SEVEN SEEDED LIMITED trading as Seven Seeded Artisan Bakery

What SEVEN SEEDED LIMITED trading as Seven Seeded Artisan Bakery does

Seven Seeded Limited, trading as Seven Seeded Artisan Bakery, is a privately held UK wholesale bakery founded in 2006 and headquartered at 20 Greenhill Crescent, Watford, Hertfordshire. The company produces over 250 distinct artisan baked goods — including slow-fermented sourdough, hand-rolled croissants, viennoiserie, baguettes, brioche, focaccia, ciabatta, cookies, muffins, and cakes — using traditional methods such as up to 72-hour fermentation, hand-shaping, and stone ovens, with regenerative flour sourced via a partnership with Wildfarmed. Notable proprietary processes include the zero-waste Infinity Sourdough, which incorporates yesterday's dough into the next day's bake, and bespoke laminated pastry designs co-developed with a 3 Michelin-starred London restaurant for an eight-course tasting menu.

Seven Seeded operates a B2B wholesale go-to-market, delivering 360 days per year to London's premium hospitality segment: Michelin-starred and fine-dining restaurants, boutique hotels (Rosewood London, The Goring, The Peninsula, The Hoxton), independent coffee shops (Kaffeine), and curated retail stockists including Abel & Cole (nationwide), Planet Organic, and farm shops. The company employs 115 staff in 24/7 production and is led by CEO David Dwek with Bakery Director Gary, who has built the team from its original ten employees. Great Taste Award recognition and milestones of 7.3 million sourdough loaves and 22.1 million croissants sold over two decades underpin its positioning as 'the chefs' bakers.' Distribution is direct-to-trade and via retail stockists; there is no direct consumer e-commerce, and pricing is quote-based wholesale handled via contact form. The 2018 relocation to the current purpose-built Hertfordshire facility consolidated operations under one roof with temperature-controlled units, enabling current scale and a publicly stated ambition to double in size over the next five years.

Name

SEVEN SEEDED LIMITED trading as Seven Seeded Artisan Bakery

Legal name

Seven Seeded Limited

Website

https://sevenseeded.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Premium/Artisanal Bakery Wholesale (AFAIAFAG)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Artisan bakery
• Wholesale sourdough
• Handcrafted viennoiserie
• Regenerative flour baking
• Speciality bread

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale B2B Sales: Supplying baked goods directly to restaurants, cafes, hotels, and farm shops. Products delivered 360 days per year to wholesale customers including Michelin-starred restaurants, coffee shops, and boutique hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Seven Seeded is a wholesale artisan bakery that handcrafts over 250 varieties of slow-fermented sourdough, viennoiserie, brioche, baguettes, focaccia, ciabatta, cakes and pastries from a single Hertfordshire facility, supplying them directly to London's Michelin-starred restaurants, boutique hotels, independent cafes and specialty retailers. Production uses time-honoured techniques, stone ovens, up to 72-hour fermentation and regenerative Wildfarmed flour, with hand-rolling and hand-shaping maintained even at a daily volume of thousands of products.

Product overview

Seven Seeded is an artisan bakery operating from Hertfordshire that supplies London's celebrated chefs, Michelin-starred restaurants, and independent cafes. The company produces over 250 distinct products including slow-fermented sourdoughs, hand-rolled croissants, viennoiserie, brioche, focaccia, ciabatta, baguettes, and various pastries. Products are handmade using time-honoured techniques, regenerative flour, and slow fermentation processes (up to 72 hours). The portfolio includes core staples (sourdough, croissants, baguettes, brioche, cookies, muffins) alongside specialty items such as the Infinity Sourdough (made from recycled waste dough) and developing products like the Laminated Pastry Parker House and Crème Brûlée Croissant.

