Imanapro.com
iManapro.com is a Southeast Florida residential property management firm managing $50M+ in real estate for absentee owners and international investors, built on the AppFolio platform with a flat $150 monthly fee per property.
- Company typePrivate
- Founded2012
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Imanapro.com does
iManapro.com (legal entity SuperiorFloridaManagement.com, Inc.) is a full-service residential property management firm founded in 2012 and headquartered in Boca Raton, Florida, operating as a subsidiary of parent company iSella.com. The company manages over $50 million in residential real estate across Southeast Florida, from Miami to West Palm Beach, with a primary focus on absentee property owners and international (notably Scandinavian) investors. Its service offering covers the full lifecycle of single-family and condo rental management, including tenant placement, online rent collection via ACH or card, maintenance request coordination, electronic document management, monthly owner financial statements, and automated bank disbursements.
The technology stack is built on AppFolio, a third-party SaaS platform that powers the owner and tenant portals, accounting, listing syndication to external housing search engines, and electronic document storage in a hosted data center. iManapro.com does not develop proprietary software; instead it layers a service offering and partner integrations (notably a Realtor Referral Program paying $500 per unit) on top of this platform. Real estate buy/sell services are offered through the parent iSella.com, providing vertical integration for investors.
The revenue model is primarily a flat $150 monthly management fee per property (not rent-based, so owners retain 100% of rental upside), supplemented by transactional revenue from real estate services through iSella.com and $500-per-unit referral fees paid to partner realtors. The team is small (~4 named individuals including CEO Lars Heldre, who has 19+ years of South Florida rental management experience), and go-to-market is sales-led with a strong channel component via referral partnerships with regional brokerages and realtors serving investor clients.
Imanapro.com firmographics
Firmographics- Name
- Imanapro.com
- Legal name
- SuperiorFloridaManagement.com, Inc.
- Website
- https://imanapro.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iManapro.com is a Southeast Florida residential property management firm managing $50M+ in real estate for absentee owners and international investors, built on the AppFolio platform with a flat $150 monthly fee per property.
- Ownership category
- akta.pro rank
Imanapro.com industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Imanapro.com is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Imanapro.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Property Management Fees: Flat $150 monthly management fee per property. Property owners benefit solely from all rent increases since the fee is not rent-based.
- Real Estate Services: Buy and sell property services through parent company iSella.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Property Management |
| Transaction based/ take rate | Pay-as-you-go | Realtor Referral Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Imanapro.com product offering
Product offeringCore offering
iManapro.com provides full-service residential property management for owners of single-family homes, condos, and townhouses across Southeast Florida (Miami to West Palm Beach). Its services cover tenant acquisition and screening, rent collection, maintenance coordination, and owner financial reporting, delivered under a flat monthly fee of $150 per door. The firm manages more than $50 million in real estate assets on behalf of absentee and out-of-state owners.
Product overview
iManapro.com is a unified full-service residential property management platform offered by SuperiorFloridaManagement.com, Inc., founded in 2012. The core product consists of the iManapro.com Property Management Platform combined with Owner Portal and Tenant Portal modules (powered by AppFolio), providing integrated tenant placement, online rent collection via ACH, property maintenance coordination, automated owner disbursements, and monthly virtual statements. The platform is supplemented by Real Estate Services (via parent company iSella.com) for investment property acquisition and sales, an Online Maintenance Request System for tenant repair submissions, and a Realtor Referral Program. The company manages over $50 million worth of real estate across Southeast Florida from Miami to West Palm Beach.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Property Management End-to-end management of single-family homes, condos, and townhouses for absentee and out-of-state owners in Southeast Florida, covering tenant placement, rent collection, maintenance coordination, and owner financial reporting for a flat $150 monthly fee per door.
- Tenant Placement & Screening Marketing of the rental property, prospective tenant screening, lease preparation, and move-in coordination for owners of Southeast Florida residential rentals.
- Rent Collection & Owner Disbursement Collection of monthly rent from tenants and electronic disbursement to property owners, with accounting reconciled through the AppFolio platform.
- Maintenance Coordination Coordination of repair, vendor, and routine maintenance work for managed Southeast Florida residential properties, including work-order handling via AppFolio.
