Sun Country Marine, Inc.
Sun Country Marine is a family-owned boat and yacht dealership operating eight locations across California, Arizona, and Washington. It is the exclusive authorized dealer for ten premium brands including Sunseeker, Prestige, and Sea Ray, offering new sales, brokerage, customer care, and yacht management services.
- Company typePrivate
- Founded1989
- HeadquartersIrvine, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Sun Country Marine, Inc. does
Sun Country Marine, Inc. is a family-owned boat and yacht dealership founded in 1989 in Riverside, California, and headquartered at 17092 Pullman St., Irvine, CA. The company operates two divisions across eight locations in California, Arizona, and Washington: Sun Country Marine Group, focused on recreational boats and pontoons at inland and coastal showrooms, and Sun Country Yachts, a luxury yacht division operating on-the-water showrooms at premium marinas including Newport Marina, San Diego Marriott Marquis, and South Lake Union in Seattle. As the exclusive authorized dealer for ten premium brands — Sunseeker, Prestige, Riviera, Beneteau Motor Yachts, Navan, Boston Whaler, Sea Ray, Nautique, Bennington, and Premier Pontoons — it claims the title of largest boat dealership on the West Coast, supported by 60 marina slips and what it describes as the largest brokerage and pre-owned inventory on the coast.
The company's revenue model spans five streams: new boat sales (one-time purchase of premium vessels ranging from approximately $87K Alera pontoons to undisclosed multi-million-dollar Sunseeker yachts), pre-owned and brokerage sales with trade-in/trade-up/buy-back programs, year-round customer care and certified technician services, 360-degree yacht management (managed services including captain/crew placement, provisioning, and marina access), and ProShop accessories sold online and in dealerships. Its go-to-market is a traditional field sales model with dedicated sales representatives at each location, augmented by home-appointment pickup and delivery within 50 miles of California dealerships for select brands. Marketing relies on website content, digital brochures, brand videos, SEO-driven inventory search, and embedded social media.
Operationally, the company runs an inventory and lead platform powered by ARI Network Services rather than proprietary technology. Leadership is concentrated in the Basso family — President and CEO Mike Basso, EVP Jeremiah Parkinson, with related family members in marketing, design, and office management — alongside COO Greg Glogow and divisional VPs for Yachts, Coastal, Inland, and Marketing. The company holds no external investors or parent company, is privately held under California law, and has accumulated 14+ industry awards since 2004 including multiple JD Power customer satisfaction awards, Brunswick Master Dealer certification, and #1 independent dealer recognition from Sea Ray (2016) and Riviera (2019).
Sun Country Marine, Inc. firmographics
Firmographics- Name
- Sun Country Marine, Inc.
- Legal name
- Sun Country Marine, Inc.
- Website
- https://suncountrymarinegroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Sun Country Marine is a family-owned boat and yacht dealership operating eight locations across California, Arizona, and Washington. It is the exclusive authorized dealer for ten premium brands including Sunseeker, Prestige, and Sea Ray, offering new sales, brokerage, customer care, and yacht management services.
- Ownership category
- akta.pro rank
Sun Country Marine, Inc. industry classification
Industry- Product category
- Marine / Boat and Yacht Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611), Marinas (713930)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
Keywords
Where Sun Country Marine, Inc. is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Sun Country Marine, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Boat Sales: Sale of new boats and yachts from multiple premium brands including Sunseeker, Prestige, Riviera, Beneteau, Navan, Boston Whaler, Sea Ray, Nautique, Bennington, and Premier Pontoons.
- Pre-Owned/Brokerage Sales: Manages the largest brokerage and pre-owned listings of exclusive inventory on the west coast. Provides unique trade-in, trade-up and buy-back programs.
- Customer Care and Service: Year-round customer care departments with certified technicians providing maintenance, repairs, and service support.
- Yacht Management Services: 360-degree yacht management including captain placement, crew, chef placement, maintenance, provisioning, event coordination, and marina space access.
