Straightway Coaching

Name

Straightway Coaching

Legal name

Straightway Coaching LLC

Website

https://straightwaycoaching.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Life Coaching Services

NAICS

Educational Support Services (61171)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), General Health Coaching (HSADAGAA)

Keywords

• Faith-based life coaching
• Relationship coaching services
• Journal membership subscription
• One-on-one coaching sessions
• Coaching podcast content

Headquarters

HQ city

Pompton Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 1:1 Coaching Sessions: One-on-one faith-based life coaching sessions sold as a package of 10 ninety-minute sessions at $1500 total. This represents the primary high-touch service revenue stream targeting reflective women seeking relationship clarity.
2. Journal Membership Subscription: Recurring monthly subscription at $29/month delivering daily journal prompts to subscribers' inboxes. Includes access to a monthly community call. Provides recurring revenue and serves as a lower-touch entry point into the coaching ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Straightway Coaching is a faith-based life coaching practice offering one-on-one coaching sessions, a recurring journal prompt membership subscription, and a weekly podcast. The primary offering is a 10-session 1:1 coaching package priced at $1,500, complemented by a $29/month "Say It Straight" journal membership delivering daily reflection prompts, plus a free podcast distributed on YouTube, Spotify, and Apple.

Product overview

Straightway Coaching is a faith-based life coaching practice offering a portfolio of three interconnected services. The core offering is the 1:1 Coaching Sessions ($1,500 for 10 sessions), which provides personalized guidance for reflective women seeking clarity in their relationships and inner world. This is complemented by the Journal Membership ($29/month), which delivers daily journal prompts to subscribers for ongoing self-reflection and pattern recognition between coaching engagements. The podcast 'Straightway Through with Gina' extends the reach of the coaching philosophy through weekly conversational content on YouTube, Spotify, and Apple. Together, these offerings create a multi-channel approach to helping women develop greater self-awareness and healthier relational patterns.

Differentiator

Problem solved

Functional benefit

Brands

• Say It Straight Journal Prompt Membership: Daily journal prompts delivered to inbox designed to help reflective women gain clarity in how they relate to themselves, others, and God. Includes monthly community call. Priced at $29/month.
• Straightway Through with Gina

Products and services

• 1:1 Coaching Sessions

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• She Reads Truth: Faith-based content and community platform for women centered on Scripture reading plans and devotionals. Comparable target persona (Christian women seeking deeper self and spiritual clarity) and content/community-led GTM motion.
• Faithful Finish Lines: Christian women's fitness and coaching community integrating faith with health goals. Comparable niche intersection of Christian faith and personal-development coaching for women.
• Abide: Christian meditation and sleep app offering daily guided sessions and devotionals. Comparable faith-based audience and reflection content, with overlapping themes of inner calm and spiritual clarity.
• Hello Mornings: Faith-based morning routine community for women combining journaling, Scripture, and accountability groups. Highly comparable subscription/coaching hybrid model and target persona.

Broad incumbents

• BetterHelp: Largest online counseling and coaching platform. Comparable 1:1 professional-services delivery model for personal development, though secular and much broader in scope.
• Hallow: Largest Catholic prayer and meditation app in the U.S. Comparable as a faith-based wellness and reflection product targeting a similar Christian audience, though delivered via a mobile app rather than coaching services.
• Noom: Subscription coaching platform pairing daily content with human coaching. Comparable subscription-plus-coaching hybrid model, though focused on health/wellness rather than faith/relationships.

Direct peers

• Lisa Whittle: Author, speaker, and faith-based life coach offering courses and speaking for Christian women. Comparable founder-led brand offering coaching and content focused on spiritual and relational clarity.
• Alli Worthington: Faith-based life coach and podcaster serving women with books, podcast, and online programs. Closely comparable founder-led brand, faith-based women's audience, and multi-channel coaching content ecosystem.
• Christy Wright: Faith-based business and life coach with podcast, courses, and live events for women. Comparable founder-led model, faith lens, and multi-channel (podcast + digital products + coaching) ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@straightwaythrough
• LinkedInlinkedin.com/company/straightway-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straightway Coaching