SBI ALApromo GmbH

What SBI ALApromo GmbH does

SBI ALApromo GmbH is a privately held German skincare company (legal form GmbH, domicile Germany) that develops and sells the KIYOMI SKIN brand portfolio of J-Beauty-inspired skincare and beauty supplements, positioned around the proprietary active ingredient 5-Aminolevulinic Acid (5-ALA). The company claims first-mover status as the first 5-ALA skincare brand in Germany and frames its value proposition in terms of "Hautenergie" (skin energy) and "Well-Aging" rather than anti-aging, marketing the ingredient as a body-own molecule that declines with age and can be replenished topically to support cell energy and regeneration. The catalogue spans serums (Niacinamide, Moisturizing Hyaluron, Bakuchiol, Vitamin C), creams (Day, Night Cream Intense with Resveratrol), cleansers (Cleansing Oil, Cleansing Gel), Toner, Eye Cream, Lash and Brow Serum, Sun Drops SPF 50, and Beauty Supplements (ingestible micronutrients), organised into named series (Fuji, Tateyama, Haku, Bandai) and sold as individual SKUs, bundled sets, mini/travel sizes, and gift-ready packages.

The business is a direct-to-consumer brand with a single primary sales channel: a Shopify-powered storefront at kiyomi-skin.de, complemented by one physical retail location — the Kosmetik Boutique in Hamburg Winterhude — for in-person product trials. Distribution is geographically narrow, with shipping confined to Germany and Austria; payments are processed through mainstream providers (PayPal, Klarna, Apple Pay, Google Pay, Visa/Mastercard/Maestro/UnionPay/EPS), and logistics run on DHL, DPD, and UPS. Pricing sits in the accessible mid-premium band — individual products mostly between €17.90 and €39.90, with sets ranging up to roughly €85 and minis at low double-digit euro prices — supported by free-shipping thresholds over €50, freemium gift incentives above €60 and €90, and a 15% newsletter signup discount. Marketing is product-led and community-led, concentrated on Instagram user-generated content, a content blog (Kosmetik Magazin), email capture, and a 739-review storefront with a 4.76 average rating.

Operationally, the company shows the profile of a small DACH consumer brand: no disclosed funding rounds, no institutional investors, no management team or headcount disclosure, no patents, no awards, and no disclosed partnerships or M&A. Strategic activity evident in the source data is almost entirely organic — repeated product launches, addition of ingestible supplements, and a single physical boutique — alongside geographic extension to Austria. The company operates without any disclosed AI/ML capability stack, no proprietary software product, and no enterprise or B2B contracts; revenue is concentrated in retail consumer purchases through owned channels.

Name

SBI ALApromo GmbH

Legal name

SBI ALApromo GmbH

Website

https://junavida.de

Company type

Private

Operating status

Operating

Short description

SBI ALApromo GmbH, operating as KIYOMI SKIN, is a German privately held direct-to-consumer skincare brand that develops and sells J-Beauty-inspired facial products, supplements, and bundles formulated around the proprietary 5-ALA active ingredient, shipping to consumers in Germany and Austria.

Ownership category

akta.pro rank

Product category

J-Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• J-Beauty skincare
• 5-ALA formulations
• Well-aging cosmetics
• Beauty supplements
• Sensitive skincare

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website. Customers purchase individual products, sets, and travel sizes. One-time purchase model with free shipping thresholds and promotional offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SBI ALApromo GmbH, operating as KIYOMI SKIN, develops and sells J-Beauty inspired skincare products and beauty supplements formulated with 5-ALA (5-Aminolevulinic Acid) and complementary active ingredients such as Hyaluronic Acid, Niacinamide, Vitamin C, Bakuchiol, and Resveratrol. Products are sold directly to consumers via the kiyomi-skin.de online store and a physical boutique in Hamburg Winterhude.

Product overview

KIYOMI SKIN is a J-Beauty (Japanese Beauty) skincare brand offering scientifically formulated products centered on 5-ALA (5-Aminolevulinic Acid) combined with proven active ingredients such as Hyaluronic Acid, Vitamin C, Niacinamide, and Bakuchiol. The product portfolio includes individual core products (serums, creams, cleansers, toners, eye care, sun protection, facial mists, and lash/brow serums), multiple bundled skincare sets (Hydra Energy Trio, Quick Refresh Travel Set, Double Cleansing Set, Full Spectrum Serum Kit, Serum Trilogy, J-Beauty Glass Skin Must-Haves), and travel-size versions of key products. The brand organizes its offerings into product series: Fuji (hydration-focused), Tateyama (intense hydration), Haku, and Bandai. Additional offerings include sheet masks and Beauty Supplements (nutritional supplements for skin). The brand positions itself around 'Hautenergie' (skin energy) with a Healthy Aging philosophy rather than Anti-Aging, and claims to be the first brand in Germany with 5-ALA skincare.

