Roundabout Catering
Roundabout Catering & Party Rentals is a family-owned Northern Nevada hospitality company offering full-service event catering, three owned event venues, party rentals, a wholesale bakery, and a Reno American Bistro, serving weddings, corporate events, and social gatherings across Reno, Tahoe, and the Sierras.
- Company typePrivate
- Founded2007
- HeadquartersSparks, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Roundabout Catering does
Roundabout Catering & Party Rentals is a family-owned, privately held hospitality company headquartered in Sparks, Nevada, founded in 2007 by MaryBeth and Colin Smith. The company operates a vertically integrated portfolio spanning full-service event catering, party-rental equipment, three owned event venues (Tannenbaum Events Center, The Meadows at Fernley, and The Virgil), a wholesale commercial bakery (Franco Baking Company, acquired February 2023), and a restaurant concept (Smith and River, an American Bistro on the Truckee River in Reno). It also operates ancillary food-service units including the Tesla Cafe at Tahoe-Reno Industrial Center and the Cafe at the Nevada Museum of Art, and holds exclusive catering partnerships at five regional partner venues.
The company generates revenue across five streams: catering services (quote-based pricing per event), event venue operations, party-rental equipment (flatware, glassware, tables, chairs) bundled exclusively with catering clients, restaurant dine-in, and wholesale bakery distribution to approximately 600 accounts including 134 Port of Subs locations. Customers reach the business through direct inquiry (website forms, phone, email), venue partnerships, and walk-in restaurant traffic. There is no public pricing, no disclosed software platform, and no technology architecture beyond standard hospitality operations.
The business is geographically concentrated in Northern Nevada and the Lake Tahoe corridor (Reno, Sparks, Fernley, Sierras). Growth has been achieved primarily through acquisition: Tannenbaum (April 2018), Smith and River (July 2022), The Meadows (October 2022), Franco Baking Company (February 2023), and The Virgil (November 2024). Ownership remains with the Smith family, with minority succession planning stake held by son-in-law Grant McBride in the Franco Baking subsidiary. No institutional investment or PE backing is disclosed.
Roundabout Catering firmographics
Firmographics- Name
- Roundabout Catering
- Legal name
- Roundabout Catering & Party Rentals
- Website
- https://roundaboutcatering.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roundabout Catering & Party Rentals is a family-owned Northern Nevada hospitality company offering full-service event catering, three owned event venues, party rentals, a wholesale bakery, and a Reno American Bistro, serving weddings, corporate events, and social gatherings across Reno, Tahoe, and the Sierras.
- Ownership category
- akta.pro rank
Roundabout Catering industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (722310)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wedding & Social Event Catering (THAHAKAE)
- akta.pro secondary industries
- Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where Roundabout Catering is headquartered
LocationHeadquarters
- HQ city
- Sparks
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roundabout Catering business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Catering Services: Full-service catering for weddings, corporate events, and social gatherings. Menus are customized per event with chef-driven cuisine. Pricing is quote-based and determined by event size, menu selection, and service requirements.
- Event Venue Operations: Revenue from operating company-owned event venues including Tannenbaum Events Center, The Meadows at Fernley, and The Virgil. Venues are designed and staffed by Roundabout for seamless one-team experience.
- Event Essentials (Party Rentals): Flatware, glassware, tables, and chairs provided exclusively for catering clients. Part of the one-stop-shop offering for seamless event planning.
- Restaurant Operations (Smith and River): American Bistro restaurant in Reno's Riverwalk District. Opened in summer 2022 after acquiring Campo restaurant.
- Bakery Operations (Franco Baking Company): Commercial bakery producing fresh bread products including French bread, sourdough, hamburger/hot dog buns, sandwich rolls, and sliced breads. Serves approximately 600 customer accounts including 134 Port of Subs locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event pricing based on guest count, menu selection, and service requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Roundabout Catering product offering
Product offeringCore offering
Roundabout Catering is a full-service catering and event services company providing chef-driven catering for weddings, corporate events, and social gatherings across Northern Nevada and Lake Tahoe. The company supplements its core catering with three owned event venues, party rental equipment, an American Bistro restaurant (Smith and River), and a wholesale bakery (Franco Baking Company). Customers reach the company via direct inquiry through website forms, phone, and email to plan customized events.
