The Big Picture Financial Services

What The Big Picture Financial Services does

The Big Picture Financial Services (operating as Big Picture Financial Group) is an independent, fee-based financial planning firm headquartered in Dallas, Texas, serving individuals, families, and business owners across Texas and 10 other US states. The firm delivers an integrated advisory offering across five core service lines — retirement planning, investment planning, insurance strategies, tax-aware wealth strategies, and estate planning — wrapped in its trademarked three-phase Big Picture Strategy methodology (Get Clear, Take Action, Monitor Results).

The firm's technology stack combines six proprietary branded planning tools (including The Clear Future Conversation, a financial projection visualization, and The Success Navigator, a real-time monitoring dashboard) with third-party infrastructure: the OneView client portal, GReminders scheduling, and embedded CalcXML and FINRA financial calculators on the firm's website. Client engagement begins with a complimentary consultation and is sustained through annual reviews with quarterly check-ins for most clients, delivered in person at the Dallas office or via virtual/hybrid arrangements.

Revenue is generated through three streams: financial advisory and planning fees, securities and investment advisory services delivered through broker-dealer partner OSAIC Wealth, Inc. (member FINRA/SIPC), and insurance product commissions through MD Hoover and Associates, Inc. The firm is privately held and founder-owned by Mark Hoover, with Keith B. Rowland as an additional Investment Adviser Representative. Pricing is quote-based and not publicly disclosed. The firm's stated differentiator is its independence (no proprietary product sales quotas) and its ability to coordinate the full financial life of pre-retiree and retiree households under one integrated plan rather than siloed product sales.

Name

The Big Picture Financial Services

Legal name

Big Picture Financial Group

Website

https://thebigpicturegroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Big Picture Financial Services is an independent, fee-based financial planning firm in Dallas, TX, serving individuals, families, and business owners with integrated retirement, investment, insurance, tax, and estate planning through its proprietary Big Picture Strategy methodology.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory and Wealth Planning

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (524210)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Business Owner & Executive Financial Planning (FSAEAAAO), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory
• Insurance strategies
• Estate planning

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Planning Fees: Fee-based financial advisory services where compensation is clearly disclosed up front during the complimentary consultation. The firm operates with transparency and client-focused standards, with fees clearly disclosed before engagement.
2. Securities and Investment Advisory Services: Securities and investment advisory services offered through OSAIC Wealth, Inc., a registered broker-dealer and investment adviser. Revenue is generated through advisory fees and/or commissions on securities transactions.
3. Insurance Products and Strategies: Insurance services including life, disability, long-term care, and annuities offered through MD Hoover and Associates, Inc. Compensation comes from insurance premiums and commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Big Picture Financial Services is an independent financial planning firm that delivers integrated financial planning through five core services: Retirement Planning, Investment Planning, Insurance Strategies, Tax-Aware Wealth Strategies, and Estate Planning. The firm serves individuals, families, and business owners in the Dallas–Fort Worth area and across Texas via a proprietary three-phase Big Picture Strategy process, supported by visualization tools and a client portal. Securities and advisory services are offered through OSAIC Wealth, Inc., and insurance products through MD Hoover and Associates, Inc.

Product overview

Big Picture Financial Group offers a comprehensive, integrated financial planning service built around its proprietary Big Picture Strategy methodology. The core service combines five interconnected areas: Retirement Planning, Investment Planning, Insurance Strategies, Tax-Aware Wealth Strategies, and Estate Planning. The firm delivers its services through six proprietary planning tools (The Clear Future Conversation, The Cash Flow Maximizer, The Worry Minimizer, The Wealth Choice Expander, The Financial Freedom Strategy, and The Success Navigator) that support the three-phase Get Clear, Take Action, Monitor Results process. Digital tools include an extensive Financial Calculators suite. The firm operates as an independent, fee-based advisory practice without proprietary product restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Personalized retirement roadmap that helps clients make savings last and supports the lifestyle they have worked for, including income planning, Social Security optimization, and retirement rollovers; for individuals and families in the Dallas area and across Texas.
• Investment Planning Portfolio construction balancing growth and protection using leading money managers and advanced technology, covering IRAs, 401(k)s, Defined Benefit Plans, and Brokerage Accounts, delivered through OSAIC Wealth, Inc.
• Insurance Strategies Risk-aware insurance solutions protecting accumulated wealth, covering Life, Disability, Long-Term Care, and Annuities for individuals and business owners, delivered through MD Hoover and Associates, Inc.
• Tax-Aware Wealth Strategies Tax-efficient planning that coordinates with overall wealth management to minimize tax burden and maximize after-tax returns for individuals, families, and business owners.
• Estate Planning Legacy protection coordination ensuring wealth transfers according to client wishes, including beneficiary designation reviews and joint meetings with legal and tax advisors.
• The Clear Future Conversation Proprietary tool enabling clients to see their financial future to age 100 clearly in approximately 15 minutes, answering pressing financial questions quickly through a visual projection framework.
• The Cash Flow Maximizer Analysis of income, expenses, debt, and competing priorities using interactive tools and real-world scenarios to identify the quickest ways to strengthen clients' financial footing.
• The Worry Minimizer Customized plan and timeline that reduces financial uncertainty and strengthens confidence by addressing what weighs on clients' minds.
• The Wealth Choice Expander Guidance that simplifies wealth-building and protection options, helping clients understand what is possible, prudent, and aligned with their personal Big Picture.
• The Financial Freedom Strategy Personalized roadmap to financial independence that brings all planning elements together into a simple, visual, and easy-to-use plan for clients.
• The Success Navigator Real-time monitoring system providing on-demand reporting and simple dashboards to track progress, keeping plans aligned with client goals with the advisor.
• The Big Picture Strategy Three-step integrated financial planning process: Get Clear (assess full financial landscape), Take Action (build and implement customized plan), Monitor Results (regular reviews to track progress); trademarked approach supporting the firm's integrated planning methodology.
• Financial Calculators Suite of interactive financial calculators covering retirement, savings, insurance, taxation, home and mortgage, college, cash flow, credit, paycheck and benefits, and auto loan planning, provided as a digital engagement and education tool for prospects and clients.

