Stichting Vertify

What Stichting Vertify does

Stichting Vertify is a Dutch agricultural research foundation (Stichting) established in 1987, operating as an applied research center for practice-oriented crop research across five sectors: arable farming, bulb cultivation, tree and fruit cultivation, greenhouse horticulture, and open-ground vegetables. The organization runs its own research facilities in Zwaagdijk-Oost (Noord-Holland) and Naaldwijk (het Westland, co-located with the World Horti Center), and executes trials at 100+ additional sites across the Netherlands and Belgium, totaling approximately 900 trials and 25 projects per year on a workforce of 65 employees. Its portfolio spans water management (TKI Zoetwaterboeren, EIP Fieldlab Water & Bodem), plant nutrition and resilience (TKI Plantenvoeding en gezondheid 2.0), sustainable bulb cultivation (TKI De Groene Tulp, EFRO Fieldlab Bol, Pilot Duurzame Teelt van Tulp & Bijgoed, TKI Toekomst virusvrije bloembollen), pest and weed management (TKI Integrale Aanpak Tulpengalmijt, TKI Grondige aanpak Bodemplagen, TKI Duurzame beheersing onkruiden, TKI Grip op trips in zaaiuien), water-based cultivation systems (EIP Chrysantenteelt op water), and protein-transition research (Bean me up! 2.0). Vertify's proprietary technology includes the Integrale Gewas Aanpak (Integrated Crop Management) framework, the world's first combined wood chip-iron sand drainage-water filter at Hoeve Lotmeer, the mobile NMin nitrogen measurement tool, and the Fertigation Dashboard for real-time water and nutrient monitoring, with the ICM-BOS decision support system for onion thrips management representing its most digitally sophisticated deliverable.

Vertify's business model is structured around Dutch Public-Private Partnership (PPS) and Topconsortia voor Kennis en Innovatie (TKI) research consortia, drawing funding from Topsector Agri & Food, Topsector Tuinbouw & Uitgangsmaterialen, Topsector Water, the European Regional Development Fund (EFRO), EU programs including the European Innovation Partnership (EIP), the Dutch Ministry of Landbouw, Visserij, Voedselzekerheid en Natuur, and provincial authorities (notably Provincie Noord-Holland), with co-financing from industry associations (Glastuinbouw Nederland, KAVB, BO Akkerbouw, CNB), cooperatives, individual growers, and supply-chain partners. The foundation's go-to-market is sales-led and consortium-driven: demand is generated through direct engagement with primary producers, suppliers, and buyers, supplemented by sector events (Waterdag, Dag van de Tulp, Open Dag Bolbehandeling, Seed meets Technology, Gewasgezondheidsdagen, Fieldlab Vertical Farming), webinars (e.g., a three-part tulpengalmijt series drawing 200+ participants per session), digital channels (LinkedIn, Facebook, Instagram, newsletter), and trade press (Greenity). Vertify also offers ancillary services including projectbegeleiding (consortium management) and subsidiebegeleiding (subsidy guidance and grant writing). Customer segments are exclusively B2B and vertical-specific, segmented by crop sector rather than company size, with primary producers, suppliers, and buyers in the agricultural and horticultural value chain as the core constituencies.

Name

Stichting Vertify

Legal name

Stichting Vertify

Website

https://vertify.nl

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Stichting Vertify is a Dutch agricultural research foundation (established 1987, 65 employees) that conducts practice-oriented crop research across arable farming, bulbs, greenhouse horticulture, fruit, and field vegetables, executing ~900 trials annually at 100+ sites in the Netherlands and Belgium through PPS/TKI public-private consortia serving primary producers, suppliers, and buyers.

Ownership category

akta.pro rank

Product category

Agricultural Research Services

NAICS

Support Activities for Crop Production (1151), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Nutrient Management Planning & Fertility Programs (AFACABAB)

akta.pro secondary industry

Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE)

Keywords

• Agricultural research services
• Integrated crop management
• Sustainable horticulture research
• Water management solutions
• Field trial research

Headquarters

HQ city

Zwaagdijk-oost

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public-Private Partnership Research Projects (PPS/TKI): Vertify operates primarily through publicly funded research consortia (PPS - Publiek Private Samenwerking, TKI - Topconsortia voor Kennis en Innovatie). Project funding comes from the Topsector Agri & Food, Topsector Horticulture & Starting Materials, Topsector Water, EFRO (European Regional Development Fund), EU programs (including EIP - European Innovation Partnership), and provincial governments. Client organizations (growers, industry associations, supply chain partners) co-finance these projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stichting Vertify is an applied agricultural research center that conducts practice-oriented crop research across five sectors: arable farming, bulb cultivation, greenhouse horticulture, tree and fruit cultivation, and open-ground vegetables. It operates consortium-based public-private partnership projects (PPS/TKI) from own research sites in Noord-Holland and het Westland, plus more than 100 trial locations across the Netherlands and Belgium, and complements research with project guidance, subsidy advisory, and paid sector events.

Product overview

Stichting Vertify operates as a unified agricultural research center offering practical crop research services across five cultivation sectors (arable farming, bulb cultivation, tree and fruit cultivation, greenhouse horticulture, and open-ground vegetables). The organization functions as a portfolio of research projects and services rather than a single product, with core offerings including practical research (Praktijkgericht Gewasonderzoek), project guidance (Projectbegeleiding), and subsidy guidance (Subsidiebegeleiding). The research portfolio spans multiple specialized projects including water management initiatives (TKI Zoetwaterboeren, EIP Chrysantenteelt op water), plant health research (TKI Plantenvoeding en gezondheid 2.0), virus-free bulb production (TKI Toekomst virusvrije bloembollen), sustainable tulip cultivation (TKI De Groene Tulp), bulb sector innovation (EFRO Fieldlab Bol, Pilot Duurzame teelt), pest management (TKI Integrale Aanpak Tulpengalmijt, TKI Grondige aanpak Bodemplagen), weed control (TKI Duurzame beheersing onkruiden), and digital decision support systems (TKI Grip op trips in zaaiuien). Vertify also organizes sector events and knowledge-sharing activities. Research is conducted at the organization's own facilities in North Holland and the Westland, plus over 100 trial locations across the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Praktijkgericht Gewasonderzoek (Practical Crop Research) Core research service delivering practice-oriented crop research across five agricultural and horticultural sectors, generating knowledge and practical applications for primary producers, suppliers, and buyers. Conducted at Vertify's own sites in Noord-Holland and het Westland plus more than 100 trial locations across the Netherlands and Belgium.
• Projectbegeleiding (Project Guidance) Project guidance services for agricultural research projects, including consortium management, practical trials, and implementation support for clients in the agricultural and horticultural sectors.
• Subsidiebegeleiding en Werving (Subsidy Guidance and Acquisition) Subsidy guidance and recruitment services helping agricultural businesses identify, apply for, and secure public funding for research and innovation projects.
• Evenementen en Kennisdeling (Events and Knowledge Sharing) Organisation of open days, webinars, trade shows, and knowledge-sharing events for the agricultural sector, including Waterdag, Open Dag Bolbehandeling, Seed meets Technology, and Dag van de Tulp, with paid participation for growers, advisors, and other sector professionals.

Quantifiable outcome

• Nearly 100% of nitrate and phosphate removed from drainage water by the wood chip-iron sand filter at Hoeve Lotmeer
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

56 partnerships are on record, tiered core and minor.

