinatalli Tuotannot Oy
- Website
- https://tarinatalli.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tarinatalli Tuotannot Oy is a Helsinki production company producing podcasts, short-form video, and social media content for Finnish personalities, SMEs, and enterprises. Founded by Jonna and Aki Linnanahde, it delivers end-to-end production and distribution on Spotify, Podimo, and YouTube.
- Ownership category
- akta.pro rank
Tarinatalli industry classification
Industry- Product category
- Media Production Services
- NAICS
- Other Sound Recording Industries (512290), Motion Picture and Video Industries (5121), Photographic Services (54192)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Podcast Production, Editing & Post-Production Services (MPACADAE)
Keywords
Where Tarinatalli is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Tarinatalli business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Podcast production services: Full-service podcast production including concept development, recording, editing, and distribution. Clients include high-profile Finnish personalities and brands. Revenue is generated through project-based professional services.
- Brand building and branding services: Brand identity clarification, visual branding, and brand strategy services for individuals and companies. Project-based engagements for brand development.
- Video content production: Production of video content including YouTube series, TV documentaries, corporate videos, and event videos. Includes scripting, filming, and post-production.
- Social media management: Ongoing social media strategy, content production, and account management for client brands across multiple platforms, typically retainer-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project packages tailored to client goals and budget |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Tarinatalli product offering
Product offeringCore offering
Tarinatalli produces podcasts, short-form video, and social media content, and offers brand, visual, and video production services. From a Helsinki-based studio, the company delivers end-to-end content production — concept development, recording, editing, distribution, and analytics — for Finnish media personalities, brands, SMEs, and organizations. Revenue is generated through project-based professional services and retainer-based social media management engagements.
Product overview
Tarinatalli on helsinkiläinen tuotantoyhtiö, joka tarjoaa kokonaisvaltaisia sisältöratkaisuja. Palveluvalikoimaan kuuluvat podcast-tuotanto (mm. Gillacast, Aki Linnanahde Talk Show, Martina ja Esko, Saatan olla väärässäkin), videotuotanto (TV-dokumentit, YouTube-sarjat, lyhytvideot), sosiaalisen median palvelut sekä brändin rakentaminen ja graafinen suunnittelu. Yritys tuottaa sisältöjä eri jakelualustoille kuten Podimoon, Spotifyiin, YouTubeen, TikTokiin, Instagramiin, Facebookiin ja LinkedIniin. Asiakaskuntaan kuuluvat niin yksityishenkilöt, yrittäjät kuin yrityksetkin.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Production (Podcast-tuotanto) End-to-end podcast production including concept development, scripting, multi-camera recording, audio editing, graphic design, marketing materials, and distribution across platforms such as Spotify, Podimo, and YouTube. Serves Finnish media personalities, brands, SMEs, and organizations.
- Video Production (Videotuotanto) Video production covering short-form social media videos (TikTok, Instagram Reels, YouTube Shorts), corporate videos, event videos, YouTube series, and TV documentaries. Includes scripting, filming, and post-production. For clients seeking high-quality video content across platforms.
- Social Media Services (Sosiaalisen median palvelut) Social media strategy, content creation, account management, and performance analytics across Facebook, Instagram, TikTok, and LinkedIn for clients. Typically retainer-based engagements covering ongoing posting, community engagement, and optimization.
- Brand Building (Brändin rakentaminen) Brand identity clarification, visual branding, brand story creation, and ongoing brand management for individuals and companies. Includes development of brand direction, visual identity, and strategic roadmaps. Project-based engagements.
- Graphic Design (Graafinen suunnittelu) Graphic design, visual design, animations, and graphic deliverables using tools such as Adobe Illustrator and After Effects. Supports podcast branding, social media visuals, and overall brand identity projects.
- Photography (Valokuvaus) Professional photography service delivered in studio or on location, with a focus on creating a comfortable environment for subjects. Supports personal brand, podcast, and corporate content needs.
Quantifiable outcome
- Lepakkovuoro podcast debuted at #1 on Spotify's Most Popular Podcasts chart in December 2024 upon launch
- +1 more outcomes
Companies that use Tarinatalli
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
Tarinatalli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tarinatalli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TagomocoreTagomo is a Turku-based digital marketing agency with additional offices in Pori and Fuengirola, Spain. Tarinatalli handles Tagomo's social media planning, production, and account management on Facebook, Instagram, and TikTok. Tarinatalli also produces Tagomo's Bisnesluokka podcast and various video content, and handles technical production at Tagomo Studio. This is a deep, ongoing strategic partnership involving co-production and client servicing.
- Costa Del Sol MagazinecoreTarinatalli collaborates with Costa Del Sol Magazine to produce video content for the magazine's own productions as well as the magazine's clients' video productions on Spain's Costa del Sol. The collaboration targets Finnish expatriates and tourists in the region.
- PodimocorePodimo is a podcast subscription platform. Tarinatalli produces several podcasts exclusively distributed on Podimo, including Martina ja Esko, Aki Linnanahde Talk Show, GILLACAST, Saatan olla väärässäkin, Sana on vapaa, and Kataja & kansalaiset. Podimo serves as the primary distribution and monetization platform for these productions.
