Simple Needs Ga, Incorporated

What Simple Needs Ga, Incorporated does

Simple Needs GA, Incorporated is a 501(c)(3) nonprofit organization founded in 2010 by Brenda Rhodes and headquartered in Marietta, Georgia. It operates seven core charitable programs that address unmet "simple needs" of children, families, and individuals experiencing hardship in Cobb County, Georgia: Simple Household Needs (furniture, beds, and cleaning kits for families emerging from homelessness), My Birthday Matters (birthday gifts for homeless schoolchildren), Shoe Them Love (new shoes via $25 gift cards distributed through school social workers), Comfort Kits (duffel bags with toiletries for homeless shelter residents, distributed at roughly 1,400 bags per year), Uniforms for Excellence (school uniforms for Cobb County students), Simply Sheltered (tents, sleeping bags, and outdoor supplies, co-developed with Give Homeless Hope), and Spirit of Christmas (gifts for families unable to register for other holiday programs; 351 children in 155 families served in 2025).

Distribution is operated from a Marietta warehouse and a donated 16-foot GMC Savana box truck, with direct client delivery supported by referrals from Marietta City Schools, Cobb County Schools, and partner shelters including MUST Ministries, Family Promise of Cobb, LiveSAFE Resources, and Hope Atlanta. The organization charges no fees to recipients and explicitly receives no government support or United Way funding; it is volunteer-run with no paid staff and is led by Founder and President Brenda Rhodes. Documented funding consists of individual donations, small corporate and foundation grants (Wells Fargo Atlanta $5,000 in 2018; FHLBank Atlanta $7,000 in 2020), and church gifts (Linked UP Church $14,250 in August 2020; East Cobb Church truck plus ~3,000 items in October 2020), with marketing limited to a WordPress blog, Facebook, email newsletter, earned media, and the Goodsearch affiliate giving network. There is no commercial product, software platform, or paid service; the underlying "technology" is a small warehouse, a box truck, volunteer drivers, and a digital presence built on WordPress and PayPal.

Name

Simple Needs Ga, Incorporated

Legal name

Simple Needs GA, Incorporated

Website

https://simpleneedsgablog.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Simple Needs GA is a 501(c)(3) nonprofit in Marietta, Georgia that provides household goods, furniture, clothing, school uniforms, birthday gifts, and shelter items to children, families, and individuals experiencing hardship across Cobb County, funded entirely by donations, grants, and volunteer labor.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: SNGA relies on donations from individuals, including financial contributions, in-kind donations of furniture, household items, toiletries, and other supplies. No government support or United Way affiliation.
2. Corporate and Foundation Grants: The organization receives grants from corporations and foundations such as FHLBank Atlanta ($7K), Wells Fargo Atlanta ($5K), and Linked UP Church ($14,250 record donation).
3. Fundraising Events: Annual fundraising campaigns including Spirit of Christmas program, community donation drives, and partnership events with local businesses and churches.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simple Needs GA is a 501(c)(3) nonprofit organization that provides free household goods, furniture, shelter items, clothing, shoes, school uniforms, birthday gifts, and holiday assistance to children, families, and individuals facing hardship in Cobb County, Georgia. It operates seven distinct charitable programs that fill service gaps left by other agencies focused only on food, shelter, and job training.

Product overview

Simple Needs GA operates as a single unified nonprofit organization offering seven distinct charitable programs that work together to meet various unmet needs of children, families, and individuals facing hardship in Cobb County. The core programs include Simple Household Needs (furniture and household items for those emerging from homelessness), My Birthday Matters (birthday celebrations for homeless children), Shoe Them Love (new shoes for disadvantaged children), Comfort Kits (toiletry bags for shelter residents), Uniforms for Excellence (school uniforms), Simply Sheltered (outdoor survival supplies), and Spirit of Christmas (holiday assistance). The organization does not offer a technology product, software platform, or commercial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Household Needs Provides furniture, beds, household items, and cleaning kits to families emerging from homelessness to help them turn a new house or apartment into a home; cleaning kits include supplies not covered by food stamps.
• My Birthday Matters Provides brand-new toys, school supplies, blankets, stuffed animals, and other useful items to homeless schoolchildren celebrating their birthdays, delivered through school social workers and shelter staff who provide wish lists.
• Shoe Them Love Provides new shoes to disadvantaged children in Cobb County who would otherwise wear only hand-me-downs, through $25 gift cards or donated new shoes distributed via school social workers.
• Comfort Kits Duffel bags packed with full-sized toiletries and essential items for residents at local homeless shelters who often arrive with little more than the clothes on their backs; approximately 1,400 bags distributed annually to three local homeless shelters.
• Uniforms for Excellence Helps Cobb County schoolchildren "dress for success" by providing required school uniforms—gently used khakis, skirts, and polo shirts, or new uniforms—distributed through school social workers and the uniform closet at Powder Springs United Methodist Church.
• Simply Sheltered Provides tents, sleeping bags, tarps, candles, and other essential items to help people experiencing homelessness in Cobb County be more comfortable, delivered in collaboration with Give Homeless Hope.
• Spirit of Christmas Fills gaps by helping Cobb County families who were unable to register for other local Christmas programs, providing Christmas gifts, toys, family board games, and Walmart gift cards to children in families facing unexpected emergencies; reached 351 children in 155 families in 2025.

