Sprint Spol.s R.o.

What Sprint Spol.s R.o. does

SPRINT spol. s r.o. is a Prague-headquartered wholesale distributor of premium Scandinavian and European outdoor and sports equipment brands, operating across seven Central and Eastern European markets (Czech Republic, Slovakia, Hungary, and the three Baltic states). The company was founded in 1993 by Jan Weisshäutel and Michal Olekšák and has been family-owned since inception, with second-generation family members joining leadership in 2013. The portfolio spans roughly ten to eleven distributed brands covering running, Nordic skiing, outdoor apparel, ski protection, and footwear care, including On (Swiss running shoes with CloudTec cushioning), Swix (Norwegian ski wax, poles, and apparel), Madshus (Norwegian cross-country skis), Rottefella (NNN ski bindings), Toko (Swiss ski wax and service equipment), Lundhags (Swedish outdoor apparel and footwear), Alpina (Bavarian ski helmets, goggles, and sunglasses), Ulvang (Norwegian wool clothing), High Peak (outdoor/camping equipment), Cariuma (Brazilian sustainable sneakers), and RESHOEVN8R (American sneaker care). The company's core business is selective B2B wholesale distribution to authorized specialized sports retailers, online retailers, sports clubs, and schools, managed through a regional network of brand-unit managers and country-specific sales representatives, supplemented by a B2B digital ordering portal and select owned B2C e-commerce stores (Cariuma.cz, Lundhags.cz, Sorrygravity.cz, Swix.cz).

The revenue model is hardware sales through wholesale markups, with Sprint purchasing inventory from brand principals and reselling to a network of approximately 900 retail points across the seven markets. Pricing is B2B-driven with no public price disclosure; the company communicates recommended retail prices (RRPs) and enforces selective distribution criteria — particularly for the On franchise — requiring authorized retailers to meet premium presentation standards and trained staff requirements. Sprint generates ancillary brand-building value through professional wax and service support at major regional sporting events, notably the Jizerská 50 cross-country skiing marathon (a partnership spanning over 20 years) and World Cup races, which serve both as marketing channels and competitive differentiators. Operational scale indicators include a team of 40+ employees, annual shipment volume exceeding 20,000 packages including pallets, and a recently relocated headquarters (2025) to Prague Chodov with continued warehouse operations in Nehvizdy.

Name

Sprint Spol.s R.o.

Legal name

SPRINT spol. s r.o.

Website

https://sprint.cz

Company type

Private

Founded year

1993

Operating status

Operating

Short description

SPRINT spol. s r.o. is a family-owned Czech wholesale distributor that exclusively represents roughly eleven premium outdoor and sports brands — including On, Swix, Madshus, Toko, and Lundhags — across seven Central and Eastern European markets, serving authorized retailers, e-commerce platforms, sports clubs, and schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: Sprint generates revenue through wholesale distribution of premium outdoor sports brands to authorized retailers, e-shops, sports clubs, and schools. They also operate B2C e-commerce for certain brands (Cariuma.cz, Lundhags.cz, Sorrygravity.cz, Swix.cz) and offer professional service support at sporting events like Jizerská 50.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Sprint Spol.s R.o. is a wholesale distributor of premium outdoor and sports equipment brands operating across 7 European markets (Czech Republic, Slovakia, Hungary, and the Baltic states). The company distributes approximately 10 sports brands—including On, Swix, Toko, Madshus, Rottefella, Alpina, Lundhags, Ulvang, High Peak, Cariuma, and RESHOEVN8R—to specialized sports retailers, e-commerce platforms, sports clubs, and schools, and also operates select B2C e-commerce storefronts for certain brands.

Product overview

Sprint Spol.s R.o. is a wholesale distributor of premium outdoor and sports equipment brands operating across 7 European markets (Czech Republic, Slovakia, Hungary, and the Baltic states). The company distributes approximately 10 sports brands including On (Swiss running shoes), Swix (Norwegian ski wax and poles), Toko (Swiss ski wax), Madshus (Norwegian cross-country skis since 1906), Rottefella (ski bindings), Alpina (ski protection gear), Lundhags (Swedish outdoor clothing and boots), Ulvang (Norwegian wool clothing), High Peak (outdoor equipment), and Cariuma (Brazilian sustainable sneakers). Sprint serves specialized sports retailers, e-shops, sports clubs, schools, and supports regional sporting events like Jizerská 50. The company operates B2B and B2C sales channels with approximately 900 business locations and ships over 20,000 packages annually.

