Superior Florida Realty
Superior Florida Realty (dba iSella Realty) is a privately held boutique residential real estate brokerage in Boca Raton, Florida, serving home buyers, sellers, and Scandinavian-market international clients across Southeast Florida with a three-agent team and affiliated vacation and annual rental management services.
- Company typePrivate
- Founded-
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Superior Florida Realty does
Superior Florida Realty, doing business as iSella Realty, is a privately held boutique real estate brokerage headquartered at 433 Plaza Real, Suite 345, Boca Raton, FL 33432. The firm operates with a three-agent team (Lars Heldre as Broker & Owner, Christian Pettersen as International Business Operating & Marketing Specialist, and Herman Garcia as Realtor) and represents buyers and sellers across Southeast Florida, spanning Palm Beach County through Broward County including Boca Raton, Delray Beach, and Fort Lauderdale. Its stated differentiator is a dedicated international buyer service with particular focus on the Scandinavian market, addressing distance, time-zone, and language barriers faced by cross-border purchasers of distinguished homes, condominiums, and waterfront estates.
The firm's technology layer is conventional for the sector: an MLS-integrated property search platform hosted at isella.com that surfaces 3,513 active listings across 22 cities with filterable criteria (type, beds, price, city), supported by professional photography for property marketing. There is no proprietary technology, API, mobile application, or AI capability disclosed. The product surface is extended through two affiliated sister companies: iRenta.com, which provides vacation rental management (guest bookings, hospitality, housekeeping, maintenance), and iManapro.com, which provides annual property management (leasing, rent collection, maintenance, day-to-day operations). Together these form an integrated ecosystem targeting investors and absentee owners beyond the point of sale.
The business model is transaction-fee based: revenue is generated from traditional real estate commissions on buyer representation and listing/selling services, with commission rates not publicly disclosed and typically negotiated per transaction. The go-to-market is direct, agent-led sales supported by a digital property listings website for top- and mid-funnel lead capture. Customer segments are residential buyers and sellers (primary), international buyers and relocators with Scandinavian market emphasis (primary), and property investors building rental or resale portfolios (secondary). The firm is founder/management-owned, with no disclosed institutional investment, no subsidiaries, no patents or trademarks, and no regulatory or compliance certifications in the source data.
Superior Florida Realty firmographics
Firmographics- Name
- Superior Florida Realty
- Legal name
- iSella Realty
- Website
- https://isella.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superior Florida Realty (dba iSella Realty) is a privately held boutique residential real estate brokerage in Boca Raton, Florida, serving home buyers, sellers, and Scandinavian-market international clients across Southeast Florida with a three-agent team and affiliated vacation and annual rental management services.
- Ownership category
- akta.pro rank
Superior Florida Realty industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where Superior Florida Realty is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Superior Florida Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate commission-based model where the company earns a percentage of each property transaction (buyer representation and listing/selling services).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Superior Florida Realty product offering
Product offeringCore offering
Superior Florida Realty (iSella Realty) is a boutique Southeast Florida real estate brokerage that provides full-service buyer representation, listing and seller services, relocation support, investment property acquisition, home valuations, and closing coordination for residential clients. The firm particularly serves international buyers — notably Scandinavian clients — and complements brokerage transactions with affiliated vacation and annual property management through sister companies iRenta.com and iManapro.com.
Product overview
iSella Realty operates as a boutique real estate brokerage with two sister companies forming an integrated property ecosystem. The core offering is iSella Realty, which provides full-service real estate representation including buyer representation, listing and selling, relocation support, investment property services, home valuations, and closing coordination. This core brokerage is complemented by iRenta.com for vacation rental management and iManapro.com for annual property management, enabling the firm to offer complete support beyond the transaction itself.
Differentiator
Problem solved
Functional benefit
Brands
- iRenta.com: Vacation rental management company providing guest bookings, hospitality, housekeeping, and maintenance for short-term rental properties.
- iManapro.com
Products and services
- iSella Realty Residential Brokerage Full-service Southeast Florida residential real estate brokerage offering buyer representation, listing/seller services, relocation support, investment property acquisition, home valuations, and closing coordination for individual home buyers and sellers.
- iRenta.com Vacation Rental Management Vacation rental management service delivered through a sister company, providing short-term rental management for property owners within the iSella client ecosystem.
- iManapro.com Annual Property Management Annual property management service delivered through a sister company, providing long-term oversight of residential properties for owners in the iSella client ecosystem.
Companies that use Superior Florida Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Superior Florida Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superior Florida Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iRenta.comcoreVacation rental management sister company providing boutique full-service vacation rental management including guest bookings, hospitality, housekeeping, and maintenance for short-term rental properties.
- iManapro.comcoreAnnual property management sister company providing complete leasing, rent collection, maintenance, and day-to-day management services for long-term rental properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Superior Florida Realty competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Superior Florida Realty social profiles
Digital presenceSuperior Florida Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Florida Realty leadership team
Management profileNumber of profiles
Profiles3 records
Superior Florida Realty subsidiaries and ownership
Company hierarchySubsidiaries2 records
Superior Florida Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Florida Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Florida Realty
What does Superior Florida Realty do?
Superior Florida Realty (iSella Realty) is a boutique Southeast Florida real estate brokerage that provides full-service buyer representation, listing and seller services, relocation support, investment property acquisition, home valuations, and closing coordination for residential clients. The firm particularly serves international buyers — notably Scandinavian clients — and complements brokerage transactions with affiliated vacation and annual property management through sister companies iRenta.com and iManapro.com.
Is Superior Florida Realty a public or private company?
Superior Florida Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superior Florida Realty founded?
Superior Florida Realty was founded in -1. It employs 1 to 10 people.
Where is Superior Florida Realty based?
Superior Florida Realty is headquartered in Boca Raton, United States, in the North America region.
How does Superior Florida Realty make money?
One revenue line is on record: real Estate Commissions.
Does Superior Florida Realty have an API?
No public API is recorded for Superior Florida Realty.
What industry is Superior Florida Realty in?
Superior Florida Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 531210 and its SIC code is 6531.