Streetkings

What Streetkings does

StreetKings (legal entity: Kingz B.V.) is a Dutch street football organization founded in 2010 by Edward van Gils and headquartered in Zaandam, Netherlands. The company operates a dedicated indoor street football hall in Zaandam and runs the AKKAdemy, a structured street football school for children and youth aged 6-18, with tiered training groups (PROF 7-12, WORLD CLASS 13-16, LEGENDS 16+) and subscription-based memberships (Gold €299.95, Platinum €480) plus single lessons (€12.50) and private training (€75/session). Beyond the school, StreetKings delivers on-site Pro and Legend clinics at football clubs (e.g., ZCFC Zaandam, Zaanlandia, KHC Kampen), organizes demo matches and cultural street football events for brand partners (Nike, EA Sports, Puma, Ronaldinho), and Edward van Gils delivers motivational guest lectures to schools, companies, and judicial institutions in Dutch and English.

The business model is a hybrid of consumer subscriptions (AKKAdemy memberships), transactional bookings (clinics, events, guest lectures handled through MamBoe Productions), and one-time content sales (autobiography 'The Godfather of Street Football' in paperback and e-book across six languages). Distribution is split between direct e-commerce via streetkings.eu for memberships and retail products, and a channel partnership with MamBoe Productions for commercial events and clinic bookings. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube), earned media (Dutch national TV and press including De Telegraaf, ESPN, Jinek, RTL Late Night), and the founder's personal brand tied to a 10-year Nike athlete tenure and his captaincy of the Ronaldinho Globe Street Team.

The company is privately held and founder-owned, with 1-10 employees and no disclosed external funding, acquisitions, or institutional investors. Operations are centered on a single physical facility in Zaandam, while the founder's media presence and brand partnerships provide outsized reach relative to the company's small operational footprint.

Name

Streetkings

Legal name

Kingz B.V.

Website

https://streetkings.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

StreetKings is a Dutch street football organization founded in 2010 that runs the AKKAdemy youth training school in Zaandam, delivers on-site clinics and branded events, and offers guest lectures and multilingual books led by founder Edward van Gils.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Athletics Events, Game Operations & Ticketing (EDALAIAK), After-School & Extended-Day Programs (School-Run) (EDAJAJAK)

Keywords

• Street football training
• Youth football coaching
• Football clinics events
• Motivational sports speaking
• Football academy programs

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Football School Memberships: Recurring monthly subscriptions for the AKKAdemy street football school with tiered plans (Gold, Platinum) offering group training sessions, personal coaching (max 10 per group), and training in the dedicated street football hall. Annual/monthly billing with automatic renewal.
2. Single Training Sessions: Individual training sessions sold at €12.50 per session for group training, and multi-ticket options at €15 per lesson. Private 1-on-1 training available at €75 per session.
3. Clinic Bookings: Pro and Legend clinic packages booked through MamBoe Productions for football clubs, organizations, and companies. Clinics feature world champion street footballers teaching techniques and FIFA challenges.
4. Event Organization: Organization of demo matches, tournaments, and cultural street football events for brands and organizations, featuring street football legends and world champions.
5. Guest Lectures: Edward van Gils delivers personal story lectures to schools, companies, and judicial institutions. Available in Dutch and English.
6. Books and E-books: Edward van Gils' autobiography 'The Godfather of Street Football' sold as paperback (€21.99 English, €15.99 Portuguese) and e-book (€11.99) in multiple languages including English, German, French, Spanish, and Portuguese.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

StreetKings operates a street football school (AKKAdemy) that trains children aged 6-18 in a dedicated indoor street football hall in Zaandam, Netherlands, using age-segmented group programs (PRO, World Class, Legends). Beyond the school, it runs FIFA-integrated clinics for football clubs, demonstration events and cultural street football events for brand partners, motivational guest lectures by founder Edward van Gils for schools/companies/judicial institutions, and sells a multilingual autobiography (e-book and paperback).

Product overview

StreetKings is a street football organization and football school operating as a single unified offering with multiple service modules. The core business combines street football education (AKKAdemy) with entertainment services (events, clinics) and inspirational speaking (guest lectures). The AKKAdemy provides structured training programs for children through tiered membership subscriptions (Gold, Platinum, single lessons, private training). Events include demo matches and cultural experiences featuring street football legends. Clinics offer Pro and Legend programs taught by world champions. Guest lectures deliver motivational presentations by founder Edward van Gils. The company also sells Edward van Gils' autobiography in e-book and paperback formats across six languages (English, German, French, Spanish, Portuguese, Dutch). All services can be booked through the company's website or via booking partner Mamboe Productions.

Differentiator

Problem solved

Functional benefit

Brands

• AKKAdemy: StreetKings' own football school that trains children in street football techniques in their dedicated street football hall. Offers training programs for different age groups (7-12, 13-16, and 16+ years) under PRO, World Class, and Legends categories.

