Texas Association Of School Resource Officers

What Texas Association Of School Resource Officers does

Texas Association of School Resource Officers (TASRO) is a 501(c)(3) nonprofit membership association headquartered in Cypress, Texas, founded in 2013 to serve school-based law enforcement officers across the state. Its primary constituents are School Resource Officers (SROs), ISD police officers, college/university police officers, and juvenile probation officers, with secondary membership drawn from school administrators, educators, school counselors, and school security personnel. TASRO operates under a federated governance model comprising an Executive Board, 6 Regional Directors (plus a Regional Director at Large) covering all Texas counties, and an Educational Liaison role, with day-to-day operations led by Executive Director Shane Wallace and President Zach Duer.

The association's product surface is centered on annual membership ($30/year) and is delivered through the GlueUp membership management platform and the My Glue mobile application (Android and iOS). Core offerings include: NASRO-endorsed training programs (Basic SRO Course, Advanced SRO Course, Adolescent Mental Health Training, School CPTED, Security Officer Course, SRO Supervisors/Management, and Project UNITE); the flagship 13th Annual School Safety Conference scheduled for July 5-9, 2026 at the Omni Corpus Christi; a quarterly newsletter; an annual awards program recognizing top officers, agencies, administrators, and civilians; a student scholarship program for members' dependents; and member-service partnerships (e.g., National Police Federal Credit Union, Grand Canyon University, First Resource Bank).

TASRO is monetized through four streams: subscription individual membership dues, conference and exhibitor booth fees (Diamond $5,000, Platinum $3,000, Gold $2,000, Silver $1,000, Bronze $500), pay-as-you-go NASRO training course fees ($225-$550 per attendee depending on course and member status), and tax-deductible donations. Its go-to-market is event- and community-led: the annual conference serves as the primary demand-generation and retention vehicle, supported by a GlueUp self-serve member portal, regional director outreach, quarterly newsletters, and active social channels on Instagram, Facebook, and X. TASRO is a charter member of NASRO but is independently governed, holding no parent company, equity, or institutional capital backing.

Name

Texas Association Of School Resource Officers

Legal name

Texas Association of School Resource Officers

Website

https://tasro.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Association of School Resource Officers is a 501(c)(3) nonprofit membership association providing training, professional development, and networking services for school-based law enforcement officers and educators across Texas through annual conferences, NASRO-endorsed training, and a six-region governance structure.

Ownership category

akta.pro rank

Product category

Professional Association and Law Enforcement Training Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

School Resource Officer (SRO) & Law Enforcement Liaison Services (EDAEACAL)

akta.pro secondary industries

Threat Assessment, Violence Prevention & Behavioral Intervention Support (EDAEACAH), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• School resource officer training
• School safety association
• Law enforcement training
• Professional membership association
• Campus safety training

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Individual Membership Fees: Annual individual membership dues at $30 per 12 months, providing subscribers with newsletter subscription, voting privileges, ability to run for leadership positions, networking opportunities, certificate of membership, and sponsor discounts.
2. Conference and Exhibitor Fees: Revenue generated from annual School Safety Conference registrations and exhibitor booth sales at multiple sponsorship tiers (Diamond $5000, Platinum $3000, Gold $2000, Silver $1000, Bronze $500). Exhibitor registration includes one 6-foot table with two chairs and two registrations.
3. NASRO Training Course Fees: Revenue from training course registrations including Basic SRO Course ($500 NASRO members / $550 non-members), Advanced SRO Course ($400/$450), Adolescent Mental Health Training ($225/$275), and Project UNITE ($350/$400), with pricing including one-year NASRO membership.
4. Donations and Charitable Contributions: As a 501(c)(3) nonprofit corporation, TASRO accepts cash donations to support training programs and bring trainers/presenters to the annual conference. Donations are tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TASRO is a 501(c)(3) nonprofit professional association that delivers training, networking, advocacy, and membership services to school-based law enforcement officers, school administrators, and school safety personnel across Texas. It administers NASRO-endorsed training courses, hosts an annual School Safety Conference with exhibitor showcases, and operates a statewide 6-region director network. Members pay $30 annually for benefits including voting privileges, twice-yearly free training, a quarterly newsletter, scholarship and awards programs, and access to financial/educational partner discounts.

