Sport Waitākere

What Sport Waitākere does

Sport Waitākere (legal name: Tuia Waitākere) is a private non-profit community organization headquartered in Westgate, West Auckland, New Zealand. It supports communities across the Waitākere region to lead healthy, active lives through sport, recreation, coach development, and health promotion. The organization operates three core program teams: Community Sport and Recreation (supporting West Auckland clubs, codes, schools, churches and cultural groups), Healthy Active Learning (supporting 20 West Auckland primary and intermediate schools to integrate movement, sport, culture, arts and wellbeing into school life for tamariki), and Healthy Families Waitākere (partnering with local people to shape healthier environments in schools, workplaces, sports clubs, marae and community spaces). A fourth offering, Tu Manawa Active Aotearoa Funding, is a government funding program administered through the organization that helps tamariki (5-11), rangatahi (12-18) and young people up to 21 access quality play, active recreation and sport, with priority for underserved groups including girls, young women, and disabled young people.

The organization has no technology products or proprietary software; its core capability is direct, in-person community delivery and relationship management across the West Auckland catchment. It employs 11-50 staff and is not publicly listed.

Business model is non-transactional: programs are free to community participants, and revenue is sourced from government grants and NGO partnerships, principally through Sport NZ and Tu Manawa Active Aotearoa. The go-to-market is community-led, with programs delivered directly through embedded field teams working alongside local clubs, schools, marae and cultural groups. Customer segments are horizontal across West Auckland geography and youth-focused personas, with no enterprise SaaS-like revenue mechanics. No revenue figures, funding round history, or financial disclosures are publicly available.

Name

Sport Waitākere

Legal name

Tuia Waitākere

Website

https://sportwaitakere.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuia Waitākere (operating as Sport Waitākere) is a West Auckland non-profit that delivers community sport, recreation, healthy active learning, and wellness programs through embedded partnerships with local schools, clubs, marae, and cultural groups, funded primarily by Sport NZ and Tu Manawa Active Aotearoa.

Ownership category

akta.pro rank

Product category

Community Sport and Recreation Services

NAICS

Sports and Recreation Instruction (611620), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Community sport programs
• Active recreation services
• Youth wellness programs
• Healthy active learning
• Community health promotion

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government and NGO Funding: Tuia Waitākere receives funding through partnerships with government bodies such as Sport NZ and Tu Manawa Active Aotearoa to deliver community wellness and active recreation programs across West Auckland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sport Waitākere (legally Tuia Waitākere) delivers free community sport, recreation, healthy active learning and community health promotion programs across West Auckland through three program teams: Community Sport and Recreation (support to local clubs, codes, schools, churches and cultural groups), Healthy Active Learning (school-based movement, sport, culture, arts and wellbeing support across 20 West Auckland primary and intermediate schools), and Healthy Families Waitākere (place-based healthier-environment partnerships across schools, workplaces, sports clubs, marae and community spaces). It also administers the Tu Manawa Active Aotearoa funding program, which provides funding access for tamariki, rangatahi and young people up to 21 to participate in quality play, active recreation and sport.

Product overview

Tuia Waitākere is a community organization offering a portfolio of interconnected wellbeing programs rather than a technology product. Its core services include Community Sport and Recreation (supporting local clubs and groups), Healthy Active Learning (school-based programs for 20 West Auckland primary and intermediate schools), Healthy Families Waitākere (partnership-based health environment initiatives), and Tu Manawa Active Aotearoa Funding (a funding program for youth access to play and sport). These programs collectively aim to promote wellbeing through community sport, arts, movement and culture across Waitākere.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Families Waitākere: Program that partners with local people to bring changes in schools, workplaces, sports clubs, marae and community spaces, helping shape healthier environments.
• Healthy Active Learning
• Community Sport and Recreation

Products and services

• Community Sport and Recreation

Quantifiable outcome

• Supporting 20 West Auckland primary and intermediate schools

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Recreation Aotearoa: National industry body supporting the play, active recreation and sport sector across New Zealand. Comparable as the national membership and policy umbrella organisation for community recreation providers of Tuia Waitākere's type.
• Sport NZ: National crown agency responsible for sport and recreation funding and policy across New Zealand. Comparable as both the strategic funding partner and the policy/funder framework that the organisation operates within; broader in mandate but directly connected to Tuia Waitākere's funding model.
• Healthy Families NZ: National system of prevention-focused partnerships under which the Healthy Families Waitākere sub-brand sits. Directly comparable health-promotion system with place-based delivery in schools, workplaces, marae and community spaces.

Others

• Auckland Council: Local government authority for the Auckland region that funds and contracts community sport, recreation, and wellbeing providers. Comparable as a key funding and regulatory stakeholder for community sport organisations in Auckland.

Direct peers

• Harbour Sport: Regional sport trust covering the Waitematā and North Shore areas of Auckland, delivering community sport, recreation and education programs. Directly comparable regional sport trust with overlapping school and club-based delivery model and Sport NZ-aligned funding.
• Sport Waikato: Regional sport trust covering the Waikato region delivering community sport, education, and wellbeing programs. Comparable as a NZ regional sport trust with similar funding relationships with Sport NZ and analogous community sport delivery structure.
• Aktive: Auckland-based sport and recreation organisation delivering community sport, active recreation, and wellbeing programs across the wider Auckland region. Directly comparable as a regional sport trust operating funded community sport, health, and active-recreation programs with similar GTM and funding model.
• Tāmaki Sport: Regional sport trust serving the Tāmaki/Tāmaki Makaurau area with community sport and recreation delivery, school programmes, and partner funding administration. Closely comparable as another Auckland-area sport trust with similar Tu Manawa-style funding distribution roles.

Regional players

• Sport Canterbury: Regional sport trust delivering community sport and recreation in the Canterbury region. Comparable regional trust model and funding base but operating in a different geographic catchment than West Auckland.

Emerging players

• Te Pou Hauora o Te Rangatahi: Maori-focused health promotion and rangatahi wellbeing organisation working across New Zealand. Comparable as a community-based health and wellbeing organisation prioritising tamariki/rangatahi outcomes with place-based delivery and equity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Waitākere