Quantifiable outcome

• Delivered gifts to 351 children in 155 families in 2025 Christmas season
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Contract Business Interiors (CBI)minorOthers · 1 June 2022Marietta-based Contract Business Interiors donated new furniture (still in boxes, easy to store) to support SNGA's furniture program for families emerging from homelessness.
• OfisusaminorOthers · 1 June 2022Metro Atlanta furniture-installation company provided free delivery of donated furniture from Contract Business Interiors to SNGA warehouse.
• Sephora East CobbminorGTM or Marketing Partner · 1 August 2019Sephora East Cobb location ran back-to-school donation drive, collecting about 25 brand-new backpacks filled with school supplies for SNGA's My Birthday Matters program.
• SpringsFestminorGTM or Marketing Partner · 1 July 2019Annual July 4th celebration in Powder Springs designated SNGA as nonprofit beneficiary, raising $1,087 for client needs.
• Give Homeless HopecoreStrategic or Co-development PartnerAcworth, Ga.-based organization collaborating with SNGA on the Simply Sheltered program to provide tents, sleeping bags, and essential items to people experiencing homelessness living in wooded areas of Cobb County.
• Marietta City SchoolscoreStrategic or Co-development PartnerStrategic partnership with Marietta City school system for the Shoe Them Love program. Gift cards are given to social workers who help homeless children get new shoes.
• Joanna and Charles PinkhamcoreOthersLongtime supporters who connected East Cobb Church with SNGA for the significant donation that resulted in the box truck gift.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soles4Souls: National nonprofit collecting and distributing shoes to those in need; closely mirrors SNGA's Shoe Them Love program in donor model (gift cards and donated shoes) and recipient identification.
• Hope Atlanta: Regional nonprofit combating homelessness and hunger in metro Atlanta; it has referred furniture clients to SNGA and operates overlapping basic-needs programming across a broader geography.
• MUST Ministries: Marietta-based nonprofit serving homeless and impoverished populations across Cobb County; it is an SNGA distribution partner and serves an overlapping client base, making it the most directly comparable peer.
• Give Homeless Hope: Acworth, Georgia-based nonprofit co-running the Simply Sheltered program with SNGA, providing tents, sleeping bags, and outdoor survival items to people experiencing homelessness in Cobb County.
• Toys for Tots: National program distributing toys and gifts to children of low-income families - directly analogous to SNGA's My Birthday Matters and Spirit of Christmas programs in mission and channel model.
• LiveSAFE Resources: Marietta-based nonprofit shelter serving domestic violence survivors in Cobb County; SNGA supplies cleaning kits and household items to its clients and partners on shared objectives.
• Family Promise of Cobb County: Cobb County chapter of the national Family Promise network serving homeless families with children; SNGA is a documented partner providing furniture, birthday, and support services for the same clients.

Others

• Good360: Nonprofit that distributes donated goods from corporate donors to a network of member nonprofits like SNGA; a key ecosystem intermediary analogous to the in-kind flow (e.g., Contract Business Interiors furniture) that supports SNGA's warehouse operations.

Emerging players

• Dress for Success: Global nonprofit providing professional clothing and uniforms to individuals in transition; operates on a 'dress for success' model that closely parallels SNGA's Uniforms for Excellence program.

Broad incumbents

• Cradles to Crayons: National nonprofit distributing free, essential items (clothing, shoes, school supplies, toys) to children living in poverty - a much larger-scale, broader-geography analogue of SNGA's multi-program basic-needs model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simpleneedsga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Needs Ga, Incorporated