Stringer Sales Inc.

What Stringer Sales Inc. does

Stringer Sales Inc. is a privately held, family-owned manufacturers' representative firm headquartered in Calgary, Alberta, with regional offices in Edmonton and Winnipeg. Founded by Bruce Stringer more than 40 years ago and currently led by his son Michael Stringer as President (with Bruce as Chairman of the Board), the company connects approximately 17 world-leading manufacturers of plumbing, heating, HVAC, water treatment, rooftop support, and Division 10 specialty products (including Rheem, Flexcon, ASC Engineered Solutions, ASI Group Canada, C-PORT, Nuvo H2O, Haws, Heat-Line, and others) with engineers, wholesalers, contractors, and building owners across the four western Canadian provinces of British Columbia, Alberta, Saskatchewan, and Manitoba.

The company's offerings are not technology products but professional sales representation services. Its "products" are categories of representation: plumbing fixtures and components, heating equipment (including water heaters and boilers), Division 10 architectural specialties (toilet partitions, bathroom accessories), and manufacturer-rep services that span customer service and technical support across the sales cycle. There is no proprietary software, no app, no disclosed API, and no digital platform; the service delivery model relies on regional field sales representatives calling on wholesalers and specifying to engineers and contractors, supplemented by a small Resources portal hosting manufacturer warranty and tech-support documents.

Stringer Sales generates revenue through sales commissions on the products its represented manufacturers sell through Western Canadian distribution channels. Pricing is quote-based and relationship-driven; no standardized pricing is publicly disclosed. The go-to-market is sales-led and relationship-driven, supported by memberships in major regional construction and mechanical trade associations (BILD Edmonton, BILD Calgary, AWWDA, ASHRAE, CHBA, CIPH, MCAC). The customer base is distributed across personas (engineers, wholesalers, contractors, building owners) in both commercial and residential construction, but the upstream revenue is concentrated in the manufacturer-side principals whose product mix and territory coverage drive commission earnings. No external investors, funding rounds, acquisitions, or parent-company relationships are disclosed.

Name

Stringer Sales Inc.

Legal name

Stringer Sales Inc.

Website

https://stringersales.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Stringer Sales Inc. is a family-owned manufacturers' representative firm that connects approximately 17 plumbing, heating, HVAC, and Division 10 specialty product manufacturers with engineers, wholesalers, contractors, and building owners across Western Canada (BC, AB, SK, MB) via offices in Calgary, Edmonton, and Winnipeg.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Manufacturer's Representative Commissions: Stringer Sales operates as a manufacturer's representative earning commissions on sales of plumbing, heating, and Division 10 specialty products. The company provides customer service and support for manufacturers while building relationships with wholesalers, contractors, engineers, and building owners across Western Canada.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stringer Sales Inc. is a manufacturers' representative firm that connects plumbing, heating, HVAC, and Division 10 specialty product manufacturers with engineers, wholesalers, contractors, and building owners across Western Canada. The company provides field sales representation, customer service, and technical support for world-leading manufacturers, earning commissions on product sales routed through its regional sales territories in Alberta, Saskatchewan, Manitoba, and British Columbia.

