Suhru Wines

What Suhru Wines does

Suhru & Lieb Vineyards is a private, single-location winery operating on the North Fork of Long Island in Cutchogue, New York. It runs a dual-brand portfolio, selling wines under both the Suhru Wines and Lieb Cellars labels, with production based on sustainable farming practices and minimal intervention winemaking. The company serves individual wine enthusiasts, gift purchasers, and collectors through its DTC channels, and separately addresses trade professionals (restaurants, retailers, distributors) via a dedicated "For the Trade" program.

The business generates revenue from four streams: direct wine sales through the e-commerce storefront and on-site tasting room (open daily 12pm–6pm at 13050 Oregon Road), a subscription-based wine club offering recurring deliveries and exclusive member benefits, in-person tasting room experiences, and B2B trade/wholesale distribution supported by tech sheets, a media kit, and a wine locator tool. Pricing details are not publicly disclosed.

Marketing and distribution are regionally focused, relying on a website/blog, email newsletter, organic social media, the wine club, and trade resource pages. No public funding, M&A, leadership changes, headcount, or financial disclosures were identified in the source data. The most recently documented commercial move is the 2024 release of Drift, a chillable red wine positioned as a summer SKU.

Name

Suhru Wines

Legal name

Suhru & Lieb Vineyards

Website

https://suhruwines.com

Company type

Private

Operating status

Operating

Short description

Suhru & Lieb Vineyards is a private, single-location winery in Cutchogue, New York, producing wines under the dual Suhru Wines and Lieb Cellars brands on the North Fork of Long Island. It sells direct-to-consumer through a tasting room, e-commerce shop, and wine club, with additional wholesale trade distribution to restaurants and retailers.

Ownership category

akta.pro rank

Product category

Craft Winery / Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Craft winery
• Wine production
• Wine club
• Tasting room
• Wine wholesale

Headquarters

HQ city

Cutchogue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: The winery generates revenue through direct sales of their Suhru Wines and Lieb Cellars branded wines via their e-commerce website and tasting room.
2. Wine Club Membership: Subscription-based wine club membership offering recurring wine deliveries and exclusive member benefits.
3. Tasting Room Experiences: Revenue from tasting room visits offering wine tastings and experiences at their North Fork location.
4. Trade/Wholesale Distribution: B2B sales to restaurants, retailers, and other trade partners through their For the Trade program.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Suhru Wines produces and sells wines under the Suhru Wines and Lieb Cellars labels, crafted on the North Fork of Long Island using sustainable farming practices and minimal intervention winemaking. The winery distributes its wines through a tasting room in Cutchogue, NY, an e-commerce shop, a subscription wine club, and a For the Trade wholesale program serving restaurants and retailers.

Product overview

Suhru & Lieb Vineyards operates as a dual-brand winery offering wines under the Suhru Wines and Lieb Cellars labels, both crafted using sustainable farming practices and minimal intervention winemaking on the North Fork of Long Island. The company offers a unified product portfolio through direct-to-consumer sales via its e-commerce shop and an in-person tasting room experience in Cutchogue, NY. The winery also provides a wine club membership for ongoing customers and a wine locator tool for finding their products.

Differentiator

Problem solved

Functional benefit

Brands

• Suhru Wines:
• Lieb Cellars

Products and services

• Suhru Wines Wine brand offering wines crafted using sustainable farming practices and minimal intervention winemaking on the North Fork of Long Island, sold direct-to-consumer and through trade channels.
• Lieb Cellars Wine brand from Suhru & Lieb Vineyards, featuring wines produced with sustainable farming practices on the North Fork of Long Island, sold direct-to-consumer and through trade channels.
• 2024 Drift (Chillable Red) Chillable red wine from the 2024 vintage, marketed as an innovative summer wine option, crafted from North Fork of Long Island vineyards using sustainable farming practices and minimal intervention winemaking.
• Tasting Room Experience In-person wine tasting experience at the Cutchogue, NY location, open daily from 12pm to 6pm, offering visits and reservations for wine enthusiasts.
• Wine Club Membership Subscription-based wine club offering recurring deliveries of exclusive wines and member benefits for wine enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Winc: Direct-to-consumer wine subscription and e-commerce brand. Comparable on the wine club and DTC e-commerce revenue model, though operates at a national rather than regional scale.

Direct peers

• Bedell Cellars: Established North Fork of Long Island winery producing estate-grown, sustainably farmed wines with a tasting room and DTC/wine club. Directly comparable to Suhru & Lieb in geography, sustainability positioning, and DTC model.
• Raphael Wine: North Fork of Long Island winery producing premium estate wines with a tasting room and wine club. Comparable in positioning and DTC/wholesale channel mix.
• Pellegrini Vineyards: North Fork of Long Island winery with estate-grown wines, tasting room, and wine club subscription. Directly competes in the same DTC and tasting-room channels.
• Jamesport Vineyards: North Fork of Long Island winery with estate wines, tasting room, and wine club focused on local and regional consumers. Closely comparable in scale and channel mix.
• Wölffer Estate Vineyard: Long Island (Sagaponack) winery with estate vineyards, tasting room, and a strong wine club plus broader distribution. Larger-scale direct competitor in the Long Island DTC and regional wholesale markets.
• Channing Daughters Winery: Long Island (Bridgehampton) winery known for artisanal, terroir-driven wines and a tasting room. Competes in the same regional DTC and trade markets.
• Paumanok Vineyards: Family-owned North Fork of Long Island winery with estate vineyards, tasting room, and wine club. Comparable in scale, single-region focus, and DTC/wholesale mix.
• Osprey's Dominion Vineyards: North Fork of Long Island winery with estate vineyards, tasting room, and wine club. Comparable in operating model and regional trade distribution.

Others

• Total Wine & More: Large multi-state alcohol retailer that stocks and resells regional wines including Long Island producers. Comparable as a downstream distribution channel for Suhru's trade/wholesale program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suhru Wines