What Stadtmobil Stuttgart does

Stadtmobil Stuttgart is a regional carsharing provider serving the Stuttgart metropolitan area, including recent expansions into Ludwigsburg and Tamm. Operated as the Stuttgart branch of stadtmobil carsharing AG (a privately held Aktiengesellschaft structured across nine German regions including Berlin, Hannover, Karlsruhe, Rhein-Main, Rhein-Neckar, Rhein-Ruhr, Stuttgart, and Trier), the company has provided carsharing services since 1992 and serves both private individuals and a smaller business customer segment (Geschäftskunden).

The core offering combines station-based carsharing — where customers reserve vehicles at fixed locations via web, smartphone app (iOS/Android), or phone for hourly, daily, or weekly use — with a newer freefloating product branded "shorty," launched in May 2026 across the Stuttgart-West, -Mitte, and -Süd districts for one-way trips within designated zones. The fleet spans multiple vehicle categories (city cars, family vehicles, buses, transporters) with pricing that bundles fuel, insurance, and vehicle tax into a usage-based tariff billed per time unit and kilometer. The technology backbone is a proprietary booking platform (mein.stadtmobil.de) plus native smartphone applications, with no disclosed API, SDK, or AI/ML components.

The revenue model is primarily usage-based (per-hour plus per-kilometer), with a secondary subscription-style stream from dedicated business fleet contracts. Marketing combines digital self-serve acquisition via app stores, a €15 dual-sided customer referral program, community event presence, and partnerships with the Verkehrsverbund Stuttgart (VVS), the Bundesverband CarSharing e.V. (BCS), and municipalities (City of Ludwigsburg, Tamm, and Stuttgart's Futurepoints sustainability program). All financial metrics — revenue, ARR, headcount trend, funding — are undisclosed in the source material.

Name

Stadtmobil Stuttgart

Legal name

stadtmobil carsharing AG

Website

https://stadtmobil-stuttgart.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtmobil Stuttgart operates a regional carsharing service for the Stuttgart metropolitan area, combining station-based vehicle rentals with a freefloating "shorty" product, serving private individuals and business customers via app, web, and phone booking.

Ownership category

akta.pro rank

Product category

Carsharing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industries

Free-Floating Carsharing (One-Way) (TLAFAMAB), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Carsharing services
• Station-based carsharing
• Freefloating carsharing
• Shared mobility
• Vehicle rental

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Carsharing Usage Fees: Customers pay a combination of time-based fees (hourly, daily, or weekly rates) plus distance-based fees per kilometer driven. All pricing includes fuel costs, insurance, and vehicle tax, with billing managed through individual customer tariffs.
2. Business Customer Contracts: Dedicated B2B carsharing services for corporate clients under the 'Geschäftskunden' segment, likely involving custom tariff arrangements or fleet management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stadtmobil Stuttgart operates a regional carsharing service in the Stuttgart metropolitan area, providing access to a multi-class vehicle fleet (city cars, family vehicles, buses, transporters) via station-based pickup/return locations and a freefloating offering branded 'shorty'. Customers reserve vehicles 24/7 through a smartphone app, web portal, or phone, with all-inclusive pricing that covers fuel, insurance, and vehicle tax. The service targets private individuals as the primary segment and offers a dedicated business customer program for corporate fleet needs.

Product overview

Stadtmobil Stuttgart operates as a regional carsharing provider offering two primary service models: station-based carsharing where customers reserve and return vehicles at fixed stations, and freefloating carsharing via the 'shorty' brand for one-way trips within defined urban zones. The service portfolio includes a smartphone app for booking and vehicle management, access to a diverse fleet ranging from small city cars to vans and buses, with pricing that includes fuel, insurance, and taxes. A dedicated business customer segment (Geschäftskunden) is served alongside private customers.

Differentiator

Problem solved

Functional benefit

Brands

• shorty: Freefloating carsharing service offering spontaneous short-term rentals in Stuttgart-West, Mitte, and Süd districts.

Products and services

• Station-Based Carsharing (Stationsbasiertes Carsharing) Traditional carsharing service where customers reserve and pick up vehicles at designated fixed stations in the Stuttgart metropolitan area. Bookings are made online, via smartphone app, or by phone for hourly, daily, or weekly use across multiple vehicle categories (city cars, family vehicles, buses, transporters).
• shorty Freefloating Carsharing Freefloating carsharing service that allows one-way trips within designated city zones (Stuttgart-West, Mitte, Süd) without returning vehicles to a fixed station. Vehicles can be picked up and dropped off anywhere within the operating area, providing spontaneous short-term access to cars for in-city mobility.
• Business Customer Carsharing (Geschäftskunden) Dedicated B2B carsharing service for corporate clients, offering company accounts, custom tariff arrangements, and billing solutions for businesses needing flexible fleet access for employees, business travel, and client transportation. Designed to reduce the cost and overhead of corporate car ownership.

