Sport Science

What Sport Science does

Sport Science is a privately held US apparel and activewear company founded in 2004 and headquartered in King, North Carolina, with a primary business address in Winston-Salem, NC and a returns address in Fairfax, VA. The company designs, sources, and sells moisture-wicking performance apparel under registered sub-brands including Smarter Basics™, It's a Stretch™, PolyBlend™, and Fleece, organized around its proprietary Dri-Release engineered moisture-wicking technology and 52% cotton/48% polyester fabric blends. The product line spans men's, women's, and youth categories — tees priced $18–$28, hoodies, shorts, outerwear, and fleece bottoms — alongside a Health & Wellness category of vitamins and supplements (B-12 Complex, Digestive Enzyme, Joint Flex, Omega 3 Fish Oil, Probiotic) supplied through a partnership with Harvest Twin Labs.

The company operates a direct-to-consumer e-commerce business on Shopify with multi-currency support (USD and JPY) and free shipping over $100, complemented by a B2B wholesale channel that targets sports teams, race events, running clubs, screen printers, OEMs, and specialty sports retailers. Distribution is deliberately restricted to quality-driven specialty retailers; big box channels are explicitly avoided to protect brand positioning and margin. Marketing is conducted through email newsletters, social channels (Facebook, Twitter, Pinterest, Fancy), and a portfolio of content blogs (Science, The Know, Wholesale) covering fabric technology and company philosophy.

Sport Science is a small, founder-influenced operator (headcount 11–50) with no disclosed outside funding, no public M&A activity, and no parent company. Its competitive differentiation rests on proprietary fabric technology, a curated multi-channel distribution strategy, and bundled sub-brand architecture rather than scale, data assets, or platform breadth.

Name

Sport Science

Legal name

Sport Science

Website

https://sportsciencewear.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Science is a US-based performance apparel company that designs and sells moisture-wicking tees, hoodies, outerwear, and activewear for men, women, and youth via Shopify direct-to-consumer and wholesale channels to specialty retailers, screen printers, and event organizers.

Ownership category

akta.pro rank

Product category

Performance Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191)

SIC

Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Performance apparel
• Moisture-wicking shirts
• Athletic activewear
• Wellness supplements
• Wholesale team apparel

Headquarters

HQ city

King

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront. Products include apparel (teeves, hoodies, shorts, outerwear) and health & wellness supplements. Revenue generated through one-time product purchases.
2. Wholesale B2B: B2B wholesale channel selling to events, clubs, screen printers, OEMs, and specialty sports retailers. Products sold in bulk/customized quantities for teams, races, and retail.
3. Gift Cards: Digital and physical gift cards sold through the e-commerce platform, allowing customers to purchase gift certificates for future use.
4. Health & Wellness Supplements: Vitamins and supplements sourced from partner Harvest Twin Labs, sold through the Sport Science platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sport Science designs and sells performance apparel for active lifestyle use, including moisture-wicking tees, hoodies, shorts, outerwear, fleece, and youth apparel under proprietary fabric technology brands Smarter Basics™, It's a Stretch™, PolyBlend™, and Dri-Release. It also retails vitamins and dietary supplements (B-12 Complex, Digestive Enzyme, Joint Flex, Omega 3 Fish Oil, Probiotic) sourced from partner Harvest Twin Labs, distributed through a Shopify direct-to-consumer storefront and a wholesale B2B channel.

Product overview

Sport Science is an apparel company offering performance wear with proprietary fabric technologies including Smarter Basics™ (dri-release moisture-wicking tees), It's a Stretch™ (stretch fit performance shirts), PolyBlend™ (polyester blend performance wear), and Fleece collections. The product portfolio spans men's, women's, and youth apparel categories including tees, hoodies, outerwear, and bottoms (shorts, pants). Health & Wellness products including vitamins and supplements (B-12 Complex, Digestive Enzyme, Joint Flex, Omega 3 Fish Oil, Probiotic) are offered through partner Harvest Twin Labs. Products are sold direct-to-consumer via Shopify e-commerce platform and through wholesale channels to teams, clubs, screen printers, and specialty sports retailers. The company emphasizes dri-release technology for moisture management and quick-dry performance in their apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Smarter Basics™: Core collection of basic performance tees
• It's a Stretch™
• PolyBlend™
• Fleece
• Grab Bags

