What SOUTHEASTERN SKATE SUPPLY does

Southeastern Skate Supply Inc. is a privately held B2B wholesale distributor of roller skating equipment, parts, accessories, and rink supplies, headquartered in Roanoke, Virginia. Founded in 1954, the company has operated continuously for over 70 years serving skating rinks and approved pro shop dealers nationwide in the United States. Its product portfolio spans complete quad speed skates, rental skates, kid's and high-top skates, inline skates, quad wheels, bearings, plates, toe stops, rink equipment (signs, novelty, party supplies), and training accessories, distributed across roughly ten brand lines including Sure-Grip, VNLA (Vanilla), Bones, Chicago, Roller Derby, Piper, Uniq, Roces, Pacer, and Qube Bearings. The company also owns the Uniq Skates sub-brand and publishes the 84-page Roller Skating Resource Manual as a category reference.

The company's business model is exclusively B2B wholesale: access to dealer pricing requires registration and approval, with purchases transacted through a purchase-order system and supported by personalized customer service. Public-facing MSRP pricing is shown on the website (e.g., Gripper toe stops $18.25, Fame wheels $50, Sure-Grip 405 boots $399, Uniq Flag Boot $249, Zombie wheels $195), but commercial pricing is gated to approved dealers. Marketing is conducted through a blog, email newsletter, six social media channels, the annual RSA Convention and Trade Show booth, and free retail marketing collateral (catalogs, banners, posters). Core vendor partnerships include Sure-Grip as a primary distribution relationship and the Roller Skating Association for industry events. No proprietary software platform, AI capabilities, or technology moat is disclosed — the offering is physical goods distribution with associated content and education assets.

Name

SOUTHEASTERN SKATE SUPPLY

Legal name

Southeastern Skate Supply Inc.

Website

https://seskate.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Southeastern Skate Supply is a 70-year-old B2B wholesale distributor of roller skates, parts, accessories, and rink supplies, serving approved skating rink operators and pro shop dealers across the United States from its Roanoke, Virginia headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of roller skating equipment and supplies to approved dealers and skating rinks. Products include complete skates, wheels, bearings, parts, plates, toe stops, and rink equipment. Pricing available exclusively to approved dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Southeastern Skate Supply is a wholesale B2B distributor of roller skating equipment, parts, accessories, and rink supplies serving approved skating rink operators and pro shop dealers nationwide since 1954. The catalog spans complete quad and inline skates, wheels, bearings, plates, toe stops, replacement parts, and rink operating supplies across multiple major brands including Sure-Grip, VNLA, Bones, Chicago, Roller Derby, Uniq, Piper, Roces, and Pacer.

Product overview

Southeastern Skate Supply is a wholesale B2B distributor of roller skating equipment serving skating rinks and approved dealers nationwide since 1954. The company offers an extensive product portfolio organized across multiple categories: complete quad speed skates (Aero, Bullet, Cyclone, Era, GT50, GTX-500, Rebel, Rincon, Junior models), rental skates for rink use (Sure-Grip 140/150, New Generation, Vintage, R400 Inline), quad wheels (Bones, Rollerbones, Sure-Grip Fame/Zombie/Monza, Piper, Boardwalk, Motion), inline skates (Roces, Roller Derby), kid's/youth skates (Comet, Sugar & Spice, Scout, Charger, Fun Roll, Stryde), and high-top/artistic skates (Chicago, Stardust, Boardwalk, Malibu, VNLA Parfait, Fame). They carry major brands including Sure-Grip, VNLA (Vanilla), Bones, Chicago, Roller Derby, Uniq, Piper, Roces, Pacer, and Qube Bearings. Beyond skates and parts, they provide rink supplies (Scenturion deodorizer, Skate Mate trainers, rink signs) and educational resources (Roller Skating Resource Manual, catalogs, posters). Their business model centers on exclusive dealer pricing, a purchase order system, and personalized customer service for approved wholesale accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Uniq Skates (UniQ): A skate brand sponsored by Southeastern Skate Supply. The company sponsors athletes Emily Brown and Taydon Webb under this brand.