Differentiator

Problem solved

Functional benefit

Brands

• SPRINT Spirit: Company philosophy centered on teamwork, courage, and perseverance, promoting joy of movement among employees and partners
• Sorrygravity.cz

Products and services

• On Swiss premium running shoe and apparel brand known for its 'running on clouds' sensation with CloudTec cushioning technology. Sprint distributes On for running, outdoor, lifestyle, and tennis segments across CZ, SK, HU, and the Baltic states.
• Swix Norwegian premium ski wax, poles, and hardgoods for cross-country skiing; World Cup trusted brand with Racing Service division and product lines including PF, PC, LFC, VP, V, KX series waxes and Triac 5.0 poles.
• Toko Swiss ski wax and service equipment brand with over 100-year history, featuring TripleX technology combining antistatic, glide, and durability properties, with Performance and Express product lines.
• Madshus Norwegian cross-country ski manufacturer since 1906; world's oldest ski factory producing race and premium skis with on-site R&D in Biri, Norway.
• Rottefella Norwegian ski binding manufacturer specializing in NNN (New Nordic Norm) and Prolink bindings for cross-country skiing.
• Alpina Bavarian ski and snowboard protection equipment brand with over 45 years' experience; products include helmets, goggles, and sunglasses with UV protection for cycling, cross-country, and alpine skiing.
• Lundhags Swedish outdoor clothing and footwear brand emphasizing durability, sustainability, and functionality; products feature recycled/organic materials, DWR treatment, mosquito bite certification, and repairability.
• Ulvang Norwegian wool clothing brand using premium quality wool for outdoor activities.
• High Peak Outdoor equipment brand offering tents, sleeping bags, and camping gear.
• Cariuma Brazilian sustainable sneaker brand; Certified B Corp planting 2 trees per pair sold, with notable models including OCA Low (1M+ pairs sold) and Salvas.
• RESHOEVN8R Premium American sneaker and footwear care brand; Forbes-ranked #1 in sneaker care, offering cleaning kits, protective sprays, deodorizers, and accessories.
• B2B Portal Business-to-business digital ordering portal for authorized retail partners to access product catalogs, pricing, and place orders for On and other distributed brands.
• Selective Distribution Partnership Selective distribution partnerships operated by Sprint with authorized On retailers, requiring compliance with premium presentation standards, trained staff, and adherence to brand guidelines for running, outdoor, tennis, and lifestyle segments.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• OncoreChannel Partner/ Reseller/ DistributorSprint is the exclusive distributor of On products (Swiss running and outdoor brand) for Czech Republic, Slovakia, Hungary, and Baltic states. On specializes in premium running shoes with CloudTec® technology and has expanded to outdoor, tennis, and lifestyle categories. Sprint manages a selective distribution network of authorized On partners with strict brand positioning requirements.
• SwixcoreChannel Partner/ Reseller/ DistributorNorwegian brand specializing in cross-country skiing waxes, poles, and apparel. Sprint has distributed Swix products since the company's founding in 1993. Sprint provides professional service support at major events including Jizerská 50 and World Cup races.
• MadshuscoreChannel Partner/ Reseller/ DistributorNorwegian cross-country ski manufacturer with production since 1906. Sprint distributes Madshus skis and boots. The brand recently resumed production at its factory in Biri, Norway.
• LundhagscoreChannel Partner/ Reseller/ DistributorSwedish outdoor brand emphasizing durability, sustainability, and functionality. Lundhags products are known for longevity and are designed to be passed down through generations.
• TokocoreChannel Partner/ Reseller/ DistributorSwiss manufacturer of ski waxes and service equipment with over 100 years of history. Sprint received TOKO CARE LINE Best Distributor award. Products include TripleX technology for performance waxes.
• AlpinacoreChannel Partner/ Reseller/ DistributorPremium Bavarian brand specializing in ski and snowboard protective equipment including helmets and goggles for children and adults. Recently expanded into sunglasses for summer season.
• UlvangminorChannel Partner/ Reseller/ DistributorNorwegian brand specializing in warm wool clothing for outdoor activities.
• High PeakminorChannel Partner/ Reseller/ DistributorOutdoor equipment brand in Sprint's portfolio.
• RottefellacoreChannel Partner/ Reseller/ DistributorNorwegian manufacturer of cross-country ski bindings, known for the NNN and BC binding systems.
• CariumacoreChannel Partner/ Reseller/ DistributorBrazilian sustainable sneaker brand. Cariuma plants two trees in the Brazilian rainforest for every pair sold and has planted over 3 million trees. Products are worn by Hollywood celebrities and professional skateboarders. Sprint became a proud partner in 2024.
• RESHOEVN8RminorChannel Partner/ Reseller/ DistributorPremium American sneaker care brand with over 2.9 million social media followers. Forbes-recognized leader in sneaker care. Recently added to Sprint's portfolio to expand footwear care product offerings.
• Jizerská 50coreGTM or Marketing PartnerMajor cross-country skiing event in the Czech Republic. Sprint provides professional service support using Swix products. Partnership has continued for over 20 years.
• Billa Žampa CupminorGTM or Marketing PartnerLargest children's skiing competition in Central Europe. Sprint partners with TOKO Wax & Care to support young skiing talents directly on the slopes.
• Šumavský skimaratonminorGTM or Marketing PartnerCross-country skiing marathon event. Sprint provides service support and operates a sales booth. Partnership started in 2006.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SportScheck GmbH: German sporting goods multi-brand retailer and distributor (now part of Otto Group). Operates as a multi-brand sporting goods platform in German-speaking Europe with comparable brand portfolio breadth to Sprint's Scandinavian premium offering.
• Globetrotter Ausrüstung GmbH: German outdoor multi-brand retailer/distributor with deep premium brand portfolio across skiing, hiking, and climbing. Comparable as a multi-brand premium outdoor distributor with selective distribution and brand-building expertise similar to Sprint's portfolio approach.
• Sport Conrad GmbH: German premium outdoor and sports retailer/distributor founded 1957 with deep multi-brand portfolio and selective distribution expertise. Highly comparable as a European multi-sport premium brand distributor with selective distribution model similar to Sprint's selective On partner network.