Differentiator

Problem solved

Functional benefit

Products and services

• Niacinamide Serum A 30ml serum designed to refine pores and reduce skin impurities.
• Eye Cream A 15ml eye cream with a pump dispenser formulated for sensitive skin and deep hydration.
• Moisturizing Serum A 30ml hydrating serum featuring Hyaluronic Acid for radiant skin.
• Day Cream A 50ml fragrance-free daily face cream suitable for all skin types.
• Night Cream Intense A 50ml regenerating night cream enriched with Resveratrol for intensive night care.
• Toner A 100ml facial toner with minimalist design, suitable for sensitive skin.
• Bakuchiol Serum A 30ml serum featuring Bakuchiol as a gentle retinol alternative, suitable for sensitive skin.
• Vitamin C Serum A 30ml Vitamin C serum for skin radiance.
• Lash and Brow Serum An 8.2ml serum for comprehensive lash and brow care.
• Double Cleansing Set A cleansing set including Cleansing Oil and Cleansing Gel for deep cleansing and pore-deep cleaning.
• Hydra Energy Trio A trio set including toner, moisturizer, and eye cream for fragrance-free hydration.
• Quick Refresh Travel Set A travel set including cleansing gel, cleansing oil, face mist, and SPF sun drops for skincare and UV protection on the go.
• J-Beauty Glass Skin Must-Haves A five-step skincare set following the Japanese skincare routine for an authentic glass skin effect.
• Full Spectrum Serum Kit A set of four Full Spectrum Serum bottles with unique formulas to elevate a skincare routine.
• Skin Energy Essentials – Inner and Outer Radiance A comprehensive skincare set for holistic skin care and radiant skin.
• Skin Glow Essentials – Inner and Outer Glow A set featuring Niacinamide Serum, Skin Glow Capsules with micronutrients, and Day Cream Intense for holistic skincare.
• Sun Protect and Care Set A set featuring After Sun Serum and Sun Drops SPF 50 for soothing and high SPF sun protection.
• Beauty Supplements Nutritional supplements (including Skin Glow Capsules with micronutrients) intended to support skin health from within.

Quantifiable outcome

• 739 reviews with 4.76 average rating

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Barbara Sturm: German-founded dermatologist-led skincare brand combining proprietary actives, premium pricing, and direct e-commerce distribution — comparable to KIYOMI SKIN in the science-led, niche-actives niche in DACH.
• QMS Medicosmetics: German cosmeceutical skincare brand built around active-ingredient formulations and professional/retail channels; comparable in positioning as a German active-ingredient skincare house competing on efficacy rather than mass-market reach.
• Augustinus Bader: Premium German skincare brand built on a proprietary cell-regeneration technology (TFC8) with a scientific/clinical narrative and high unit pricing — closely parallels KIYOMI SKIN's 5-ALA, cell-energy positioning in the German premium skincare category.
• Drunk Elephant: DTC-first active-ingredient skincare brand known for proprietary blends (e.g., Vitamin C, biocompatible formulation philosophy) and elevated price points — comparable as a science-led, set-heavy, e-commerce-anchored indie skincare brand.

Broad incumbents

• Hada Labo (Mentholatum / Rohto Pharmaceutical): Major J-Beauty skincare brand centered on hyaluronic-acid hydration, one of the closest category analogues to KIYOMI SKIN's J-Beauty hydration serums (Fuji line) and a clear heritage J-Beauty benchmark for ingredient-led hydration positioning.
• Shiseido: Iconic Japanese parent of multiple skincare brands (including CLE de Peau Beauté, SHISEIDO, ELIXIR) — represents the incumbent J-Beauty establishment that KIYOMI SKIN draws its J-Beauty narrative from and would benchmark against if expanding internationally.
• Eucerin (Beiersdorf): Beiersdorf's dermocosmetic brand with strong sensitive-skin and mature-skin positioning across German pharmacy channels — directly comparable in addressing the same Well-Aging persona with clinical credibility at scale.
• CeraVe (L'Oréal): Dermatologist-recommended sensitive-skin skincare brand owned by L'Oréal, dominating German drugstore/pharmacy channels — the most relevant competitive incumbent for KIYOMI SKIN's sensitive-skin and dermatologically-rated positioning.
• The Ordinary (DECIEM / Estée Lauder): Single-active, value-priced skincare serums brand with cult DTC traction — comparable as a competing J-Beauty-adjacent 'active-ingredient lifestyle' serums player for the price-sensitive entry tier KIYOMI SKIN targets with minis and sets.
• Bioderma (NAOS): French dermocosmetic brand with strong sensitive-skin and micellar-water heritage in German pharmacies — competitor for both sensitive-skin and mature-skin segments, with established consumer trust that any new entrant must displace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KiyomiSkinDE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI ALApromo GmbH