THE MUSTARD SEED THRIFT ON MISSION INC

What THE MUSTARD SEED THRIFT ON MISSION INC does

The Mustard Seed Thrift on Mission Inc is a faith-based, Christ-centered nonprofit operating a small regional thrift retail network in southern Indiana, founded in March 2016 by Ginny Weigleb, a survivor of childhood sexual abuse. The organization's stated mission is to connect survivors of childhood sexual abuse (CSA) with counseling, education, and support resources while raising awareness of prevention. It runs three physical retail locations in Floyds Knobs (headquarters), Sellersburg, and Corydon, selling donated gently used clothing, shoes, housewares, furniture, home decor, books, and toys. The retail footprint is supplemented by an eBay online storefront for inventory overflow and a GiveButter-powered monetary donation channel that funds partner survivor-support organizations.

Revenue is generated through two streams: transactional thrift store sales at individually priced points and philanthropic donations processed online via GiveButter. Funds raised are directed to a network of Christian partner organizations, including SOAR Ministries (serving adult female survivors), PURE (prevention-focused), and Olive Tree Resources (LEAP Program for teen survivors), which deliver trauma-informed counseling, support groups, and prevention education. Go-to-market is community-led and grassroots: marketing is conducted through organic social channels (Facebook, Instagram), the company website (mustardseedthrift.com), and email outreach, with operational intake (employment, volunteering, survivor referrals) managed through Jotform forms. There is no proprietary technology platform; the technology stack is a conventional assembly of donation, e-commerce, and form-handling SaaS products layered on a traditional thrift retail model.

Name

THE MUSTARD SEED THRIFT ON MISSION INC

Legal name

The Mustard Seed Thrift on Mission Inc

Website

https://mustardseedthrift.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mustard Seed Thrift on Mission Inc is a faith-based nonprofit operating three thrift stores in southern Indiana that sell donated goods and channel proceeds, alongside monetary donations, to Christian partner organizations providing counseling and prevention services for survivors of childhood sexual abuse.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

akta.pro secondary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift retail
• Nonprofit fundraising
• Donated goods resale
• Survivor support services
• Faith-based charity

Headquarters

HQ city

Floyds Knobs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Thrift Store Sales: Revenue generated from selling donated gently used items including clothing, shoes, housewares, furniture, home decor, books, and toys. One-time transactional sales at retail thrift store price points.
2. Monetary Donations: Financial donations collected through GiveButter platform. Proceeds directly fund organizations providing counseling, support services, and healing resources for survivors of childhood sexual abuse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Mustard Seed Thrift on Mission Inc operates three thrift stores in southern Indiana (Sellersburg, Floyds Knobs, and Corydon) that resell donated second-hand merchandise. Net proceeds fund vetted Christian partner organizations that provide counseling, advocacy, and support for survivors of childhood sexual abuse, integrating retail operations with a mission-driven grantmaking model.

Product overview

The Mustard Seed Thrift on Mission Inc operates as a nonprofit thrift store network with three physical locations in Indiana (Sellersburg, Floyds Knobs, and Corydon) and an online presence through eBay. The organization sells donated items including clothing, housewares, furniture, and home goods, with proceeds funding partner organizations that provide healing resources for survivors of childhood sexual abuse. The portfolio includes the core thrift store operations, an online eBay store, survivor resource connection services, volunteer and donation acceptance services, and digital platforms for employment applications, volunteer signups, and monetary donations via Givebutter. The organization does not offer a unified software platform but rather a collection of retail and service offerings that collectively support its mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Mustard Seed Thrift Store - Sellersburg Physical thrift store in Sellersburg, Indiana selling donated clothing, furniture, and household items to individual shoppers, with proceeds directed to Christian organizations serving survivors of childhood sexual abuse.
• Mustard Seed Thrift Store - Floyds Knobs Physical thrift store in Floyds Knobs, Indiana selling donated second-hand items, with sales proceeds funding survivor support ministries.
• Mustard Seed Thrift Store - Corydon Physical thrift store in Corydon, Indiana selling donated second-hand items, with proceeds supporting the mission of funding survivor advocacy organizations.
• Mustard Seed eBay Online Store Online sales presence on eBay that resells selected donated items to a national audience, generating additional revenue for the survivor support mission.
• Survivor Support Grant Program Mission-driven grant program that directs net retail proceeds to vetted Christian organizations providing counseling and advocacy for survivors of childhood sexual abuse.
• In-Store Donation Drop-Off Donation acceptance service where community members drop off gently used clothing, furniture, and household items at retail locations to supply store inventory.

