Susie Novak Interiors

What Susie Novak Interiors does

Susie Novak Interiors is a founder-owned, Oakland, California\u2013based residential interior design firm serving affluent homeowners across the Bay Area, including Oakland, Lafayette, Los Altos, Menlo Park, San Jose, San Francisco, and Alameda. The firm delivers full-service interior design engagements covering custom design, furniture selection, paint and color specification, space planning, material and finishes selection, interior styling with art and accessories, and window treatments and linens. It also offers an entry-point 20-minute introductory design consultation and a Remote Design (E-Design) service that delivers plans and specifications virtually, and operates a curated e-commerce homeware shop featuring artisanal products and a co-developed collection with L\u00f6rdag & S\u00f6ndag.

The business is structured around human design expertise rather than any proprietary technology platform; the stack is essentially a Squarespace website plus standard creative tools, with no API, SDK, or disclosed AI components. Revenue is generated through two channels: (i) quote-based professional services for full-scale residential projects and consultations, and (ii) one-time retail sales of curated homeware items priced from roughly $60 to $830. The go-to-market is sales-led and referral/portfolio-driven, supported by an active Instagram presence, a sustained design blog (2019\u20132024), and recurring earned media in Architectural Digest, Elle Decor, Sunset Magazine, Martha Stewart, Homes & Gardens, Livingetc, The Spruce, Forbes Home, and Mansion Global, plus AD Pro Featured Designer recognition.

The firm is privately held with no institutional backing, no parent company, no disclosed subsidiaries, and no funding rounds. Susie Novak serves as principal designer and brand face. Customer concentration risk is structurally low because every client is a unique homeowner, though the absence of disclosed pricing and customer volume limits external visibility into revenue predictability. Forward signals indicate incremental expansion via E-Design (geographic reach), the e-commerce shop (channel/product line), and brand collaborations, but the firm has not signaled any scaling capital event, hiring surge, or franchise/rollup intent.

Name

Susie Novak Interiors

Legal name

Susie Novak Interiors

Website

https://susienovakinteriors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Susie Novak Interiors is a founder-owned, Oakland-based luxury residential interior design firm serving Bay Area homeowners with full-service design, custom furniture selection, color specification, space planning, an E-Design offering, and a curated e-commerce homeware shop.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Residential interior design
• Interior design services
• Space planning
• Home furnishings
• Design consultation

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Interior Design Services: Full-service residential interior design including custom interior design, furniture selection, paint and color specification, space planning, material and finishes selection, interior styling, and window treatments. Projects are custom-tailored to each client's home and preferences, managed from concept through completion.
2. Homeware Product Shop: E-commerce shop selling curated homeware collection including artisanal glazed tequila glasses ($195), pink marble votives ($60-$77), beaded napkin rings ($67), wood carved chargers ($190), and collaborative pieces with Lördag & Söndag ($830). Products sourced from design journeys including Mexico City, featuring hand-selected artisanal and made-to-order pieces.
3. Design Consultations: Introductory design consultations offering clients access to Susie's design expertise for layout, furnishings, colors, and planning advice without committing to a months-long project.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Susie Novak Interiors is a full-service residential interior design firm based in Oakland, California, providing custom interior design, space planning, furniture selection, paint and color specification, material and finishes selection, interior styling, and window treatments for Bay Area homeowners. The firm also operates a curated homeware e-commerce shop featuring artisanal products, including collaborative pieces with Lördag & Söndag.

Product overview

Susie Novak Interiors is a full-service interior design firm operating in the Oakland and Bay Area, offering a comprehensive suite of design services organized as a unified service offering. The core portfolio includes Custom Interior Design as the primary service, complemented by specialized offerings: Furniture Selection and Decoration, Paint and Color Specification, Space Planning, Material and Finishes Selection, Remote/E-Design services, Interior Styling with Art, Accessories, and Soft Goods, and Window Treatments, Bedding, and Linen services. The firm also provides an entry-level Design Consultation (Intro) service for clients seeking focused design guidance. Additionally, the company operates a retail Shop featuring curated homeware and artisanal goods sourced from design journeys, including items like the Lördag & Söndag collaboration vase, glazed tequila glasses, pink marble votives, beaded napkin rings, and wood carved chargers. All services are delivered through Susie Novak's design team, emphasizing relationship-based, personalized interior design for residential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Interior Design Full-service custom interior design encompassing concept development, project management, and execution for residential clients across the Bay Area.
• Remote Design (E-Design) Virtual interior design services delivered remotely, providing design plans, specifications, and guidance without in-person visits for clients who prefer a remote engagement.
• Design Consultation (Intro) Entry-level consultation service providing expert design advice, layout suggestions, and color/furnishing guidance in a focused session for prospective clients evaluating the firm.
• Curated Homeware Shop Online shop featuring hand-selected homeware items and artisanal goods sourced from design journeys, including drinkware, decorative objects, tabletop accessories, and collaborative pieces with Lördag & Söndag such as hand-made vases and sculptural pieces.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Studio KristaminorOthersStudio Krista created the company's website, providing digital presence and brand representation through web design and development services.
• Nicole BalinminorOthersNicole Balin handles press and partnership inquiries for Susie Novak Interiors, acting as the company's publicist for media relations.
• Lördag & SöndagcoreStrategic or Co-development PartnerCollaborative product partnership resulting in exclusive hand-made vases and sculptural pieces. The Lördag & Söndag x Susie Novak Interiors collection features one-of-a-kind pieces using local raw materials. Products are sold through the company's shop and have been featured at events like the Orchid Gala.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• House of Jade Interiors: Utah-based boutique residential interior design firm with a strong blog, Instagram presence, and curated retail offering; shares the founder-led, full-service luxury residential model with Susie Novak Interiors.
• Amber Interiors: Amber Lewis's LA-based residential design firm with a national media presence, AllModern product line, and similar founder-driven aesthetic; directly comparable in brand-led luxury residential positioning.
• Whittney Parkinson Design: Boutique luxury residential design firm with strong Instagram/portfolio presence and similar founder-driven aesthetic; comparable in scale and target client profile to Susie Novak Interiors.
• Becki Owens: Residential interior design firm with large social following, design blog, and curated e-commerce shop offering home decor and furnishings; closely matches Susie Novak's blog + shop + residential services model.
• Studio McGee: Salt Lake City-based luxury residential interior design firm with national brand recognition, a comparable e-commerce/homeware shop (McGee & Co.), Netflix series, and earned media profile; serves as the closest analog in scale, brand, and business model to Susie Novak Interiors.

Broad incumbents

• Decorilla: Online interior design marketplace offering virtual design services with multiple price points; represents the broader tech-enabled category that could pressure traditional boutique firms at the lower end.
• Havenly: Tech-enabled online interior design platform matching consumers with designers for flat-fee packages; competes for the entry-level design consultation funnel that Susie Novak's intro consult also targets.

Others

• Domino: Interior design media brand and home goods retailer; comparable as a content/brand-driven design ecosystem player that competes for the same HNW homeowner's attention and project inspiration.

Emerging players

• Lulu & Georgia: DTC home furnishings and decor retailer with designer-curated collections; comparable to the curated homeware shop component of Susie Novak Interiors and a potential distribution partner or competitor for artisanal product lines.

Regional players

• Loczi Interior Design: Bay Area-based luxury residential interior design firm operating in the same Oakland/SF market; direct geographic competitor with similar full-service residential offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/susienovakinteriors
• LinkedInlinkedin.com/company/susie-novak-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susie Novak Interiors