The Activation Project C.i.c.
UK Community Interest Company delivering leadership coaching, mentoring, and organisational development, with deep specialisation in the sport and physical activity sector and growing reach into healthcare, housing, and enterprise.
- Company typePrivate
- Founded2019
- HeadquartersRoyal Leamington Spa, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Activation Project C.i.c. does
The Activation Project C.i.c. is a UK Community Interest Company (social enterprise) founded in 2019 and headquartered in Royal Leamington Spa, delivering leadership coaching, mentoring, and organisational development services. It operates primarily in the sport and physical activity sector but has extended into healthcare, housing, retail, and charity clients. The company runs its services under the LeaderLine sub-brand: LeaderLine Coaching (individual and team coaching), LeaderLine Mentoring (structured mentor matching with 66+ volunteer mentors), LeaderLine Place Collaboration (coaching support for Active Partnerships), LeaderLine Activation Series (a packaged training-plus-coaching programme co-created with Impact Innovation), and The Activation Project Development (bespoke organisational design support). Supporting technology comprises the LeaderLine Toolkit of 46 developmental tools and the LeaderLine Companion online reflection app, which together provide structured methodology rather than a software-centric platform. To date the company has coached more than 570 individual leaders and reports outcome metrics such as 98% participant confidence uplift and 80% resilience improvement.
The business model is professional-services oriented. Individual coaching and mentoring programmes are typically quote-based with multi-session bundles (welcome, up to five 60-90 minute sessions, reflection), while the Activation Series carries published per-person pricing of £1,099-£1,299. A meaningful channel exists via Sport England-funded access for eligible physical-activity organisations, alongside direct sales to enterprise and NGB clients. The company is overseen by a Board of Directors, has no disclosed ownership investors or external funding rounds, and is bound by the C.i.c. asset-lock structure that mandates community benefit over profit distribution.
The Activation Project C.i.c. firmographics
Firmographics- Name
- The Activation Project C.i.c.
- Legal name
- The Activation Project C.i.c.
- Website
- https://activationproject.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK Community Interest Company delivering leadership coaching, mentoring, and organisational development, with deep specialisation in the sport and physical activity sector and growing reach into healthcare, housing, and enterprise.
- Ownership category
- akta.pro rank
The Activation Project C.i.c. industry classification
Industry- Product category
- Professional Leadership Coaching Services
- NAICS
- Professional and Management Development Training (611430), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Coaching Leadership & Mentoring Skills (EDABAAAG)
- akta.pro secondary industries
- Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where The Activation Project C.i.c. is headquartered
LocationHeadquarters
- HQ city
- Royal Leamington Spa
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Activation Project C.i.c. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- LeaderLine Coaching Services: Individual and team coaching services delivered by expert-matched coaches. Services include individual coaching (up to 5 sessions plus reflection), team coaching (kick-off, 3 team sessions, reflection), and ongoing support through the LeaderLine Toolkit and Companion app. Pricing varies by programme format.
- LeaderLine Mentoring Programmes: Structured mentoring programmes designed and delivered for organizations. Includes end-to-end delivery from recruitment to reporting, tailored matching, and ongoing support. Benefits include succession planning, employee retention, and skills development.
- LeaderLine Place Collaboration: Coaching support for Active Partnerships and place-based teams to collaborate effectively, navigate challenges, and achieve lasting impact. Includes group coaching and individual coaching for people navigating complex change.
- The Activation Project Development: Hands-on design, development and innovation support to organizations. Bespoke packages tailored to organizational needs including strategy building, change management, experience design, and organizational redesign.
- LeaderLine Activation Series: Leadership development programme combining training and coaching in a 3-step process (Activate, Accelerate, Achieve). Pricing from £1,299 per person for individuals to custom pricing for 16+ cross-organisation packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Individual package for single participants |
| Unit Pricing | Multi-year contract | Compact leadership team package for 5-15 people |
| Other | Multi-year contract | Cross-organisation package for 16+ participants |
| Subscription | Multi-year contract | Individual coaching programme |
| Subscription | Multi-year contract | Team coaching programme |
| Subscription | Multi-year contract | Mentoring programme |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
The Activation Project C.i.c. product offering
Product offeringCore offering
The Activation Project provides fee-based leadership coaching, mentoring, and development programmes for individual leaders, leadership teams, and organisations. Services are delivered virtually (with some face-to-face components) by a curated network of experienced coaches and volunteer mentors, and are organised under the LeaderLine brand as five distinct offerings: individual/team coaching, mentoring, place-based collaboration, the Activation Series, and bespoke organisational development.
Product overview
The Activation Project is a not-for-profit organisation providing a suite of leadership coaching and development services under the LeaderLine brand. The core offerings include LeaderLine Coaching (individual and team coaching enhanced by the LeaderLine Toolkit and LeaderLine Companion app), LeaderLine Mentoring (structured mentoring programmes with volunteer mentors), LeaderLine Place Collaboration (coaching for Active Partnerships and place-based teams), and the LeaderLine Activation Series (a training and coaching programme developed in partnership with Impact Innovation). Additional services include The Activation Project Development (bespoke organisational design and innovation support). These services are complemented by the LeaderLine Toolkit (46+ developmental tools) and the LeaderLine Companion real-time reflection app. The company also publishes a monthly newsletter called Active News.
Differentiator
Problem solved
Functional benefit
Brands
- LeaderLine: A dedicated individual and team coaching service specifically tailored to support leaders and leadership teams, complemented by the LeaderLine Toolkit and LeaderLine Companion app
- LeaderLine Activation Series
- The Activation Project Development
- LeaderLine Place Collaboration
Products and services
- LeaderLine Coaching Expertise-led individual and team coaching service for leaders across all levels, delivered by experienced coaches and supported by the LeaderLine Toolkit and the LeaderLine Companion online reflection tool.
- LeaderLine Mentoring Structured mentoring programme that matches individuals with volunteer mentors who share expertise and experience to help them tackle current challenges; mentors also benefit from the experience.
- LeaderLine Place Collaboration Structured coaching support designed to help Active Partnerships and place-based teams collaborate effectively, navigate challenges and achieve lasting impact through individual and group coaching.
- LeaderLine Activation Series Leadership development programme integrating training and coaching in a three-step process (Activate, Accelerate, Achieve), covering visioning and strategic planning, systems leadership and collaborative effectiveness; co-created with Impact Innovation.
- The Activation Project Development Comprehensive, hands-on design, development and innovation support to organisations, with bespoke packages covering strategy building, change management, experience design and organisational redesign.
Quantifiable outcome
- 98% of participants report increased confidence after working with The Activation Project
- +5 more outcomes
Companies that use The Activation Project C.i.c.
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
The Activation Project C.i.c. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Activation Project C.i.c. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Impact InnovationcoreImpact Innovation co-creates the LeaderLine Activation Series with The Activation Project, combining 20+ years of experience working with hundreds of leaders across all industry sectors with specialist knowledge of challenges in sport, activity, and wellbeing.
- Active PartnershipscoreActive Partnerships are key partners for LeaderLine Place Collaboration services. The Activation Project provides structured coaching support to help Active Partnerships and place-based teams collaborate effectively, navigate challenges, and achieve lasting impact.
- Sport EnglandcoreSport England funds place-based partnerships which The Activation Project supports through LeaderLine Place Collaboration. Some coaching services are accessible through Sport England funding for eligible organisations in the physical activity sector.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
The Activation Project C.i.c. competitors and assessment
Company assessmentDirect peers
- Lane4: UK-based leadership and performance development consultancy with deep specialisation in elite sport and corporate leadership. Lane4 is the closest direct competitor because it operates in the same niche intersection of sport-derived leadership development and broader corporate coaching, serving similar UK sport-governing-body and corporate clients.
- Talking Talent: UK-headquartered coaching and leadership development firm specialising in talent development and leadership coaching for global enterprises. Comparable in targeting mid-to-senior leadership cohorts with outcome-driven coaching engagements.
- Praesta Partners: UK executive coaching firm providing senior leadership coaching and team coaching to FTSE-listed and large organisations. Comparable target market (senior executive and team coaching) and the bespoke service delivery model.
- YSC (Your Super Coach): Global executive coaching and leadership psychology consultancy with a strong UK presence. Comparable in offering senior leadership and team coaching, and competes for the same corporate and sport-sector mandates.
Broad incumbents
- Korn Ferry: Global organisational consulting firm with a large leadership development and executive coaching practice. Comparable as a buyer of executive coaching for senior leaders and as a competitor for enterprise leadership development mandates.
- BetterUp: Global digital coaching platform combining mobile technology with a network of coaches to deliver leadership and wellbeing coaching to enterprise clients. Comparable because it sells outcome-driven leadership coaching (confidence, resilience, productivity) with a strong proprietary technology layer and quantifiable participant outcomes.
- EZRA (LHH): Digital coaching platform providing scalable leadership coaching to global enterprises, backed by LHH / Adecco Group. Comparable offering (one-on-one coaching, app-based engagement, measurement) and overlapping target buyer (enterprise HR / L&D).
- FranklinCovey: Global leadership development firm providing training, coaching, and content programmes (e.g., The 7 Habits) to enterprises and governments. Comparable content-led leadership development model and competes for the same corporate training budgets; differs in scale and content franchise approach.
- CoachHub: Global digital coaching platform with a large coach network serving enterprise leadership development. Comparable business model (tech-enabled coaching at scale, measured outcomes, standardised programmes) and competes for the same corporate leadership development budgets.
Emerging players
- Academy of Executive Coaching (AoEC): UK-based provider of accredited executive coaching training, programme design, and coaching services. Comparable in the coaching methodology and programme design space, with overlap in content and trainer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Activation Project C.i.c. social profiles
Digital presenceThe Activation Project C.i.c. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Activation Project C.i.c. leadership team
Management profileNumber of profiles
Profiles6 records
The Activation Project C.i.c. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Activation Project C.i.c. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Activation Project C.i.c.
What does The Activation Project C.i.c. do?
The Activation Project provides fee-based leadership coaching, mentoring, and development programmes for individual leaders, leadership teams, and organisations. Services are delivered virtually (with some face-to-face components) by a curated network of experienced coaches and volunteer mentors, and are organised under the LeaderLine brand as five distinct offerings: individual/team coaching, mentoring, place-based collaboration, the Activation Series, and bespoke organisational development.
Is The Activation Project C.i.c. a public or private company?
The Activation Project C.i.c. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Activation Project C.i.c. founded?
The Activation Project C.i.c. was founded in 2019. It employs 11 to 50 people.
Where is The Activation Project C.i.c. based?
The Activation Project C.i.c. is headquartered in Royal Leamington Spa, United Kingdom, in the Europe region.
How does The Activation Project C.i.c. make money?
Five revenue lines are on record. LeaderLine Coaching Services are the primary driver. The others are leaderLine Mentoring Programmes, leaderLine Place Collaboration, the Activation Project Development and leaderLine Activation Series.
Who are The Activation Project C.i.c.'s main competitors?
Direct peers on record are Lane4, Talking Talent, Praesta Partners and YSC (Your Super Coach). Broad incumbents are Korn Ferry, BetterUp, EZRA (LHH), FranklinCovey and CoachHub. Academy of Executive Coaching (AoEC) is listed as an emerging player.
Does The Activation Project C.i.c. have an API?
No public API is recorded for The Activation Project C.i.c..
What industry is The Activation Project C.i.c. in?
The Activation Project C.i.c.'s product category is Professional Leadership Coaching Services. Its primary akta.pro industry code is EDABAAAG, Coaching Leadership & Mentoring Skills, with a secondary code of EDABANAI, Career, Purpose & Executive Wellbeing Coaching. Its NAICS code is 611430 and its SIC code is 8200.