Stichting Duurzaam
Stichting Duurzaam is a Dutch non-profit foundation that administers the GroenGedaan! sustainability certification label for automotive and property service companies, serving 3,000+ certified members across the Benelux and France.
- Company typePrivate
- Founded2012
- HeadquartersApeldoorn, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stichting Duurzaam does
Stichting Duurzaam is a Dutch non-profit foundation (stichting) headquartered in Apeldoorn that administers the GroenGedaan! sustainability certification label, the largest sustainability label in the Benelux and France, with 3,000+ affiliated companies. The foundation was established around 2012 (originally as Duurzaam Repareren) and operates a three-step certification process — a GAP-analysis questionnaire, an improvement plan, and an independent administrative and physical audit — culminating in a 12-month certificate, a VSME-compliant sustainability report, improvement-plan materials, and listing in the Duurzame Bedrijvengids directory. Certification can be combined with the Qualified Modern Car Repair quality standard in a single integrated audit for automotive companies, eliminating duplication and audit cost.
The organization is governed by a College van Deskundigen (College of Experts) comprising representatives from major Dutch insurers (Nationale Nederlanden, a.s.r., Univé, NH1816, Midglas, Unigarant/ANWB), leasing companies (Ayvens), fleet owners, ANWB, housing corporations, the national government, and municipalities. This coalition both sets and continuously updates certification standards aligned with EU legislation (CSRD, ESRS/VSME). A coalition of these same insurers has committed to requiring certified glaziers to use circular glass for property damage repairs from January 2026, embedding GroenGedaan! into the procurement funnel of the Dutch insurance market. International expansion began with Belgium and, in October 2025, with the launch of 'Réparer Durablement' in France anchored by the Axial network of 355 body shops and major French stakeholders (MACIF, MAIF, ARVAL, MATMUT, KIA France).
The business model is subscription-based: companies pay a one-time entry fee of €390.61 per vestiging (location) plus an annual subscription of €580.03 per vestiging for individual members or €480.03 per vestiging for groups of 5+ locations; property/bedrijfsvoertuigen members pay €10.98 per vehicle per year. All costs (audits, support, VSME reporting) are bundled with no hidden fees. Customer segments are split vertically into Automotive (body shops, repair companies, glass repair, car wash, car dealers, leasing) and Property (restoration, contractors, painters, glaziers, reconditioning, building maintenance), with insurers, leasing companies, fleet owners, housing corporations, and governments acting as horizontal demand drivers. Go-to-market combines direct website application, industry referral channels, annual awards (Dave Bebelaar Award, Rob Insinger Award, Smart Repair Hersteller), and seasonal networking events. The organization runs on a lean 1–10 employee footprint.
Stichting Duurzaam firmographics
Firmographics- Name
- Stichting Duurzaam
- Legal name
- Stichting Duurzaam
- Website
- https://stichtingduurzaam.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stichting Duurzaam is a Dutch non-profit foundation that administers the GroenGedaan! sustainability certification label for automotive and property service companies, serving 3,000+ certified members across the Benelux and France.
- Ownership category
- akta.pro rank
Stichting Duurzaam industry classification
Industry- Product category
- Sustainability Certification Services
- NAICS
- Testing Laboratories and Services (54138)
- akta.pro primary industry
- ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)
- akta.pro secondary industry
- Assurance & Verification of Sustainability Reports (Limited/Reasonable Assurance) (EUAHAJAI)
Keywords
Where Stichting Duurzaam is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stichting Duurzaam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Certification Memberships: Companies pay annual subscription fees to maintain their GroenGedaan! certification. Fees are structured per location (vestiging) with differentiated rates for individual companies vs. groups of 5 or more locations. Property companies also pay per vehicle. All costs including administrative and physical audits are included in the subscription with no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | One-time entry fee per location |
| Subscription | Annual | Annual individual membership subscription |
| Subscription | Annual | Annual group membership subscription (5+ locations) |
| Subscription | Annual | Annual subscription for property/bedrijfsvoertuigen companies |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Stichting Duurzaam product offering
Product offeringCore offering
Stichting Duurzaam administers the GroenGedaan! sustainability certification (keurmerk) for businesses, primarily in automotive repair and property restoration sectors. Through a three-step Duurzaamheidsprogramma (GAP analysis, improvement plan, and physical audit), member companies receive an annual certificate, free VSME sustainability reporting aligned with ESRS standards, and documentation to demonstrate compliance with CSRD and ESG requirements demanded by insurers, leasing companies, and fleet owners. The foundation also offers the Qualified Modern Car Repair quality standard and the Réparer Durablement label for France.