Product overview
Roundabout Catering operates as a multi-faceted hospitality company offering a unified catering and venue ecosystem. The core offering is Roundabout Catering's full-service event catering for weddings, corporate events, and social gatherings. This core is augmented by three owned venue properties (Tannenbaum Events Center, The Meadows, and The Virgil), party rental equipment (Event Essentials), and catering menu services. The portfolio also includes restaurant operations (Smith and River American Bistro) and bakery operations (Franco Baking Company, an acquired 50+ year-old bakery). The company positions itself as a 'one-stop shop' providing cuisine, service, and event essentials across northern Nevada and Lake Tahoe.
Differentiator
Problem solved
Functional benefit
Brands
- Franco Baking Company: Northern Nevada bakery producing fresh bread including French bread, sourdough, hamburger buns, hot dog buns, sandwich rolls, dinner rolls, and sliced breads. Services approximately 600 customer accounts including 134 Port of Subs locations.
- Smith and River
- The Meadows Event Venue
- Tannenbaum Events Center
- The Virgil
Products and services
- Roundabout Catering Chef-driven full-service catering for weddings, corporate events, and social gatherings across Reno, Tahoe, and Northern Nevada, with customized menus, professional service staff, and event essentials rentals.
- Tannenbaum Events Center Alpine lodge event venue near Mt. Rose in South Reno offering a rustic, elegant setting for weddings and events, owned and operated by Roundabout Catering.
- The Meadows Event Venue Modern-rustic event venue in Fernley, Nevada featuring 12,148 square feet of flexible indoor/outdoor space accommodating up to 200 guests, with outdoor patio, firepits, mountain views, and full kitchen.
- The Virgil Iconic Reno landmark on Wells Avenue with creative urban-chic event spaces for intimate weddings, social events, and brand events.
- Smith and River American Bistro restaurant on the Truckee River in downtown Reno's Riverwalk District offering seasonal menus with locally sourced ingredients for walk-in dine-in guests.
- Franco Baking Company Northern Nevada commercial bakery producing fresh bread products (French bread, sourdough, hamburger/hot dog buns, sandwich rolls, dinner rolls, sliced breads) for wholesale distribution to approximately 600 accounts including 134 Port of Subs sandwich shops.
- Event Essentials (Party Rentals) Rental equipment including flatware, glassware, tables, chairs, and linens available exclusively to Roundabout Catering clients to provide a one-stop-shop event experience.
- Roundabout Meal Prep Prepared meal delivery service offering keto, vegetarian, and customized meal plans for individual consumers.
Companies that use Roundabout Catering
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Roundabout Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roundabout Catering partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- The VirgilcoreMaryBeth and Colin Smith, local business owners of Roundabout Catering, acquired The Virgil building on Wells Avenue in November 2024. The Virgil is an iconic Reno landmark with creative, urban-chic spaces for intimate weddings, socials, and brand events.
- Franco Baking CompanycoreRoundabout acquired Franco Baking Company in February 2023. Franco has been producing freshly baked bread for over 50 years at its Sparks facility. Roundabout retained all 48 employees and continues operating the business under the Franco name, producing French bread, sourdough, hamburger buns, hot dog buns, sandwich rolls, and sliced breads. The acquisition supports Roundabout's long-term succession plan with son-in-law Grant McBride as minority stakeholder.
- The Meadows Event VenuecoreOpened in October 2022, The Meadows is a modern-rustic event venue in Fernley, Nevada featuring 12,148 square feet of space accommodating up to 200 guests. The venue includes outdoor patio seating with firepits and mountain views, state-of-the-art sound system, large kitchen and bar, and large parking lot.
- Tannenbaum Events CentercoreAcquired by Roundabout Catering in April 2018. An alpine lodge venue surrounded by towering pines and sweeping mountain views. Rustic, elegant setting for weddings and events.
- Smith and RivercoreSmith and River is an American Bistro acquired by Roundabout owners Colin and MaryBeth Smith in summer 2022, rebranded from Campo restaurant. Located on the Truckee River in Reno's Riverwalk District. Executive Chef Chris Lott joined in February 2024.
- The Elm EstatecoreExclusive catering partner at The Elm Estate, a refined estate setting with timeless architecture and manicured grounds. The venue team guides clients through venue process while Roundabout handles all food and beverage details.
- National Automobile MuseumminorExclusive catering partner at National Automobile Museum. Unique automotive-themed event backdrop in Reno.
- Nevada Museum of ArtminorRoundabout operates the Cafe at the Nevada Museum of Art as part of its business units, in addition to serving as exclusive catering partner for museum events.
- North Tahoe Event CenterminorExclusive catering partner at North Tahoe Event Center, offering lake views and alpine backdrop on Tahoe's North Shore.