Product overview

Stringer Sales Inc. is a manufacturers' representative company offering sales representation services for plumbing, heating, and Division 10 specialty products across Western Canada. The company connects world-leading manufacturers with engineers, wholesalers, contractors, and end users, providing customer service and support throughout the sales process. Their portfolio encompasses plumbing products, heating equipment, toilet partitions, and specialized building products, with a focus on ecologically sound equipment meeting industry standards for power, water, and fuel consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Products Representation
• Heating Products Representation
• HVAC Products Representation
• Division 10 Specialties Representation
• Manufacturer Representative Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• ASC Engineered SolutionscoreChannel Partner/ Reseller/ DistributorASC Engineered Solutions is represented by Stringer Sales for engineered building products in Alberta. ASC is a manufacturer of engineered commercial construction products.
• ASI Group CanadacoreChannel Partner/ Reseller/ DistributorASI Group Canada specializes in integrated building products including toilet partitions and accessories. Represented across Alberta, Saskatchewan, and Manitoba.
• Britex USAminorChannel Partner/ Reseller/ DistributorBritex USA manufactures aqua design products. Represented in Alberta market.
• C-PORT / Rooftop Support SolutionscoreChannel Partner/ Reseller/ DistributorC-PORT specializes in rooftop support systems and solutions. Represented across Alberta, Saskatchewan, and Manitoba.
• Flexcon IndustriescoreChannel Partner/ Reseller/ DistributorFlexcon Industries manufactures expansion tanks, water well tanks, pressure tanks, and buffer tanks. A key manufacturer with tagline 'The Reliable Source.' Represented across Alberta, Saskatchewan, and Manitoba.
• Flood BuzzminorChannel Partner/ Reseller/ DistributorFlood Buzz produces water leak alarm systems. Represented across Alberta, Saskatchewan, and Manitoba.
• Haws Co.minorChannel Partner/ Reseller/ DistributorHaws Co. manufactures emergency eyewash and safety equipment. Represented in Alberta.
• Heat-Line Freeze Protection SystemscoreChannel Partner/ Reseller/ DistributorHeat-Line is a manufacturer of freeze protection systems established in 1988. Represented in Alberta and British Columbia.
• LyncarminorChannel Partner/ Reseller/ DistributorLyncar is a manufacturer represented in the Alberta market.
• Nuvo H2OcoreChannel Partner/ Reseller/ DistributorNuvo H2O manufactures water treatment systems. Represented across Alberta, Saskatchewan, Manitoba, and British Columbia.
• MI FABminorChannel Partner/ Reseller/ DistributorMI FAB is a manufacturer represented in the Alberta market.
• Rheem CanadacoreChannel Partner/ Reseller/ DistributorRheem is a world-leading manufacturer of water heaters and HVAC equipment. A flagship manufacturer represented across Alberta.
• SmithsepminorChannel Partner/ Reseller/ DistributorSmithsep is a manufacturer represented across Alberta, Saskatchewan, and Manitoba.
• EcoInnovationminorChannel Partner/ Reseller/ DistributorEcoInnovation manufactures residential drain water heat recovery systems. Represented in Alberta and Saskatchewan.
• UniweldminorChannel Partner/ Reseller/ DistributorUniweld is a manufacturer represented across Alberta, Saskatchewan, Manitoba, and British Columbia.
• Valley AcrylicminorChannel Partner/ Reseller/ DistributorValley Acrylic is a manufacturer represented in Alberta and Saskatchewan.
• Westlake PipeminorChannel Partner/ Reseller/ DistributorWestlake Pipe manufactures water well products. Represented across Alberta, Saskatchewan, Manitoba, and British Columbia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Caleffi: Manufacturer of plumbing and heating components (hydronic, balancing, and renewable-energy solutions). Comparable as a premium European plumbing/HVAC manufacturer that uses independent rep firms for North American market coverage.
• IPEX: Manufacturer of PVC, CPVC, and engineered plastic plumbing and irrigation products sold through plumbing wholesalers and reps. Comparable because IPEX is a typical 'manufacturer-principal' archetype that a rep firm like Stringer Sales would represent into Western Canada.
• NIBCO: Manufacturer of flow-control plumbing products (valves, fittings, irrigation). Comparable as a principal-manufacturer archetype sold through independent manufacturer's rep firms to plumbing wholesalers.
• Aquatherm: Manufacturer of polypropylene piping systems for plumbing, HVAC, and industrial applications. Comparable as a specialty plumbing manufacturer that relies on independent sales reps for regional specification support in commercial construction.
• Reliance Worldwide Corporation: Manufacturer of plumbing and water-control products (SharkBite, WaterPEX) sold through plumbing wholesalers via independent rep firms. Comparable as a principal-manufacturer archetype using the rep-firm distribution model in plumbing categories.
• Watts Water Technologies: Manufacturer of plumbing, water quality, and water conservation products globally. Comparable as a manufacturer-principal archetype whose products are routinely carried by independent sales reps in the plumbing/HVAC channel.
• Rheem Manufacturing: World-leading manufacturer of water heaters, HVAC, and commercial heating products. Comparable as Stringer Sales's flagship principal — Rheem's independent rep model is exactly the structure Stringer Sales participates in within Western Canada.

Broad incumbents

• EMCO Corporation: One of Canada's largest plumbing, HVAC, waterworks, and industrial product distributors. Comparable because it sells into the same Western Canadian engineer/wholesaler/contractor ecosystem that Stringer Sales represents into, though as a wholesaler rather than a manufacturer's rep.
• Ferguson Enterprises: Largest North American plumbing, HVAC, and waterworks distributor. Comparable as a major downstream channel that Stringer Sales sells through (wholesalers) and competes against for manufacturer mindshare in the plumbing/HVAC category.

Regional players

• Bartle & Gibson: Western Canadian plumbing, heating, electrical, and industrial wholesale distributor serving AB, BC, SK, and YT. Comparable because Bartle & Gibson is a direct downstream customer for the manufacturers Stringer Sales represents and competes for the same regional specification influence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stringer-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stringer Sales Inc.