• Hoeve Lotmeer (Klaas Schenk)coreStrategic or Co-development Partner · 1 January 2022Klaas Schenk's arable farm in the Oostpolder, Anna Paulowna serves as the research and expertise center (Proeftuin) for the TKI Zoetwaterboeren project. The farm hosts Vertify's water management pilot including the world's first combined wood chip-iron sand filter for drainage water purification.
• DeltarescoreStrategic or Co-development PartnerDeltares provides expertise on the legal frameworks for responsible infiltration and the permitting landscape for water storage, contributing to the technical design and monitoring of water management solutions in the Zoetwaterboeren project.
• Wageningen University & Research (WUR)coreStrategic or Co-development PartnerWUR serves as the primary scientific research partner across multiple Vertify-led projects including TKI Zoetwaterboeren, TKI Plantenvoeding en gezondheid 2.0, EIP Chrysantenteelt op water, and many others. WUR conducts fundamental and applied research that underpins Vertify's field trials.
• Glastuinbouw NederlandcoreStrategic or Co-development PartnerGlastuinbouw Nederland is a key sector partner co-organizing the Waterdag 2026 and participating in multiple research projects including EIP Chrysantenteelt op water, TKI Plantenvoeding en gezondheid 2.0, and Gewasgezondheidsdagen groenteteelt.
• BO AkkerbouwcoreStrategic or Co-development PartnerBO Akkerbouw (Chain Organization Arable Farming) organizes research programs funded by arable farmers and collaborates with Vertify on PPS Grondige Aanpak Bodemplagen, PPS Zoetwaterboeren, PPS Duurzame Beheersing Bladschimmels, and PPS Bollen@Bodem & Aaltjes.
• AgrifirmcoreStrategic or Co-development PartnerAgrifirm participates in the TKI Zoetwaterboeren project, contributing agricultural expertise to the sustainable water management consortium for Dutch agriculture.
• Greenport Noord-Holland NoordcoreStrategic or Co-development PartnerGreenport NHN is penholder and initiator of the EIP Fieldlab Water & Bodem project, bringing regional agricultural information and facilitating the development of sustainable water and soil management solutions in North Holland.
• Hoogheemraadschap Hollands Noorderkwartier (HHNK)coreStrategic or Co-development PartnerThe regional water management board participates in the TKI Zoetwaterboeren project, providing oversight on water quality and quantity regulations and supporting the development of responsible water infiltration practices.
• LTO NoordcoreStrategic or Co-development PartnerLTO Noord (agricultural entrepreneurs' organization) participates in the TKI Zoetwaterboeren project and provides innovation fund support, representing the interests of agricultural entrepreneurs in the North Netherlands region.
• STOWAminorStrategic or Co-development PartnerSTOWA (Foundation for Applied Water Research) participates in the TKI Zoetwaterboeren project, contributing applied water management research expertise.
• VonkminorStrategic or Co-development PartnerVonk (educational institution) participates in the TKI Zoetwaterboeren project and Bean me up! 2.0, contributing to knowledge development and dissemination alongside Vertify.
• Kennis in je Kas (KijK)coreStrategic or Co-development PartnerKennis in je Kas (Stichting KijK) co-develops the Glastuinbouw Waterproof program, a major innovation initiative for water quality in greenhouse horticulture. The program addresses the KRW (Water Framework Directive) compliance targets for 2027.
• Fred van PaassenminorStrategic or Co-development PartnerFred van Paassen participates in the EIP Chrysantenteelt op water project as a chrysanthemum grower, providing practical trial conditions for testing the water-based chrysanthemum cultivation system.
• Arcadia de KwakelminorStrategic or Co-development PartnerArcadia de Kwakel is a chrysanthemum growing company participating in the EIP Chrysantenteelt op water project as a pilot location for the water-based cultivation system.
• Floritec Breeding BVminorStrategic or Co-development PartnerFloritec Breeding BV participates in the EIP Chrysantenteelt op water project, contributing breeding expertise to the development of chrysanthemum varieties suited for water-based cultivation systems.
• Gewascooperatie TomaatcoreStrategic or Co-development PartnerThe Tomato Crop Cooperative participates in TKI Plantenvoeding en gezondheid 2.0, providing practical expertise and trial facilities for developing sustainable fertilization strategies in tomato cultivation.
• Gewascooperatie GerberacoreStrategic or Co-development PartnerThe Gerbera Crop Cooperative participates in TKI Plantenvoeding en gezondheid 2.0, serving as a pilot crop for testing micronutrient effects on plant resilience against diseases and pests.
• AnthoscoreStrategic or Co-development PartnerAnthos (Royal Dutch Trade Association for Horticulture and Arable Business) participates in TKI Toekomst virusvrije bloembollen, bringing together bulb exporters and traders to address virus disease management across the bulb sector.
• KAVBcoreStrategic or Co-development PartnerKAVB (Royal Association of Bulb Cultivators) collaborates with Vertify on multiple bulb sector projects including TKI Toekomst virusvrije bloembollen, TKI De Groene Tulp, TKI Integrale Aanpak Tulpengalmijt, and the annual Dag van de Tulp event.
• SBO (Stichting Bloembollenonderzoek)coreStrategic or Co-development PartnerSBO (Bulb Research Foundation) is a key research partner in Vertify's bulb sector projects including EFRO Fieldlab Bol and TKI Integrale Aanpak Tulpengalmijt.
• BKD (Bloembollenkeuringsdienst)minorStrategic or Co-development PartnerBKD (Bulb Certification Service) participates in TKI Toekomst virusvrije bloembollen, providing certification and quality assessment expertise for virus-free bulb production.
• CNBcoreStrategic or Co-development PartnerCNB (Cooperative North Netherlands Bulb Auction) participates in multiple Vertify bulb projects including TKI De Groene Tulp, TKI Toekomst virusvrije bloembollen, EFRO Fieldlab Bol, and the Pilot Duurzame Teelt van Tulp & Bijgoed.
• KeukenhofminorStrategic or Co-development PartnerKeukenhof participates in TKI Toekomst virusvrije bloembollen, contributing to virus disease management research in the bulb sector.
• IGHminorStrategic or Co-development PartnerIGH participates in TKI Toekomst virusvrije bloembollen, contributing expertise in integrated greenhouse horticulture solutions.
• NLG HollandminorStrategic or Co-development PartnerNLG Holland participates in TKI De Groene Tulp project, contributing to sustainable tulip cultivation research and innovation.
• Hogeschool LeidenminorStrategic or Co-development PartnerLeiden University of Applied Sciences participates in TKI De Groene Tulp, contributing academic research expertise to sustainable tulip cultivation.
• Hogeschool InHollandminorStrategic or Co-development PartnerInHolland University of Applied Sciences participates in both EFRO Fieldlab Bol and TKI De Groene Tulp, contributing research and educational expertise.
• EcotulipsminorStrategic or Co-development PartnerEcotulips participates in TKI De Groene Tulp, contributing expertise in ecological and sustainable tulip cultivation approaches.
• Artemis NatuurlijkminorStrategic or Co-development PartnerArtemis Natuurlijk participates in TKI De Groene Tulp and the Pilot Duurzame Teelt van Tulp & Bijgoed, contributing expertise in biological and natural crop protection solutions.
• Huiberts Biologische BloembollenminorStrategic or Co-development PartnerHuiberts Biologische Bloembollen (pioneer in organic bulb cultivation with 7+ years of experience) participates in both EFRO Fieldlab Bol and the Pilot Duurzame Teelt van Tulp & Bijgoed as a pilot location on sand soil.
• Bloembollenkwekerij Gebr. HulseboschminorStrategic or Co-development PartnerBloembollenkwekerij Gebr. Hulsebosch participates in EFRO Fieldlab Bol as a pilot bulb growing company, testing and implementing new sustainable cultivation methods.
• Bloembollenkwekerij M.C. ZonneveldminorStrategic or Co-development PartnerM.C. Zonneveld participates in EFRO Fieldlab Bol as a pilot bulb growing company.
• Stichting Fieldlab BolcoreStrategic or Co-development PartnerStichting Fieldlab Bol is the organizing foundation for the EFRO Fieldlab Bol project, coordinating the pilot group of pioneering bulb growers transitioning to sustainable cultivation.
• ArtemiscoreStrategic or Co-development PartnerArtemis coordinates the Pilot Duurzame Teelt van Tulp & Bijgoed, bringing together organic and conventional bulb growers, researchers, and advisors to test biological crop protection methods and sustainable cultivation techniques.
• Agrifirm-GMNminorStrategic or Co-development PartnerAgrifirm-GMN participates in the Pilot Duurzame Teelt van Tulp & Bijgoed, contributing fertilization and crop nutrition expertise.
• AgrodisminorStrategic or Co-development PartnerAgrodis participates in the Pilot Duurzame Teelt van Tulp & Bijgoed, contributing expertise in crop protection product distribution.
• Tulpenadvies BVminorStrategic or Co-development PartnerTulpenadvies BV participates in the Pilot Duurzame Teelt van Tulp & Bijgoed, contributing advisory expertise in tulip cultivation.
• Boon & Breg (Andijk)minorStrategic or Co-development PartnerBoon & Breg operates as a pilot location on clay soil in the Pilot Duurzame Teelt van Tulp & Bijgoed, providing research data for sustainable solutions in clay-based bulb cultivation.
• Schouten/EkofloraminorStrategic or Co-development PartnerSchouten/Ekoflora serves as a pilot location on clay soil in the Pilot Duurzame Teelt van Tulp & Bijgoed, contributing to research on sustainable production methods in organic bulb cultivation.
• Hobaho (Dümmen Orange)minorStrategic or Co-development PartnerHobaho (part of Dümmen Orange) participates in TKI Integrale Aanpak Tulpengalmijt, contributing breeding and cultivation expertise to the tulip pest management research.
• Cosun Beet CompanycoreStrategic or Co-development PartnerCosun Beet Company participates in PPS Grondige Aanpak Bodemplagen, contributing expertise on soil pests in arable rotations including sugar beet cultivation.
• VAVIminorStrategic or Co-development PartnerVAVI participates in PPS Grondige Aanpak Bodemplagen, contributing expertise in arable farming crop protection.
• Nederlandse Aardappel Organisatie (NAO)coreStrategic or Co-development PartnerNAO (Dutch Potato Organization) participates in PPS Grondige Aanpak Bodemplagen, addressing soil pest issues in potato cultivation.
• IRS (Kenniscentrum voor de Aardappel)minorStrategic or Co-development PartnerIRS (Potato Knowledge Center) participates in PPS Grondige Aanpak Bodemplagen, providing specialized knowledge on potato cultivation and soil pest management.
• Stichting IVBminorStrategic or Co-development PartnerStichting IVB participates in PPS Grondige Aanpak Bodemplagen, contributing expertise in soil and crop health.
• Inholland (Hogeschool InHolland)coreStrategic or Co-development PartnerInholland University of Applied Sciences leads Bean me up! 2.0, contributing to the development of robust cultivation protocols for field beans and protein extraction technology, while also developing educational modules for mbo and hbo students.
• NMK EsbacominorStrategic or Co-development PartnerNMK Esbaco participates in Bean me up! 2.0, contributing to the development of the field bean value chain.
• FarmPlusminorStrategic or Co-development PartnerFarmPlus participates in Bean me up! 2.0, contributing agricultural advisory and farm management expertise.
• Food Innovation Community Amsterdam (FICA)minorStrategic or Co-development PartnerFICA participates in Bean me up! 2.0, contributing to the food innovation ecosystem in Amsterdam and supporting protein transition initiatives.
• Amsterdam Green CampusminorStrategic or Co-development PartnerAmsterdam Green Campus participates in Bean me up! 2.0, contributing educational and research network capabilities for sustainable food systems.
• De Groot en SlotminorStrategic or Co-development PartnerDe Groot en Slot participates in TKI Grip op trips in zaaiuien, contributing expertise in allium crop cultivation.
• Stichting Louis Bolk InstituutminorStrategic or Co-development PartnerLouis Bolk Institute participates in TKI Grip op trips in zaaiuien, contributing expertise in organic farming and sustainable agriculture research.
• Royal AnthoscoreStrategic or Co-development PartnerRoyal Anthos (the Royal Dutch Trade Association for Horticulture and Arable Business) collaborates with Vertify on sector-wide events including the Dag van de Tulp and bulb sector sustainability initiatives.
• RabobankcoreStrategic or Co-development PartnerRabobank collaborates with Vertify and other partners on the Dag van de Tulp and co-funds the TKI De Groene Tulp project, supporting the sustainability transition in Dutch agriculture.
• Dag van de Tulp organizers (KAVB, Rabobank, Hobaho, CNB, WUR, Vonk)coreStrategic or Co-development PartnerThe Dag van de Tulp (Day of the Tulip) is jointly organized by KAVB, Vertify, Rabobank, Hobaho, CNB, WUR, and Vonk, bringing together over 250 bulb growers, forcing companies, and advisors for knowledge exchange and sector dialogue.
• World Horti CentercoreStrategic or Co-development PartnerWorld Horti Center in Naaldwijk serves as Vertify's Westland location for greenhouse horticulture research and hosts events including Waterdag and Fieldlab Vertical Farming events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PPO (Praktijkonderzoek Plant & Omgeving, part of WUR): Wageningen's applied research unit for plant and environment, conducting field trials and applied crop research. Broader incumbent in the same applied research space, with deeper scientific resources but less sector-specific convenor role than Vertify.
• Wageningen University & Research (WUR): Netherlands' flagship agricultural research institution, operating Wageningen Plant Research, Wageningen Livestock Research, and Wageningen Economic Research. A peer in applied agricultural research, but operates at a much broader mandate and scale, and functions as a key partner rather than direct competitor to Vertify.
• DLO Foundation (Wageningen Research): The Dutch foundation governing Wageningen Research institutes, the largest Dutch applied agricultural research entity. Broader incumbent in the same research ecosystem, often partnering with Vertify on TKI projects but competing for the same public funding pool.
• Eurofins Agro Testing: Global testing services provider with Dutch agricultural soil, water, and crop analysis operations. Broader incumbent offering laboratory testing services that overlap with Vertify's soil/nutrient analytical workstreams.

Direct peers

• Louis Bolk Instituut: Dutch independent research institute focused on organic and sustainable agriculture, soil health, and biodiversity. Direct peer in applied agricultural research, with overlapping project participation in Vertify-led consortia.
• Inagro: Belgian provincial research and advisory center for agriculture and horticulture based in West Flanders. Direct peer in applied field-trial research serving arable, vegetable, and greenhouse growers in the Flanders region.
• Delphy: Dutch applied agricultural advisory and research organization providing crop consultancy, trials, and digital tools to growers across horticulture and arable farming. Direct peer — competes for the same consortium-funded applied research mandate serving Dutch producers.
• HLB BV: Dutch agricultural research and consulting firm offering crop trial services, soil and crop health diagnostics, and integrated pest management support. Direct peer in applied agronomy research serving Dutch growers.

Emerging players

• NMI (Nutriënten Management Instituut): Dutch research institute specializing in nutrient management, soil fertility, and fertilization in agriculture. Emerging peer with focused overlap in nutrient management research that constitutes a core Vertify workstream.

Regional players

• Proefcentrum Hoogstraten: Belgian research center in Hoogstraten focused on greenhouse horticulture and fruit cultivation. Regional peer with comparable applied trial services, primarily serving the Antwerp/Flanders glasshouse sector rather than competing directly in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vertify
• Facebookfacebook.com/VertifyResearch
• LinkedInlinkedin.com/company/vertifynl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stichting Vertify