What Studio Nisho does

Studio Nisho is a privately held Denver-based designer and manufacturer of modern, luxury gas and propane fire pits made from Glass Fiber Reinforced Concrete (GFRC) and powered exclusively by Warming Trends CROSSFIRE all-brass burners. Founded in 2018 by Chris Turner and Paul Wrona — the co-founders of high-end outdoor architecture firm Elevate By Design — the company serves affluent residential homeowners, design professionals, and select hospitality clients seeking sculptural, architecturally intentional fire features for premium outdoor living spaces. The founders created Nisho after repeatedly being unable to source fire features that met the design quality of their landscape projects, indicating a gap-led origin rather than a technology-led one.

The product line comprises approximately ten named SKUs organized into Rectangle (Atlas, Pallas, Zeus, Gaia), Round (Kratos, Nyx, Hestia, Rhea), and Square (Notus, Cronus, Chaos) form factors, available in four artisan finishes (Birch, Smoke, Carbon, Onyx) with BTU outputs ranging from 120K to 320K, plus a custom fire pit design service for bespoke specifications. Each vessel is handcrafted in Colorado using GFRC for weather and chemical resistance, paired with CROSSFIRE brass burners that the company cites as producing flames roughly twice the size of typical prefabricated features while using about half the natural gas. Pricing spans roughly $8,800 to $12,500 per unit, with made-to-order lead times of 6-8 weeks (10+ weeks for custom).

Studio Nisho operates a direct-to-consumer go-to-market, selling exclusively through its own e-commerce website and a custom-order contact channel, with distribution confined to the domestic United States and no disclosed dealer or retail network. Installation is not provided — customers are routed to licensed plumbers and contractors — and the company is bootstrapped with no disclosed funding rounds. The sister-firm Elevate By Design functions as both a strategic design partner and a primary customer pipeline, embedding Nisho products directly into luxury landscape architecture projects and providing a steady source of spec'd demand that differentiates Nisho from pure-DTC home goods competitors.

Name

Studio Nisho

Legal name

Studio Nisho

Website

https://studionisho.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Nisho designs and sells handcrafted, made-to-order luxury gas and propane fire pits made from glass fiber reinforced concrete and Warming Trends CROSSFIRE all-brass burners, serving affluent residential homeowners, architects, and design professionals across the United States through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Fire Pits

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Fire Pits & Outdoor Fireplaces (HSAIACAG)

akta.pro secondary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Outdoor fire pits
• Luxury fire tables
• GFRC concrete vessels
• Brass gas burners
• Custom fire features

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Fire Pit Sales (Made-to-Order): Studio Nisho generates revenue through direct one-time sales of their handcrafted fire pit products. All features are made to order with a standard lead time of 6-8 weeks (custom features 10+ weeks). Products are sold in various geometric forms (rectangle, round, square) with multiple finish options and size variants. Pricing ranges from approximately $8,800 to $12,500 per unit, with some models starting as low as $8,800 and the Zeus priced at $12,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Studio Nisho designs, manufactures, and sells handcrafted modern gas and propane fire pits and custom GFRC (Glass Fiber Reinforced Concrete) fire tables for high-end residential and commercial outdoor living spaces. Each fire pit is made to order in Colorado, USA, integrating Warming Trends CROSSFIRE all-brass burners (120K-320K BTU) with GFRC vessels and rolled lava rock fire media, offered in multiple geometric forms (rectangle, round, square) with custom sizing and four artisan finishes.

Product overview

Studio Nisho offers a collection of modern, luxury fire pits handcrafted from glass fiber reinforced concrete (GFRC) and powered by Warming Trends CROSSFIRE brass burners. The product line includes three main categories: Rectangle Fire Pits (Atlas, Pallas, Zeus, Gaia), Round Fire Pits (Kratos, Nyx, Hestia, Rhea), and Square Fire Pits (Notus, Cronus, Chaos). Each fire pit is available in four artisan finishes (Birch, Smoke, Carbon, Onyx) and can be fueled by natural gas or propane. The portfolio spans compact 36-inch models to oversized 84-inch designs, with heat outputs ranging from 120K to 320K BTU. Custom fire pit design services are also offered for tailored specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Fire Pit The Atlas is a rectangular modern fire pit with bold design, precise edges, and adventurous angles. It measures 60 x 30 x 14 inches and integrates a CROSSFIRE brass burner producing 120K-190K BTU, handcrafted from glass fiber reinforced concrete (GFRC) for high-end residential outdoor living spaces.
• Pallas Fire Pit The Pallas is a sharp, balanced rectangular fire pit designed with passionate attention to detail. Available in three sizes (60x24, 72x24, and 72x36 inches) with a CROSSFIRE brass burner producing 120K-230K BTU, handcrafted from GFRC and available in four artisan finishes.
• Zeus Fire Pit The Zeus is a commanding rectangular fire pit named after the god of the sky. Features an elongated 84 x 36 inch form with an offset circular fire opening and CROSSFIRE brass burner producing 120K BTU, priced at $12,500.
• Gaia Fire Pit The Gaia is a grounded rectangular fire pit named for the Greek goddess of Earth. Measures 72 x 36 inches with a 36 x 26 inch offset fire opening and CROSSFIRE brass burner producing 200K BTU, handcrafted from GFRC.
• Kratos Fire Pit The Kratos is a powerful round fire pit inspired by classical antiquity with a cauldron shape. Available in four sizes (36, 42, 48, and 72 inches) with a CROSSFIRE brass burner producing 120K-190K BTU, starting from $8,800.
• Nyx Fire Pit The Nyx is an elegant oval fire pit with delicate curves and offset flame, named for the Greek goddess of night. Measures 54 x 36 x 16 inches with a CROSSFIRE brass burner producing 120K-190K BTU, priced from $9,200.
• Hestia Fire Pit The Hestia is a sanctuary-inspired round fire pit named for the Greek goddess of hearth and home. Available in 36 or 48 inch sizes with a CROSSFIRE brass burner producing 120K-190K BTU.
• Rhea Fire Pit The Rhea is a grand round fire pit named for the ancient Titaness and mother of time. Features a 10-inch sculpted lip and 40-inch fire opening with a CROSSFIRE brass burner producing 320K BTU, available in 60 and 72 inch sizes.
• Notus Fire Pit The Notus is a luminous square fire pit with an open, inviting design. Available in 40 and 48 inch sizes with a CROSSFIRE brass burner producing 120K-190K BTU, priced from $9,000.
• Cronus Fire Pit The Cronus is a classically inspired square fire pit with clean edges and timeless sophistication. Measures 48 x 48 x 14 inches with a CROSSFIRE brass burner producing 120K-190K BTU, priced at $9,600.
• Chaos Fire Pit The Chaos is an unexpected, original square fire pit that colors outside the lines with innovative and elemental design. Measures 48 x 48 x 14 inches with a CROSSFIRE brass burner producing 120K-190K BTU, priced at $9,800.
• Custom Fire Pit Design Service Bespoke fire pit design service for architects, landscape architects, and bespoke residential clients specifying tailored dimensions, fuel type (natural gas or propane), and fire media options including rolled lava rock. Studio Nisho collaborates throughout the ordering process, providing CAD files and design consultation, with custom lead times of 10+ weeks.

