What Texas Super Kings does

Texas Super Kings is a privately held professional cricket franchise competing in Major League Cricket (MLC), the USA-based T20 league that launched in 2023. The franchise is based in Grand Prairie, Texas, with operational presence in Dallas, and plays matches at Grand Prairie Stadium and the Oakland-Alameda County Coliseum. It is owned by the Chennai Super Kings IPL franchise in partnership with Texas-based investors Anurag Jain and Ross Perot Jr., combining an established international cricket brand with prominent local business figures.

The franchise generates revenue through three primary streams: sponsorship deals with corporate partners (including Access Healthcare, Valero, BONbLOC Technologies, BRU, and Xoom) that receive brand visibility across digital platforms, matchday activations, and fan engagement channels; match revenue from hosting fixtures including ticket sales and matchday operations; and academy and training programs that develop local cricket talent. Its primary customer segments are cricket enthusiasts in the United States—particularly the South Asian diaspora in Texas and California—and corporate sponsors seeking access to this audience.

Texas Super Kings participates in MLC's six-franchise structure, which operates a season of 34 matches across venues in Texas, Oakland, and California. The franchise leverages its ownership linkage to the Chennai Super Kings brand for marketing, talent recruitment (notably captain Faf du Plessis, MLC's all-time leading centurion), and operational methodology transfer. As a sports franchise, it does not develop software products or technology services; its core product is professional cricket competition and the associated entertainment, community engagement, and commercial inventory that franchise status enables.

Name

Texas Super Kings

Legal name

Texas Super Kings

Website

https://texassuperkings.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Texas Super Kings is a privately held Major League Cricket franchise based in Grand Prairie, Texas, owned by the Chennai Super Kings IPL franchise and Texas investors. It competes in the six-team MLC T20 league, generating revenue from sponsorships, matchday operations, and academy programs targeting South Asian diaspora cricket fans.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Professional Live Sports Leagues & Tours (MPAGAMAA), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional cricket franchise
• T20 cricket league
• Major league cricket
• Sports sponsorship
• Cricket entertainment

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: Commercial sponsorship deals with partners including Access Healthcare, Valero, BONbLOC Technologies, BRU, and Xoom. Partners receive brand visibility across digital platforms, matchday activations, stadium platforms, and fan engagement channels.
2. Match Revenue: Revenue from hosting matches at the Oakland-Alameda County Coliseum and Grand Prairie Stadium, including ticket sales and matchday operations.
3. Academy and Training Programs: Revenue from academy network operations and training programs, with continued expansion of academy infrastructure.

Distribution channels1 record

Marketing channels4 records

Core offering

Texas Super Kings operates a professional Major League Cricket franchise team competing in the USA-based T20 cricket league (MLC). The franchise fields a squad of international and domestic players, hosts matches at Grand Prairie Stadium in Texas and Oakland-Alameda County Coliseum, and generates revenue through commercial sponsorships, matchday operations, and an academy/training program network.

Product overview

Texas Super Kings is a Major League Cricket franchise team based in Texas, USA. Owned by the Chennai Super Kings IPL franchise in partnership with Texas-based investors Anurag Jain and Ross Perot Jr., the company competes in the MLC T20 cricket league. As a sports franchise, Texas Super Kings does not offer software products or technology services; its core business is professional cricket competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Major League Cricket Franchise Team The professional cricket team that competes in Major League Cricket, with a roster featuring international stars such as Faf du Plessis (captain) and players drawn from South African, Sri Lankan, and US domestic talent pools. The franchise plays 10+ matches per season at home and away venues as part of the six-team league's 34-match schedule.
• Corporate Sponsorship Packages Multi-tier sponsorship offerings providing brand visibility across digital platforms, matchday activations, stadium platforms, and fan engagement channels for brands targeting cricket audiences in the United States. Includes associate partnerships, helmet sponsorships, trouser sponsorships, and headgear sponsorships.
• Matchday Operations at Grand Prairie Stadium Hosting of home matches at Grand Prairie Stadium in the Dallas, Texas area, including ticket sales and matchday operations. The franchise also plays matches at Oakland-Alameda County Coliseum in California.
• Cricket Academy and Training Programs Academy network operations and training programs focused on developing local cricket talent in the United States, with continued expansion of academy infrastructure.

Quantifiable outcome

• Perfect 5-0 record at Oakland Coliseum in 2026 season
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Access HealthcarecoreGTM or Marketing Partner · 12 June 2026Access Healthcare serves as Sponsor and Official Partner for a fourth consecutive season. Partnership includes brand visibility across digital platforms, matchday activations, and fan engagement channels targeting cricket audiences. Access Healthcare has contributed $1.2 million over three years to North Texas Food Bank through the partnership.
• BONbLOC Technologies USA Inc.minorGTM or Marketing Partner · 29 May 2026BONbLOC Technologies USA Inc. serves as Official AI Services Partner and Non-Leading Arm Sponsor for the 2026 MLC season. Multi-year collaboration provides brand visibility on players' non-leading arms and across team's digital and stadium platforms.
• ValerocoreGTM or Marketing Partner · 25 May 2026Valero renewed as Associate Partner and exclusive Back-of-Helmet Sponsor for two years through 2028. Partnership builds on successful 2025 collaboration between two Texas-rooted organizations, extending beyond the field through integrated digital and marketing campaigns.
• BRUminorGTM or Marketing Partner · 19 May 2026BRU, an iconic Indian coffee brand from Unilever and #1 coffee brand in India, serves as Official Coffee Partner and Leading Trouser Sponsor for 2026 season. Partnership includes broadcast and in-stadium visibility, player access, and digital content campaigns targeting cricket fans in the United States.
• Xoom (PayPal-owned)minorGTM or Marketing Partner · 7 May 2026Xoom, a PayPal-owned digital remittance service, serves as Official Remittance Sponsor and Leading Headgear Sponsor for 2026 season. First remittance brand to partner with the franchise, targeting South Asian community audience for both cricket viewership and cross-border remittance services.
• Chennai Super KingscoreStrategic or Co-development PartnerChennai Super Kings IPL franchise serves as owner and strategic partner of Texas Super Kings, providing franchise management expertise, brand recognition, and operational knowledge from successful IPL operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• San Francisco Unicorns: San Francisco Unicorns is a Major League Cricket franchise competing in the same six-team MLC league. Comparable in business model, ownership structure, and reliance on California-based cricket audiences.
• Washington Freedom: Washington Freedom is a Major League Cricket franchise competing in the same six-team MLC. Comparable business model and franchise economics, though located on the East Coast with different diaspora demographics.
• MI New York: MI New York is a Major League Cricket franchise owned by Mumbai Indians (IPL), operating as a direct competitor to Texas Super Kings in the same six-team MLC competition. Won the 2025 MLC championship, making it the league's most successful franchise to date.
• Los Angeles Knight Riders: Los Angeles Knight Riders is a Major League Cricket franchise owned by the Knight Riders Group (parent of Kolkata Knight Riders IPL). Direct competitor in MLC with comparable cross-border IPL brand linkage model.
• Seattle Orcas: Seattle Orcas is a Major League Cricket franchise and direct MLC competitor. Shares the same league structure, revenue model, and franchise economics as Texas Super Kings.

Broad incumbents

• Chennai Super Kings (IPL): Chennai Super Kings is the parent IPL franchise and one of the most valuable cricket brands globally. Directly comparable as a cricket franchise operation but operates in the more mature Indian Premier League with substantially larger revenue base and audience.
• Mumbai Indians (IPL): Mumbai Indians is the most valuable IPL franchise and parent of MI New York. Comparable as an IPL-to-MLC franchise platform with cross-border ownership, but with a much larger scale and revenue base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Super Kings