Product overview
Stichting Duurzaam operates as a certification foundation offering the GroenGedaan! sustainability keurmerk as its core product. The portfolio includes the Qualified Modern Car Repair quality standard (which can be combined with GroenGedaan! in one integrated audit), the Duurzaamheidsprogramma certification process with VSME-rapportage, and a directory of certified companies. The foundation also runs awards programs including the Dave Bebelaar Award (automotive) and Rob Insinger Award (property), plus the Smart Repair Hersteller competition. All certifications help companies meet CSRD and ESG requirements for insurers, leasing companies, and government clients. The organization has approximately 3,000 certified companies across Benelux and recently expanded to France under the 'Réparer Durablement' label.
Differentiator
Problem solved
Functional benefit
Brands
- Réparer Durablement: The French version of the sustainable repair label, launched in France in October 2025, aligned with European Sustainability Reporting Standards (ESRS).
- Qualified Modern Car Repair
Products and services
- GroenGedaan! Sustainability Keurmerk Core sustainability certification program that demonstrates a company's compliance with current CSRD and ESG requirements demanded by insurers, leasing companies, fleet owners, ANWB, housing corporations, government and municipalities. The three-step Duurzaamheidsprogramma consists of a GAP-analyse, an improvement plan with administrative and physical audit, and a final GroenGedaan! certificate valid for 12 months, which includes free VSME sustainability reporting.
- Qualified Modern Car Repair
Quantifiable outcome
- CO2 emissions reduced from 45.28 KG per m² (regular glass) to 12.80 KG per m² (circular glass) in property repair
- +3 more outcomes
Companies that use Stichting Duurzaam
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Stichting Duurzaam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stichting Duurzaam partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AxialcoreFrench auto body repair network with 355 companies, first certified under the 'Réparer Durablement' label in France. Goal of 1,000 French companies within the first year, with involvement from major automotive aftermarket clients.
- AyvenscoreMajor European auto leasing company. CSR Director Marie De Penanros was appointed first chair of the French College of Experts for the 'Réparer Durablement' label. Represents the leasing sector in the governance of the certification program.
- ANWBcoreANWB is a founding initiator of the GroenGedaan! certification program. It participates in governance through the College van Deskundigen and actively directs its network toward certified companies. ANWB's Unigarant insurance brand also requires certified glaziers to use circular glass for property damage repairs.
- Nationale Nederlanden GroepcoreMajor Dutch insurer and founding member of the certification program. Requires certified circular glass from certified glaziers for property damage repairs from January 2026. Participates in governance through the College van Deskundigen.
- a.s.r. VerzekeringencoreDutch insurance company committed to paying more for sustainable repair as part of a coalition of leading insurers requiring certified circular glass from certified glaziers from January 2026.
- MidglascoreMarket leader in Dutch glass insurance with over 1 million insured addresses. Pioneer in circular glass repair through participation in Global Glass Circulair, and partner with Clarixy for adequate deployment of circular glass. Part of the coalition requiring certified circular glass from certified glaziers.
- NH1816coreDutch insurer participating in the coalition requiring certified circular glass from certified glaziers from January 2026. Views sustainability as a societal responsibility rather than a competitive issue.
- UnivécoreDutch cooperative insurer requiring certified circular glass from certified glaziers for property damage repairs as part of the coalition of leading insurers.
- Unigarant/ANWBcoreInsurance brand of ANWB and pioneer in circular glass repair. Initiated pilot with partner Uniglas in June 2023. Part of the coalition requiring certified circular glass from certified glaziers from January 2026.
- MACIF, MAIF, ARVAL, MATMUT, KIA FrancecoreMembers of the French College of Experts governing the 'Réparer Durablement' certification standard. These major insurers, leasing companies, and automotive manufacturers participate in setting standards and governance.
- VOC OpleidingscentrumminorDutch automotive training center that co-organizes the annual Smart Repair Hersteller competition. Provides the venue and expertise for the competition finals.
- Automotive InsidersIndustry media/knowledge platform that co-organizes the annual Smart Repair Hersteller competition, helping promote the event and the sustainability message.
