SunFlora Inc.
SunFlora is a UK-based, trade-only wholesale supplier importing cut flowers, cut foliage, edible flowers, bouquets, and decorative items from a global grower network for sale to supermarkets, packers, and wholesale florists.
- Company typePrivate
- Founded1999
- HeadquartersChobham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SunFlora Inc. does
SunFlora Inc. (legally Sunflora Ltd) is a UK-based wholesale supplier of cut flowers, cut foliage, edible flowers and herbs, bouquets and templates, and decorative items, selling exclusively on a trade-only basis to supermarkets, packers, wholesale florists, event organisers, and floral designers. Founded in 1999 and headquartered at Eden House in Chobham, Woking, Surrey, the company imports directly from a global grower network spanning multiple countries while also sourcing domestically from the UK, allowing it to offer tropical, seasonal, and homegrown varieties across an extensive catalog of hundreds of SKUs.
The business operates a sales-led B2B distribution model. Primary customers are enterprise-scale UK supermarket chains requiring bulk floral supply, mid-market packers who repackage for secondary distribution, and traditional wholesale florists purchasing for retail and custom arrangements. Distribution runs through direct sales to trade accounts supplemented by an online ordering platform on FreshPortal (sunflora.freshportal.nl), with marketing presence on Instagram, LinkedIn, and Facebook. Pricing is quote-based for wholesale buyers and is not publicly disclosed for consumer reference.
SunFlora monetizes via one-off wholesale transactions on cut flowers, foliage, bouquets, and decorative items with no subscription, SaaS, or licensing component. The company is privately held, has no disclosed venture capital, private equity, or institutional investor involvement, and holds corporate membership in the British Florist Association (BFA), signaling trade body standing within the UK floriculture sector. No revenue, headcount, or financial data is publicly disclosed.
SunFlora Inc. firmographics
Firmographics- Name
- SunFlora Inc.
- Legal name
- Sunflora Ltd
- Website
- https://sunflora.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SunFlora is a UK-based, trade-only wholesale supplier importing cut flowers, cut foliage, edible flowers, bouquets, and decorative items from a global grower network for sale to supermarkets, packers, and wholesale florists.
- Ownership category
- akta.pro rank
SunFlora Inc. industry classification
Industry- Product category
- Wholesale Floral Distribution
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where SunFlora Inc. is headquartered
LocationHeadquarters
- HQ city
- Chobham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SunFlora Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale cut flowers and foliage sales: B2B wholesale revenue through sale of cut flowers, cut foliage, bouquets, and decorative items to trade customers including supermarkets, packers, and wholesale florists. Products sourced from global grower network and UK-based operations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SunFlora Inc. product offering
Product offeringCore offering
SunFlora Inc. (DBA Sunflora) is a UK-based B2B wholesale importer and supplier of fresh cut flowers, cut foliage, edible flowers and herbs, bouquets and decorative items. The company sources directly from an established global grower network supplemented by UK domestic growers, and sells trade-only to supermarkets, packers, wholesale florists, event organisers and floral designers across the United Kingdom.
Product overview
SunFlora Inc. operates as a wholesale cut flowers and foliage supplier serving the UK market with a trade-only business model. The company imports directly from its global grower network and sources domestically from the UK. Its product portfolio comprises five interconnected offerings: (1) Cut Flowers - an extensive catalog of tropical, seasonal, and homegrown varieties including roses, orchids, lilies, heliconias, and specialty blooms; (2) Cut Foliage - traditional, trendy, and unusual foliage including eucalyptus, ferns, palms, and tropical leaves; (3) Edible Flowers & Herbs - culinary-grade florals and herbs for gastronomy; (4) Bouquets & Templates - bespoke pre-packed floral mixes and arrangements; and (5) Decorative Items - dried, painted, and decorative accessories for arrangements and interior decor. The company sells exclusively to supermarkets, packers, and wholesale florists through its online ordering platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cut Flowers
Companies that use SunFlora Inc.
