Tama Tea Llc
Tama Tea LLC is a US-based craft beverage company that produces unsweetened sparkling yerba mate and green tea beverages, made from organic whole tea leaves and real fruit, sold primarily through direct-to-consumer e-commerce, Amazon, and wholesale to health-conscious and athletic consumers.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tama Tea Llc does
Tama Tea LLC is a US-based private beverage company founded in 2015 and headquartered in Wilmington, Delaware, operating in the small-batch, unsweetened sparkling tea category. The company produces two product lines — a sparkling yerba mate line (Ginger Mate, Mint Mate, Rose Mate, Watermelon Mate, and a variety pack) delivering 120mg of natural caffeine per serving, and a sparkling green tea line (Go Go Mango, Lemo Lavender, Peach Pear, and a variety pack) delivering 45mg of caffeine with L-theanine. All products are craft-brewed from organic whole-leaf tea and real fruit using a five-or-fewer-ingredient formulation, with no added sugar, natural flavors, or artificial sweeteners. The underlying production approach is small-batch craft brewing with cold-pressed juices and botanicals, positioning the product against mainstream energy drinks and sodas.
The business is monetized through four distribution channels: direct-to-consumer e-commerce on a Shopify storefront at $31.99 per 12-pack (one-time) or $28.79 on subscription (10% discount, flexible delivery cadence), Amazon marketplace sales, a wholesale program for retail partners, and a small merch collection. The go-to-market motion is product-led, emphasizing clean-label transparency and the "Not Sweet. Not Sorry." brand positioning, supplemented by an athlete ambassador program (notably featuring Owen Moss) and organic social media presence across Instagram, Facebook, TikTok, and LinkedIn. The target customer segments are health-conscious consumers and athletes seeking clean energy without sugar crashes, artificial sweeteners, or synthetic stimulants. The company is privately held, discloses no funding, no revenue, and operates with a team of 1-10 employees.
Tama Tea Llc firmographics
Firmographics- Name
- Tama Tea Llc
- Legal name
- Tama Tea
- Website
- https://tamatea.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tama Tea LLC is a US-based craft beverage company that produces unsweetened sparkling yerba mate and green tea beverages, made from organic whole tea leaves and real fruit, sold primarily through direct-to-consumer e-commerce, Amazon, and wholesale to health-conscious and athletic consumers.
- Ownership category
- akta.pro rank
Tama Tea Llc industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- RTD Iced Tea Production (AFAFABAD)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Tama Tea Llc is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Tama Tea Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Primary revenue stream from selling 12-pack cans of sparkling yerba mate and green tea products directly to consumers through their Shopify-powered e-commerce website at tamatea.com. One-time purchase option at $31.99 per 12-pack.
- Subscription/Recurring Orders: Subscription model offering 10% discount ($28.79 per 12-pack vs $31.99 one-time) with flexible delivery frequencies (every 2-8 weeks). Generates predictable recurring revenue and customer lifetime value.
- Amazon Marketplace Sales: Products are available on Amazon (visible in product images showing Amazon listings), providing an additional distribution and revenue channel beyond direct e-commerce.
- Wholesale Distribution: Wholesale program available through /pages/wholesale for retail partners to carry Tama Tea products in physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Yerba Mate or Green Tea flavor (12-pack) |
| Unit Pricing | Pay-as-you-go | Yerba Mate Variety Pack (12-pack, 3 of each flavor) |
| Unit Pricing | Pay-as-you-go | Green Tea Variety Pack (12-pack, 4 of each flavor) |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Tama Tea Llc product offering
Product offeringCore offering
Tama Tea craft-brews and sells unsweetened sparkling yerba mate and green tea beverages in 12-pack cans, made from organic whole tea leaves, real fruit, and cold-pressed botanicals with five or fewer ingredients and no added sugar or sweeteners. Products are sold directly to consumers via a Shopify e-commerce site with a subscription option, on Amazon, and through a wholesale program for retail partners.
Product overview
Tama Tea LLC offers a portfolio of unsweetened sparkling tea beverages organized into two product lines: Yerba Mate (Ginger Mate, Mint Mate, Rose Mate, Watermelon Mate, and Yerba Mate Variety Pack) and Green Tea (Go Go Mango, Lemo Lavender, Peach Pear, and Green Tea Variety Pack). All products are craft-brewed in small batches from organic whole tea leaves and real fruit, with no added sugar, natural flavors, or artificial sweeteners. The Yerba Mate line provides 120mg of natural caffeine per serving sourced from organic Brazilian yerba mate, while the Green Tea line delivers 45mg of caffeine with L-theanine for calm, focused energy. Both lines are sold as 12-packs (individual flavors or variety packs), with subscription options offering 10% savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger Mate Craft-brewed sparkling yerba mate flavored with cold-pressed ginger juice, providing 120 mg of natural caffeine from organic Brazilian yerba mate. Spicy, citrusy, unsweetened beverage aimed at consumers seeking clean energy without sugar or artificial sweeteners; sold as a 12-pack.
- Mint Mate Craft-brewed sparkling yerba mate with real mint, offering calm, focused energy without jitters and 120 mg of natural caffeine per serving; sold as a 12-pack.
- Rose Mate Craft-brewed sparkling yerba mate with real rose hips, providing floral flavor along with vitamin C and antioxidants, plus 120 mg of natural caffeine per serving; sold as a 12-pack.
- Watermelon Mate Craft-brewed sparkling yerba mate with real watermelon, providing natural hydration and electrolytes along with 120 mg of natural caffeine; lightly sparkling and unsweetened; sold as a 12-pack.
- Yerba Mate Variety Pack 12-pack variety bundle containing 3 cans each of Mint Mate, Rose Mate, Watermelon Mate, and Ginger Mate, intended as a low-pressure introduction to the unsweetened yerba mate lineup.
- Go Go Mango Craft-brewed sparkling green tea with real mango, delivering 45 mg of natural caffeine and L-theanine for calm, focused energy; lightly sparkling and unsweetened; sold as a 12-pack.
- Lemo Lavender Craft-brewed sparkling green tea with real lavender and lemon, providing a floral, bright flavor and L-theanine from green tea for calm focus; lightly sparkling and unsweetened; sold as a 12-pack.
- Peach Pear Craft-brewed sparkling green tea with real peach and pear, offering antioxidants and gentle caffeine lift (45 mg) with L-theanine; lightly sparkling and unsweetened; sold as a 12-pack.
- Green Tea Variety Pack 12-pack variety bundle containing 4 cans each of Lemon Lavender, Go Go Mango, and Peach Pear, intended as a low-pressure introduction to the unsweetened green tea lineup.
Quantifiable outcome
- 120mg natural caffeine from yerba mate providing sustained energy
- +3 more outcomes
Companies that use Tama Tea Llc
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Tama Tea Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tama Tea Llc partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights3 records
Tama Tea Llc competitors and assessment
Company assessmentDirect peers
- OLIPOP: Premium sparkling tonic brand emphasizing functional ingredients, clean-label formulation, and health-conscious positioning. Comparable as a DTC-first craft sparkling beverage brand that has scaled into major retail channels while maintaining a small-portfolio, premium-pricing model.
- Sound Sparkling Tea: Craft-brewed sparkling tea brand offering unsweetened and lightly sweetened RTD teas with clean-label positioning. Direct comparable as a small craft sparkling tea brand targeting health-conscious consumers through DTC and specialty retail channels.
- Health-Ade Kombucha: Premium DTC-first kombucha brand with strong clean-label positioning, small-batch craft production, subscription model, and multi-channel distribution (DTC, Amazon, wholesale). Comparable as a craft-brewed functional beverage brand built on health-conscious positioning and direct-to-consumer e-commerce.
- The Republic of Tea: Specialty tea company offering premium loose-leaf teas, tea bags, and RTD products with health-conscious positioning. Comparable as a craft tea brand emphasizing quality ingredients, direct-to-consumer e-commerce, and a curated specialty product portfolio.
- Rishi Tea & Botanicals: Specialty tea company offering organic and direct-trade loose-leaf teas, RTD sparkling teas, and botanicals. Direct comparable as a craft tea brand with organic sourcing, specialty retail presence, and a growing RTD sparkling tea line that competes in similar channels.
- Guayaki (now Yerba Madre): The leading US yerba mate brand, offering canned and bottled yerba mate beverages. Direct competitor in the ready-to-drink yerba mate space, though Guayaki/Yerba Madre spans sweetened and traditional preparations while Tama Tea focuses exclusively on craft-brewed unsweetened sparkling formats.
Broad incumbents
- LaCroix: Dominant mainstream sparkling water brand owned by National Beverage Corp. Comparable as a mass-market unsweetened sparkling beverage incumbent that defines the broader sparkling water/unsweetened category Tama Tea competes within.
- TAZO: Established tea brand (originally Starbucks-owned, now standalone) offering packaged teas and RTD beverages. Comparable as a recognized consumer tea brand operating at broader scale and in multiple tea categories beyond Tama Tea's sparkling focus.
- Pure Leaf: Major mass-market iced tea brand owned by PepsiCo/Uno Foods, offering bottled and canned ready-to-drink teas. Relevant as the dominant incumbent in the RTD iced tea category that Tama Tea competes in, though Pure Leaf spans sweetened and unsweetened at mainstream price points.
Emerging players
- Liquid Death: Fast-growing canned sparkling water brand with distinctive branding and DTC-to-mass-retail expansion playbook. Comparable as a small-team beverage brand that scaled rapidly through bold branding, omnichannel distribution, and viral social media marketing — a relevant scaling benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tama Tea Llc social profiles
Digital presenceTama Tea Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tama Tea Llc leadership team
Management profileNumber of profiles
Tama Tea Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tama Tea Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tama Tea Llc
What does Tama Tea Llc do?
Tama Tea craft-brews and sells unsweetened sparkling yerba mate and green tea beverages in 12-pack cans, made from organic whole tea leaves, real fruit, and cold-pressed botanicals with five or fewer ingredients and no added sugar or sweeteners. Products are sold directly to consumers via a Shopify e-commerce site with a subscription option, on Amazon, and through a wholesale program for retail partners.
Is Tama Tea Llc a public or private company?
Tama Tea Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tama Tea Llc founded?
Tama Tea Llc was founded in 2015. It employs 1 to 10 people.
Where is Tama Tea Llc based?
Tama Tea Llc is headquartered in Wilmington, United States, in the North America region.
How does Tama Tea Llc make money?
Four revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are subscription/Recurring Orders, amazon Marketplace Sales and wholesale Distribution.
Who are Tama Tea Llc's main competitors?
Direct peers on record are OLIPOP, Sound Sparkling Tea, Health-Ade Kombucha, The Republic of Tea, Rishi Tea & Botanicals and Guayaki (now Yerba Madre). Broad incumbents are LaCroix, TAZO and Pure Leaf. Liquid Death is listed as an emerging player.
Does Tama Tea Llc have an API?
No public API is recorded for Tama Tea Llc.
What industry is Tama Tea Llc in?
Tama Tea Llc's product category is Functional Beverages. Its primary akta.pro industry code is AFAFABAD, RTD Iced Tea Production, with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.