Quantifiable outcome

• 50 vehicles across Ludwigsburg alone
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Verkehrsverbund Stuttgart (VVS)minorGTM or Marketing PartnerStadtmobil is a member of the Stuttgart Transport Association (VVS), positioning its carsharing service as an integrated component of the region's broader public and shared mobility ecosystem. This partnership supports cross-promotion and multimodal transport planning.
• Bundesverband CarSharing e.V. (BCS)coreStrategic or Co-development PartnerStadtmobil carsharing AG is a member of the German Federal CarSharing Association (Bundesverband CarSharing e.V.), the national industry body representing and promoting carsharing interests in Germany.
• Plant-for-the-PlanetminorStrategic or Co-development PartnerStadtmobil partners with the Plant-for-the-Planet afforestation project in Yucatán, Mexico. For every Google review submitted by a customer, stadtmobil donates a tree to this initiative, tying customer engagement to environmental impact.
• City of LudwigsburgcoreStrategic or Co-development PartnerThe city of Ludwigsburg is expanding its carsharing offering in partnership with stadtmobil carsharing AG. Three additional stations were added, bringing the total to 50 vehicles serving the municipality, with a focus on providing walkable vehicle access in residential neighborhoods.
• Municipality of TammminorStrategic or Co-development PartnerThe Strohgäu municipality of Tamm launched its first stadtmobil carsharing service with two central stations — one opposite the train station and another in a secondary location — providing residents with on-demand vehicle access without car ownership.
• Stadt Stuttgart (Futurepoints / Jetztklimachen)minorGTM or Marketing PartnerStadtmobil participates in the City of Stuttgart's 'Futurepoints' program under the 'Jetztklimachen' sustainability initiative. Customers who find promotional flyers in vehicles receive a €5 discount on their next booking, incentivizing both engagement and environmental awareness.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Share Now: Share Now (formerly car2go + DriveNow) operates freefloating carsharing fleets across major German cities including Stuttgart, directly competing with Stadtmobil's 'shorty' one-way service and station-based offering to the same private customers.
• Miles Mobility: Miles is a Berlin-based German carsharing operator running freefloating and station-based services in multiple German cities, making it a directly comparable business model to Stadtmobil's hybrid approach.
• Cambio Mobilitätsservice: Cambio operates station-based carsharing in many German cities with a similar cooperative/community ownership structure and all-inclusive pricing, making it the closest structural analog to stadtmobil's German station-based network.
• RegioMobil Stuttgart: RegioMobil is another regional carsharing operator serving the Stuttgart metropolitan area with a similar station-based, multi-vehicle-category model for private and business customers.

Broad incumbents

• Flinkster (Deutsche Bahn): Flinkster is Deutsche Bahn's nationwide carsharing brand offering station-based rentals at DB stations, directly comparable in station-based model and integration with public transport (similar to Stadtmobil's VVS partnership).
• Free2Move (Stellantis): Free2Move is Stellantis's multi-modal mobility platform offering carsharing, rental, and parking across European cities; it operates freefloating and station-based services in some German markets and competes for the same urban customer.
• Enterprise CarShare: Enterprise CarShare offers station-based carsharing programs at universities, businesses and municipalities in Germany, comparable to Stadtmobil's station-based business model and B2B/municipal focus.
• Sixt (carsharing / rental): Sixt is a major German and European rental and carsharing provider offering both short-term car rental and a carsharing product (Sixt share); as a broad incumbent with overlapping fleet offerings it competes for similar Stuttgart customers.

Emerging players

• Getaround: Getaround is a peer-to-peer carsharing platform operating in parts of Europe; it overlaps thematically with Stadtmobil's shared-access mission though with a fundamentally different (P2P) fleet model.

Regional players

• Greenwheels: Greenwheels is a Dutch/Benelux station-based carsharing operator with similar all-inclusive pricing and corporate B2B offerings; it is structurally similar to Stadtmobil but primarily serves the Netherlands rather than competing directly in Stuttgart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtmobil Stuttgart