- Univire Oy (Oloni-klinikka)coreTarinatalli co-produces the Minun Oloni podcast with Univire Oy (Oloni-klinikka), a health clinic. The podcast is recorded at Tarinatalli's Helsinki studio and distributed on Spotify and YouTube. This is an ongoing co-production relationship for health and wellness content.
- Rehab365coreRehab365 is a substance addiction and gambling addiction treatment clinic. Tarinatalli co-produces the Syvällä podcast with Rehab365, covering addiction recovery topics from professional, experiential expert, and family perspectives, based on the Minnesota model.
- EduconcoreEducon is a leadership development and coaching firm and Global partner of Blanchard International. Tarinatalli co-produces the Hyvä paha johtaminen podcast with Educon, featuring Jaakko Sahimaa and Janne Annunen as hosts, covering leadership and management topics.
- Pohjois-Satakunta Regional Development (EU-funded project)minorThe Kylillä puhutaan podcast is EU co-funded and targets North Satakunta region. Some episodes are recorded locally in Kankaanpää. Tarinatalli serves as production partner for this regional development project.
- Finnish Olympic Committee (Suomen Olympiakomitea)coreTarinatalli is involved in the Aikuisten Liikuntatunti initiative, which is part of the Finnish Olympic Committee's SUOMI – toimintakykyinen maa ja maa programme. Tarinatalli handles concept development, social media communication, and production coordination for this nationwide workplace fitness campaign.
- Jaakko SahimaacoreTarinatalli provides brand management, social media strategy and production, and podcast production for Jaakko Sahimaa (organizational psychologist and entrepreneur), including the Hyvä paha johtaminen podcast co-produced with Educon.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tarinatalli competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: U.S. media conglomerate operating iHeartPodcasts, one of the largest podcast publishers and ad networks worldwide. Functions as a broad incumbent over the same podcast production and monetization category at vastly greater scale.
- Dentsu: Global advertising and media services group whose agencies produce branded podcasts, video content, and social campaigns for enterprise clients. Broad incumbent offering overlapping content-production capabilities as part of a wider portfolio of services.
- Yleisradio (Yle): Finnish national public broadcasting company producing a large catalog of podcasts and video content across many genres. Operates as a broad incumbent in the Finnish audio and video production landscape, dwarfing boutique studios like Tarinatalli.
- Spotify: Global audio streaming platform that has aggressively expanded into original podcast production via Spotify Studios and acquisitions (Gimlet, The Ringer). Serves as a broad incumbent and platform partner in podcast distribution and original content commissioning.
Direct peers
- Acast: Swedish-founded global podcast hosting and monetization platform that also produces and partners on original podcast content. Highly comparable to Tarinatalli as a Nordic-rooted audio content producer serving premium talent and brands with end-to-end podcast services.
- Gimlet Media (Spotify Studios): Pioneer podcast production studio now under Spotify that builds, produces, and markets serialized podcast content. Directly comparable in professionalizing podcast production for major personalities and brands at scale.
- Podimo: Nordic podcast subscription platform that commissions and produces exclusive original podcast content with celebrity hosts. Comparable as a fellow Nordic player producing and distributing premium podcasts in the same market, although it is also a current distribution partner of Tarinatalli.
- Wondery: Amazon-owned podcast production studio that produces premium narrative and branded podcasts. Directly comparable in producing, distributing, and co-producing hit podcast content for high-profile personalities and brands.
- Bleed: Nordic creative agency producing branded content including podcasts, video, and social campaigns. Comparable as a Nordic full-service content production house serving brands across audio, video, and social.
- Storytel: Swedish audio book and podcast platform with growing original content production. Comparable as a Nordic audio-first producer investing in premium original audio entertainment and talent-driven titles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tarinatalli social profiles
Digital presenceTarinatalli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarinatalli leadership team
Management profileNumber of profiles
Profiles10 records
Tarinatalli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarinatalli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarinatalli
What does Tarinatalli do?
Tarinatalli produces podcasts, short-form video, and social media content, and offers brand, visual, and video production services. From a Helsinki-based studio, the company delivers end-to-end content production — concept development, recording, editing, distribution, and analytics — for Finnish media personalities, brands, SMEs, and organizations. Revenue is generated through project-based professional services and retainer-based social media management engagements.
Is Tarinatalli a public or private company?
Tarinatalli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tarinatalli founded?
Tarinatalli was founded in -1. It employs 1 to 10 people.
Where is Tarinatalli based?
Tarinatalli is headquartered in Helsinki, Finland, in the Europe region.
How does Tarinatalli make money?
Four revenue lines are on record. Podcast production services are the primary driver. The others are brand building and branding services, video content production and social media management.
Who are Tarinatalli's main competitors?
Broad incumbents on record are iHeartMedia, Dentsu, Yleisradio (Yle) and Spotify. Direct peers are Acast, Gimlet Media (Spotify Studios), Podimo, Wondery, Bleed and Storytel.
Does Tarinatalli have an API?
No public API is recorded for Tarinatalli.
What industry is Tarinatalli in?
Tarinatalli's product category is Media Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAE, Podcast Production, Editing & Post-Production Services. Its NAICS code is 512290 and its SIC code is 7812.