Products and services

• Smarter Basics™ Collection Core collection of performance t-shirts marketed as the 'best tees you'll find anywhere,' featuring moisture-wicking Dri-Release technology and quick-dry properties for active and everyday wear across men's, women's, and youth sizing.
• It's a Stretch™ Collection Performance stretch-wear collection offering men's and women's short-sleeve and long-sleeve tees with moisture management, casual comfortable fit, and stretch performance for active wear.
• PolyBlend™ Collection Polyester-blend fabric performance apparel line focused on moisture management and quick-dry performance, featured in PolyBlend Tees sold via grab bag bundles.
• Fleece Collection Fleece apparel collection including hoodies, pants, and youth fleece garments made from premium ring-spun cotton/polyester blends designed for performance and casual wear.
• Grab Bags Assorted bundles of functional t-shirts — Smarter Basics Tees, Xeric Poly Tees, and PolyBlend Tees — sold in random solid colors in 4-tee bundles for $29 across men's and women's sizes.
• Youth Lightweight Fleece Pant Standalone youth fleece pant in 6.5oz 52% cotton/48% polyester blend, with elastic waistband, flat drawcord, 1x1 ribbed cuffs, sewn eyelets, jersey-lined hand pockets; priced at $28.00.
• B-12 Complex Vitamin B-12 dietary supplement for increased energy and vitality, sourced from partner Harvest Twin Labs, starting at $29.95.
• Digestive Enzyme Digestive enzyme dietary supplement sourced from partner Harvest Twin Labs, starting at $31.95.
• Joint Flex Joint support dietary supplement starting at $22.95.
• Omega 3 Fish Oil Omega 3 fish oil dietary supplement sourced from partner Harvest Twin Labs, starting at $29.95.
• Probiotic — 40 Billion CFU Probiotic dietary supplement with 40 billion CFU, starting at $24.99.
• Gift Card Digital and physical gift cards starting at $20.00 redeemable across the Sport Science product catalog.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Harvest Twin LabsminorStrategic or Co-development PartnerPartner supplier for vitamins and supplements sold through the Sport Science Health & Wellness category. Products include B-12 Complex, Digestive Enzyme, Joint Flex, Omega 3 Fish Oil, and Probiotic supplements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cuts Clothing: DTC performance apparel brand built around premium technical tees and hoodies. Cuts competes directly with Sport Science's Smarter Basics and It's a Stretch collections in the men's performance-basics category, with similar pricing and DTC-first distribution.
• Vuori: Premium performance apparel DTC brand offering technical tops, hoodies, and activewear with a similar specialty-retail and direct-to-consumer positioning. Vuori targets the same active-lifestyle consumer as Sport Science but at a higher price tier, making them a direct benchmark for category trajectory.
• Outdoor Voices: Athletic basics and activewear DTC brand targeting recreational athletes and everyday wearers. Outdoor Voices competes in the same 'technical basics for active lifestyles' positioning Sport Science occupies.
• Public Rec: DTC brand offering performance and casual apparel basics engineered for comfort and active wear. Public Rec mirrors Sport Science's value proposition of technical-fabric everyday apparel sold direct-to-consumer to active-lifestyle consumers.
• Rhone: Premium men's performance apparel DTC brand offering tees, tops, and activewear with proprietary fabric technologies. Rhone is a direct comparable in fabric-tech-driven marketing, DTC/wholesale hybrid distribution, and specialty-retail positioning.
• Mack Weldon: DTC basics brand (underwear, socks, tees, activewear) using technical fabrics marketed for everyday performance. Mack Weldon's hybrid DTC + selective wholesale model and emphasis on fabric innovation make it a strong comparable.
• Ten Thousand: Men's performance athletic apparel DTC brand with strong wholesale relationships in specialty fitness and sporting retail. Ten Thousand's multi-channel strategy and focus on training apparel closely parallel Sport Science's GTM.

Broad incumbents

• Lululemon: Global athletic apparel incumbent with deep DTC and specialty-retail presence and significant R&D investment in proprietary fabrics (e.g., Luon, Nulu). Lululemon defines the premium tier that Sport Science's specialty positioning aspires toward and against which it must differentiate.
• Under Armour: Global performance athletic apparel brand with comparable moisture-wicking product lines and wholesale penetration into specialty sporting goods retailers. Under Armour represents the kind of scaled competitor that defines the category dynamics Sport Science operates within.

Emerging players

• Western Rise: DTC technical apparel brand built around performance fabric innovation for active lifestyles. Western Rise overlaps with Sport Science's fabric-technology positioning but skews toward outdoor/travel rather than training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://thesportscience.myshopify.com
• LinkedInlinkedin.com/company/sport-science-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Science