So.de - Social Delivery

What So.de - Social Delivery does

So.De - Social Delivery is a Milan's social last-mile delivery service that uses cargo bikes and e-cargo bikes to move packages up to 20-30kg across the city. Operated as a project of the nonprofit MAGMA Srl Impresa sociale, it serves three primary customer verticals: local businesses and neighborhood shops, e-commerce companies, and supermarkets/GDO participating in food recovery and redistribution. The customer base spans enterprise logistics (IKEA Italia, where So.De handles over 50% of light package deliveries), SMBs (Kriptonite, Charlotte Dusart, L'Alveare che dice Sì!, Flora et Decora), NGOs (ActionAid, Solidando, Giunti, SartoriaSanvittore), and the public sector under EU-funded pilots. The company runs four logistics hubs (Navigli, Dergano, headquarters at Via Calatafimi 10, and Corsico in collaboration with IKEA Italia), a community ciclofficina (La Raggiante) in Dergano, and is coordinated by seven co-founders plus a small staff of collaborators. By recent reporting, the company has completed over 140,000 deliveries, traveled 70,000 km, saved 9,800 kg of CO2, rescued 6,000+ kg of food through the SOLIDANDO HUB, and developed 16 social projects, with over 30% of the team drawn from vulnerable backgrounds (refugees, asylum seekers, NEETs) receiving 40+ hours of structured training.

The technology stack is intentionally low-capital: cargo bikes and e-cargo bikes as the physical platform, supported by a zero-emission delivery comparison/visibility system that allows customers to compare traditional, electric, and cargo bike options on CO2, sustainability, and social impact at point of purchase. The most advanced technical component is an AI-based food waste prediction system developed under the CARE (Cargo Bike Action for Rescuing Edibles) project within the EU CULTIVATE program, which analyzes school cafeteria consumption to predict actual demand and reduce upstream food waste by up to 40%. So.De also operates the M.D.F. (Meglio del Furgone) eCargo bike sharing service for Lombardy artisans, with a digital booking and payment layer via Playmoove and fleet charging via Repower's DINA stations.

The business model mixes three revenue streams: B2B cargo bike delivery on a per-delivery or contract basis (transaction fee), European-funded social impact projects on a professional services basis (CARE, SOLIDANDO HUB, M.D.F., CodeZERO), and food recovery logistics serving municipalities and NGOs. So.De is a nonprofit social enterprise, not a venture-backed business: it was founded in 2021 through a Comune di Milano-backed crowdfunding campaign supported by 550+ individuals and is sustained by a stack of grants from Fondazione Cariplo, Fondazione Peppino Vismara, Fondazione BPM, and the Camera di Commercio di Milano. Pricing is not publicly disclosed and is quoted per client based on volume and frequency. Strategic influence is heavily weighted toward mission-driven positioning, with the company positioning itself as an alternative to gig-economy delivery through guaranteed fair contracts, training, and equipment for couriers.

Name

So.de - Social Delivery

Legal name

MAGMA Srl Impresa sociale

Website

https://so-de.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

So.De - Social Delivery is a Milan-based cargo bike last-mile delivery service, operated by social enterprise MAGMA Srl Impresa sociale, serving enterprises such as IKEA Italia, local shops, e-commerce companies, and NGOs with sustainable urban logistics and food recovery programs.

Ownership category

akta.pro rank

Product category

Urban Last-Mile Delivery Services

NAICS

Couriers and Express Delivery Services (49211)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTLAAACAH

Metro/Urban Standard Parcel Delivery

Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/Standard/Deferred Parcel Delivery

SECONDARYTLABAGAB

Cargo Bikes & E-Cargo Bikes Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes)

Keywords

• Cargo bike delivery
• Urban last-mile logistics
• Sustainable delivery services
• Social impact delivery
• Food waste redistribution

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Cargo Bike Delivery Services: Sustainable last-mile delivery services for businesses in Milan using cargo bikes and e-cargo bikes. Revenue generated through per-delivery or contract-based fees for e-commerce, retail, and local businesses.
2. Social Impact Projects: European-funded projects for food recovery, redistribution, and social inclusion. Includes initiatives like CARE (Cargo Bike Action for Rescuing Edibles) and SOLIDANDO HUB for food waste reduction.
3. Food Recovery and Redistribution: Collecting unsold food from supermarkets and redistributing to non-profit organizations through cargo bike logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

So.de – Social Delivery operates cargo bike and e-cargo bike last-mile delivery services for businesses in Milan, handling packages up to 20-30 kg across most Milan postal codes from multiple logistics hubs. The service combines sustainable urban logistics with a social mission, offering ethical employment to people from vulnerable backgrounds, and complements core B2B deliveries with food recovery and redistribution programs such as SOLIDANDO HUB and CARE for supermarkets, schools, and non-profits.

Differentiator

Problem solved

Functional benefit

Brands

• La Raggiante – Ciclovibes di So.De: Community bicycle repair shop (ciclofficina) operating in the Dergano neighborhood of Milan, offering free bicycle repairs and maintenance workshops.