Broad incumbents

• Intersport International Corporation: Global sports retail cooperative and buying group operating thousands of stores across Europe with broad multi-brand sporting goods assortment. Comparable as a broad European sports distribution platform, though significantly larger and retail-focused rather than wholesale-focused like Sprint.
• Decathlon SA: French global sporting goods retailer with owned-brand and multi-brand assortment across all major sport categories. Comparable as a broad European sports distribution platform, though operates at vastly larger scale and with significant private-label emphasis.
• Fenix Outdoor International AG: European outdoor group owning premium Scandinavian outdoor brands including Fjällräven, Hanwag, and Brunton. Comparable as both a brand owner and distributor of premium Nordic outdoor brands in Europe, with overlapping supplier/distributor dynamics to Sprint's portfolio (e.g., Lundhags, High Peak).
• Sport 2000 International: International sports retail buying group with thousands of affiliated retailers across Europe. Comparable as a wholesale distribution organization aggregating demand for premium sports brands across multiple European markets, similar to Sprint's role for On, Swix, and other premium partners.

Regional players

• Sportamore AB: Swedish online sporting goods retailer with Nordic regional focus on premium sports brands. Comparable as a multi-brand premium sports distribution platform serving Northern European markets, though operates online-only while Sprint has hybrid wholesale/retail/e-commerce model.
• XXL ASA: Nordic sporting goods retailer with strong presence in Norway, Sweden, Finland, and Austria. Comparable as a multi-brand sporting goods platform serving Northern European markets, though retail-focused rather than wholesale-focused like Sprint.

Emerging players

• Bike24 Holding AG: European online cycling and sporting goods retailer/distributor operating across multiple European markets with multi-brand portfolio. Comparable as a digital-first multi-brand sports distribution platform, though cycling-focused while Sprint is more ski/running focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sprintcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprint Spol.s R.o.