- Woningcoöperaties (Housing Corporations)coreDutch housing corporations are founding initiators of the property certification program (Duurzaam Herstel, now GroenGedaan!). They direct their maintenance and repair contractors toward certification and participate in governance.
- Gemeenten (Municipalities)coreDutch municipalities are founding initiators of the property certification program. They direct contracted service providers toward certification and participate in governance through the College van Deskundigen.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Stichting Duurzaam competitors and assessment
Company assessmentBroad incumbents
- SGS: SGS is one of the world's largest testing, inspection, and certification companies, providing ESG and sustainability assurance services that overlap with Stichting Duurzaam's certification and reporting offerings.
- DNV: DNV provides sustainability certification, ESG assurance, and chain-of-custody services to corporates and supply chains globally, overlapping with Stichting Duurzaam's sustainability reporting and assurance capabilities.
- DEKRA: DEKRA is a global testing, inspection, and certification organization that audits sustainability, quality, and safety systems, overlapping with Stichting Duurzaam's automotive and property certification scope.
- Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification company offering sustainability assurance and ESG verification services that compete directly with the assurance and verification layer of Stichting Duurzaam's certification program.
- TÜV Rheinland: TÜV Rheinland is a global testing and certification incumbent that offers sustainability, ESG, and supply-chain audits, comparable to Stichting Duurzaam's certification offering but at significantly larger scale and broader scope.
Direct peers
- EcoVadis: EcoVadis is a sustainability ratings and CSRD/ESG compliance platform serving global supply chains, comparable to Stichting Duurzaam's ESG reporting and supplier certification offering, though typically for larger enterprises.
- Kiwa: Kiwa is a leading Dutch-headquartered testing, inspection, and certification body that, like Stichting Duurzaam, issues sustainability/ESG certifications to businesses, but operates across many sectors and geographies with a much larger organization.
- Control Union: Control Union is a Netherlands-based certification body specializing in sustainability, chain-of-custody, and ESG certifications, comparable to Stichting Duurzaam's role as a Dutch-headquartered sustainability certification foundation.
Emerging players
- MVO Nederland: MVO Nederland is a Dutch CSR/sustainability platform that supports Dutch companies with ESG learning, programs, and recognition, comparable to Stichting Duurzaam in serving the Dutch SME sustainability compliance market.
Regional players
- Nordic Swan Ecolabel: Nordic Swan Ecolabel is a regional sustainability certification label operating in Nordic countries, structurally analogous to GroenGedaan! as a multi-sector sustainability keurmerk with industry stakeholder governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stichting Duurzaam social profiles
Digital presenceStichting Duurzaam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Duurzaam leadership team
Management profileNumber of profiles
Profiles1 record
Stichting Duurzaam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Duurzaam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Duurzaam
What does Stichting Duurzaam do?
Stichting Duurzaam administers the GroenGedaan! sustainability certification (keurmerk) for businesses, primarily in automotive repair and property restoration sectors. Through a three-step Duurzaamheidsprogramma (GAP analysis, improvement plan, and physical audit), member companies receive an annual certificate, free VSME sustainability reporting aligned with ESRS standards, and documentation to demonstrate compliance with CSRD and ESG requirements demanded by insurers, leasing companies, and fleet owners. The foundation also offers the Qualified Modern Car Repair quality standard and the Réparer Durablement label for France.
Is Stichting Duurzaam a public or private company?
Stichting Duurzaam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Duurzaam founded?
Stichting Duurzaam was founded in 2012. It employs 1 to 10 people.
Where is Stichting Duurzaam based?
Stichting Duurzaam is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does Stichting Duurzaam make money?
One revenue line is on record: annual Certification Memberships.
Who are Stichting Duurzaam's main competitors?
Broad incumbents on record are SGS, DNV, DEKRA, Bureau Veritas and TÜV Rheinland. Direct peers are EcoVadis, Kiwa and Control Union. MVO Nederland is listed as an emerging player. Nordic Swan Ecolabel is listed as a regional player.
Does Stichting Duurzaam have an API?
No public API is recorded for Stichting Duurzaam.
What industry is Stichting Duurzaam in?
Stichting Duurzaam's product category is Sustainability Certification Services. Its primary akta.pro industry code is BPAHAFAJ, ESG Governance, Sustainability Reporting & Assurance Advisory, with a secondary code of EUAHAJAI, Assurance & Verification of Sustainability Reports (Limited/Reasonable Assurance). Its NAICS code is 54138.