Product overview

TASRO offers a unified membership and training platform for school-based law enforcement professionals in Texas. The core offering consists of the GlueUp-powered website and member portal, which provides membership management, event registration, and resource access. Supporting services include annual conferences, NASRO-endorsed training programs (Basic SRO, Advanced SRO, Mental Health Training, CPTED, and Security Officer courses), quarterly newsletters, student scholarships, and awards recognition. The mobile app extends access to conference information and member services. TASRO's offerings are designed to support school resource officers, administrators, and educators through training, networking, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• TASRO Annual Individual Membership

Quantifiable outcome

• TASRO has held 13 consecutive annual School Safety Conferences since 2013
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• NASRO (National Association of School Resource Officers)coreStrategic or Co-development PartnerTASRO is a charter member of NASRO and endorses all NASRO training courses including Basic SRO, Advanced SRO, Adolescent Mental Health Training, School CPTED, School Security Officer Course, SRO Supervisors and Management, and Project UNITE. While TASRO encourages NASRO membership, it is not required to join TASRO. The two associations held a joint conference in Grapevine and TASRO's 13th Annual Conference continues NASRO affiliation.
• Verizon FrontlineflagshipGTM or Marketing PartnerDiamond-level exhibitor at the TASRO 13th Annual School Safety Conference. Verizon Frontline serves first responders and public safety organizations.
• Evolv TechnologyflagshipGTM or Marketing PartnerDiamond-level exhibitor at the TASRO 13th Annual School Safety Conference, providing weapons detection and security screening technology for schools.
• SafeHavenflagshipGTM or Marketing PartnerDiamond-level exhibitor at the TASRO 13th Annual School Safety Conference.
• CEIA USAflagshipGTM or Marketing PartnerDiamond-level exhibitor at the TASRO 13th Annual School Safety Conference, providing advanced metal detection systems for school security.
• National Police Federal Credit Union (NPFCU)minorGTM or Marketing PartnerMember services partner providing financial products and services to TASRO members. Contact information available through TASRO member services page.
• ALEXFMminorGTM or Marketing PartnerMember services partner offering products/services to TASRO members. Contact: Steven Rutherford at [email protected].
• Grand Canyon University (GCU)minorGTM or Marketing PartnerEducational partner offering degree programs and educational opportunities to TASRO members. Contact: Paige Ulmer at [email protected].
• FRBT (First Resource Bank)minorGTM or Marketing PartnerMember services partner providing financial services to TASRO members. Contact: Yvonna R. Lex at [email protected].
• FRIDAY Program (Texas)coreStrategic or Co-development PartnerLaw Enforcement officers across Texas have the opportunity to receive 8 hours of free training related to Underage Drinking and Underage Impaired Driving through the FRIDAY program. ADAPT (Alcohol and Drug Abuse Prevention Training) is a sister program to FRIDAY, focused on prevention of alcohol and drug abuse among students through increased training of campus law enforcement officers.
• Leir DistributionminorGTM or Marketing PartnerCurrent sponsor of TASRO, contributing to the organization's goal of providing top-notch training and bringing the best trainers/presenters to the annual conference.
• HelfmanminorGTM or Marketing PartnerCurrent sponsor of TASRO, supporting training initiatives and the annual School Safety Conference.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Association of Campus Law Enforcement Administrators (IACLEA): Membership association for campus law enforcement leaders across higher education. Overlaps with TASRO on training, certification, and advocacy for school/campus policing professionals, with a comparable association-based revenue model.
• National School Safety Center: Nonprofit dedicated to school safety training, research, and resources for educators and law enforcement. Closely aligned mission with TASRO and operates a similar training-and-conference model nationwide.
• National Association of School Resource Officers (NASRO): The national parent association of which TASRO is a charter member. NASRO provides the curriculum (Basic/Advanced SRO, CPTED, Mental Health Training) that TASRO delivers in Texas, making it the most directly comparable organization by mission and product.
• Safe and Sound Schools: School safety nonprofit founded after Sandy Hook that delivers training, resources, and conferences to schools and law enforcement. Directly comparable as a school-safety training and advocacy organization.

Broad incumbents

• Texas Police Chiefs Association: Statewide association of Texas police chiefs and command staff. Broader-incumbent peer to TASRO with overlapping Texas law enforcement leadership audience and a comparable training-and-conference model.
• Texas Municipal Police Association (TMPA): Larger Texas law enforcement association serving municipal officers statewide. A broader-incumbent peer with overlapping membership and training offerings, but not specialized to school-based policing.

Emerging players

• ALERRT (Advanced Law Enforcement Rapid Response Training): Texas-based active-threat response training program originating at Texas State University. Provides training that complements TASRO's SRO curriculum and serves overlapping Texas law enforcement audiences.
• Sandy Hook Promise: National school-safety nonprofit focused on violence prevention through training programs (e.g., Say Something, Start With Hello). Adjacent mission with overlapping audience of schools and school-based officers.

Others

• Evolv Technology: Weapons detection and security screening vendor that is a Diamond-level sponsor of TASRO's annual conference. Thematically adjacent as a school-safety ecosystem participant and channel partner rather than a direct peer.
• Texas Commission on Law Enforcement (TCOLE): State regulatory body that licenses and certifies Texas peace officers. TASRO has a designated TCOLE Coordinator on its board; not a peer association but a tightly coupled ecosystem participant that drives training demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TASRO_org?mx=2
• Facebookfacebook.com/TASRO
• Instagraminstagram.com/tasro_
• LinkedInlinkedin.com/company/texas-association-of-school-resource-officers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Association Of School Resource Officers