Sun Country Marine, Inc.

What Sun Country Marine, Inc. does

Sun Country Marine, Inc. is a family-owned boat and yacht dealership founded in 1989 in Riverside, California, and headquartered at 17092 Pullman St., Irvine, CA. The company operates two divisions across eight locations in California, Arizona, and Washington: Sun Country Marine Group, focused on recreational boats and pontoons at inland and coastal showrooms, and Sun Country Yachts, a luxury yacht division operating on-the-water showrooms at premium marinas including Newport Marina, San Diego Marriott Marquis, and South Lake Union in Seattle. As the exclusive authorized dealer for ten premium brands — Sunseeker, Prestige, Riviera, Beneteau Motor Yachts, Navan, Boston Whaler, Sea Ray, Nautique, Bennington, and Premier Pontoons — it claims the title of largest boat dealership on the West Coast, supported by 60 marina slips and what it describes as the largest brokerage and pre-owned inventory on the coast.

The company's revenue model spans five streams: new boat sales (one-time purchase of premium vessels ranging from approximately $87K Alera pontoons to undisclosed multi-million-dollar Sunseeker yachts), pre-owned and brokerage sales with trade-in/trade-up/buy-back programs, year-round customer care and certified technician services, 360-degree yacht management (managed services including captain/crew placement, provisioning, and marina access), and ProShop accessories sold online and in dealerships. Its go-to-market is a traditional field sales model with dedicated sales representatives at each location, augmented by home-appointment pickup and delivery within 50 miles of California dealerships for select brands. Marketing relies on website content, digital brochures, brand videos, SEO-driven inventory search, and embedded social media.

Operationally, the company runs an inventory and lead platform powered by ARI Network Services rather than proprietary technology. Leadership is concentrated in the Basso family — President and CEO Mike Basso, EVP Jeremiah Parkinson, with related family members in marketing, design, and office management — alongside COO Greg Glogow and divisional VPs for Yachts, Coastal, Inland, and Marketing. The company holds no external investors or parent company, is privately held under California law, and has accumulated 14+ industry awards since 2004 including multiple JD Power customer satisfaction awards, Brunswick Master Dealer certification, and #1 independent dealer recognition from Sea Ray (2016) and Riviera (2019).

Name

Sun Country Marine, Inc.

Legal name

Sun Country Marine, Inc.

Website

https://suncountrymarinegroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Sun Country Marine is a family-owned boat and yacht dealership operating eight locations across California, Arizona, and Washington. It is the exclusive authorized dealer for ten premium brands including Sunseeker, Prestige, and Sea Ray, offering new sales, brokerage, customer care, and yacht management services.

Ownership category

akta.pro rank

Product category

Marine / Boat and Yacht Dealership

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Boat dealership
• Yacht sales
• Marine brokerage
• Yacht management
• Boat service

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Boat Sales: Sale of new boats and yachts from multiple premium brands including Sunseeker, Prestige, Riviera, Beneteau, Navan, Boston Whaler, Sea Ray, Nautique, Bennington, and Premier Pontoons.
2. Pre-Owned/Brokerage Sales: Manages the largest brokerage and pre-owned listings of exclusive inventory on the west coast. Provides unique trade-in, trade-up and buy-back programs.
3. Customer Care and Service: Year-round customer care departments with certified technicians providing maintenance, repairs, and service support.
4. Yacht Management Services: 360-degree yacht management including captain placement, crew, chef placement, maintenance, provisioning, event coordination, and marina space access.
5. ProShop Accessories: Sells sports equipment, apparel and accessories online and in dealership locations for wakeboarding, waterskiing, and related sports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sun Country Marine sells new and pre-owned boats and yachts from 10 premium brands through 8 retail dealership locations and on-the-water showroom marinas in California, Arizona, and Washington. The company also provides brokerage services, year-round customer care with certified technicians, 360-degree yacht management, the ProShop accessories store, and home appointment delivery service.

Product overview

Sun Country Marine Group is a family-owned boat and yacht dealership operating as two divisions: Sun Country Yachts (luxury yacht sales with on-the-water showrooms in Newport Beach, San Diego, and Seattle representing Sunseeker, Prestige, Riviera, and Beneteau) and Sun Country Marine Group (recreational boat sales across California and Arizona representing Boston Whaler, Sea Ray, Nautique, Alera, Bennington, and Premier Pontoons). The company offers new boat sales, pre-owned inventory, brokerage services, and comprehensive customer care including yacht management, home appointments, and parts/services departments across 8 locations. As the largest boat dealership on the West Coast, they serve as exclusive dealer for 10 world-class boat and yacht brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat and Yacht Sales

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sunseeker YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2020. Sun Country Yachts represents Sunseeker luxury motor yachts at Newport Marina, San Diego Marriott Marquis, and Seattle locations.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2013. Sun Country Yachts represents Prestige express cruisers and flybridge motor yachts at Newport Marina and San Diego Marriott Marquis. Awarded Largest Dealer (2020) and Dealer of the Year (2024).
• Riviera YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2018. Sun Country Yachts represents Riviera luxury motor yachts at Newport Marina, San Diego Marriott Marquis, and Seattle. Awarded Largest Dealer and Dealer of the Year (2019).
• Beneteau Motor YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2025. Sun Country represents Beneteau Swift Trawler and Gran Turismo lines across coastal and yacht locations.
• Navan BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2024. Navan C30 and S30 models represented at San Diego, Seattle, and Campbell locations.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2013. Boston Whaler boats represented at Newport Beach, San Diego, Irvine, and San Jose-Campbell locations.
• Sea RaycoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2005. Sea Ray boats represented at Newport Beach and San Diego locations. Awarded #1 Independent Dealer Worldwide in 2016. Multiple JD Power awards.
• Nautique BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2011. Nautique wake boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations. Multiple dealer awards including Top 10 Domestic Dealer (2018) and Best Boat Show (2014).
• Bennington PontoonscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2010. Bennington luxury pontoon boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations.
• Premier PontoonscoreChannel Partner/ Reseller/ DistributorAuthorized dealer since 2024. Premier pontoon and tritoon boats represented at Irvine, San Jose-Campbell, and Lake Havasu locations.
• Mercury MarineminorChannel Partner/ Reseller/ DistributorAuthorized dealer since 2002. Mercury Marine engines and certified installation quality systems. Mercury Certified Manufacturer Installation Quality Systems award in 2004.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest U.S. recreational boat and yacht retailer, operating a multi-brand dealership network across the country with new and pre-owned sales, finance, insurance, and service. Directly comparable to Sun Country as a multi-brand premium boat/yacht dealer serving similar affluent recreational customers, though at significantly greater national scale.
• OneWater Marine: OneWater Marine is a leading multi-brand boat retailer in the U.S. with a portfolio of premium OEM partnerships, in-house financing, and parts/service operations. Comparable to Sun Country in product mix (premium brands, yachts, pontoons, recreational boats), target customer (mid-to-high-net-worth boating families), and business model of multi-brand dealership + service.
• Stan Miller Yachts: Stan Miller Yachts is a West Coast-focused multi-brand yacht and motor yacht dealer representing premium European and domestic brands with locations in California. The most geographically overlapping peer — directly competes with Sun Country Yachts for the same West Coast luxury yacht buyer pool, premium marina showrooms, and OEM brand franchises.
• Galati Yacht Sales: Galati Yacht Sales is a long-standing multi-brand luxury yacht and sportfishing dealer representing premium brands (Viking, Princess, Hatteras, Pursuit, etc.) with brokerage and yacht management services. Closely comparable to Sun Country's Sun Country Yachts division in luxury multi-brand representation, on-water showroom model, and yacht management offering, though primarily Florida-based.
• Denison Yachting: Denison Yachting is a large U.S. yacht sales and brokerage firm representing premium brands with multiple sales locations and an active pre-owned/brokerage platform. Comparable to Sun Country in luxury yacht representation, brokerage/pre-owned focus, and full-service yacht ownership support; competes for the same luxury West Coast and national buyer pool.
• Worth Avenue Yachts: Worth Avenue Yachts is a luxury yacht brokerage and new-sales firm representing premium brands (Viking, Princess, etc.) with strong relationships in the large-yacht segment. Comparable to Sun Country Yachts in luxury yacht representation, brokerage focus, and high-net-worth clientele, though with a Florida/Atlantic concentration.
• Burgess: Burgess is a global luxury yacht brokerage, sales, and management firm representing premium brands and serving superyacht clientele. Comparable to Sun Country Yachts in luxury/yacht representation and yacht management, though focused on the larger superyacht segment and operating globally rather than regionally.
• Northrop & Johnson: Northrop & Johnson is a global luxury yacht brokerage and new-construction sales firm with a strong dealer/broker hybrid model serving UHNW yacht buyers. Comparable to Sun Country Yachts in the large/luxury yacht transaction layer and brokerage services, though primarily broker-led rather than showroom-led.
• HMY Yacht Sales: HMY Yacht Sales is a multi-brand boat and yacht dealer with a strong Florida footprint representing Viking, Princess, Pursuit, Boston Whaler and other premium brands plus brokerage and service. Comparable to Sun Country as a multi-brand premium dealer with yacht management capabilities and active brokerage, though concentrated in the Southeast.

Others

• Boat Trader: Boat Trader is a leading online marketplace for new and used boats, serving as a discovery and listing platform used by dealers and private sellers. Not a direct competitor (it is a channel/enabler rather than a dealer), but materially shapes how buyers find inventory and increasingly disintermediates physical dealership showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SunCountryBoats
• LinkedInlinkedin.com/company/suncountrymarinegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Country Marine, Inc.