Quantifiable outcome
- $50 million+ in real estate assets under management
- +2 more outcomes
Companies that use Imanapro.com
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Imanapro.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Imanapro.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- iSella.comcoreParent company relationship. iSella.com is the parent company that originally founded iManapro.com to manage investment properties purchased by Scandinavians. iManapro.com operates as the tradename for SuperiorFloridaManagement.com, Inc. Real estate services for buying and selling are provided through iSella.com.
- Real Estate Brokerage Firms (Regional)minorPartnerships with real estate brokerage firms that do not have a property management division. These firms refer their investor clients to iManapro.com for property management while iManapro.com provides a vehicle for their agents to market and sell managed properties.
- Realtor Referral NetworkcoreNetwork of South Florida realtors participating in the iManapro Realtor Referral Program. Realtors receive $500 per unit referred upon signing a management agreement. The program offers access to a network of local realtors working with investors and free educational content.
- AppFoliocoreTechnology platform provider for property management and accounting. Used for tenant/owner portals, rent collection, maintenance requests, financial statements, and listing syndication.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Imanapro.com competitors and assessment
Company assessmentDirect peers
- Green Residential: Texas-based residential property management firm serving single-family investors with a similar flat-fee model and online owner/tenant portals. Directly comparable in SMB investor-property focus and tech-enabled operating model.
- Cardinal Group: Residential property management and investment firm operating across multiple U.S. markets. Comparable in serving institutional and individual SFR/small multifamily owners with full-service management.
- HomeRiver Group: National single-family and small multifamily property management platform. Comparable core service offering to iManapro for residential investment property owners, though at significantly larger scale.
- Mynd: Tech-enabled residential property manager serving small-to-mid sized SFR investor portfolios across multiple U.S. metros. Comparable customer segment (absentee investors) and similar portal-driven operating approach.
- Real Property Management (RPM): Largest residential property management franchise in North America, serving SFR and small multifamily investors. Directly competitive in the same investor-property management niche, though operating via a franchise model rather than single-brand regional.
- Allegiant Management Group: Florida-based residential property management company focused on investor-owned single-family rentals. Direct competitor in the same regional Southeast Florida footprint and investor customer segment.
Broad incumbents
- FirstService Residential: One of the largest residential property management companies in North America, with deep Florida presence. Broader scale and HOA/community association focus, but overlaps with iManapro on residential rental management.
Regional players
- Royal American Property Management: Regional Florida residential property manager serving investor owners. Comparable Florida focus and investor property management services, though not specifically targeting international/Scandinavian clients.
Others
- AppFolio: Property management and accounting software platform that powers iManapro's owner/tenant portals, rent collection, maintenance requests, and listing syndication. A key technology vendor rather than direct competitor, but enables competing PM firms to replicate iManapro's operating model.
Emerging players
- DoorLoop: Property management software platform competing with AppFolio in the residential/SMB PM segment. Adjacent competitor—DoorLoop is increasingly enabling PM firms (or enabling owners to bypass them), directly threatening iManapro's tech-enabled value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imanapro.com social profiles
Digital presenceImanapro.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imanapro.com leadership team
Management profileNumber of profiles
Imanapro.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imanapro.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imanapro.com
What does Imanapro.com do?
iManapro.com provides full-service residential property management for owners of single-family homes, condos, and townhouses across Southeast Florida (Miami to West Palm Beach). Its services cover tenant acquisition and screening, rent collection, maintenance coordination, and owner financial reporting, delivered under a flat monthly fee of $150 per door. The firm manages more than $50 million in real estate assets on behalf of absentee and out-of-state owners.
Is Imanapro.com a public or private company?
Imanapro.com is a private company. It is classified as unknown and is currently operating.
When was Imanapro.com founded?
Imanapro.com was founded in 2012. It employs 11 to 50 people.
Where is Imanapro.com based?
Imanapro.com is headquartered in Boca Raton, United States, in the North America region.
How does Imanapro.com make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are real Estate Services.
Who are Imanapro.com's main competitors?
Direct peers on record are Green Residential, Cardinal Group, HomeRiver Group, Mynd, Real Property Management (RPM) and Allegiant Management Group. FirstService Residential is listed as a broad incumbent. Royal American Property Management is listed as a regional player. AppFolio is listed as an others. DoorLoop is listed as an emerging player.
Does Imanapro.com have an API?
No public API is recorded for Imanapro.com.
What industry is Imanapro.com in?
Imanapro.com's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 531311 and its SIC code is 6531.