Tannenbaum Alpine Event Center

What Tannenbaum Alpine Event Center does

Tannenbaum Alpine Event Center is a private, single-event-per-day event venue located at 20007 Mount Rose Highway in Reno, Nevada, operating under the corporate umbrella of Roundabout Catering & Party Rentals. The facility comprises approximately 3,000 sq ft of indoor reception space in an alpine lodge-style building with dramatic wooden beams, towering open ceilings, and a double-sided stone fireplace, complemented by a 2,500 sq ft outdoor ceremony lawn and a 400 sq ft deck overlooking the Sierra Nevada mountains. The venue accommodates up to 200 guests (160 with a dance floor) and provides tables, chairs, linens, a dance floor, two furnished wedding suites, on-site staff for setup and teardown, ADA accessibility, and 80-vehicle on-site parking with overnight privileges. Its product portfolio centers on full-service venue rental for weddings, corporate events, and private celebrations, with exclusive in-house catering and bar delivered by Roundabout Catering and supplementary offerings including team-building coordination and curated wedding packages.

The business operates on a sales-led, quote-based pricing model targeting three primary customer segments: wedding couples, corporate clients (weekday hourly rates Monday-Thursday with custom multi-day quotes), and private celebrations. Bookings are driven by direct inquiries via phone (775-747-2091 / 775-851.2091), email ([email protected]), website quote requests, and on-site venue tours. Distribution is augmented by featured listings on the three dominant wedding marketplaces (WeddingWire, The Knot, Carats & Cake), a 360° virtual tour, and social media presence on Facebook, Instagram, and Pinterest. Revenue is generated through one-time venue rental fees (50% deposit to secure dates, non-refundable), F&B deposits (25% due four months before the event), in-house catering and bar passthrough, and add-on fees such as the $1,000 outdoor ceremony-to-reception staffing charge. The venue serves the Reno-Tahoe regional market, with recommended accommodation partnerships at Hyatt Place South Reno (25% guest discount) and Hyatt Regency Incline Village supporting destination-stay bookings.

Name

Tannenbaum Alpine Event Center

Legal name

Roundabout Catering & Party Rentals

Website

https://tannenbaumevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tannenbaum Alpine Event Center is a private, single-event-per-day alpine lodge venue in Reno, Nevada serving wedding couples, corporate clients, and private celebrations with full-service venue rental, exclusive in-house catering via Roundabout Catering, and capacity for up to 200 guests.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGAAAJ

Ski & Mountain Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Event venue services
• Wedding venue rental
• Corporate event hosting
• Private celebration spaces
• Alpine hospitality venue

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: Exclusive use of indoor and outdoor event spaces including ceremony yard, deck, main reception space, and two wedding suites. Rental includes 8 hours of event time with tables, chairs, linens, dance floor, and venue staff. Security deposit and event insurance required.
2. Catering & Bar Services: Exclusive in-house catering and full-service bar provided by Roundabout Catering. All food, beverage, bar services, staffing, equipment, and dining rentals are exclusively provided through this partnership.
3. Event Add-on Services: Additional fees for outdoor ceremony-to-reception transformation ($1,000 staffing fee), dance floor rental when hosting entirely outdoors, specialty rentals through Roundabout Catering including table decor, specialty linens, and additional tables/chairs.
4. Corporate Event Hourly Rental: Weekday hourly rates Monday-Thursday for corporate meetings, retreats, and team-building events. Custom quotes provided for multi-day events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tannenbaum Alpine Event Center is a hospitality venue that rents indoor and outdoor space for weddings, corporate events, and private celebrations. The offering bundles the physical venue with on-site catering, event coordination, and hospitality services, marketed primarily to event planners and hosts in the Reno, Nevada region.

Product overview

Tannenbaum Alpine Event Center is a physical event venue offering venue rental as its core product with full-service hospitality add-ons. The venue provides wedding and corporate event rental services across multiple distinct indoor and outdoor spaces (Ceremony Yard, Deck, Main Reception Space, Wedding Suites). Additional offerings include in-house catering via Roundabout Catering, team building activity coordination, and wedding packages. The company operates as a lodge-style mountain venue with a 3,000 sq. ft. open floor plan and 2,500 sq. ft. outdoor lawn area, accommodating up to 200 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Rental Full-service venue rental for wedding ceremonies and receptions, including indoor and outdoor alpine-themed event spaces, on-site catering, and event coordination for engaged couples and wedding planners.
• Corporate Event Venue Rental Venue rental for corporate events such as retreats, conferences, holiday parties, and team celebrations, bundled with catering and on-site event coordination for businesses and organizations.
• Private Celebration Venue Rental Rental of the alpine-themed event space for private celebrations such as anniversaries, birthdays, and family gatherings, with catering and event coordination available as part of the package.

