RE/MAX DIRECT

What RE/MAX DIRECT does

RE/MAX DIRECT (legal entity: Richard Labbé courtier immobilier inc.) is an independently owned and operated RE/MAX franchise brokerage headquartered in Gatineau, Quebec, providing residential and commercial real estate brokerage services to buyers, sellers, and landlords in the Gatineau and Outaouais region. The franchise operates from two offices, 216 Chemin D'Aylmer and Rue Picardie, under the stewardship of broker Richard Labbé, who is licensed for both residential and commercial transactions and is also a mortgage broker. Revenue is generated purely through commissions on completed property transactions and rental placements, with rates not publicly disclosed.

The operation is supported by a digital platform built on richardlabbe.com, which integrates with the Centris MLS database to display property listings and offers a suite of consumer-facing tools including a mortgage payment calculator, transfer tax calculator (covering Quebec municipalities), property assessment request form, and real-estate alert system. The site also hosts a content library of 646+ blog articles covering real estate topics and surfaces RE/MAX Quebec's Tranquilli-T (transactional peace-of-mind insurance) and Intégri-T (hidden-defect / vice caché warranty) programs. The technology is standard franchise web infrastructure maintained by Centiva, with no proprietary AI or ML components beyond a generic AI-generated content reference in the terms of use.

Customer acquisition is sales-led and relies on direct broker-to-client relationships, the RE/MAX brand reputation, community networking, referrals, and content marketing through the blog. The customer base is composed of individual SMB clients (families, individual buyers and sellers) transacting one-off residential and commercial deals, with no enterprise or institutional customers. Pricing is purely transaction-based with rates not publicly disclosed, and the business is geographically constrained to the Gatineau and Outaouais region with no stated expansion plans beyond the existing service area.

Name

RE/MAX DIRECT

Legal name

Richard Labbé courtier immobilier inc.

Website

https://richardlabbe.com

Company type

Private

Operating status

Operating

Short description

RE/MAX DIRECT is an independently owned RE/MAX real estate brokerage franchise in Gatineau, Quebec, operated by broker Richard Labbé, providing residential and commercial property buying, selling, and rental services to individual clients in the Gatineau and Outaouais region.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential real estate brokerage
• Commercial property brokerage
• Property listing services
• Real estate advisory
• Mortgage brokerage

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The primary revenue stream comes from commissions charged on completed residential and commercial property transactions. The broker represents buyers and sellers in real estate deals and earns a percentage of the transaction value upon closing.
2. Rental Property Services: Revenue generated from rental property listings and tenant placement services, including both monthly rental rates and lease agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RE/MAX DIRECT is an independent RE/MAX franchise operating as a residential and commercial real estate brokerage in the Gatineau, Québec region. The broker represents buyers, sellers, and landlords in property transactions, supported by an MLS-integrated listing platform, mortgage and transfer tax calculators, a property assessment tool, and a real estate alert system on the company website.