Quantifiable outcome

• Clients receive a clear view of their financial future to age 100 in approximately 15 minutes through proprietary visualization tools
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• OSAIC Wealth, Inc.coreTechnology or IntegrationSecurities and investment advisory services offered through OSAIC Wealth, Inc., member FINRA/SIPC. This is the primary registered broker-dealer and investment adviser relationship through which the firm delivers securities-based products and advisory services to clients.
• MD Hoover and Associates, Inc.coreTechnology or IntegrationAdditional insurance services offered through MD Hoover and Associates, Inc., which is not affiliated with OSAIC Wealth, Inc. Provides life, disability, long-term care, and annuity products as part of the integrated financial planning approach.
• AssetMarksupportingTechnology or IntegrationStrategic partner providing investment platform and asset management technology to support the firm's investment management and portfolio construction services.
• Core IncomesupportingTechnology or IntegrationStrategic partner providing income-focused investment solutions to support retirement income planning and distribution strategies for clients.
• Capital GroupsupportingTechnology or IntegrationStrategic partner providing mutual funds and investment management services. Capital Group is a major mutual fund company offering a range of investment options for client portfolios.
• Clark Investment GroupsupportingTechnology or IntegrationStrategic partner providing investment management and advisory services as part of the firm's ecosystem of investment solutions providers.
• PrudentialsupportingTechnology or IntegrationStrategic partner providing insurance and annuity products. Prudential offers life insurance, annuities, and other protection products integrated into client financial plans.
• Corebridge FinancialsupportingTechnology or IntegrationStrategic partner providing retirement and insurance solutions. Corebridge Financial (formerly AIG Retirement Services) offers fixed annuities and retirement products.
• AthenesupportingTechnology or IntegrationStrategic partner providing fixed index annuities and retirement savings products as part of the firm's suite of protection and income planning solutions.
• Fidelity InvestmentssupportingTechnology or IntegrationStrategic partner providing investment platform, brokerage services, and retirement account management. Fidelity offers institutional and retail investment products and services.
• NationwidesupportingTechnology or IntegrationStrategic partner providing insurance products including life insurance, annuities, and other protection solutions integrated into client financial plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Facet Wealth: Digital-first financial planning firm offering flat-fee comprehensive planning delivered through a virtual advisor model. Competes with Big Picture for the same mass-affluent and pre-retiree segments but uses a tech-enabled delivery model that pressures traditional full-fee comprehensive-planner pricing.

Others

• Focus Financial Partners: Investment platform that acquires and supports independent wealth management firms offering comprehensive financial planning. Represents a potential acquirer/partner model for firms like Big Picture that want liquidity, growth capital, or continuity beyond the founder.

Direct peers

• Buckingham Strategic Wealth: Independent, fee-only RIA focused on comprehensive financial planning for individuals, families, and business owners — covering retirement, investment, tax, and estate planning. Closely aligned with Big Picture's holistic planning model and fiduciary positioning.
• Halbert Hargrove: Independent, fee-based advisory firm providing comprehensive planning, investment management, and family-office services to a similar client base of pre-retirees and business owners. Almost identical value proposition and service mix to Big Picture, just at a different geographic footprint.
• Ronald Blue Trust: Independent financial advisory firm offering comprehensive estate, tax, investment, and philanthropic planning for individuals and families. Same comprehensive-planning methodology and high-touch service model aimed at similar life-stage segments.
• Sanctuary Wealth: Independent wealth platform supporting advisors who serve high-net-worth and mass-affluent individuals with comprehensive planning, investment, and insurance services. Same hybrid model of boutique-advisor relationship combined with institutional partner-stack distribution.

Broad incumbents

• Carson Group: Independent advisor-focused wealth management and coaching platform that bundles investment, insurance, and business services for advisors serving individuals and small business owners. Comparable comprehensive-planning toolkit and partner-stack-driven distribution, but with an affiliate-ROA business model across many advisor firms.
• Edelman Financial Engines: Large RIA delivering comprehensive financial planning (retirement, investment, insurance) to individuals and workplace participants nationwide. Overlapping comprehensive-planning value proposition and the same pre-retiree/retiree target market.
• Mercer Advisors: National RIA providing comprehensive wealth planning, investment management, and family-office services to individuals and business owners. Operates the same integrated planning-to-investment motion but at much larger scale and across many states.
• Creative Planning: Large, independent, fee-based RIA offering comprehensive financial planning (retirement, tax, estate, investment) to individuals and business owners. Overlaps with Big Picture's integrated planning model but operates at far greater scale, serving as a scaled example of the same go-to-market thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-big-picture-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Picture Financial Services