What StudioNoc does

StudioNoc (legally No Ordinary Concept AB) is a privately held boutique creative agency headquartered in Lidingö, Sweden, describing itself as an international design and event agency based in Stockholm. Founded in 1999, the company has delivered immersive brand experiences for more than 20 years, serving enterprise clients across automotive (Volvo, Audi), fashion and retail (Gina Tricot, H&M Foundation), home appliances (Electrolux/Grand Cuisine), online gaming (Casumo), management consulting (Influence), real estate (Willa Nordic) and tourism (Junibacken).

The agency's core offerings are project-based creative services spanning five integrated practice areas: event design and production (launches, brand activations, parties), office and interior design (HQ fit-outs, showrooms), exhibition and tradeshow design (including international launches at venues such as the Milan furniture fair), pop-up store concept development, and holistic brand experience strategy. Work is delivered end-to-end — concept, strategy, design and production — rather than as discrete software products. The underlying "technology" is creative concept development, spatial design and immersive experience production, with no proprietary software, APIs, AI components or patents disclosed in the source data.

StudioNoc generates revenue through bespoke professional services engagements sold directly to enterprise clients via creative pitches and referrals. There are no publicly disclosed pricing tiers, no productized offerings, no funding rounds, no parent company and no M&A activity on record. Distribution is entirely direct enterprise sales with global project execution despite a single Swedish office, and the company relies primarily on organic social media (notably Instagram and Facebook) plus word-of-mouth from its high-profile client roster for top-of-funnel visibility.

Name

StudioNoc

Legal name

No Ordinary Concept AB

Website

https://studionoc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

StudioNoc (No Ordinary Concept AB) is a Stockholm-based boutique creative agency, founded in 1999, that designs and produces brand experiences, events, offices, exhibitions and pop-up stores for international enterprise clients across automotive, fashion, gaming and other industries.

Ownership category

akta.pro rank

Product category

Creative and Event Design Services

NAICS

Convention and Trade Show Organizers (561920), Motion Picture and Sound Recording Industries (512), Interior Design Services (54141)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Brand experience design
• Event production services
• Interior design services
• Exhibition design services
• Pop-up retail design

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based professional services revenue from designing and producing brand experiences, office spaces, exhibitions, tradeshow stands, pop-up stores, and event activations for enterprise clients globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

StudioNoc is a boutique creative agency that designs and produces immersive brand experiences, office and interior spaces, exhibitions, tradeshow stands, pop-up stores, and event activations for global enterprise clients. The agency operates on project-based engagements combining strategy, concept development, design, and full production capabilities.

Product overview

StudioNoc (No Ordinary Concept) is a boutique design and event agency based in Stockholm, Sweden, operating for over 20 years. The company offers a unified portfolio of creative services including Event Design and Production, Office and Interior Design, Exhibition and Tradeshow Design, Pop-up Store Concepts, and Brand Experience activations. These services are delivered as integrated project-based engagements rather than standalone software products, with each offering combining strategy, concept development, and full production capabilities for global clients in retail, automotive, fashion, hospitality, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design and Production Design and execution of immersive event experiences including product launches, parties, and brand activations for enterprise clients across industries such as automotive, fashion, and gaming.
• Office and Interior Design Transforming corporate spaces into brand-aligned environments, including office redesigns, showrooms, and headquarters fit-outs for enterprise clients such as Influence, Willa Nordic, and Casumo.
• Exhibition and Tradeshow Design Design and production of exhibition spaces, tradeshow stands, and fair installations, including international launches at major venues such as the Milan furniture fair for clients including Electrolux/Grand Cuisine.
• Pop-up Store Concept Creating temporary retail experiences targeting specific demographics with integrated styling, entertainment, and shopping elements for fashion and retail clients such as Gina Tricot.
• Brand Experience Holistic brand activation strategies that create immersive, shareable experiences generating content across all channels to build brand advocates and loyal supporters, delivered for clients such as Volvo, Audi, and H&M Foundation.

Quantifiable outcome

• Hashtag reached 135,000+ unique Instagram users in 2 hours during Audi R8 launch event

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• H&M FoundationcoreStrategic or Co-development Partner · 1 January 2016StudioNoc has been partnering with H&M Foundation since day one to create the look and feel, design and execution of the Global Change Award experience - one of the world's leading challenges for early-stage innovation in fashion. NOC has partnered four times (2016, 2017, 2018, 2019) on this flagship event.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Dept Agency: Large digital and creative agency offering brand, design, and experience services globally. An incumbent peer to StudioNoc with much broader service breadth and scale across European markets.
• George P. Johnson (GPJ): Large-scale experiential marketing agency producing brand experiences, conferences, and trade shows for global brands. Operates in the same experiential and trade-show design arena as StudioNoc but at significantly greater scale across multiple continents.
• Jack Morton Worldwide: Global brand experience agency operating as part of the IPG network. Directly comparable to StudioNoc as a competitor in experiential event, exhibition, and brand activation work, but with much greater geographic reach, scale, and holding-company backing.

Direct peers

• Optimist Inc. Independent creative agency producing spatial design, brand experiences, and content. Closely mirrors StudioNoc's cross-disciplinary positioning (design + events + experience) and serves similar enterprise clients.
• Heydays: Norwegian creative agency working across brand, design, and experiential marketing. Comparable to StudioNoc as a similarly sized Nordic boutique creative competitor pursuing enterprise experiential briefs.
• North Kingdom: Swedish creative tech and experience agency producing immersive brand experiences and digital activations. Comparable to StudioNoc as a Scandinavia-rooted boutique producing content-driven brand experiences for enterprise clients.
• Bold Scandinavia: Nordic creative agency producing brand experiences, campaigns, and content for Scandinavian and international brands. Direct North-European peer to StudioNoc, operating in overlapping markets with similar boutique positioning.
• MAS Event Design: Design-led event and exhibition agency producing branded environments, trade show stands, and immersive experiences. Directly overlaps with StudioNoc's exhibition, tradeshow, and brand experience offerings.
• MKG (Marketing + Knowledge Group): Boutique creative and experiential agency producing brand experiences, content, and live activations. Highly comparable to StudioNoc as a similarly sized multi-disciplinary creative shop focused on immersive brand work for enterprise clients.
• Sparks: Global experiential marketing agency (now part of Havas) specializing in brand experiences, pop-ups, and live events for enterprise brands. Closely aligned with StudioNoc on service scope (event design + brand activation) and enterprise client base, with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studionoc
• LinkedInlinkedin.com/company/knock-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioNoc