Sucos Jandaia
Sucos Jandaia (Sucos do Brasil S/A) is a privately-held Brazilian beverage manufacturer founded in 1941, headquartered in Pacajus, Ceará, producing fruit nectars, concentrates, coconut water, iced tea, and plant-based beverages distributed across Brazil via regional distributors and supermarket chains, and exported to Portugal through Grupo Jerónimo Martins / Pingo Doce.
- Company typePrivate
- Founded1941
- HeadquartersPacajus, Brazil
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sucos Jandaia does
Sucos Jandaia (legal entity Sucos do Brasil S/A) is a privately-held Brazilian beverage manufacturer founded in 1941 and headquartered in Pacajus, Ceará, producing fruit nectars, liquid concentrates, 100% fruit juices, coconut water, ready-to-drink iced tea, green tea, plant-based coconut milk, and a children's fruit drink. The company operates a single integrated production facility on the BR 116 highway using Tetra Pak aseptic carton packaging technology (200ml and 1L formats) and industrial pasteurization across its portfolio, with ISO 22000 food safety certification continuously maintained since 2009 via TÜV Rheinland. Its flagship functional product, Jandaia Ômega 3, was developed with DSM/Martek and is positioned as the first Omega-3 DHA-enriched juice in Brazil.
The business operates a multi-channel distribution model combining a broad Brazilian network of regional distributors and atacadistas (Asa Branca, C&M, Perola, Maximus, Comercial Vitória, UAI, among many others), direct placement in national and regional supermarket chains, food-service and institutional supply to hotels, restaurants, airlines (Aerofortal), and naval vessels, and an exclusive Portuguese distribution partnership via Sapucaia Lda supplying Grupo Jerónimo Martins / Pingo Doce. Revenue is generated through B2C retail unit sales (200ml to 1L pack sizes), B2B wholesale volume to atacadistas, and food-service / export channels; specific pricing is not publicly disclosed and is negotiated B2B. Brand and event marketing is heavy, anchored by the "Vida Leve" blog, regional sports and cultural sponsorships, supermarket trade fair presence (APAS, ABAD, Mercosuper, SuperNorte, etc.), and recurring sustainability credentials (Selo IEP Diamante 2022, Comenda COGERH 2023).
The customer base spans Brazilian families (B2C retail), regional distributors and supermarket chains (B2B), institutional food-service operators, and Portuguese consumers via Pingo Doce. The product portfolio addresses multiple consumption occasions (daily hydration, kids' drinks, iced tea, culinary coconut milk, concentrated refreshments) and is supported by 80+ years of brand heritage, ISO 22000 food-safety certification, and aggressive regional promotional and trade-event activity in Ceará and across Brazil.
Sucos Jandaia firmographics
Firmographics- Name
- Sucos Jandaia
- Legal name
- Sucos do Brasil S/A
- Website
- https://sucosjandaia.com.br
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Short description
- Sucos Jandaia (Sucos do Brasil S/A) is a privately-held Brazilian beverage manufacturer founded in 1941, headquartered in Pacajus, Ceará, producing fruit nectars, concentrates, coconut water, iced tea, and plant-based beverages distributed across Brazil via regional distributors and supermarket chains, and exported to Portugal through Grupo Jerónimo Martins / Pingo Doce.
- Ownership category
- akta.pro rank
Sucos Jandaia industry classification
Industry- Product category
- Fruit Beverages
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
- akta.pro secondary industry
- Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Sucos Jandaia is headquartered
LocationHeadquarters
- HQ city
- Pacajus
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sucos Jandaia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales (B2C): Sale of packaged juice, nectar, coconut water, ice tea, and coconut milk products in 200ml, 350ml, 500ml, 1L, and other retail pack sizes through retail stores and supermarkets. Core revenue stream of the company.
- Wholesale and distribution (B2B): Bulk and case-pack distribution to wholesalers (atacadistas) and regional distributors across Brazil (Perola, Maximus, C&M, Asa Branca, Comercial Vitória, UAI Distribuidores, Mercadinho São Luiz, etc.), generating volume-based wholesale revenue.
- Food service / institutional supply: Supply to hotels, restaurants, schools, catering, navies, airlines ('fornecimento de produtos para navios e aeronaves') and food service channels — referenced through blog tags such as 'food service', Hotel Long Beach, Aerofortal, Camed.
- International export (Portugal): Export revenue through exclusive Portuguese distributor Sapucaia Lda, supplying Grupo Jerónimo Martins (Pingo Doce and other banners), generating cross-border consumer product revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail unit pricing (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Sucos Jandaia product offering
Product offeringCore offering
Sucos Jandaia produces and sells packaged fruit juices, nectars, liquid concentrates, coconut water, iced tea, and plant-based coconut milk under the Jandaia brand. Products are manufactured at the company's Pacajus, Ceará facility using Tetra Pak aseptic carton packaging and pasteurization, certified under ISO 22000 food safety management, and distributed through wholesale partners and supermarket chains across Brazil and Portugal.
Product overview
Sucos Jandaia (legal name: Sucos do Brasil S/A) is a single unified Brazilian beverage brand offering a portfolio of ready-to-drink fruit products organized into multiple product lines that share common packaging and quality standards rather than a platform-plus-modules software architecture. The portfolio comprises the Linha Néctar Jandaia Pronto para Beber (TetraPak nectars in flavors Caju, Maracujá, Misto Laranja e Maçã, Acerola, Misto Goiaba e Maçã, Polli Frutti, and Misto Maçã e Uva), the Linha de Concentrados Líquidos Jandaia (Caju, Goiaba, Uva in 500ml recyclable bottles), the Linha 100% Jandaia (100% grape juice), the Linha Jandaia Frutas Cítricas (orange and tangerine canned beverage), the Jandaia Kids line (children's grape drink sweetened with stevia), the Tome Coco Jandaia line (coconut water in 1L and 200ml), the Ice Tea Jandaia line (black iced tea in Limão and Pêssego), the Leite de Coco Jandaia (culinary coconut milk), and the specialty Jandaia Ômega 3 and Jandaia Green Tea functional lines. All products are pasteurized, gluten-free, and produced at the company's facility in Pacajus, Ceará under ISO 22000 food safety management certification.
Differentiator
Problem solved
Functional benefit
Brands
- Jandaia Kids: Children's fruit drink line, currently featuring the Grape (Uva) flavor as a reduced-sugar, stevia-sweetened beverage.
- Ice Tea Jandaia
- Jandaia Frutas Cítricas
- Tome Coco Jandaia
- Jandaia Green Tea
Products and services
- Linha Néctar Jandaia Pronto para Beber
Quantifiable outcome
- 80+ years of continuous operation (founded 1941)
- +3 more outcomes
Companies that use Sucos Jandaia
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sucos Jandaia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sucos Jandaia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core / flagship and minor.
- COGERH (Companhia de Gestão dos Recursos Hídricos) / Comitê de Bacias Hidrográficas da Região Metropolitanacore / flagshipCOGERH and the Comitê de Bacias Hidrográficas recognized Sucos Jandaia with the Comenda COGERH de reconhecimento sustentável in December 2023 for water resources stewardship, marking the 20th anniversary of the Comitê. The relationship is institutional and centers on sustainability and water management collaboration.
- Instituto de Educação Portal (IEP)core / flagshipIEP (Instituto de Educação Portal) hosts the annual Fórum IEP de Sustentabilidade. Sucos Jandaia participates as a sustainability-focused corporate partner and was awarded the Selo IEP Diamante (highest tier) at the 15th edition (November 2022). IEP also runs the V/VI/VII Fórum de Responsabilidade Socioambiental where Jandaia is a recurring participant.
- DSM/Martekcore / flagshipDSM/Martek is the Omega-3 DHA ingredient technology partner that enabled Jandaia to launch Jandaia Ômega-3 — the first juice in Brazil enriched with Omega-3, with the highest DHA concentration per serving in the market. This is a co-development partnership for the Jandaia Ômega 3 product line.
- Perola DistribuidoraminorPerola Distribuidora is an atacadista (wholesaler) of Goiás state that visited Sucos do Brasil S/A's facility on 14 November 2011; receives distributor newsletters and joint promotional activities.
- Maximus AtacadistaminorMaximus Atacadista is an atacadista of the Distrito Federal region that visited Sucos do Brasil S/A's facility on 14 November 2011 alongside Perola Distribuidora; engages in joint promotional and merchandising activities.
- ITA DistribuidoraminorITA Distribuidora partnered with Sucos Jandaia at the II Feira CDL de Negócios Pacajus 2011 to give attendees the opportunity to taste the entire Jandaia product line, including the Néctar Jandaia Omega 3 line and the green tea line.
- Comercial Vitória (Alael Júnior)minorComercial Vitória, owned by young entrepreneur Alael Júnior, is the exclusive distributor of the Sucos Jandaia Pronto para Beber (ready-to-drink) line in its region. The partnership includes monthly promotional campaigns (e.g., October 2011 'Promoção Sucos Jandaia').
- Sapucaia Ldacore / flagshipSapucaia Lda is the exclusive distributor of Sucos Jandaia products in Portugal, supplying Grupo Jerónimo Martins (including Pingo Doce). The partnership enables the Jandaia brand presence in the Portuguese retail market.
- Grupo Jerónimo Martins (Pingo Doce)core / flagshipPortuguese retail group whose Pingo Doce banner carries Sucos Jandaia products through exclusive Portuguese distributor Sapucaia Lda, providing international retail distribution in Portugal.