Products and services

• Quad Speed Skates High-performance quad roller skates designed for speed skating, including models such as Aero, Bullet, Cyclone, Era, GT50, GTX-500, Rebel, Rincon, and Junior models, sold wholesale to dealers and rinks.
• Rental Skates

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Emily Brown (Athlete Sponsor)minorGTM or Marketing Partner · 6 May 2026Southeastern Skate Supply's Uniq Skates brand sponsors Emily Brown as an athlete endorser. Emily Brown can be followed at @emilybrownskates on Instagram.
• Taydon Webb (Athlete Sponsor)minorGTM or Marketing Partner · 6 May 2026Southeastern Skate Supply's Uniq Skates brand sponsors Taydon Webb as an athlete endorser. Tayden can be followed at @taydenwebb on Instagram.
• Roller Skating Association (RSA)coreStrategic or Co-development PartnerSoutheastern Skate Supply partners with RSA for the annual RSA Convention and Trade Show where they maintain a booth. The RSA chapter also co-hosts events with local rinks during tradeshows. Southeastern participates in RSA Sk8 Expo events.
• Roll On Floor ProductsminorStrategic or Co-development PartnerJoe Nazzaro from Roll On Floor contributed the Flooring chapter to the Roller Skating Resource Manual published by Southeastern Skate Supply.
• Sure-Grip Skate CompanycoreStrategic or Co-development PartnerSure-Grip Skate Company, led by Jim Ball, is a major vendor partner contributing the Rental Skates chapter to the Resource Manual. Southeastern is a primary distributor for Sure-Grip products.
• AudioliteminorStrategic or Co-development PartnerCody Maxfield from Audiolite contributed the Sound and Lighting chapter to the Roller Skating Resource Manual.
• Bristol SkatewayminorStrategic or Co-development PartnerGary Easmont from Bristol Skateway contributed the Snack Bar chapter to the Roller Skating Resource Manual.
• Flagship CarpetminorStrategic or Co-development PartnerMarsha Mills from Flagship Carpet contributed the Carpet chapter to the Roller Skating Resource Manual.
• RebeccasminorStrategic or Co-development PartnerJoseph Nazzaro from Rebeccas contributed the Skate Shop and Novelties chapter to the Roller Skating Resource Manual.
• World InsuranceminorStrategic or Co-development PartnerAnthony Profaci from World Insurance contributed the Insurance and Safety chapter to the Roller Skating Resource Manual.
• SSM VendingminorStrategic or Co-development PartnerJudi Heston-Donnell from SSM Vending contributed the Vending chapter to the Roller Skating Resource Manual.
• Rollerdome of RichmondminorStrategic or Co-development PartnerShane Locklear from Rollerdome of Richmond contributed the Competitive Skating and Lessons chapter to the Roller Skating Resource Manual.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Riedell Shoes: Riedell is a long-established U.S. manufacturer of roller and ice skates with its own wholesale and dealer channels. Like SESS, it serves pro shops and rink operators with complete skates, plates, and components, making it a direct competitor in the roller skate wholesale market.
• Crazy Skates: Crazy Skates is a children's and recreational roller skate brand distributed through sporting goods retailers and pro shops. It competes with SESS's kid's skate, high-top, and recreational skate categories.
• Moxi Skates: Moxi is a popular roller skate brand that sells directly to consumers, pro shops, and rink operators. It is a direct competitor to SESS's Uniq and Sure-Grip brand portfolio in the artistic and recreational skate category.
• Sure-Grip Skate Company: Major roller skate brand and a core vendor of SESS. Sure-Grip also operates its own wholesale and dealer-direct sales of skates, boots, plates, wheels, and bearings, putting it in direct competition with SESS across overlapping product lines.
• Bont Skates: Bont is a global roller and inline skate manufacturer with its own wholesale distribution to pro shops and racing teams. It overlaps with SESS in quad speed, derby, and high-top skate categories.
• Chaya Skates (Powerslide Group): Chaya is a roller skate brand under Powerslide that sells quad skates, plates, and components to dealers worldwide. It overlaps with SESS in derby, park, and recreational quad skating product categories.
• Chicago Skates: Chicago Skates is a legacy recreational quad skate brand distributed through sporting goods channels. It is a direct competitor to SESS in the entry-level and high-top recreational skate market.
• Roller Derby Skate Corporation: Roller Derby is a long-running quad and inline skate brand that distributes through sporting goods and pro shop channels. It is both a vendor and a competitor to SESS in the rental, recreational, and entry-level skate segments.

Broad incumbents

• S&S Worldwide: S&S Worldwide is a U.S. distributor of sporting goods, recreation, and physical education equipment. It serves recreation facilities and event venues with a broader portfolio, providing an adjacent competitive benchmark for a B2B sporting goods distributor like SESS.
• BSN Sports: BSN Sports is a large U.S. sporting goods distributor serving schools, teams, and athletic programs. While it does not specialize in roller skating, it competes broadly for sporting goods wholesale spend that could otherwise flow through SESS's dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seskate
• YouTubeyoutube.com/@southeasternskate5132
• Facebookfacebook.com/southeasternskate
• LinkedInlinkedin.com/in/southeasternskate
• Instagraminstagram.com/seskate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHEASTERN SKATE SUPPLY