Product overview

RE/MAX DIRECT is a real estate brokerage franchise operated by Richard Labbé in Gatineau, Quebec, offering residential and commercial property buying, selling, and rental services. The product portfolio consists of core brokerage services supported by a suite of digital tools including mortgage and transfer tax calculators, property assessment forms, and real estate alerts. The offering also includes educational resources such as buyer's and seller's guides from OACIQ, and RE/MAX Quebec programs Tranquilli-T and Intégri-T for transaction protection. The company's digital presence features a blog with over 640 articles covering real estate topics. The service is delivered as a unified brokerage service with integrated web-based tools rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RE/MAX Québec Inc.coreStrategic or Co-development PartnerParent company and franchisor of the RE/MAX DIRECT agency. Provides brand licensing, marketing support, training, and access to the RE/MAX network and systems.
• RE/MAX, LLC (Denver, CO)coreStrategic or Co-development PartnerGlobal RE/MAX franchisor headquartered in Denver, Colorado. Provides the international RE/MAX brand, network resources, and operational standards.
• Fonds promotionnel RE/MAX Inc.minorStrategic or Co-development PartnerRE/MAX promotional fund entity that supports marketing and brand promotion activities within the RE/MAX network in Québec.
• Les Services de relogement national (RELONAT) Inc.minorChannel Partner/ Reseller/ DistributorNational relocation services company affiliated with RE/MAX, providing relocation support for clients moving within or to the region.
• CentriscoreTechnology or IntegrationMLS (Multiple Listing Service) provider for Quebec real estate. The broker's property listings are integrated with Centris for maximum market exposure and access to the shared listing database.
• Tranquilli-TcoreGTM or Marketing PartnerRE/MAX warranty program providing peace of mind protection for real estate transactions, covering various transaction-related risks.
• Intégri-TcoreGTM or Marketing PartnerRE/MAX warranty program specifically designed to protect buyers from hidden defects in properties, addressing vice caché (hidden defects) concerns.
• RE/MAX Key ProgramminorGTM or Marketing PartnerRE/MAX program designed to help buyers save money and protect against hidden defects when purchasing property.
• BenevaminorGTM or Marketing PartnerHome insurance provider advertised on property listing pages as a recommended insurance partner for property owners.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Royal LePage: One of Canada's largest residential real estate franchise networks with strong Quebec presence, operating a commission-based brokerage model directly comparable to RE/MAX DIRECT. Competes for the same residential buyer and seller pool in the Gatineau/Outaouais market and is explicitly referenced in client testimonials about RE/MAX DIRECT.
• Engel & Völkers: International real estate franchise with a presence in Quebec, offering residential and commercial brokerage under a comparable agent-led, commission-based model. Competes for the same premium residential clients in major Quebec metros.
• Sotheby's International Realty Canada: Premium residential real estate franchise offering brokerage services for luxury and primary-market properties, including Quebec listings. Comparable to RE/MAX DIRECT in business model (commission-based brokerage) but differentiated by higher-end positioning.
• Coldwell Banker Canada: Established North American real estate franchise with Quebec operations offering residential brokerage services under a comparable franchise model. Targets the same individual buyers and sellers in similar price segments as RE/MAX DIRECT.
• Century 21 Canada: Global real estate franchise with Quebec offices offering residential and commercial brokerage services under a comparable franchise structure. Targets the same individual home buyers, sellers, and small commercial clients as RE/MAX DIRECT and competes for local agent affiliation.
• RE/MAX Québec (parent network): The Quebec master franchisor of RE/MAX of which RE/MAX DIRECT is a franchisee. Provides brand, training, MLS integration, and shared programs (Tranquilli-T, Intégri-T) that the subject company relies on; other RE/MAX Quebec franchisees are its most directly comparable peers.

Others

• Centris: Quebec's Multiple Listing Service (MLS) provider that supplies property listing data and tools to RE/MAX DIRECT and other Quebec brokerages. As the underlying data infrastructure and consumer-facing property portal, it is an enabling/ecosystem participant rather than a direct competitor, but its evolving consumer-facing features are reshaping the brokerage value chain.

Regional players

• Proprio Direct: Quebec-specific residential brokerage platform that combines traditional agent representation with digital tools for buyers and sellers. Directly comparable to RE/MAX DIRECT in Quebec residential market focus, although it operates a hybrid proprietary rather than franchise model.
• DuProprio: Quebec-based real estate service focused on for-sale-by-owner (FSBO) support with optional brokerage services. A regional alternative to traditional brokerages like RE/MAX DIRECT for cost-sensitive Quebec sellers.
• Via Capitale: Major Quebec-headquartered real estate brokerage network operating in the Gatineau/Ottawa region, providing residential brokerage under a comparable commission-based agent model. A direct local competitor to RE/MAX DIRECT for Quebec buyer and seller mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX DIRECT