Products and services

• AKKAdemy Street Football School Structured street football training program for children aged 6-18 delivered in a dedicated indoor street football hall in Zaandam. Age-segmented groups (PRO 7-12, World Class 13-16, Legends 16+) focus on ball control, game situation understanding, and street football tricks. Sold via Gold (€299.95) and Platinum (€480) subscription memberships, single group lessons (€12.50), multi-tickets (€15/lesson), private training (€75/session), and free trial lessons for new participants.
• Pro Clinic On-site professional street football clinic for club members and youth organizations, taught by world champion street footballers who teach FIFA-style tricks and techniques. Booked via MamBoe Productions for football clubs and corporate clients.
• Legende Clinic Full-day fully organized premium street football clinic featuring six different FIFA challenges, demonstrations by street football legends, and a personalized FIFA card for each participant upon completion. Delivered on-site for football clubs and organizations.
• Demo Matches Entertainment demonstration matches where street football legends and world champions play exhibition games to inspire audiences and showcase street football skills. Organized for brand partners, organizations, and events globally.
• Cultural Street Football Events Cultural street football events combining urban culture (hip-hop, dance, rap) with street football tournaments and performances. Organized for brands and organizations seeking youth and urban culture engagement.
• Guest Lectures Motivational speaking engagements by founder Edward van Gils sharing his personal life story and street football journey to inspire audiences to make positive life choices. Delivered at schools, companies, and judicial institutions in Dutch and English.
• Edward van Gils Autobiography (Book and E-book) Edward van Gils' autobiography documenting his journey from street football pioneer to globally recognized athlete, published as e-book (€11.99) and paperback (€15.99-€21.99) across English, German, French, Spanish, Portuguese, and Dutch languages. Sold directly via the StreetKings e-commerce website.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development Partner · 1 January 2010Nike has been a key partner for StreetKings since the company's founding in 2010. Edward van Gils was a Nike athlete for 10 years and has organized events in collaboration with Nike. The partnership involves world travel and brand activations featuring street football content.
• EA SportscoreStrategic or Co-development PartnerEA Sports collaborated with StreetKings on FIFA video game-related events and clinics. The partnership integrates FIFA 21 characters into StreetKings clinics, where world champions teach FIFA-style tricks and participants receive personalized FIFA cards.
• PumaminorStrategic or Co-development PartnerPuma is mentioned as one of the brands with whom StreetKings has organized events, though details are limited compared to Nike and EA Sports partnerships.
• Ronaldinho (Ronaldinho Globe Street Team)coreStrategic or Co-development PartnerEdward van Gils serves as captain of Ronaldinho's street football team (Ronaldinho Globe Street Team). They travel globally to deliver demo matches and street football events together, representing a flagship partnership.
• MamBoe ProductionscoreChannel Partner/ Reseller/ DistributorOfficial booking partner for StreetKings events, clinics, and guest lectures. Handles commercial inquiries, event organization, and corporate client bookings. Contact: [email protected], phone 0493539724.
• Footlab by IntersportminorStrategic or Co-development PartnerIntersport's Footlab division has collaborated with StreetKings on events and retail activities. Appears in event photography and promotional materials.
• Story Adventures Publishers B.V.minorStrategic or Co-development PartnerPublisher of Edward van Gils' autobiography 'The Godfather of Street Football'. Business address: Piet Smitkade 194, Rotterdam, CoC: 74715593.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F2Freestylers: Global street football and freestyle content brand led by Billy Wingrove and Jeremy Lynch. Highly comparable as a street-football-focused media/training brand monetizing tricks, freestyles, and youth audience — directly competing for the same cultural niche and sponsorship ecosystem.
• We Make Footballers: UK-based football academy franchise running structured after-school coaching sessions for children. Directly comparable model to AKKAdemy: tiered memberships, recurring sessions, age-segmented cohorts, and franchise expansion across locations.
• Lil' Kickers: Youth soccer development program for ages 18 months to 9 years operating through franchise locations. Comparable model: age-tiered classes, recurring membership structure, branded curriculum — StreetKings' AKKAdemy targets a slightly older cohort with a more specialized street-football method.
• Coerver Coaching: International football coaching school and method focused on technical skills for youth players. Comparable business model: branded training methodology, certified coaches, clinics, and franchise-style delivery to clubs and schools — StreetKings' AKKAdemy is the same shape, just street-football-specific.

Emerging players

• Footy Addicts: Street/5-a-side football session aggregator and community platform. Comparable adjacent offering — uses street/small-sided football culture; StreetKings operates more as an owned school while Footy Addicts is a marketplace/booking platform.
• i9 Sports: US-based youth sports league and clinic operator offering recreational programming for kids. Comparable as a youth-sports instruction provider with multi-revenue streams (leagues, clinics, camps) — partial overlap in target customer (parents of children 6-18).

Broad incumbents

• Red Bull (Football/Street Activation): Global sports brand that activates street football and freestyle content (e.g., Red Bull Street Style). Comparable as a sponsor/activator in the same street-football and freestyle ecosystem that StreetKings targets; much larger incumbent with bigger budgets.
• FC Barcelona Academy (FCBEscola): Official football school of FC Barcelona delivered through global licensed locations. Comparable as a methodology-driven youth football school brand; broader incumbent with a larger portfolio but targeting the same parent-paid youth training segment.

Regional players

• Soccer Stars (Youth Soccer): Youth soccer enrichment program in the US with structured age-based classes. Comparable age-tiered recurring membership model for children's soccer training; geographically distinct (US-focused) but structurally similar to AKKAdemy's offering.

Others

• Ronaldinho Globe Street Team: Global street football exhibition team captained by Ronaldinho, of which Edward van Gils is captain. A direct partner rather than competitor — included as an adjacent/partner entity that is structurally and operationally intertwined with StreetKings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OfficialStreetKings
• Facebookfacebook.com/streetkings.eu
• Instagraminstagram.com/streetkings.eu
• TikToktiktok.com/@edwardvangilsofficial
• LinkedInlinkedin.com/company/streetkings

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streetkings