- RancharrahminorExclusive catering partner at Rancharrah, a storied estate offering grand salons, lawns, and refined elegance. Chef Colin Smith also serves as consulting chef for 12 Escape Lounges including the one at Reno-Tahoe International Airport.
- Port of SubscoreFranco Baking Company supplies bread products to 134 Port of Subs sandwich shop locations across northern Nevada as a key wholesale account.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Roundabout Catering competitors and assessment
Company assessmentBroad incumbents
- Aramark: Large-scale foodservice and event-catering operator with managed venue partnerships across sports, entertainment, and corporate clients. Comparable as a broad incumbent in the catering and venue-services space, though at vastly greater scale than Roundabout's regional model.
- Sodexo Live!: Event hospitality and venue catering operator serving stadiums, convention centers, and premium venues globally. Comparable in providing integrated venue-and-catering experiences at iconic locations, although operating at much larger venues and broader geographies.
- Restaurant Associates: Premium corporate and event catering operator known for chef-driven menus at cultural institutions, corporate dining, and event venues. Directly comparable in chef-driven customized catering for weddings, corporate, and cultural clients.
- Levy Restaurants: Premium hospitality and catering group operating restaurants and premium event venues, particularly at sports and entertainment destinations. Comparable as a vertically integrated venue-and-catering operator serving high-end event experiences.
Emerging players
- Pinot's Palette / Pinstripes (Bowling, Bocce, Bites): Operator that combines own-venue entertainment facilities with full-service F&B and events for social and corporate gatherings. Comparable business model of combining owned venues with bundled event catering services.
- Punch Bowl Social: Eatertainment concept combining own venues (bowling, games) with full bars and event catering. Comparable in offering integrated venue-plus-F&B for social and corporate events with one-stop event planning.
- Topgolf Callaway Brands (Topgolf venues): Owns and operates entertainment venues that host private and corporate events with bundled F&B services. Comparable in providing own-venue event spaces with integrated catering and event services for group bookings.
- Café Tu Tu Tango: Restaurant and event venue operator offering chef-driven menus and group/private event packages. Comparable in combining chef-driven dining with event hosting capabilities for social and corporate clients.
Regional players
- Sterling Catering: Regional full-service catering company with own event spaces serving weddings, corporate, and social events. Comparable in providing bundled venue, catering, and rental services within a defined regional market, though operating in a different geography than Roundabout.
- Melting Pot Events / 4 Rivers Catering: Regional catering operations that pair event catering with venue and rental services for weddings and corporate events. Comparable in offering integrated catering and event essentials within a defined regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roundabout Catering social profiles
Digital presenceRoundabout Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roundabout Catering leadership team
Management profileNumber of profiles
Profiles3 records
Roundabout Catering subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roundabout Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roundabout Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roundabout Catering
What does Roundabout Catering do?
Roundabout Catering is a full-service catering and event services company providing chef-driven catering for weddings, corporate events, and social gatherings across Northern Nevada and Lake Tahoe. The company supplements its core catering with three owned event venues, party rental equipment, an American Bistro restaurant (Smith and River), and a wholesale bakery (Franco Baking Company). Customers reach the company via direct inquiry through website forms, phone, and email to plan customized events.
Is Roundabout Catering a public or private company?
Roundabout Catering is a private company. It is classified as family owned and is currently operating.
When was Roundabout Catering founded?
Roundabout Catering was founded in 2007. It employs 51 to 100 people.
Where is Roundabout Catering based?
Roundabout Catering is headquartered in Sparks, United States, in the North America region.
How does Roundabout Catering make money?
Five revenue lines are on record. Catering Services are the primary driver. The others are event Venue Operations, event Essentials (Party Rentals), restaurant Operations (Smith and River) and bakery Operations (Franco Baking Company).
Who are Roundabout Catering's main competitors?
Broad incumbents on record are Aramark, Sodexo Live!, Restaurant Associates and Levy Restaurants. Emerging players are Pinot's Palette / Pinstripes (Bowling, Bocce, Bites), Punch Bowl Social, Topgolf Callaway Brands (Topgolf venues) and Café Tu Tu Tango. Regional players are Sterling Catering and Melting Pot Events / 4 Rivers Catering.
Does Roundabout Catering have an API?
No public API is recorded for Roundabout Catering.
What industry is Roundabout Catering in?
Roundabout Catering's product category is Event Catering Services. Its primary akta.pro industry code is THAHAKAE, Wedding & Social Event Catering, with a secondary code of THAHAKAF, Gala, Fundraiser & Nonprofit Event Catering. Its NAICS code is 722320 and its SIC code is 5810.