Quantifiable outcome

• Flames twice the size of typical prefabricated fire features, using roughly half the amount of natural gas
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Warming TrendscoreTechnology or IntegrationStudio Nisho partners exclusively with Warming Trends for CROSSFIRE all-brass burners in all of their fire pit products. Warming Trends' patent-pending CROSSFIRE burner technology provides Nisho's key technical differentiator — a specific air-to-gas ratio at the point of combustion producing taller, brighter, fuller flames using roughly half the natural gas of typical burners. All brass components are corrosion-resistant and backed by a lifetime warranty. Both Warming Trends and Nisho products are manufactured and assembled in the United States.
• Elevate By DesigncoreStrategic or Co-development PartnerElevate By Design is the outdoor architecture firm co-founded by Nisho's founders Chris Turner and Paul Wrona. Founded in 2012, Elevate By Design specializes in the high-end residential market and has been the driving force behind Nisho's creation — many of their clients sought high-design fire features but could not find quality solutions, leading to the development of Nisho. Elevate By Design uses Nisho fire features in their landscape architecture projects, creating a natural integration between design practice and product brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modfire: Modfire is a U.S.-based manufacturer of modern, geometric gas fire pits and fire tables targeting design-conscious homeowners and commercial spaces. Its product category (modern architectural fire pits), price positioning, and direct-to-consumer distribution closely mirror Studio Nisho's GTM.
• Solus Decor: Solus Decor is a Canadian designer and manufacturer of premium concrete fire features and outdoor sculptures, serving architects, designers, and high-end residential and hospitality customers. It is the closest comparable to Studio Nisho in product (architectural concrete fire pits/tables), target market (luxury residential/specifier), and brand positioning (design-forward, magazine-featured).
• Fire Pit Art: Fire Pit Art is a U.S. manufacturer of artisan-crafted gas and wood-burning fire pits and outdoor fire features, sold direct to consumers and through dealers. It competes in the same outdoor fire feature category as Studio Nisho with a similar premium, made-in-America positioning, although it leans more on metalwork than GFRC concrete.

Others

• Warming Trends: Warming Trends is the manufacturer of the CROSSFIRE all-brass burner technology used exclusively in Studio Nisho fire pits. It is a component supplier and explicit strategic partner to Nisho rather than a competing end-product brand, but it is highly relevant because its burner IP underpins Nisho's flame-quality and efficiency claims.

Broad incumbents

• RH (Restoration Hardware): RH is a major U.S. luxury home furnishings retailer and brand that markets premium outdoor fire pits and fire tables as part of a broader outdoor living assortment. It competes indirectly at the high end of the same category as Studio Nisho but offers fire features as one of many product lines rather than as its specialty.
• Pottery Barn (outdoor): Pottery Barn offers outdoor fire pits and fire tables as part of a broad outdoor furniture assortment sold through its national retail and e-commerce channels. It competes at the mid-market entry point of the same category but lacks the made-to-order, designer-led positioning of Studio Nisho.
• Landscape Forms: Landscape Forms is a U.S. designer and manufacturer of premium outdoor site furnishings, lighting, and structural products for high-end commercial, institutional, and residential landscapes. While it does not specialize in fire pits, its specification-channel approach and design-led positioning for outdoor living environments make it a relevant adjacent comparable.
• Hearth & Home Technologies: Hearth & Home Technologies is the largest U.S. manufacturer of hearth products (fireplaces, inserts, and related gas/wood burning equipment) under brands such as Heatilator, Heat & Glo, and Quadra-Fire. It competes broadly in the gas-burning hearth category but is not focused on the high-end concrete outdoor fire pit niche that Studio Nisho occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-nisho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Nisho