Tails of the City

What Tails of the City does

Tails of the City is a private, Amsterdam-based pet care services provider operating with a headcount of 1-10 employees. Its stated service portfolio spans dog walking, in-home boarding, pet sitting, and transport support to veterinary and grooming appointments, positioning it as a multi-service local pet care operator rather than a software or platform business. The company serves individual pet owners in and around Amsterdam, delivering services that require in-person presence and physical logistics (pickup/drop-off, in-home stays, walks), which structurally limits its addressable market to the local geography and constrains unit economics to labor utilization.

No information is available on the company's revenue model, pricing structure, technology stack, management team, ownership, funding history, or strategic partnerships. The company's website (tailsofthecity.nl) currently renders only a loader/verification page and does not disclose service rates, booking mechanics, customer reviews, or operational details. There is no evidence of a proprietary platform, app, or backend system; the business appears to function as a traditional local service provider. Accordingly, the investment-relevant signals — pricing, GTM motion, customer segments, competitive positioning, and growth rate — are not observable from the supplied data, and any analytical conclusions beyond the basic service description are necessarily speculative.

Name

Tails of the City

Website

https://tailsofthecity.nl

Company type

Private

Headcount range

1–10 employees

Short description

Tails of the City is a private Amsterdam-based pet care provider offering dog walking, in-home boarding, pet sitting, and transport to vet and grooming appointments for individual pet owners in the local market.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Local Messengers and Local Delivery (49221)

SIC

Transportation Services (4700)

akta.pro primary industry

Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA)

akta.pro secondary industries

Scheduled Pick-Up/Drop-Off (Recurring Routes) (HSANAIAB), Groomer/Boarding Facility Shuttle Service (HSANAIAC)

Keywords

• Pet care services
• Dog walking services
• Pet boarding services
• Pet sitting services
• Pet transport services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Tails of the City is a local Amsterdam-based pet care service provider that offers dog walking, in-home boarding, pet sitting, and pet transport to vet and grooming appointments. The company delivers hands-on, people-driven pet care services directly to individual pet owners in its service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking Scheduled dog walking service for pet owners in Amsterdam who need assistance exercising their dogs on a regular or occasional basis.
• In-Home Boarding In-home pet boarding service providing overnight or short-term care for pets within the caregiver's home, as an alternative to kennel boarding.
• Pet Sitting In-home pet sitting service offering check-ins or extended visits to care for pets while owners are away or otherwise unavailable.
• Pet Transport to Vet and Grooming Appointments Transport service that takes pets to veterinary and grooming appointments on behalf of the pet owner.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• DogBuddy (Tailster): European dog walking, pet sitting, and boarding platform with strong UK and EU presence. Comparable as a marketplace-driven competitor offering exactly the dog walking and pet sitting bundle Tails of the City sells locally in Amsterdam.
• Rover: Global marketplace for dog walking, pet sitting, and boarding. Directly comparable because Rover aggregates the same core services (walking, in-home sitting, drop-in visits) that Tails of the City offers, albeit at a vastly larger scale and via a tech platform rather than a local operator.
• Holidog: European pet sitting, walking, and home boarding marketplace operating across multiple EU countries. Comparable as it offers in-home boarding, pet sitting, and dog walking with local sitters — the same model Tails of the City uses in Amsterdam.
• TrustedHousesitters: Subscription-based house and pet sitting platform popular across Europe. Comparable because its core service is in-home pet care while owners travel, which overlaps directly with Tails of the City's in-home pet sitting and boarding offering.
• Pawshake: European peer-to-peer marketplace for pet sitting, dog walking, and boarding with strong presence in the Netherlands. Closest direct geographic overlap with Tails of the City and competes for the same Amsterdam pet-owner wallet.
• Wag!: On-demand dog walking and pet care platform in North America. Comparable as it sells the same dog-walking-led service bundle that Tails of the City emphasizes, including recurring walks and pet sitting add-ons.

Broad incumbents

• BarkBox / Super Chewer: Larger pet-focused consumer brand with subscription products and growing service adjacencies. Comparable as a broad incumbent in the premium pet owner segment that Tails of the City targets, though BarkBox's core is product rather than in-home services.

Regional players

• Pets Deli: Premium pet food retailer with a German/European footprint. Comparable as a regional premium pet services brand targeting affluent urban pet owners similar to Tails of the City's Amsterdam customer base.
• AniCura: Major veterinary care group with clinics across the Netherlands. Comparable as a Netherlands-based pet services brand that Tails of the City's transport-to-vet service could partner with or face competitive pressure from on the vet referral side.

Emerging players

• PetBacker: Asia-headquartered pet care marketplace that has been expanding into Europe for boarding, walking, and pet transport. Comparable to Tails of the City on the walking/sitting/transport service mix, but with a marketplace model and lower density in the Netherlands today.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/tails-of-the-city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tails of the City