Quantifiable outcome

• 1 out of 10 children experience sexual abuse; survivors face higher risk of PTSD, depression, anxiety, and economic challenges.
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SOAR Ministries (Survivors of Abuse Restored)coreStrategic or Co-development PartnerSOAR Ministries is a partner organization providing services to adult female survivors of childhood sexual abuse. The Mustard Seed connects survivors to SOAR's counseling and support services. Located at 110 S. New Albany St., Sellersburg, IN 47112.
• PURE (Preventing Unhealthy Relationships for Everyone)coreStrategic or Co-development PartnerPURE is a Christ-centered nonprofit partner focused on preventing unhealthy relationships. The organization is part of The Mustard Seed's network of services for survivors of childhood sexual abuse.
• Olive Tree ResourcescoreStrategic or Co-development PartnerOlive Tree Resources provides the L.E.A.P. Program for teen survivors of childhood sexual abuse. Located at 110 E. Market St., Suite 202, New Albany, IN 47150. The Mustard Seed refers teen survivors to this partner organization.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence nonprofit operating a national survivor-support hotline and referral network. Comparable on the survivor-resource-connection mission that The Mustard Seed performs regionally through its partner network.
• Darkness to Light: National nonprofit focused on childhood sexual abuse prevention education, cited directly by The Mustard Seed as a referenced prevention authority. Comparable as a CSA-focused education and awareness organization with overlapping mission surface.

Broad incumbents

• Savers / Value Village: Large for-profit thrift retail operator with nonprofit partners that fund community programs via the donation supply chain. Comparable on thrift-retail mechanics and donation routing, though operating as a commercial enterprise rather than a charity.

Direct peers

• Goodwill Industries International: Largest nonprofit thrift retailer in the US, operating donated-goods retail stores whose proceeds fund workforce and community programs. Directly comparable to The Mustard Seed on the donation-in / resale-out / mission-funding model, though at vastly larger scale.
• Salvation Army Family Stores: Faith-based nonprofit operating thrift retail stores that fund social and rehabilitation programs. Closely comparable to The Mustard Seed on the Christ-centered thrift-to-mission model, donor goodwill mechanism, and reuse-of-donated-goods supply chain.
• Habitat for Humanity ReStores: Nonprofit home-furnishings and building-materials resale stores operated by Habitat for Humanity affiliates, with proceeds funding housing programs. Comparable as a donation-fed nonprofit retail network funding a distinct downstream mission.
• St. Vincent de Paul Thrift Stores: Faith-based Catholic nonprofit thrift retail network funding direct-service poverty and homelessness programs. Comparable as a faith-rooted donation-to-mission model with multi-store regional footprints.
• SOAR Ministries: Christ-centered nonprofit providing counseling and restoration services to adult female survivors of childhood sexual abuse, listed as a core strategic partner of The Mustard Seed. Directly comparable on survivor-services mission and faith-based approach.
• Olive Tree Resources: Indiana-based Christ-centered nonprofit running the L.E.A.P. Program for teen survivors of childhood sexual abuse, listed as a core strategic partner. Directly comparable on faith-based CSA survivor service delivery in the same regional ecosystem.

Others

• Good360: Nonprofit that redistributes product donations from corporations to member charities. Comparable as adjacent ecosystem infrastructure in the donated-goods supply chain that thrift nonprofits like The Mustard Seed rely on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/themustardseedthrift
• Instagraminstagram.com/mustardseedthrift
• LinkedInlinkedin.com/company/the-mustard-seed-thrift-on-mission-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE MUSTARD SEED THRIFT ON MISSION INC