Products and services

• B2B Cargo Bike Delivery Service Sustainable last-mile delivery service for businesses in Milan using cargo bikes and e-cargo bikes, handling packages up to 20-30 kg and lengths up to 150 cm. Serves enterprise clients including IKEA Italia, local businesses, and e-commerce companies with same-day and scheduled delivery options from urban hubs covering most Milan postal codes.
• SOLIDANDO HUB – Food Recovery and Redistribution Collection of unsold food from supermarkets and GDO retailers for redistribution to non-profit organizations, social markets, parishes, and day centers in Milan. Involves 11 supermarkets and has rescued over 6,000 kg of food.
• CARE – Cargo Bike Action for Rescuing Edibles Food rescue service from school cafeterias using cargo bikes, combined with AI-based prediction systems analyzing food waste and predicting actual demand to reduce waste by up to 40% through upstream intervention.
• La Raggiante – Community Cycle Workshop Community bicycle repair shop (ciclofficina) operating in the Dergano neighborhood of Milan, offering free bicycle repairs and maintenance workshops. A sub-brand of So.de under the name 'La Raggiante – Ciclovibes di So.De'.
• M.D.F. (Meglio del Furgone) – eCargo Bike Sharing eCargo bike sharing service for Lombard artisan businesses, providing access to electric cargo bikes with digital platform support for real-time booking and online payments through partnership with Playmoove.
• CodeZERO – Zero-Emission E-commerce Delivery Zero-emission e-commerce delivery service as part of the CodeZERO European project, enabling customers to compare delivery options (traditional, electric, cargo bike) with information on CO2 emissions at point of purchase.

Quantifiable outcome

• 140,000+ deliveries completed with zero emissions
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IKEA ItaliacoreStrategic or Co-development Partner · 14 April 2026Major partnership for zero-emission last-mile delivery of IKEA packages under 20kg in Milan. So.De handles over 50% of IKEA's light package deliveries from urban hubs, contributing to IKEA's goal of 100% zero-emission last-mile deliveries.
• AMAT (Agenzia Mobilità Ambiente Territorio)coreStrategic or Co-development PartnerCollaboration with Milan Mobility Agency on CodeZERO European project testing zero-emission e-commerce delivery options with customer choice at point of purchase.
• Bosch eBike SystemscoreStrategic or Co-development PartnerPartnership in Polo di Sviluppo della Ciclologistica (Cargo Logistics Development Hub) for urban mobility policies, training, and promotion of cargo bike logistics systems.
• TRT (Trasporti e Territorio Srl)coreStrategic or Co-development PartnerPartnership in Polo di Sviluppo della Ciclologistica for research, data analysis, strategic consulting on EU projects, and urban logistics planning.
• Fondazione IBVAcoreStrategic or Co-development PartnerPartner in SOLIDANDO HUB project, managing the social market where recovered food is redistributed to families in need.
• CULTIVATE (European Program)coreStrategic or Co-development PartnerParticipation in CARE project (Cargo Bike Action for Rescuing Edibles) for food rescue from school cafeterias using cargo bikes.
• Giuste Terre AltromercatominorStrategic or Co-development PartnerPartner in ActionAid Christmas solidarity supply chain, contributing fair trade and sustainability expertise.
• APA Confartigianato Imprese Milano Monza e BrianzacoreStrategic or Co-development PartnerInitiator of M.D.F. (Meglio del Furgone) project for eCargo bike sharing service for Lombard artisan businesses.
• Biga BikecoreTechnology or IntegrationSupplier and maintainer of eCargo bike fleet for M.D.F. project, Milan-based store specializing in cargo bikes.
• RealStepminorStrategic or Co-development PartnerReal estate developer hosting M.D.F. project launch at Milano Certosa District during Milano Design Week.
• MAGMA srl impresa socialecoreStrategic or Co-development PartnerParent organization - social enterprise developing proximity, social, and cultural services. So.De is a project of Magma.
• L'Alveare che dice Sì!minorStrategic or Co-development PartnerPartnership for delivering fresh, seasonal products from local producers to consumers using cargo bikes.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Olio: UK-based food-sharing and food-waste-reduction app with logistics arm. Comparable to So.De's SOLIDANDO HUB and CARE programs on the food-rescue/redistribution mission, though distributed via consumer app rather than cargo-bike operations.

Others

• Bringg: Israel-based delivery management and orchestration platform serving enterprise shippers and last-mile fleets. Comparable enterprise customer overlap and last-mile technology layer, though operating as SaaS rather than asset-owning courier.

Broad incumbents

• Stuart Delivery: Pan-European urban on-demand courier platform serving enterprise and SMB e-commerce, acquired by DPDgroup. Comparable urban B2B last-mile customer base but uses mixed vehicle types at much larger scale.
• DB Schenker: Global logistics provider with European urban cargo-bike pilots (e.g. 'CycleLogistics' initiatives). Competes for the same enterprise sustainable-last-mile RFPs So.De targets but at vastly greater scale and asset base.
• DHL Cubicycle: DHL's cargo-bike last-mile initiative operating in multiple European cities. Comparable vehicle and use case (urban e-commerce last-mile) but as part of a global integrator's portfolio rather than a pure-play.

Regional players

• Movo (WeMove): Italian sustainable urban logistics operator using cargo bikes and EVs for enterprise last-mile in Italian cities. Most direct Italian-language, Italian-market peer to So.De's B2B sustainable delivery proposition.

Direct peers

• Outspoken Delivery: UK cargo-bike courier specializing in B2B last-mile for retailers, e-commerce, and events, with explicit social and environmental mission orientation. Direct peer to So.De in model, vehicle class, and values-led GTM.
• Pedal Me: London-based cargo-bike delivery operator serving businesses and consumers with on-demand urban logistics. Comparable to So.De in vehicle choice, urban last-mile focus, and environmental positioning, though with a UK customer base.
• Urb-it: Swedish sustainable last-mile delivery service using bicycle couriers for same-day urban B2C/B2B deliveries across European cities. Comparable operating model and sustainability-led positioning though broader geographic reach.
• Bevo Bike Couriers: Dutch cargo-bike courier offering B2B urban last-mile delivery in the Netherlands. Shares So.De's vehicle-first approach and enterprise customer focus, albeit at larger Dutch scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sode_social_delivery
• Facebookfacebook.com/SoDeSocialDelivery
• LinkedInlinkedin.com/company/so-de-social-delivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So.de - Social Delivery