Quantifiable outcome

• Single-event-per-day policy ensures dedicated focus on each celebration

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Roundabout CateringcoreStrategic or Co-development PartnerExclusive in-house catering and bar services partner for Tannenbaum Event Center. Provides all food, beverage, bar services, staffing, equipment, and dining rentals. Located at same address (20007 Mount Rose Highway) and shares website domain (roundaboutcatering.com). Also provides additional rental items including specialty linens, table decor, and comprehensive event rentals. © 2025 Roundabout Catering & Party Rentals.
• Blue Sky EventsminorImplementation/ SI/ Consulting PartnerRecommended team-building partner for corporate events at Tannenbaum. Helps create seamless and engaging team-building experiences and custom activities.
• Red Carpet EventsminorImplementation/ SI/ Consulting PartnerRecommended partner for corporate events at Tannenbaum. Provides event coordination and design services for team-building activities and full event coordination.
• Hyatt Place South RenominorGTM or Marketing PartnerRecommended nearby accommodation partner offering 25% discount on rooms for Tannenbaum event guests. Located approximately 25 minutes from venue.
• Hyatt Regency Incline VillageminorGTM or Marketing PartnerRecommended nearby accommodation partner near Lake Tahoe for Tannenbaum event guests. Full-service resort and spa.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Everline Resort & Spa: Mountain resort in Olympic Valley (formerly Resort at Squaw Creek) with extensive wedding and corporate event facilities. Comparable as a larger mountain resort venue targeting destination weddings and corporate retreats in the greater Tahoe region.
• Hyatt Regency Lake Tahoe Resort, Spa and Casino: Full-service four-diamond resort in Incline Village offering wedding, meeting, and event facilities. Comparable as a larger, lodging-inclusive alternative for destination weddings and corporate events in the Reno-Tahoe region, and a partner of Tannenbaum.
• MontBleu Resort Casino & Spa: Resort casino in Stateline, NV with wedding and event venues. Comparable as a Lake Tahoe lodging-inclusive venue offering event space for weddings and corporate functions in the same South Lake Tahoe market.
• Ritz-Carlton Lake Tahoe: Luxury mountain resort in Truckee offering wedding, meeting, and event spaces. Comparable as a high-end alternative for destination weddings in the North Lake Tahoe / Truckee area competing for premium wedding spend.

Regional players

• Lake Tahoe Resort Hotel: Lakeside resort hotel in South Lake Tahoe offering wedding and event space. Comparable as a Lake Tahoe lodging-and-event venue for weddings and small corporate gatherings in the regional market.
• Tamarack Lodge (Mammoth Lakes): Historic mountain wedding and event venue in Mammoth Lakes, CA with lodge-style architecture similar to Tannenbaum. Comparable as a Sierra Nevada mountain event venue with similar aesthetic and target customer base, serving a different but adjacent California Sierra market.

Direct peers

• Granlibakken Tahoe: Tahoe resort and event venue on a forested property with on-site lodging, weddings, and corporate retreat facilities. Comparable as a mountain wedding/event venue in the North Shore Lake Tahoe region.
• Edgewood Tahoe Resort: Luxury resort in Stateline, NV on Lake Tahoe's south shore offering dedicated wedding and event venues with mountain/lake views. Directly comparable as a high-end mountain event venue competing for the same Lake Tahoe/Reno wedding and corporate market.
• The Chateau at Incline Village: Lake Tahoe wedding and event venue offering ceremony and reception spaces with mountain backdrop. Comparable as a dedicated event venue competing for the same North Lake Tahoe wedding couples.
• The Landing Resort & Spa: Boutique Lake Tahoe resort in South Lake Tahoe specializing in weddings and events with mountain/lake views. Comparable as a similarly-positioned mountain event venue in the same geographic wedding market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TannenbaumEvents
• Instagraminstagram.com/tannenbaumevents/?hl=en
• Pinterestpinterest.com/thetannenbaum
• LinkedInlinkedin.com/company/tannenbaum-event-ctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tannenbaum Alpine Event Center