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
SunFlora Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunFlora Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- British Florist Association (BFA)moderateCorporate member of the British Florist Association, indicating industry standing and membership in professional trade organization for UK florists.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
SunFlora Inc. competitors and assessment
Company assessmentDirect peers
- Flamingo Horticulture: Flamingo is one of the UK's largest importers and distributors of cut flowers and foliage, supplying supermarkets and wholesale florists from a global grower network. It is a directly comparable B2B wholesale peer to SunFlora in scale and customer mix.
- FleuraMetz: FleuraMetz is a large international wholesale florist supplying cut flowers, plants, and decorative items to professional buyers globally. Comparable to SunFlora in B2B trade-only positioning and product breadth across fresh and decorative lines.
- Van der Plas: Van der Plas is a major European cut flower and foliage wholesaler with operations across multiple countries, serving florists, supermarkets, and event customers. Its product portfolio and trade-only model directly overlap with SunFlora's offering.
- Zurel Flowers: Zurel is a Dutch-based importer and wholesale distributor of cut flowers and foliage serving European supermarket and florist channels. Directly comparable to SunFlora in import-led wholesale distribution of fresh cut flowers.
- Hilverda De Boer (Marginpar): Marginpar (formerly Hilverda De Boer's cut-flower arm) is a global breeder, grower, and distributor of cut flowers supplying wholesale florists and supermarkets worldwide. Comparable to SunFlora in supplying trade customers from a grower-network base.
Broad incumbents
- Royal FloraHolland: Royal FloraHolland is the world's largest cut-flower and plant auction and wholesale marketplace based in the Netherlands. Comparable as the dominant upstream source for the UK cut-flower wholesale market that SunFlora taps into via its global grower network.
- Greenyard Flowers UK: Greenyard is a large European fresh-produce group with significant cut-flower and pot-plant operations. Comparable as a broader incumbent operating in the same wholesale fresh-floral supply chain, with substantially greater scale and product breadth than SunFlora.
- Interflora: Interflora is the UK's largest florist network, sourcing cut flowers and foliage through wholesale suppliers for member florists. It is comparable to SunFlora as a UK floral supply-chain participant, though positioned downstream at retail florist delivery rather than import-wholesale.
Emerging players
- Bloom & Wild: Bloom & Wild is a UK-based direct-to-consumer flower delivery brand that also serves B2B and event customers. Comparable to SunFlora as a UK flower supplier, although it sells primarily consumer-direct rather than trade-only wholesale.
Others
- Smithers-Oasis (Floralife): Floralife (Smithers-Oasis) supplies post-harvest care products and floral supplies used by wholesalers and florists. Comparable to SunFlora as an adjacent supplier serving the same UK trade floral channel, but in inputs rather than fresh cut flowers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SunFlora Inc. social profiles
Digital presenceSunFlora Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunFlora Inc. leadership team
Management profileNumber of profiles
SunFlora Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunFlora Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunFlora Inc.
What does SunFlora Inc. do?
SunFlora Inc. (DBA Sunflora) is a UK-based B2B wholesale importer and supplier of fresh cut flowers, cut foliage, edible flowers and herbs, bouquets and decorative items. The company sources directly from an established global grower network supplemented by UK domestic growers, and sells trade-only to supermarkets, packers, wholesale florists, event organisers and floral designers across the United Kingdom.
Is SunFlora Inc. a public or private company?
SunFlora Inc. is a private company. It is classified as unknown and is currently operating.
When was SunFlora Inc. founded?
SunFlora Inc. was founded in 1999. It employs 1 to 10 people.
Where is SunFlora Inc. based?
SunFlora Inc. is headquartered in Chobham, United Kingdom, in the Europe region.
How does SunFlora Inc. make money?
One revenue line is on record: wholesale cut flowers and foliage sales.
Who are SunFlora Inc.'s main competitors?
Direct peers on record are Flamingo Horticulture, FleuraMetz, Van der Plas, Zurel Flowers and Hilverda De Boer (Marginpar). Broad incumbents are Royal FloraHolland, Greenyard Flowers UK and Interflora. Bloom & Wild is listed as an emerging player. Smithers-Oasis (Floralife) is listed as an others.
Does SunFlora Inc. have an API?
No public API is recorded for SunFlora Inc..
What industry is SunFlora Inc. in?
SunFlora Inc.'s product category is Wholesale Floral Distribution. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers).