Montbleu

What Montbleu does

Montbleu, now operating as Bally's Lake Tahoe Casino Resort, is a wholly-owned property of Bally's Corporation (NASDAQ: BALY), a publicly traded gaming company headquartered in Providence, Rhode Island. Located at 55 Highway 50 in Stateline, Nevada, the property sits at 6,300 feet elevation along the lakefront, steps from the gondola and Heavenly Mountain Resort. The resort integrates gaming, lodging, dining, entertainment, spa, retail, and meeting/event space into a single destination property with 438 guest rooms and suites ranging from 420 to 1,200 square feet.

The property generates revenue across eight distinct streams: gaming operations (slots and table games including blackjack, craps, roulette, baccarat, Pai Gow, and poker), hotel accommodations, food and beverage (Ciera Steak + Chophouse, Del Soul, Starbucks), entertainment and nightlife (HQ Center Bar, Del Soul Bar, Blu Nightclub), spa and wellness (Onsen Spa with fitness memberships), retail and experiences (CV Sports, Puzzle Room, arcade), meetings and events (13,745 sq ft of convention space), and parking services. The underlying technology platform is the Bally Rewards mobile application, which integrates a digital wallet (Bally Pay), cardless slot play, QR code-based transactions, and the Ask Betty AI chatbot, all linking into the cross-property Bally Rewards loyalty program spanning 19 casino properties across 11 states.

The go-to-market combines direct-to-consumer channels (on-property sales, website booking, mobile app) with event-driven marketing (annual Freaker's Ball, live performances, slot tournaments) and product-led loyalty (Bally Rewards tiered program from Pro through Champion). Customer segments span casino gaming visitors, resort guests, corporate event planners, wedding parties, entertainment seekers, and wellness visitors. Pricing is segmented by tier (hotel rooms from $139/night in promotional periods, $70 prix fixe at Ciera, fitness memberships $110/month to $1,000/year), with group benefits including discounted room blocks and 20% off spa services for events. The property is an operating casino resort acquired by Bally's Corporation and rebranded from Montbleu.

Name

Montbleu

Legal name

Bally's Corporation

Website

https://montbleuresort.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Montbleu (Bally's Lake Tahoe Casino Resort) is a 438-room lakeTahoe casino resort owned by Bally's Corporation, offering gaming, dining, spa, entertainment, and 13,745 sq ft of event space to leisure travelers, corporate groups, and gaming visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Stateline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Revenue from slot machines and table games including blackjack, craps, roulette, baccarat, Pai Gow, and poker. Includes promotional free slot play redemptions and casino credit operations.
2. Hotel Accommodations: Revenue from room bookings across 438 guest rooms and suites including Classic, Deluxe, Premier rooms and Executive, Tahoe, and Sierra suites. Rates vary by season with discounts up to 25% during promotional periods.
3. Food & Beverage: Revenue from multiple dining outlets including Ciera Steak + Chophouse (fine dining with $70 prix fixe menu), Del Soul (casual American with $19.99 prime rib specials), and Starbucks. Alcohol sales through HQ Center Bar and Del Soul Bar.
4. Entertainment & Nightlife: Revenue from live performances, concerts, DJ events, and nightclub operations including Blu Nightclub. Ticketing through Ticketmaster for major events.
5. Spa & Wellness: Revenue from massage, body treatments, facials, salon and nail services at Onsen Spa. Includes fitness memberships ranging from $110/month weekday to $1,000/year full access.
6. Retail & Experiences: Revenue from retail shops including CV Sports (outerwear, ski rentals), Tahoe T-Shirt Co, High Sierra Cigar Lounge, Puzzle Room escape room ($29/person), Game Lounge, and Arcade.
7. Meetings & Events: Revenue from convention center and meeting room rentals, corporate events, and weddings. Group bookings with discounted room blocks and venue discounts.
8. Parking Services: Revenue from daily parking ($20-$25), valet parking ($25-$35), and special event parking ($35-$55). Free parking for Bally Rewards Star tier and above members.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Bally's Lake Tahoe Casino Resort (formerly Montbleu) operates an integrated casino resort featuring a 24-hour gaming floor with slots and table games, 438 hotel rooms and suites, multiple dining outlets, live entertainment venues, a full-service spa with pool and fitness facilities, retail shops, and over 13,745 square feet of meeting and event space. The property serves leisure travelers, gaming enthusiasts, corporate event planners, and wedding parties at a lakefront location in Stateline, Nevada, and is supported by the cross-property Bally Rewards loyalty program spanning 19 casinos across 11 states.

Product overview

Bally's Lake Tahoe is a casino resort hotel offering an integrated experience combining gaming, accommodations, dining, entertainment, and event venues. The property features 438 guest rooms and suites ranging from 420 to 1,200 square feet, multiple dining outlets including Ciera Steak + Chophouse and Del Soul Restaurant, a full casino floor with slots and table games, live entertainment venues (HQ Center Bar, Del Soul Bar), over 13,000 square feet of meeting and event space, the Onsen Spa with pool and fitness facilities, and retail options including CV Sports, High Siera Cigar Lounge, Puzzle Room escape game, and an arcade. The Bally Rewards loyalty program spans 19 properties across 11 states with tiered benefits from Pro through Champion status. The property also offers wedding services and conference facilities for groups.

Differentiator

Problem solved

Functional benefit

Brands

• Bally Rewards: The casino loyalty rewards program offering tier-based benefits including free slot play, dining discounts, complimentary parking, cruise packages, and VIP host access for members ranging from Pro to Champion status levels.
• Ciera Steak + Chophouse
• Del Soul
• Onsen Spa
• Blu Nightclub
• HQ Center Bar
• Del Soul Bar
• CV Sports
• High Siera Cigar Lounge
• Tahoe T-Shirt Co
• Puzzle Room Tahoe
• Game Lounge

Products and services

• Hotel Rooms & Suites Accommodations including Classic Rooms (420 sq ft), Deluxe Rooms (420 sq ft), Premier Rooms with lake views (420 sq ft), Executive Suites (600 sq ft), Tahoe Suites (1,200 sq ft), and Sierra Suites (1,200 sq ft) featuring amenities such as complimentary WiFi, spa-style showers, and wet bars. Designed for leisure and business travelers visiting South Lake Tahoe.
• Ciera Steak + Chophouse Fine dining steakhouse featuring expertly prepared steaks including a 30-ounce Wagyu tomahawk, refined seafood, vegetarian dishes, and over 300 premium wines and champagnes. Open Thursday through Sunday from 5PM. Includes a $70 three-course Prix Fixe menu available select evenings.
• Del Soul Restaurant

Quantifiable outcome

• Bally Rewards program available at 19 properties across 11 states with 17,000+ slot machines and 600+ table games
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TicketmasterminorGTM or Marketing PartnerTicketmaster serves as the primary third-party ticketing platform for Bally's Lake Tahoe entertainment events including concerts, wrestling shows, and special performances. Customers purchase event tickets through Ticketmaster's platform.
• OpenTableminorGTM or Marketing PartnerOpenTable integration allows customers to make restaurant reservations at Ciera Steak + Chophouse through the OpenTable platform, extending booking accessibility beyond the property website.
• CventminorGTM or Marketing PartnerCvent provides the meeting and group event request platform for Bally's Lake Tahoe, enabling corporate planners to submit RFPs and book event space through the Cvent venue marketplace.
• American Gaming AssociationcoreStrategic or Co-development PartnerBally's Lake Tahoe is a member of the American Gaming Association and adheres to the AGA Code of Conduct for Responsible Gaming. The AGA sets industry standards for responsible gaming practices.
• Responsible Online Gaming AssociationminorStrategic or Co-development PartnerBally's is a member of the Responsible Online Gaming Association, supporting industry-wide efforts for responsible gaming practices in both land-based and online gaming environments.
• ParkWhizminorGTM or Marketing PartnerParkWhiz integration allows customers to pre-purchase event parking passes, simplifying the parking experience for show attendees.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Caesars Entertainment: Owns Harrah's and Harveys directly adjacent in Stateline, plus operates a national portfolio of casino resorts under Caesars Rewards — broader incumbent competitor whose loyalty network rivals Bally Rewards in scale.
• MGM Resorts International: Major multi-property casino and resort operator with deep Las Vegas focus and MGM Rewards loyalty program; while not directly in Lake Tahoe, it sets the national benchmark for integrated resort economics, MICE, and loyalty that Bally's Lake Tahoe competes against for destination spend.

Direct peers

• Bally's Corporation (sibling properties): Sibling Bally's-owned properties (Twin River, Hard Rock Biloxi, Bally's Atlantic City, etc.) share the Bally Rewards loyalty program and corporate tech stack, providing the closest operational and CRM comparables for cross-property benchmarking.
• Harrah's Lake Tahoe: Caesars Entertainment-operated casino hotel located within walking distance in Stateline, NV, offering slots, table games, hotel rooms, dining, and entertainment under the Caesars Rewards loyalty umbrella — the most direct head-to-head competitor for the Lake Tahoe gaming and lodging market.
• Harveys Lake Tahoe: Adjacent Stateline, NV casino hotel also operated by Caesars Entertainment, providing comparable lodging, gaming floor, dining, and event space — competes for the same walk-in and drive-in Tahoe tourist as Bally's Lake Tahoe.
• Atlantis Casino Resort Spa (Reno): Northern Nevada casino resort competing for the same drive-in regional visitor from the Bay Area and Northern California, with comparable rooms, gaming floor, spa, and F&B mix.
• Edgewood Tahoe Resort: Luxury non-caming resort in Stateline, NV adjacent to Bally's, competing for premium Tahoe leisure and event spend with 154 rooms, fine dining, and lakefront amenities — particularly overlaps on weddings, corporate groups, and high-end leisure.
• Peppermill Resort Spa Casino (Reno): Major Reno-based casino resort with full hotel, gaming, spa, and convention offering that draws from the same Northern California drive-in market as the Lake Tahoe properties.
• Hyatt Regency Lake Tahoe Resort, Spa and Casino: Lake Tahoe resort with a smaller casino, full spa, and conference facilities that competes directly for leisure and group business on the North Shore.
• Hard Rock Hotel & Casino Lake Tahoe: Stateline, NV casino hotel rebranded under the Hard Rock brand, targeting similar gaming and entertainment visitors with comparable room count, slots/tables, and live music programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/montbleuresort
• Facebookfacebook.com/MontBleuResort
• LinkedInlinkedin.com/company/ballys-corporation
• Instagraminstagram.com/ballyslaketahoe/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montbleu