iRenta.com
iRenta.com is a Boca Raton-based vacation rental property management company serving absentee property owners across South Florida. It manages 34 properties via Airbnb, VRBO, and Booking.com using proprietary dynamic pricing, booking, cleaning, and owner-portal technology.
- Company typePrivate
- Founded2008
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iRenta.com does
iRenta.com, operating as Superior Florida Rentals, LLC, is a Boca Raton, Florida-based full-service vacation rental property management company founded in 2008. It manages a portfolio of 34 professionally furnished short-term rental properties across approximately 10 South Florida destinations, including Fort Lauderdale, Pompano Beach, Deerfield Beach, Delray Beach, Boca Raton, Cape Coral, Lighthouse Point, Lauderdale-by-the-Sea, West Palm Beach, and Wilton Manors. The company's primary customer segment is out-of-town absentee property owners, including a notable cohort of Scandinavian international investors who require completely hands-off management, with a secondary segment of local homeowners who use a lighter-touch service.
The company runs a proprietary technology stack underpinning its service delivery: a dynamic pricing engine that scrapes VRBO and Airbnb comparable listings to set daily rates; a cleaning app integrated with the booking system to coordinate turnovers; an owner portal providing real-time income, expense, and scanned-invoice reporting; and a central booking engine that synchronizes availability calendars across OTAs. iRenta distributes its inventory across three OTAs—Airbnb (where it maintains Superhost status), VRBO (Premiere Host), and Booking.com—and acts as merchant of record for VRBO and Booking.com bookings. In-house capabilities extend to construction, AC, electrical, plumbing, and carpentry work, supported by multilingual staff.
The revenue model is commission-based: management fees are charged on rental bookings (excluding cleaning, taxes, and other pass-throughs), billed monthly under either a Premium tier (full-service for absentee owners) or a Standard tier (marketing and bookings only, for local hands-on owners). The company is privately held and founder-operated, with no disclosed external equity investors, and operates with a small core team of approximately seven personnel. Growth to date has been organic, funded by operating cash flow, with customer relationships frequently exceeding a decade.
iRenta.com firmographics
Firmographics- Name
- iRenta.com
- Legal name
- Superior Florida Rentals, LLC
- Website
- https://irenta.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iRenta.com is a Boca Raton-based vacation rental property management company serving absentee property owners across South Florida. It manages 34 properties via Airbnb, VRBO, and Booking.com using proprietary dynamic pricing, booking, cleaning, and owner-portal technology.
- Ownership category
- akta.pro rank
iRenta.com industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (THAMAKAA), Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where iRenta.com is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iRenta.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Commission-based vacation rental property management services for property owners. Company handles marketing, bookings, cleaning, maintenance, guest communication, billing, repairs, and tax remittance. Pricing based on services chosen (Premium Service for full hands-off management, Standard Service for local homeowners who handle their own property management). Does not charge commissions on house cleaning, taxes, or other booking-related fees.
- Vacation Rental Bookings: Revenue generated from vacation rental bookings across properties managed. Company distributes rental income to owners at the end of each month upon completion of rentals, keeping their management fee share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Service - Full-service property management for absentee/out-of-town owners |
| Subscription | Monthly | Standard Service - For homeowners who live nearby and want to be more hands-on |
| Unit Pricing | Pay-as-you-go | Vacation rental nightly rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
iRenta.com product offering
Product offeringCore offering
iRenta.com is a full-service vacation rental property management company that markets, books, cleans, maintains, and financially administers South Florida vacation homes on behalf of property owners. It offers a Premium Service tier for absentee owners seeking completely hands-off management (covering licensing, repairs, marketing, bookings, guest screening, check-ins, bill payment, tax remittance, and insurance) and a Standard Service tier for local homeowners who want to remain hands-on. Revenue is generated through management fees and a share of booking income across properties listed on Airbnb, VRBO, Booking.com, and the company's own website.
Product overview
iRenta.com is a full-service vacation rental property management company operating a platform-plus-services model. The core offering consists of two management service tiers: Premium Service for out-of-town absentee owners (covering all licensing, repairs, marketing, bookings, guest communication, billing, tax remittance, and maintenance with full owner transparency via an online portal) and Standard Service for local homeowners who prefer to manage certain aspects themselves while iRenta handles marketing and bookings. The technology stack supporting these services includes a proprietary Booking Engine that synchronizes availability calendars across OTAs (Airbnb, VRBO, Booking.com), a Dynamic Pricing Solution that algorithmically optimizes rental rates based on competitive market data, and a Cleaning App that coordinates cleaning schedules. Properties span South Florida destinations including Fort Lauderdale, Pompano Beach, Deerfield Beach, Delray Beach, Cape Coral, and others, with amenities such as bikes, kayaks, BBQ grills, and boat rentals included.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Service
Quantifiable outcome
- Higher occupancy rates than industry average - consistently surpass 52% compared to AirDNA's 51% average for Fort Lauderdale
- +1 more outcomes
Companies that use iRenta.com
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
iRenta.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
iRenta.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AirbnbcoreAirbnb is a primary distribution channel partner where iRenta.com lists vacation rental properties. The company maintains Superhost status on the platform, ensuring high visibility and guest trust. Airbnb collects payments from guests and provides booking management through their platform.
- VRBOcoreVRBO is a primary distribution channel partner where iRenta.com lists vacation rental properties. The company maintains Premiere Host status and iRenta.com acts as the merchant of record for VRBO bookings, collecting payments directly from guests.
- Booking.comcoreBooking.com is a distribution channel partner for vacation rental properties. iRenta.com acts as the merchant of record for Booking.com bookings, collecting payments directly from guests.
- Boat Rental CompanyminorPartnership with a local boat rental company to allow guests to rent boats directly from property docks. Enhances guest experience and vacation amenity offerings at waterfront properties.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
iRenta.com competitors and assessment
Company assessmentDirect peers
- Vacasa: Largest US full-service vacation rental management company, offering end-to-end marketing, dynamic pricing, housekeeping, and owner reporting. Direct competitor to iRenta's Premium Service model, though at vastly greater scale across many states.
- Evolve: National vacation rental management company with a hybrid model combining local partner networks with central technology for pricing, distribution, and guest support. Comparable to iRenta's full-service offering with multi-OTA listing strategy.
- TurnKey Vacation Rentals: Full-service vacation rental manager focused on professionally-managed, hotel-grade short-term rentals. Closely comparable to iRenta's value proposition around higher standards, professional linens, and consistent property quality.
- SkyRun Vacation Rentals: Franchise-based vacation rental management company with local operators across multiple US destinations. Comparable local-operator model serving property owners with full-service management, dynamic pricing, and OTA distribution.
Emerging players
- Guesty: Property management software platform for short-term rental managers and hosts. Comparable in that it offers the calendar-synced booking engine, channel management, dynamic pricing, and owner reporting that iRenta built in-house.
- Hostaway: Vacation rental property management software with multi-channel OTA distribution, unified inbox, and owner reporting. Comparable to the in-house technology stack iRenta has developed.
Broad incumbents
- Airbnb: Largest short-term rental marketplace and iRenta's primary distribution channel. Overlaps as a 'host tools and services' provider (Airbnb Co-Host, host pricing tools) competing for some of the same property owner mindshare.
- VRBO (Expedia Group): Major short-term rental marketplace owned by Expedia Group, and iRenta's second core distribution channel where it acts as merchant of record. Adjacent incumbent with overlapping demand-generation capabilities.
Regional players
- Luxury Vacation Homes (Florida): Florida-based full-service vacation rental manager serving absentee owners with multi-OTA distribution, concierge service, and property management. Most directly comparable regional peer given shared South Florida geography and owner segment.
Others
- PriceLabs: Dynamic pricing SaaS for vacation rental managers and hosts. Comparable to the proprietary dynamic pricing software iRenta built in-house, and a potential competitive substitute if a manager were to license rather than build.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iRenta.com social profiles
Digital presenceiRenta.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
iRenta.com leadership team
Management profileNumber of profiles
Profiles7 records
iRenta.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iRenta.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iRenta.com
What does iRenta.com do?
iRenta.com is a full-service vacation rental property management company that markets, books, cleans, maintains, and financially administers South Florida vacation homes on behalf of property owners. It offers a Premium Service tier for absentee owners seeking completely hands-off management (covering licensing, repairs, marketing, bookings, guest screening, check-ins, bill payment, tax remittance, and insurance) and a Standard Service tier for local homeowners who want to remain hands-on. Revenue is generated through management fees and a share of booking income across properties listed on Airbnb, VRBO, Booking.com, and the company's own website.
Is iRenta.com a public or private company?
iRenta.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iRenta.com founded?
iRenta.com was founded in 2008. It employs 11 to 50 people.
Where is iRenta.com based?
iRenta.com is headquartered in Boca Raton, United States, in the North America region.
How does iRenta.com make money?
Two revenue lines are on record. Property Management Services are the primary driver. The others are vacation Rental Bookings.
Who are iRenta.com's main competitors?
Direct peers on record are Vacasa, Evolve, TurnKey Vacation Rentals and SkyRun Vacation Rentals. Emerging players are Guesty and Hostaway. Broad incumbents are Airbnb and VRBO (Expedia Group). Luxury Vacation Homes (Florida) is listed as a regional player. PriceLabs is listed as an others.
Does iRenta.com have an API?
No public API is recorded for iRenta.com.
What industry is iRenta.com in?
iRenta.com's product category is Vacation Rental Property Management. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAMAKAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.