What Stichting Mixblik does

Stichting Mixblik is a Rotterdam-based social enterprise organized as a Dutch foundation (stichting) and founded in 2019. It operates a single conserves factory at Rochussenstraat 250-252 in Rotterdam, where roughly 20 women who have recently arrived in the Netherlands — most with refugee or migration backgrounds — produce biological, vegan, and preservative-free canned meals from authentic recipes originating in their home countries. The core technology is conventional canning and food preservation applied to plant-based, locally sourced ingredients, with eight SKU lines spanning Eritrean (Eritrese Silsi), Dutch/regional (Linzenstoof, Sambusa's), Kurdish-Syrian-Eritrean fusion (Humus), Senegalese (Mafé), Vietnamese (Cari Chay), and Turkish (Shakshuka, Linzensoep) cuisines.

The company's business model combines direct-to-consumer e-commerce via the mixblik.nl webshop with wholesale distribution through at least nine Dutch retail and food-service partners, including EkoPlaza, Odin, Landmark, Hofweb, Crisp, Het Lokaal, Veldkeuken, Rechtstreex, and De Buytenhof, supplemented by a biweekly presence at the Rotterdamse Oogst market. Pricing is transactional (one-time purchase per can/package), with shipping at €5.50 within the Netherlands and €7.50 to Belgium. There are no disclosed subscription tiers or ARR mechanics. Mixblik generates roughly 100,000 cans annually as of 2024 and is co-financed by the European Union and the Kansen voor West subsidy program; it holds ANBI public-benefit status, supporting tax-deductible donations as a meaningful secondary funding stream.

The customer base spans health-conscious consumers seeking organic and vegan international flavors, Dutch organic and specialty retailers, and what the company terms "social impact supporters" — consumers who value the refugee-integration mission. A nascent B2B / Zakelijk channel and a 2026 KLABU partnership extending into refugee-camp emergency food packages suggest early-stage commercial diversification. The company is led by co-founders Iris van Beers, Esther van der Hoeven, and Nura, with no institutional equity rounds or acquisitions disclosed.

Name

Stichting Mixblik

Legal name

Stichting Mixblik

Website

https://mixblik.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Mixblik is a Rotterdam-based social-enterprise foundation (founded 2019) that operates a conserves factory employing ~20 refugee and migrant women to produce organic, vegan, preservative-free world-cuisine canned meals sold via its webshop and Dutch retail partners.

Ownership category

akta.pro rank

Product category

Organic Canned World Cuisine Meals

NAICS

All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Organic canned meals
• World cuisine foods
• Preserved food products
• Refugee employment programs
• Social enterprise food

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct product sales via webshop: Selling canned biological meals directly to consumers through the company's own webshop. Products include various world cuisine dishes in cans.
2. Retail distribution: Wholesale supply to retail partners including organic supermarkets and specialty food stores throughout the Netherlands.
3. Business/B2B sales: Sales to business customers through the Zakelijk (Business) section of the website, potentially including catering and corporate gifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stichting Mixblik produces and sells biological, vegan-friendly canned world cuisine meals (such as Eritrean Silsi, Linzenstoof, Humus, Mafé, Cari Chay, Shakshuka, Linzensoep, and Sambusa's) through its own webshop and partner retailers. The foundation simultaneously operates as a social enterprise, employing and training recently arrived refugee and migrant women in food production as a pathway to labor-market integration in the Netherlands.

Product overview

Mixblik is a social enterprise and world cuisine cannery located in Rotterdam. The company produces biological (organic) meals in cans and operates a webshop selling these products. Their product portfolio consists of eight distinct canned food products including Eritrese Silsi (spicy sauce), Linzenstoof (lentil stew), Humus (chickpea spread), Mafé (Senegalese peanut stew), Cari Chay (Vietnamese coconut soup), Shakshuka (vegetable stew), Linzensoep (lentil soup), and Sambusa's (triangular pastries). The products are made by women with refugee or migration backgrounds who prepare authentic dishes from their home countries. All products are vegan, without preservatives, and made with locally produced vegetables where possible.

Differentiator

Problem solved

Functional benefit

Products and services

• Eritrese Silsi

Quantifiable outcome

• 10 women following a learning-work trajectory
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and major.

• KLABUminorStrategic or Co-development Partner · 2 February 2026Partnership where Mixblik donates proceeds from emergency food packages to KLABU for sports and play facilities in refugee camps.
• CrispmajorChannel Partner/ Reseller/ DistributorOnline grocery platform that distributes Mixblik products to consumers in the Netherlands.
• EkoPlazamajorChannel Partner/ Reseller/ DistributorOrganic supermarket chain retail partner selling Mixblik biological meals.
• OdinmajorChannel Partner/ Reseller/ DistributorOrganic and natural food retailer distributing Mixblik products.
• Rotterdamse OogstminorChannel Partner/ Reseller/ DistributorLocal Rotterdam market where Mixblik sells products biweekly.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Biona Organic: UK-based organic food brand with a portfolio spanning canned beans, pulses, and international ethnic offerings. Comparable on organic positioning, canned format, and ethnic/world-cuisine SKU breadth to Mixblik's product range.
• Mr Organic: UK organic food manufacturer offering canned/preserved lines including world-cuisine Italian, Mexican and Asian options. Comparable on organic+international+canned packaged food formula and independent retail channel mix.
• Clearspring: UK organic and ethical food brand offering canned/preserved world cuisine (Japanese, organic Asian and Mediterranean lines). Comparable on organic+international+preserved-food positioning and similar channel strategy through independent retailers.

Broad incumbents

• Abel & Cole: UK organic food retailer/distributor with strong sustainability credentials, mixing third-party organic brands with curated own-label items. Comparable on organic retail channel and ability to merchandise mission-driven specialty brands.
• COOK: UK prepared-meal producer with a strong social mission and presence across independent retail. Comparable on premium positioning, prepared-meals category, and reliance on independent retail and foodservice partners rather than supermarket private label.
• Rude Health: UK organic, plant-based food brand with shelf-stable products in grocery multiples. Comparable on organic/plant-based positioning and shelf-stable packaged food distribution in European retail channels.
• Tony's Chocolonely: Dutch social enterprise in packaged food with a mission-driven employment story similar to Mixblik. Both are ANBI-registered, Dutch-based, and use distinct impact narratives to differentiate commodity food products at retail. Different category (chocolate vs. canned meals) but directly comparable on social-enterprise CPG model.

Emerging players

• The Bread and Butter Project: Australia-based social enterprise producing packaged bread/bakery products while employing and training refugees and migrants. Closest comparable peer on combined social mission + packaged food manufacturing + refugee employment training model.
• Wicked Kitchen: Plant-based prepared-meals brand with global vegan credentials and retail listings. Comparable on vegan positioning and packaged-meals channel strategy, though Wicked Kitchen is significantly larger and broader than Mixblik.
• Booja-Booja: UK organic, vegan confectionery and specialty food manufacturer selling through independent and premium retailers. Comparable on vegan/organic credentials, mid-scale specialty manufacturing footprint, and specialty-retail channel approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mixblik
• LinkedInlinkedin.com/company/stichting-mixblik
• Instagraminstagram.com/mixblik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Mixblik