- TÜV Rheinlandcore / flagshipTÜV Rheinland (founded 1872 in Germany, present in 62 countries) is the certification body that audited and certified Sucos do Brasil S/A's ISO 22000 Food Safety Management System in 2009. The certification has been maintained since, attesting that Jandaia's products meet the most stringent international quality control standards.
- Tetra Pakcore / flagshipTetra Pak is the aseptic carton packaging technology partner for Sucos Jandaia's ready-to-drink nectars (200ml and 1L) and coconut water. The Tetra Pak system is highlighted as the differentiator that preserves fruit flavor from production through consumption, prevents entry of foreign bodies, and extends shelf life. The FAQ explicitly references 'sistema de envase em embalagens cartonadas assépticas da Jandaia (sistema TetraPak)'.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sucos Jandaia competitors and assessment
Company assessmentBroad incumbents
- Del Valle (Coca-Cola FEMSA): Coca-Cola FEMSA's Del Valle juice/nectar brand competes for the same Brazilian supermarket shelf. Much larger marketing and distribution scale, but directly overlapping category.
- Ambev: Latin America's largest beverage company, with growing presence in non-alcoholic, juice-adjacent and functional categories. Comparable on Brazilian retail scale and distribution muscle, though core focus remains beer/soft drinks.
- Citrosuco: One of the world's largest orange juice producers with Brazilian operations and a global B2B and retail presence. Adjacent category (citrus juices/concentrates) with overlap on Tetra Pak and concentrate supply chains, but at far greater scale and B2B orientation.
- Nestlé Brasil: Through brands like Maggi juices and other nectar lines, Nestlé is a broad incumbent in the Brazilian ready-to-drink beverage shelf, competing with Jandaia on Tetra Pak format, retail placement and supply chain.
Direct peers
- Castelo Alimentos: Brazilian juice and pulp/concentrate producer with national retail presence. Direct overlap on nectars, concentrates and traditional fruit-beverage category.
- Tial: Brazilian juice and nectar manufacturer selling Tetra Pak and other pack formats through supermarkets and food service. Closely comparable on product format, distribution model and target consumer.
- Maguary: One of Brazil's largest traditional juice, nectar and concentrate producers with a national portfolio that directly overlaps Jandaia's nectars, concentrates, and Tetra Pak packaging play. Most comparable peer on product, channel (supermarkets/atacarejo) and customer base.
- DaFruta: Brazilian fruit-based beverage company producing juices and concentrates for retail and food service. Comparable on concentrate formats and supermarket distribution.
- Frimesa: Cooperative-owned Brazilian food and beverage company with a juice line distributed nationally. Comparable on multi-format juice portfolio and broad Brazilian retail footprint.
Emerging players
- Native (functional beverages): Brazilian functional beverage company (açaí, juices, health-positioned SKUs) targeting health-conscious consumers via modern retail and digital. Competes for the same 'healthier beverage' occasion that Jandaia targets with Omega-3, Kids and Ice Tea lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sucos Jandaia social profiles
Digital presenceSucos Jandaia compliance and trust
Trust signalCompliance2 records
Sucos Jandaia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sucos Jandaia leadership team
Management profileNumber of profiles
Profiles1 record
Sucos Jandaia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sucos Jandaia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sucos Jandaia
What does Sucos Jandaia do?
Sucos Jandaia produces and sells packaged fruit juices, nectars, liquid concentrates, coconut water, iced tea, and plant-based coconut milk under the Jandaia brand. Products are manufactured at the company's Pacajus, Ceará facility using Tetra Pak aseptic carton packaging and pasteurization, certified under ISO 22000 food safety management, and distributed through wholesale partners and supermarket chains across Brazil and Portugal.
Is Sucos Jandaia a public or private company?
Sucos Jandaia is a private company. It is classified as unknown and is currently operating.
When was Sucos Jandaia founded?
Sucos Jandaia was founded in 1941.
Where is Sucos Jandaia based?
Sucos Jandaia is headquartered in Pacajus, Brazil, in the Latin America region.
How does Sucos Jandaia make money?
Four revenue lines are on record. Retail product sales (B2C) is the primary driver. The others are wholesale and distribution (B2B), food service / institutional supply and international export (Portugal).
Who are Sucos Jandaia's main competitors?
Broad incumbents on record are Del Valle (Coca-Cola FEMSA), Ambev, Citrosuco and Nestlé Brasil. Direct peers are Castelo Alimentos, Tial, Maguary, DaFruta and Frimesa. Native (functional beverages) is listed as an emerging player.
Does Sucos Jandaia have an API?
No public API is recorded for Sucos Jandaia.
What industry is Sucos Jandaia in?
Sucos Jandaia's product category is Fruit Beverages. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 3114 and its SIC code is 2033.