- ProShop Accessories: Sells sports equipment, apparel and accessories online and in dealership locations for wakeboarding, waterskiing, and related sports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level boats (Alera M21Q, A22L) |
| One time/ perpetual license | Pay-as-you-go | Mid-range boats (Alera M23Q) |
| One time/ perpetual license | Pay-as-you-go | Premium boats (Alera M25LA, M25QA) |
| One time/ perpetual license | Pay-as-you-go | Luxury yachts (Sunseeker, Prestige, Riviera) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Sun Country Marine, Inc. product offering
Product offeringCore offering
Sun Country Marine sells new and pre-owned boats and yachts from 10 premium brands through 8 retail dealership locations and on-the-water showroom marinas in California, Arizona, and Washington. The company also provides brokerage services, year-round customer care with certified technicians, 360-degree yacht management, the ProShop accessories store, and home appointment delivery service.
Product overview
Sun Country Marine Group is a family-owned boat and yacht dealership operating as two divisions: Sun Country Yachts (luxury yacht sales with on-the-water showrooms in Newport Beach, San Diego, and Seattle representing Sunseeker, Prestige, Riviera, and Beneteau) and Sun Country Marine Group (recreational boat sales across California and Arizona representing Boston Whaler, Sea Ray, Nautique, Alera, Bennington, and Premier Pontoons). The company offers new boat sales, pre-owned inventory, brokerage services, and comprehensive customer care including yacht management, home appointments, and parts/services departments across 8 locations. As the largest boat dealership on the West Coast, they serve as exclusive dealer for 10 world-class boat and yacht brands.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat and Yacht Sales
Companies that use Sun Country Marine, Inc.
Customer profileNamed customers11 records
Ideal customer profiles2 records
Sun Country Marine, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Country Marine, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sunseeker YachtscoreAuthorized dealer since 2020. Sun Country Yachts represents Sunseeker luxury motor yachts at Newport Marina, San Diego Marriott Marquis, and Seattle locations.
- Prestige YachtscoreAuthorized dealer since 2013. Sun Country Yachts represents Prestige express cruisers and flybridge motor yachts at Newport Marina and San Diego Marriott Marquis. Awarded Largest Dealer (2020) and Dealer of the Year (2024).
- Riviera YachtscoreAuthorized dealer since 2018. Sun Country Yachts represents Riviera luxury motor yachts at Newport Marina, San Diego Marriott Marquis, and Seattle. Awarded Largest Dealer and Dealer of the Year (2019).
- Beneteau Motor YachtscoreAuthorized dealer since 2025. Sun Country represents Beneteau Swift Trawler and Gran Turismo lines across coastal and yacht locations.
- Navan BoatscoreAuthorized dealer since 2024. Navan C30 and S30 models represented at San Diego, Seattle, and Campbell locations.
- Boston WhalercoreAuthorized dealer since 2013. Boston Whaler boats represented at Newport Beach, San Diego, Irvine, and San Jose-Campbell locations.
- Sea RaycoreAuthorized dealer since 2005. Sea Ray boats represented at Newport Beach and San Diego locations. Awarded #1 Independent Dealer Worldwide in 2016. Multiple JD Power awards.
- Nautique BoatscoreAuthorized dealer since 2011. Nautique wake boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations. Multiple dealer awards including Top 10 Domestic Dealer (2018) and Best Boat Show (2014).
- Bennington PontoonscoreAuthorized dealer since 2010. Bennington luxury pontoon boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations.
- Premier PontoonscoreAuthorized dealer since 2024. Premier pontoon and tritoon boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations.
- Mercury MarineminorAuthorized dealer since 2002. Mercury Marine engines and certified installation quality systems. Mercury Certified Manufacturer Installation Quality Systems award in 2004.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Sun Country Marine, Inc. competitors and assessment
Company assessmentDirect peers
- MarineMax: MarineMax is the largest U.S. recreational boat and yacht retailer, operating a multi-brand dealership network across the country with new and pre-owned sales, finance, insurance, and service. Directly comparable to Sun Country as a multi-brand premium boat/yacht dealer serving similar affluent recreational customers, though at significantly greater national scale.
- OneWater Marine: OneWater Marine is a leading multi-brand boat retailer in the U.S. with a portfolio of premium OEM partnerships, in-house financing, and parts/service operations. Comparable to Sun Country in product mix (premium brands, yachts, pontoons, recreational boats), target customer (mid-to-high-net-worth boating families), and business model of multi-brand dealership + service.
