What Steve Edwards Inc does

Steve Edwards Inc is a privately held, founder-owned business coaching and professional speaking practice operating primarily in the Southeast United States (phone area code 864 indicates South Carolina), led by CEO and founder Steve Edwards. The firm sells hands-on business coaching, keynote speaking, the Blue Angel Mindset (B.A.M.) program — a methodology inspired by the U.S. Navy Blue Angels flight demonstration squadron — and a self-paced online course called Zero to Hero. Service delivery is direct and personalized: a four-step process (Discovery Meeting, Plan Creation, In-Person Workshop, Ongoing Support) is conducted by Steve personally, with workshops ranging from two hours to a full day and executive coaching delivered at client sites.

The company's underlying technology is essentially non-existent as proprietary IP — core offering is intellectual capital, methodology, and Steve Edwards' personal brand, supplemented by an online course product. Revenue is generated through professional-services fees for coaching engagements, keynote speaking bookings, and B.A.M. program workshops, plus one-time licensing-style fees for the Zero to Hero course. Pricing is quote-based and not publicly disclosed, and the coaching offer carries a 100% outcome guarantee in which clients pay only if Steve makes or saves them more than their investment. Go-to-market combines direct sales for coaching, event-driven keynote bookings, and a community/brand layer through the B.A.M. sub-brand.

The customer base spans enterprise (Keller Williams, Clemson University, Manatts, College of Charleston), SMB (Oasis Physical Therapy), and government/military (U.S. Navy Blue Angels leadership, Senator Lindsey Graham). Marquee testimonials function as the primary marketing channel, supported by the website and a 60-second promotional video. Reported client-side outcome claims — 10% average profit increase, 22% average improvement in employee retention, and 14% average revenue growth year-over-year under Steve's guidance, plus 98% of keynote attendees rating speeches as Excellent or Very Good — are sourced solely from company-controlled materials and have not been independently verified.

Name

Steve Edwards Inc

Legal name

Steve Edwards Inc

Website

https://steveedwardsinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steve Edwards Inc is a privately held, founder-owned business coaching and keynote speaking firm that helps companies build employee ownership cultures through personalized coaching engagements, motivational keynotes, and the Blue Angel Mindset program.

Ownership category

akta.pro rank

Product category

Business Coaching & Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Business coaching services
• Leadership development programs
• Keynote speaking services
• Executive coaching workshops
• Employee engagement training

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Business Coaching Services: Hands-on business coaching to help companies build cultures where employees think and act like owners. Steve guarantees results - if he doesn't make or save the client more money than they invest, they don't pay.
2. Keynote Speaking: Inspirational and actionable keynote speeches delivered at corporate events, conferences, educational institutions, and team building retreats. Steve brings real-world experiences and practical advice to audiences.
3. Blue Angel Mindset Programs: Leadership and performance programs including keynote presentations, dynamic workshops (2 hours to full day), and executive coaching sessions. Programs focus on trust, teamwork, and high performance inspired by the U.S. Navy Blue Angels.
4. Zero to Hero Course: Transformative online course helping individuals find their passion, master advice, and achieve their dream job. Self-paced course structured across three weeks with multiple modules per week.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Steve Edwards Inc delivers hands-on business coaching, keynote speaking, and corporate training programs (including the Blue Angel Mindset) that help companies build cultures where employees think and act like owners. The founder personally conducts discovery meetings, develops customized engagement plans, and leads in-person workshops, supplemented by keynote speeches at events and a self-paced online personal development course (Zero to Hero).

Product overview

Steve Edwards Inc is a business performance and coaching company offering four core products: Business Coaching (hands-on coaching with a money-back guarantee), Keynote Speaking (motivational presentations for events), the Blue Angel Mindset (B.A.M.) program (leadership and team performance training inspired by the U.S. Navy Blue Angels, available as keynotes, workshops, and executive coaching), and the Zero to Hero Course (a structured 3-week personal development program). The offerings are primarily service-based, focused on helping businesses cultivate employee ownership and accountability.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Angel Mindset (B.A.M.): A program focused on principles employed by the U.S. Navy Blue Angels, providing leadership development, sales enhancement, team building, and corporate training services.
• Zero To Hero

Products and services

• Business Coaching Hands-on, personalized business coaching delivered to companies via a 4-step process (Discovery Meeting, Customized Plan, In-Person Workshop, Ongoing Support), focused on building a culture of employee ownership. Steve guarantees results — clients pay only if he makes or saves them more money than the investment.

Quantifiable outcome

• Average 10% YoY profit increase for businesses under Steve's guidance
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jay Abraham: Jay Abraham is a direct peer in high-level business strategy and growth coaching for business owners and executives. Like Steve Edwards, Abraham sells premium coaching engagements, masterminds, and workshops targeted at founders and CEOs seeking transformational growth outcomes.
• Patrick Bet-David / Valuetainment: Patrick Bet-David runs PBD and Valuetainment as a direct peer in entrepreneurship coaching, keynote speaking, and media-driven thought leadership targeting business owners and executives. The combination of premium coaching programs, public-facing speaking content, and YouTube-driven lead generation closely mirrors Steve Edwards' playbook.
• Hal Elrod: Hal Elrod is a direct peer in performance mindset coaching, keynote speaking, and self-paced personal development courses. His Miracle Morning book and course ecosystem mirror Steve's Zero to Hero self-paced offering and motivational speaking practice.
• John Maxwell: John Maxwell is a direct peer in leadership development coaching, keynote speaking, and authored training curricula for organizations. Maxwell sells a packaged leadership methodology (similar to Steve's Blue Angel Mindset) alongside books, courses, and certified-speaker programs, making his business model highly comparable to Steve Edwards Inc.
• Grant Cardone: Grant Cardone is a direct peer in sales performance and business scaling coaching, keynote speaking, and online training programs. Cardone targets similar enterprise and SMB customers looking to grow revenue and develop sales teams — the same use case Steve Edwards addresses with his ownership-culture coaching.
• Tony Robbins: Tony Robbins is the most prominent direct peer in the high-end business performance and personal development coaching space. Like Steve Edwards, Robbins delivers keynote speaking, runs coaching programs for executives and entrepreneurs, and sells self-paced digital courses — the same core offering stack Steve Edwards Inc provides, just at a much larger scale.
• Brendon Burchard: Brendon Burchard is a direct peer in the high-performance coaching, motivational speaking, and online course space. He sells coaching programs, live events, and self-paced digital courses targeting entrepreneurs and professionals — directly mirroring Steve Edwards' Business Coaching + Zero to Hero offering stack.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie Training is a broad incumbent in corporate training, leadership development, and professional education. While not a solo practitioner, Dale Carnegie sells packaged training programs to organizations worldwide, competing directly with Steve's corporate coaching and B.A.M. workshop offerings at a much larger scale.
• FranklinCovey: FranklinCovey is a broad incumbent in leadership, culture transformation, and employee engagement training. Their The 7 Habits and other signature curricula compete directly with Steve's culture-of-ownership methodology for corporate leadership development budgets.
• Korn Ferry: Korn Ferry is a broad incumbent in executive coaching, leadership development, and organizational consulting for Fortune 500 clients. While at much larger scale and more strategic in nature, Korn Ferry competes for the same enterprise leadership development budgets that Steve Edwards targets with his B.A.M. and business coaching engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steveedwardsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Edwards Inc