The Cask LV
The Cask LV is a family-owned wine, craft spirits, beer, and sake retailer based in Henderson, Nevada, serving Las Vegas Valley consumers through a single storefront, local delivery, a two-tier monthly wine club, and a recurring calendar of paid tasting events and winemaker dinners.
- Company typePrivate
- Founded2021
- HeadquartersHenderson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Cask LV does
The Cask LV is a privately held, family-owned wine and spirits retail business founded in 2021 and headquartered at 19 S. Stephanie St #180 in Henderson, Nevada, within the Las Vegas Valley. The company operates a single brick-and-mortar storefront supplemented by an e-commerce site (thecasklv.com) offering local pickup and delivery in the Henderson area. Its catalog spans approximately 454 SKUs across wine, liquor (whiskey, bourbon, scotch, tequila, mezcal, gin, rum, vodka, liqueurs), craft beer, Japanese sake, specialty foods, and wine accessories including Coravin preservation systems and themed gift baskets. Pricing ranges from $6 (entry-level beer) to $458 (L. Roederer Cristal), with the bulk of wine inventory priced $12–$200 and spirits $8–$370.
The business monetizes through three principal revenue streams: (1) one-time retail sales of alcoholic beverages and accessories via in-store and online channels, (2) a two-tier monthly wine club subscription (Standard 3pk at $70/month and Premier 4pk at $130/month) with bundled perks including 10% storewide discounts and free in-store tastings, and (3) a ticketed events program covering winemaker dinners, themed tastings (Whiskey Wednesdays, Champagne Day, Riesling Day, Beaujolais Nouveau), Saké School, and cocktail clubs priced $10–$100 per person. The company has formalized minor partnerships with Boom Bang Fine Foods (offsite venue), SABOR Chefs (catering), and West Pac Wealth Partners (cocktail club sponsorship) to support the events business.
The Cask LV targets wine enthusiasts, spirits and craft cocktail aficionados, craft beer consumers, experiential diners, and gift buyers in the Las Vegas Valley. Distribution is intentionally local: physical retail plus own-site e-commerce with local pickup and delivery, with no wholesale, B2B, or national shipping disclosed. Marketing combines an educational content blog (sommelier pairing tips, vintage analysis, regional commentary), a wine club newsletter, in-store tastings, and an implied organic social presence. Ownership is concentrated with the founding family; no external investors, parent company, or funding rounds are disclosed.
The Cask LV firmographics
Firmographics- Name
- The Cask LV
- Legal name
- The Cask LV
- Website
- https://thecasklv.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cask LV is a family-owned wine, craft spirits, beer, and sake retailer based in Henderson, Nevada, serving Las Vegas Valley consumers through a single storefront, local delivery, a two-tier monthly wine club, and a recurring calendar of paid tasting events and winemaker dinners.
- Ownership category
- akta.pro rank
The Cask LV industry classification
Industry- Product category
- Specialty Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where The Cask LV is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cask LV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of wines, spirits, craft beers, sake, and accessories through physical retail store and e-commerce platform with local pickup and delivery options.
- Wine Club Membership: Monthly subscription clubs providing curated wine selections. Premier Wine Club offers 4 premium bottles monthly; Standard Club offers 3pk monthly selections. Includes 10% store discount and free tastings.
- Events and Tastings: Ticketed tasting events, winemaker dinners, themed parties, and educational experiences ranging from $10-$100 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premier Wine Club - 4 premium bottles monthly |
| Subscription | Monthly | Standard Wine Club - 3pk monthly selection |
| Unit Pricing | Pay-as-you-go | Event Tickets |
| Unit Pricing | Pay-as-you-go | Wine Bottles |
| Unit Pricing | Pay-as-you-go | Liquor/Spirits |
| Unit Pricing | Pay-as-you-go | Beer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Cask LV product offering
Product offeringCore offering
The Cask LV is a family-owned specialty retailer selling a curated catalog of wine, craft spirits, beer, sake, food items, and wine accessories through a physical storefront in Henderson, Nevada and an online store with local pickup and delivery. The business complements retail sales with a no-commitment monthly wine club subscription and a calendar of hosted tasting events, winemaker dinners, cocktail clubs, and themed educational experiences.
Product overview
The Cask LV operates as a family-owned wine retail shop offering a carefully curated selection of craft spirits, wine, beer, and sake sourced from around the globe. The business model centers on brick-and-mortar retail with an online presence, featuring a diverse portfolio of approximately 147 wines, 269 liquors, 38 beers, and specialty sake offerings. The company differentiates through educational wine experiences and two-tiered wine club subscriptions (The Cask Wine Club and Premier Wine Club), along with regular hosted tasting events and winemaker dinners. Additional offerings include specialty food items, wine accessories like Coravin preservation systems, and themed gift baskets.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Extensive selection of red, white, sparkling, Champagne, and specialty wines sourced from regions including France, Italy, Napa Valley, and Spain, ranging from budget daily drinkers to premium collectibles priced from $12 to $458. Sold to adult consumers in-store and online.
- Liquor / Craft Spirits Broad selection of over 269 spirits including whiskey, bourbon, scotch, tequila, mezcal, gin, rum, vodka, and liqueurs from craft distilleries worldwide, priced from $8 to $370. Sold to adult consumers in-store and online.
- Beer Curated selection of approximately 38 craft and import beers including IPAs, stouts, Belgian ales, and specialty brews, priced from $6 to $24. Sold to adult consumers in-store and online.
- Sake Japanese sake selection including Nigori, Junmai Daiginjo, and specialty sakes from traditional Japanese breweries and domestic producers. Sold to adult consumers in-store and online.
- Food Pairings Specialty food items including cocktail cherries, amaretto cherries, and other pairing essentials designed to complement the wine and spirits catalog.
- Accessories and Gift Baskets Wine accessories including Coravin wine preservation systems and themed gift baskets (Champagne, Cabernet, Chardonnay) sold to consumers for personal use and gifting.
- The Cask Wine Club (Standard) No-commitment monthly wine subscription delivering a curated 3-pack selection of white, red, and sparkling wines. Members receive a 10% store-wide discount and a free monthly tasting. Priced at $70 per month.
- Premier Wine Club Premium monthly wine subscription delivering a 4-pack of bottles from top world producers. Members receive a 10% off entire store discount and a free tasting for the member and one guest with a cheese plate. Priced at $130 per month.
- Events and Tastings Ticketed in-store and offsite tasting events including Whiskey Wednesdays, winemaker dinners, themed tastings (Champagne Day, Riesling Day, Beaujolais Nouveau), cocktail clubs, and educational sessions like Saké School, with tickets priced from $10 to $100.
Companies that use The Cask LV
Customer profileSegments5 records
Ideal customer profiles4 records
The Cask LV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cask LV partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- West Pac Wealth PartnersminorWest Pac Wealth Partners sponsors The Cask's Cocktail Club events. The partnership provides financial support for themed cocktail tasting events where customers create craft cocktails using premium ingredients while enjoying curated small bites.
- Boom Bang Fine FoodsminorBoom Bang Fine Foods hosts offsite wine dinner events with The Cask. Saskia Prüm (S.A. Prüm) wine dinner was held at this venue. The partnership allows The Cask to offer unique dining experiences at external locations.
- SABOR ChefsminorSABOR Chefs provides catering services for many of The Cask's winemaker dinners and tasting events. They create 3-course small bite dinners paired with featured wines from visiting winemakers.
Recent moves6 records
Expansion highlights5 records
The Cask LV competitors and assessment
Company assessmentDirect peers
- Total Wine & More: Largest US specialty wine, spirits, and beer retailer with curated selections and in-store tastings — directly comparable multi-category alcohol retail model, though at vastly greater scale and capital base.
- Firstleaf: Personalized wine subscription club delivering curated monthly selections — directly comparable recurring revenue model and customer use case (wine discovery via subscription).
- BevMo!: West Coast specialty retailer of wine, beer, and spirits with strong in-store tasting culture and broad curated assortment — closely mirrors The Cask's omnichannel specialty retail and experiential positioning.
- Spec's Wine, Spirits & Finer Foods: Texas-based multi-location specialty retailer of wine, spirits, and beer — comparable as a regional specialty alcohol retailer with broad SKU depth and curated assortment.
- Sherry-Lehmann: Iconic New York specialty wine and spirits retailer emphasizing curated luxury selections and knowledgeable staff — comparable on premium curation and high-end customer experience, though legacy and NYC-focused.
- Winc: Direct-to-consumer wine subscription service with monthly curated bottles — directly comparable on the recurring wine club subscription mechanic that drives The Cask's subscription revenue stream.
- K&L Wine Merchants: California-based specialty wine and spirits retailer with deep curated selection, knowledgeable staff, and a strong online storefront — comparable on curation quality, content-driven marketing, and premium price points.
- Wine of the Month Club: Long-running curated wine subscription service with multiple monthly tiers — closely mirrors The Cask's two-tier Premier/Standard wine club structure and pricing.
- Binny's Beverage Depot: Chicago-area specialty beverage retailer offering expansive wine, spirits, and beer selections with tasting events — directly comparable as a multi-category specialty alcohol retailer with experiential programming.
Regional players
- Lee's Discount Liquor: Dominant Las Vegas Valley liquor store chain offering deep selection and aggressive pricing — directly competes with The Cask in its home market and represents the most material regional competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cask LV social profiles
Digital presenceThe Cask LV financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cask LV leadership team
Management profileNumber of profiles
Profiles1 record
The Cask LV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cask LV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cask LV
What does The Cask LV do?
The Cask LV is a family-owned specialty retailer selling a curated catalog of wine, craft spirits, beer, sake, food items, and wine accessories through a physical storefront in Henderson, Nevada and an online store with local pickup and delivery. The business complements retail sales with a no-commitment monthly wine club subscription and a calendar of hosted tasting events, winemaker dinners, cocktail clubs, and themed educational experiences.
Is The Cask LV a public or private company?
The Cask LV is a private company. It is classified as family owned and is currently operating.
When was The Cask LV founded?
The Cask LV was founded in 2021. It employs 1 to 10 people.
Where is The Cask LV based?
The Cask LV is headquartered in Henderson, United States, in the North America region.
How does The Cask LV make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wine Club Membership and events and Tastings.
Who are The Cask LV's main competitors?
Direct peers on record are Total Wine & More, Firstleaf, BevMo!, Spec's Wine, Spirits & Finer Foods, Sherry-Lehmann, Winc, K&L Wine Merchants, Wine of the Month Club and Binny's Beverage Depot. Lee's Discount Liquor is listed as a regional player.
Does The Cask LV have an API?
No public API is recorded for The Cask LV.
What industry is The Cask LV in?
The Cask LV's product category is Specialty Wine and Spirits Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 4453.