- Stan Miller Yachts: Stan Miller Yachts is a West Coast-focused multi-brand yacht and motor yacht dealer representing premium European and domestic brands with locations in California. The most geographically overlapping peer — directly competes with Sun Country Yachts for the same West Coast luxury yacht buyer pool, premium marina showrooms, and OEM brand franchises.
- Galati Yacht Sales: Galati Yacht Sales is a long-standing multi-brand luxury yacht and sportfishing dealer representing premium brands (Viking, Princess, Hatteras, Pursuit, etc.) with brokerage and yacht management services. Closely comparable to Sun Country's Sun Country Yachts division in luxury multi-brand representation, on-water showroom model, and yacht management offering, though primarily Florida-based.
- Denison Yachting: Denison Yachting is a large U.S. yacht sales and brokerage firm representing premium brands with multiple sales locations and an active pre-owned/brokerage platform. Comparable to Sun Country in luxury yacht representation, brokerage/pre-owned focus, and full-service yacht ownership support; competes for the same luxury West Coast and national buyer pool.
- Worth Avenue Yachts: Worth Avenue Yachts is a luxury yacht brokerage and new-sales firm representing premium brands (Viking, Princess, etc.) with strong relationships in the large-yacht segment. Comparable to Sun Country Yachts in luxury yacht representation, brokerage focus, and high-net-worth clientele, though with a Florida/Atlantic concentration.
- Burgess: Burgess is a global luxury yacht brokerage, sales, and management firm representing premium brands and serving superyacht clientele. Comparable to Sun Country Yachts in luxury/yacht representation and yacht management, though focused on the larger superyacht segment and operating globally rather than regionally.
- Northrop & Johnson: Northrop & Johnson is a global luxury yacht brokerage and new-construction sales firm with a strong dealer/broker hybrid model serving UHNW yacht buyers. Comparable to Sun Country Yachts in the large/luxury yacht transaction layer and brokerage services, though primarily broker-led rather than showroom-led.
- HMY Yacht Sales: HMY Yacht Sales is a multi-brand boat and yacht dealer with a strong Florida footprint representing Viking, Princess, Pursuit, Boston Whaler and other premium brands plus brokerage and service. Comparable to Sun Country as a multi-brand premium dealer with yacht management capabilities and active brokerage, though concentrated in the Southeast.
Others
- Boat Trader: Boat Trader is a leading online marketplace for new and used boats, serving as a discovery and listing platform used by dealers and private sellers. Not a direct competitor (it is a channel/enabler rather than a dealer), but materially shapes how buyers find inventory and increasingly disintermediates physical dealership showrooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sun Country Marine, Inc. social profiles
Digital presenceSun Country Marine, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Country Marine, Inc. leadership team
Management profileNumber of profiles
Profiles15 records
Sun Country Marine, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Country Marine, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Country Marine, Inc.
What does Sun Country Marine, Inc. do?
Sun Country Marine sells new and pre-owned boats and yachts from 10 premium brands through 8 retail dealership locations and on-the-water showroom marinas in California, Arizona, and Washington. The company also provides brokerage services, year-round customer care with certified technicians, 360-degree yacht management, the ProShop accessories store, and home appointment delivery service.
Is Sun Country Marine, Inc. a public or private company?
Sun Country Marine, Inc. is a private company. It is classified as family owned and is currently operating.
When was Sun Country Marine, Inc. founded?
Sun Country Marine, Inc. was founded in 1989.
Where is Sun Country Marine, Inc. based?
Sun Country Marine, Inc. is headquartered in Irvine, United States, in the North America region.
How does Sun Country Marine, Inc. make money?
Five revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned/Brokerage Sales, customer Care and Service, yacht Management Services and proShop Accessories.
Who are Sun Country Marine, Inc.'s main competitors?
Direct peers on record are MarineMax, OneWater Marine, Stan Miller Yachts, Galati Yacht Sales, Denison Yachting, Worth Avenue Yachts, Burgess, Northrop & Johnson and HMY Yacht Sales. Boat Trader is listed as an others.
Does Sun Country Marine, Inc. have an API?
No public API is recorded for Sun Country Marine, Inc..
What industry is Sun Country Marine, Inc. in?
Sun Country Marine, Inc.'s product category is Marine / Boat and Yacht Dealership. Its primary akta.pro industry code is CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its NAICS code is 441222 and its SIC code is 3730.