Differentiator

Problem solved

Functional benefit

Products and services

• Sourdough Slow-fermented sourdough bread made over three days using time-honoured techniques, slow fermentation and stone ovens, with varying hydration and crumb. Each loaf is hand-shaped to bring out the grain's full character. Sold wholesale to restaurants, hotels, cafes and stockists.
• Croissant Hand-rolled croissants crafted with traditional laminated dough techniques, available in full-sized and mini formats. Supplied wholesale to coffee shops, restaurants and hotels across London.
• Baguette Classic French-style baguette with a crisp crust and light interior crumb, supplied wholesale to restaurants and cafes.
• Brioche Soft, buttery enriched brioche with a tender crumb, available in various shapes including laminated variations developed for restaurant partners.
• Banana Bread Moist banana bread made with quality ingredients, supplied wholesale as part of the bakery's cake and loaf offering.
• Cookies Artisan cookies crafted with quality ingredients, supplied wholesale as part of the bakery's sweet baked goods range.
• Muffins Freshly baked muffins in various flavours, supplied wholesale to cafes and restaurants.
• Focaccia Italian-style flatbread with a soft interior and olive oil-rich crust, hand-stretched by experienced bakers. Supplied wholesale to restaurants and cafes.
• Ciabatta Italian ciabatta characterised by its crusty exterior and open, airy crumb structure, supplied wholesale to restaurants and cafes.
• Infinity Sourdough Commemorative zero-waste sourdough loaf created for Seven Seeded's 20th anniversary. Yesterday's sourdough waste is blended into a paste and folded back into today's dough before baking, creating a continuous closed-loop loaf.

Quantifiable outcome

• 7.3 million sourdough loaves and 22.1 million croissants sold over 20 years
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• WildfarmedcoreStrategic or Co-development PartnerSeven Seeded uses Wildfarmed flour in their products. Wildfarmed is a regenerative farming initiative that rebuilds soil health and produces better-quality grain. This partnership aligns with Seven Seeded's commitment to regenerative ingredients and sustainable sourcing.
• Michelin-starred Restaurants (unnamed)flagshipStrategic or Co-development PartnerA 3 Michelin-starred London restaurant partnered with Seven Seeded to create custom laminated pastries for their bread course. Seven Seeded developed bow-tie shaped croissants and other laminated variations specifically for their 8-course tasting menu. This represents the highest tier of culinary partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bertinet Bakery: Bath-based artisan bakery founded by Richard Bertinet supplying wholesale bread and viennoiserie alongside cooking school and retail. Comparable in craft methodology, slow fermentation positioning, and UK wholesale-to-hospitality channel.
• Gail's Bakery: UK artisan bakery chain combining retail storefronts with wholesale supply to restaurants and cafés. Closest direct competitor in product range (sourdough, viennoiserie, pastries), craft positioning, and London premium hospitality customer base.
• E5 Bakehouse: East London artisan bakery combining on-site café, bakery school, and wholesale supply. Comparable in craft positioning, sourdough specialization, and London hospitality channel.
• The Bread Factory: UK commercial artisan bakery producing sourdough, organic breads, and pastries for wholesale distribution to restaurants and retailers. Most direct match for Seven Seeded's B2B wholesale artisan manufacturing model at commercial scale.
• Bread Ahead: London-based artisan bakery with wholesale supply to restaurants and bakeries alongside a bakery school and retail. Directly comparable in product craft (sourdough, doughnuts, viennoiserie) and B2B wholesale model to premium London hospitality.
• Flour Station: London wholesale artisan bakery supplying restaurants, hotels, and caterers with hand-crafted bread and pastries. Directly comparable B2B artisan wholesale model serving the same London hospitality segment.

Broad incumbents

• Paul (Groupe Holder): French family bakery chain with established UK retail and foodservice presence offering viennoiserie, patisserie, and artisan bread. Comparable product range and wholesale channel but operates as a broad multi-category incumbent rather than a craft specialist.
• Tartine Bakery: Iconic San Francisco-based artisan bakery renowned for sourdough and laminated pastries. Concept-comparable as a craft-credibility benchmark but US-based and retail-focused, with a different geographic and channel profile.
• Le Pain Quotidien: International bakery-restaurant chain with UK locations, offering artisan bread and viennoiserie. Comparable product category but operates at much larger scale with broader (less premium-only) customer positioning.
• Poilâne: Iconic French artisan bakery with global prestige, supplying luxury hospitality and retail worldwide. Comparable craft philosophy (sourdough, stone ovens, hand-shaping) but operates at significantly larger international scale and is more retail-tilted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sevenseeded/?hl=en
• LinkedInlinkedin.com/company/seven-seeded-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEVEN SEEDED LIMITED trading as Seven Seeded Artisan Bakery